Portfolio - Adriana Tangarife (ENG)

ADRIANA PORT FOL

IOTANGARIFE

CONTACts

atangarifeg@gmail.com

https://www.linkedin.com/in/atangarife/

Milan, Italy

WORK EXPERIENCE

After completing a Master in Event Management at the European Institute of Design (IED) in Milan, I entered the reality of the world of events as a multipurpose figure in an events agency, developing skills in both the creativity and production departments. When I started my career as a freelancer, I put together the knowledge acquired over the years in the academic and professional worlds, allowing me to present myself today as a professional in the processes of creation, planning or production phases of diverse types of events .

My great interest in foreign languages and cultures have allowed me to become a multilingual professional : I speak Spanish and English at a mother tongue level, whilst Italian and French at a highly advanced one.

I have had the possibility of being involved in the creation, planning and production stages of different types of sporting, entertainment, corporate, fairs and trade show events, amongst others. These opportunities have allowed me to work closely with other departments in both companies and agencies, with customers and suppliers, enabling me to stregthen the skills and knowledge already acquired and developing new ones.

Freelance - Milan, Italy

Collaborations with agencies, companies and foundations

Production Director, Set designer, Art Director (11/2019 - Present)

YOU Events / Younity - Milan, Italy

Event agency

Set designer, Junior Art, Project Management & Producer (10/2016 - 11/2019)

Rewordist - Istanbul, Tukey

Translation and transcription company

Freelance translator (11/2014 - Present)

5inco Arquitectos - Bogota, Colombia

Architecture studio

Digital designer (10/2014 - 01/2015)

Impermembranas Ltda - Bogota, Colombia Waterproofing company Architectural business consultant (01/2014 - 09/2014)

Più Spazio - Genoa, Italy

Architecture studio

Intern (01/2013 - 07/2013)

Inc. Group - Bogota, Colombia Markenting and incentive events agency Intern - Incentives department (01/2012 - 05/2012)

EDUCATION

Master Degree in Event Management

Istituto Europeo di Design (IED) Milan, Italy

Bachelor Degree in Architecture

Universidad de los Andes Bogota, Colombia

International Exchange Program

Università degli Studi di Genova - Faculty of Architecture Genoa, Italy

French Language and Culture

Université Lumière Lyon II Lyon, France

International Baccalaureate

The English School Bogota, Colombia

PERSONAL SKILLS

Organization Team work Time management Creativity Attention to detail Initiative

IT SKILLS

All the proposals foresaw the division of the space into three different areas: reception, offices and outdoors.

The reception was coupled with a lounge area and a large LED screen used for the projection of the promotional videos of the yachts, which also allowed a more fluid view of the plans and photos of the products together with the customers.

The offices were designed to offer more privacy during business meetings and to give Fiart employees a work area during trade fairs.

The ourdoor area, a multipurpose space, was used for some more informal business meetings, as a lounge area or as a waiting area before or after the yacht test.

THE PROJECT

Fiart Mare commissioned the creation of an exhibition space for their participation in different international nautical events (including Cannes, Genoa, and Naples) both for the years 2021 and 2o22.

The challenge of this project was to design a stand that was elegant, minimalist, functional and above all modular, for both internal and external spaces. The need to reuse the structural and furnishing elements, together with the logistical difficulties that would arise in their transport between one fair and another, guided the creativity and feasibility of the project.

TOP VIEW GENOA

OUTDOOR RENDER CANNES

After studying the structures offered by MyEquilibria and contacting the Nike representation in Italy, the Nike Open Box project was given a go. Considering that other athletic gear brands had focused on various sports, the Open Box was an opportunity for Nike to do so with Calisthenics. Following a long research phase, in which the evident need of outdoor training structures was verified, Nike proposed to develop the project in Barceloneta, as a way to support the already existing Nike Box Barcelona and to replace the dated

Calisthenics structure found in the Barceloneta beach.

The project focused on the creation of a completely free outdoor gym, with specific areas for warm-up (with benches, parallel bars and push up bars), calisthenics (with unparalleled bars, pull-up stations and vertical poles) and training (with MyBeast structures, a Leopard tree and a wellness stone). Additionally, the project proposed the creation of a locker/storage unit for trainers and trainees, as well as a tensile structure to create shadow in the already existing relax area.

top view

RENDERING + PHOTOMONTAGE

VIDEO TEASER (CLICK TO PLAY)

SPOT - STRUCTURE TESTING (CLICK TO PLAY)

PROJECT PHOTOS

EVENT’S AFTER MOVIE (CLICK TO PLAY)

Milan Games Week is the most important videogaming fair in Italy, held in Milan, aimed at gamers and videogaming lovers. For the 2018 edition, Nintendo asked to develop a 1000m2 stand, giving full creative and production freedom.

