ADI CELEBRATE SPECTACULAR DELIVERY OF 2022 BIRMINGHAM COMMONWEALTH GAMES FESTIVAL SITES

VICTORIA SQUARE, CHAMBERLAIN SQUARE AND CENTENARY SQUARE

Over the course of the Games, a trio of Birmingham’s most popular civic squares, Victoria, Chamberlain and Centenary, quickly became the beating heart of the city centre. Huge crowds gathered to watch the sporting action on the giant LED screen, while the sounds of over 150 local musicians poured into the surrounding streets from the performance stage in Victoria Square.

In transforming the iconic spaces into an environment that aptly celebrated Birmingham’s diverse culture and breadth of artistic talent, ADI designed and managed content for 106m² of LED and performance on the bespoke stage design that perfectly framed the city’s famous ‘Floozie in the Jacuzzi’ sculpture. This included an LED totem and multifunctional gantry, the latter of which was used to welcome and inform spectators through creative content, as well as stage the finishing line of the Marathon events.

Smithfield

The Smithfield Festival Site sat at the core of a vibrant, open space, with the Commonwealth Games’ beach volleyball and basketball 3×3 competitions taking place around it.

Tasked with uniting culture and sport, ADI created a community hub with a bespoke three-sided 210m² LED screen and stage structure that played host to an array of digital commissions from across the region. ADI conceptualised, designed and installed the showpiece ‘Beacon Stage’, which provided a focal point for entertainment and celebration throughout the Games, including a variety of interactive multiplayer games powered by Piing.

ADI’s experienced production team then managed the video, audio, lighting and SFX for not only the key live Sporting moments, but all the on-stage performances.

Neighbourhood Sites

Created with local communities in mind, ADI’s technical and production teams worked collaboratively to bring colour and vibrancy to seven different Neighbourhood Festival Sites.

A mobile LED screen provided a free live broadcast of the sporting action for visitors to enjoy, including the opening and closing ceremonies; Midland-based food vendors offered a diverse range of cultural cuisine, while artists and performers took to the stage to bring those that live in the locality together.

The programme at each site reflected a different element of the Games, from the ‘warm-up’ in Castle Vale, to the notions of speed and boundaries in Sparkhill. The theme for Edgbaston was water, whilst Yardley focused on our ability to play.

Although each site was custom designed for its surrounding community, there was a running theme of art and cultural events which complimented the digital assets and sports activities.

QUEEN’S BATON RELAY

Birmingham staged the 16th official Queen’s Baton Relay – an epic journey across the Commonwealth, with The Queen’s Baton visiting all 72 nations and territories.

The tour got underway back in October 2021 when Her Majesty The Queen placed her Message to the Commonwealth into the Baton.

Travelling from Buckingham Palace to Birmingham’s Victoria Square, ADI moved from site to site with an iCONIC 15 mobile LED screen. At each location, audio, playout and content was created and managed by the talented production team.

QUEEN ELIZABETH OLYMPIC PARK – LONDON

To celebrate 10 years since London hosted the Olympic and Paralympic Games, and to encourage people to get behind the 2022 Commonwealth Games, East London’s Queen Elizabeth Olympic Park was transformed into a fun-filled festival site.

ADI supplied the park with an iCONIC 40c LED screen – with audio and content playout included – to broadcast a live feed of the sporting action for the entirety of the Games. This proved to be a popular feature, where art, live music, food vendors and sports activities created a family-friendly atmosphere.