FANS

Across The Tour

While world-class racing across perilous landscapes draws huge crowds of spectators, Le Tour is also about live entertainment and fun. At each stage and location stop, the Tour brings its fully featured Fan Village, with live music and performance, sponsor activations and interactive experiences.

Key requirements for this live event zone are large-format LED screens and staging solutions, but these need to be quick and easy to deploy, and able to travel across all 21 Stages around Europe. With our expertise in mobile LED screen design and build – and leading the market with the world’s largest fleet – we were asked by ASO to manufacture a unit completely bespoke to their needs.

ADI’s in-house technical teams designed a mobile screen featuring a 20sqm LED display and 29sqm stage, that are both integrated within a secure container-style unit. This meant that the client didn’t need to worry about procuring and transporting these elements separately, bringing enhanced simplicity to their touring production. The build and de-rig of the stage screen was also quick, which was hugely beneficial on a busy event site that travels across so many locations.

Fully branded and vinyl-wrapped for the occasion, the new Stage Screen unit has been successfully deployed across all 3,328 kilometres of 2022’s Tour, bringing a new live entertainment platform to the travelling Fan Village, and hosting performers, dance troupes, presenters and athletes for the enjoyment of the event’s spectators and local audiences.