Taking inspiration from this years’ games in focus (Pokemon, Super Smash Bros, Aces, Mario Kart, Splatoon, Mario Party) and from the request of Nintendo to create a gaming corner, the ‘Playground’ idea was developed. The Playground is to be thought as meeting and entertainment place, a middle way between digital and analog, the world in which portability and amusement come together.

Following Nintendo’s request, the importance of the stage is given by its central location and elevation.

In order to create a ‘plaza’, the areas dedicated to Pokemon, Super Smash Bros and Mario Aces were located in the perimeter front stage.

Surrounding the other three sides of the central column it is possible to find the VIP area, an area dedicated to Interactive Display Units (IDUs) and the gamer section.

In the back side of the column, we find the gaming areas for Splatoon and Mario Party, another IDUs section, a display case with the Switch console and a relax green area with poufs, hammocs and a swing.

BACK STAGE LEFT

IDU, GAMING DESKS AND TOTEMS

In the area diametrically opposite to the front of the stage, the tables and gaming totems were positioned, together with a second area for the IDUs, a display case for the console and the relaxation area (which gave the possibility to try the console in its portable mode).

VIP AREA

BACK STAGE RIGHT IDU, GAMING TABLES AND TOTEMS, VIP AREA, RELAX AREA

EVENT’S PHOTO REPORT

EVENT’S PHOTO REPORT

EVENT’S PHOTO REPORT

EVENT’S AFTER MOVIE (CLICK TO PLAY)

MILAN GAMES WEEK

LUCCA COMICS 2019 +

For the second consecutive year, Nintendo requested the creation of its stand at Milan Games Week and Lucca Comics fairs. In this case, the approach was much more institutional than that of 2018, highlighting the four flagship titles that could be previewed during the event: Luigi’s Mansion 3, Pokémon Sword and Pokémon Shield, Zelda Link’s Awakening and Mario & Sonic ai Olympic Games.

FRONT STAGE

MILAN GAMES WEEK

With the agency’s a new vision and mission that focuses on the creation of sustainable events, the main challenge was to find solutions of materials and structures that would allow the reuse of graphics and elements in both events, so as to reduce the impact. negative environmental impact of the production of an event.

Nintendo Labo, the new gaming and toy construction platform developed by Nintendo, created as an extension for the Nintendo Switch console. The Workshop was designed as a preview of the platform for journalists and their kids, in an event lasting three days, in which they were introduced to the LABO world, were given the opportunity to create their own toycons and play with them. By request of Nintendo Europe, the location was to be divided in six sections that had to create a linear flux: reception, introduction, make area, play area, discover area, and interview and photo opportunity salon.

RECEPTION

INTRODUCTION AREA

MAIN AREA FOCUS AREAS MAKE & PLAY

PLAY AREA FOCUS RC CAR

PLAY AREA FOCUS FISHING ROD, HOUSE, MOTORBIKE AND PIANO PLAY AREA FOCUS ROBOT MAKE AREA FOCUS

EVENT’S PHOTO REPORT

EVENT’S PHOTO REPORT

THE TENTACLE DAYS

EVENT PRODUCTION

A collaboration-event between Kraken Black Spiced, Le Cannibale and Wunder MRKT, which began with two days of small activations in 14 selected Milanese venues and continued with an entire weekend during which “The Tentacle Days” took place: an event dedicated to entertainment, culture, food and lifestyle. A complete immersion in the world of The Kraken, with only one goal: to create awareness and kick off the Milanese summer.

“The Tentacle Days” staged live music, theatrical performances, graphic arts exhibitions, vintage film footage and an artisan market, accompanied by food trucks, relaxation areas and bar stations, offering 48 hours of entertainment and leisure for adults and children alike.

EVENT’S PHOTO REPORT

EVENT’S PHOTO REPORT

The Kraken Rum, in order to increase its brand awareness, appreciation and market penetration in the Italian market, hosted fan event characterised for sailing across the waters of the Navigli in Milan considered ideal location, not only to recreate the natural habitat of the sea monster, but also for its scenographic impact and the high visibility the area offers, regarding on field and media marketing.

