CUSTOM MODULAR LED CREATIONS

In addition to the fleet of iCONIC mobile LED screens, there were also more than 20 high resolution modular LED screens and structures built on site. Some of these were flown from the front of the Silverstone Wing down the Hangar straight, and other structures were built in multiple hospitality and Fan zone areas, including the main Fan Zone Stage.

New for Silverstone this year, were several 4-sided modular LED totem structures. These were installed for wayfinding and infotainment near the entry points to the site, assisting the Silverstone team with crowd management, while also enhancing the race day experience for ticket-holders. The totems were a huge hit with F1 fans, who were queuing up to get photos taken with their favourite drivers being shown on screen, as part of the wide variety of digital content created by ADI.

Content To Keep Fans Informed And Engaged

ADI have evolved the range of services delivered to some of the world’s most prestigious motorsport events, and F1 is no exception. We not only provide LED screen hardware and technical infrastructure, but unique sports presentation solutions and creative content-driven experiences.

ADI managed and operated a site-wide content distribution network, controlling live communications and delivering vital race-day information across a range of LED screens around Silverstone Circuit. This solution allowed our technicians to display content created on-the-fly to suit any changing situations on site. They also notified fans on stand capacity, gate closures and direction of traffic. Our Studios Division also pre-created pieces of content to be used throughout the day, such as timetables, wayfinding information and dynamic driver profiles for to suit the different sized LED screens.

THIS WAS OUR 8TH YEAR AT SILVERSTONE AND THE LARGEST DEPLOYMENT OF ADI SOLUTIONS BY A STRETCH, WITH NEW SCREEN POSITIONS IN HOSPITALITY LOUNGES AND FACING ONTO GRANDSTANDS, ALONGSIDE TOTEM-STYLE WAYFINDING SOLUTIONS TO ACCOMMODATE THE RECORD CROWDS. THE DETAIL IS ALL IN THE DELIVERY; THIS YEAR, DUE TO TIME-PRESSURES ON SITE, WE PUT 38 MOBILE LED SCREENS INTO POSITION OVER TWO DAYS – A NEW RECORD FOR US. OUR TEAM WERE QUITE SIMPLY EXCEPTIONAL, BRINGING THEIR EXPERTISE AND PASSION TO ONE OF THE MOST PRESTIGIOUS MOTORSPORT EVENTS IN THE WORLD, AND SUPPORTING THE SILVERSTONE TEAM IN MAKING IT BIGGER AND BETTER THAN EVER.”

Nick Robinson, CEO, ADI LIVE