THE WIDER SOLUTION

From Adi

ADI’s involvement in the Tour de France has evolved significantly over several years; not only in the delivery of an increasing number of LED screens & signage, video distribution and staff, but in introducing custom, cuttingedge solutions that enhance the live experience and activations at this world-famous sports event.

Beyond the new LED assets, Le Tour utilises some of ADI’s most unique mobile LED screens, including the dual-sided iCONIC 15 in the Fan Village, the iCONIC 40C for continuous live race coverage, and a collection of seven additional iCONIC screens for the Finale on the Champs Élysées in Paris.

ADI’s mobile screen solutions are complimented by extensive modular LED provision, with digital signage and high-res screens that are integrated into event infrastructure, including start and finish gantries, and podium units.

All display hardware is supported by a skilled and agile team of 12 ADI staff that travel on every stage of Le Tour. They assist with video distribution, connectivity and content play-out; seamlessly working alongside the client and other event delivery partners in the tight logistical schedule of the world’s most famous tour.

ADI provided complete Live Site transformation and management from concept to reality.

Event presentation, creative content, audio, lighting, SFX, interactive gaming and full project management delivered.

Over 650m2 of LED technology deployed across 11 locations.

Over 35 members of ADI staff on site during the Games.