The operation consisted in a series of activities both inside and outside the best cocktail bars in the Alzai Grand Canal, on Thursdays, Fridays and Saturdays of three consecutive weekends during the month of June. The first two weekends the activation activities focused on a series of touch points where hostesses and stewards invited the general public to consume the product through instant win games and gadgets received with the purchase of a bottle.

The last weekend, when consumers were already aware of the brand’s initiative, the barge came into play. Moving across the Navigli, the barge docked outside two different bars each night, becoming a visual attraction for consumers and passers-by alike. A cocktail purchase gave the possibility to come on board, get the cocktail made by the pianist and the pianocktail, and get their photo taken at the photo opp corner. For those who wanted, there was also the possibility to play a Kraken wheel of fortune and try their luck at winning one of the available gadgets.

Both, during the activation and the main event, the purchase of a bottle was rewarded with a Kraken lamp gift: a Kraken bottled turned into a fully operation lamp, a unique souvenir of the brand’s initiative.

LEGO Hidden Side are the new LEGO sets that allow children to enjoy all the advantages of traditional play, while experiencing the exciting possibilities offered by technology, with the use of the augmented reality app that brings the sets to life.

For the activation and on-field promotion of the game, two different solutions have been developed: an Italian and European road tour with school buses that recreate one of the playsets of the new game, and a tour around Italian shopping centres with an area created specifically for trying out the different sets. Both proposals consist of a traditional LEGO institutional area, a display area with the new playsets and a test area for the new augmented reality technology.

EXTERNAL SIDE VIEW HIDDEN SIDE BUS

EXTERNAL BACK VIEW HIDDEN SIDE BUS

VIDEO RECAP BUS SETUP (CLICK PER TO PLAY)

AUDI

25ESIMA

ORA

CREATIVE IDEA

EVENT PRODUCTION

THE PROJECT

For the Italian launch of the new Audi A8, and following the guidelines of the parent company which had already developed the concent of the 25th Hour, the project focused on the possibilities a person had, was he or she given an extra hour in the day.

Through a thorough selection of venue, catering, entertainment, reveal and experiences, the guests where given a try of what their days could turn into where they to drive the new A8.

GRAND PIANO INSTALLATION

A Magic Box performance where dancer and projections moved in unison, a reveal where the car drove itself into stage and four experiences with four world-renowed talents were the perfect ingredients for a marvelous soirée.

The entire creative concept was developed inspired by the features of the new Audi’s flagship, where technology, innovation, intuition and care for detail are the key elements.

.07

ART EXHIBITION ‘I CESTINI DEL CARAVAGGIO’

BY CARLO MATTIOLI RENDERING

ENTRANCE VIEW

VIEWS OF MATTIOLI’S WORKSHOP REPRODUCTION

The project of the Carlo Mattioli exhibition dedicated to Caravaggio’s Baskets is conceived as an artistic itinerary with an unprecedented exploratory value. The exhibition will promote both the knowledge of the painter’s artistic work and his creative process, through the profound dialogue with the Caravaggio’s masterpiece exhibited at the Pinacoteca Ambrosiana, in Milan.

INTERIOR VIEWS OF THE STUDIO WITH AND WITHOUT PROJECTIONS

The exhibition conceived by Luca Mazzieri becomes a sort of spiritual place to share and live, divided into three themes: the conceptual theme (the artist’s studio), the inspirational theme (the real Basket), the realization theme (the works by Mattioli).

The visit is then organized in two different rooms, as a single path. The first room, where the artist is introduced and the study of them is recreated, and the second where Mattioli’s works lead to what was his inspiration: the real Caravaggio basket.

‘Casting del Web’ is a roadshow held in shopping centres across Italy, aimed at choosing the next star of the web. Web Stars Channel, as a creator media company, offers the participants the possibility of winning a one-year contract with them, in which they are given access to creator managers, video makers and all other available tools and professionals for them to give a boost to their online career. The development of the logo, key visuals, Instagram and Facebook posts and all other graphic material was based on the need of creating a visually attractive output, which had to reflect the identity of the agency, as well as the objective of the tour.

Lorenzo Ostuni, better known as Favij, is the most famous web creator in Italy. Following his online success, he has started venturing into new business segments to boost his personal brand. After the success of his 2017-2018 school collection, he decided to develop a new line for 2018-2019.

Using his personal logo and exclusively designed icons, a print pattern was created, which was then used to develop the entire line of school elements: backpack, pencil case, pouch, trolley, agendas and seabag.