How Artificial Intelligence and Augmented Reality Are Being Used in Digital Marketing

H o w A r ti fi c ial I nt elligence and A u g m e n te d R e a lit y Are Being Used in

DIGITAL MARKETING

How Artificial Intelligence and Augmented Reality Are Being Used in Digital Marketing

AI is currently being widely used to automate tasks and provide more intuitive reporting. In the near future, artificial intelligence is expected to be able to accurately predict what a customer will want next.

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The Benefits of Using AI AI tools can analyze more data at a faster speed than their human counterparts. This means that a customer’s behavior and their patterns of purchasing can be analyzed to allow businesses to recommend specific items or even to create personalized ads.

Using artificial intelligence in digital marketing has the potential to deliver high conversion rates without the customer feeling intruded upon or overwhelmed with communications that may not be relevant to them.

Incorporating Augmented Reality Augmented Reality (AR) tools allow businesses to, for example, give visitors tours of their facilities or showrooms and display 3D models or images of their products. As this type of technology becomes more widely available, even small businesses are likely to make use of the sales techniques they facilitate.

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For more information about the digital marketing trends of 2022, visit the Adsterra Malware Protection blog.