TECHNICAL TOURING PARTNER

Taking the title of biggest international sporting event - with more live spectators than the Olympics or World Cup - Le Tour demands exceptional production partners who can bring the best and most innovative event solutions to the table.

Since 2018, ADI have supported the organiser – Amaury Sport Organisation – and this world-famous event as a technical event provider, deploying an increasing number of high-impact LED screen solutions, production services and skilled staff.

We’ve also come to understand ASO’s ambitions and vision for Le Tour, and can offer the expertise of our in-house R&D specialists to devise solutions that help evolve the fan experience, brand activation and technical event production.

The 2022 edition of the world’s most famous tour kicked-off in Copenhagen with a truly unique Grand Départ, and the debut of some innovative LED display solutions.

A dazzling LED Départ Ramp and mobile Stage Screen were new additions to Le Tour, both produced by ADI through a custom design and build process. These bespoke digital assets were integral to the event staging; with the Départ Ramp a central focus of the Stage 1 Time Trial, and the mobile Stage Screen helping entertain spectators at the Fan Village, which travelled to every stage of the Tour.

From Concept To Reality

ASO tasked ADI with conceptualising two new solutions – and bringing them to life for the start of the 2022 Tour. From initial ideas and discussions with the client, detailed briefs and requirements were defined for both the Départ Ramp and mobile Stage Screen unit.

A key part of the process – and of huge value to our clients – is ADI’s ability to design engineer and visualise bespoke solutions. Our technical, commercial and creative teams collaborated in the projects, producing 3D video renders that helped to shape and evolve the concepts, and get the solutions to the stage of client sign-off, before manufacture and production processes could begin.