LARGEST NUMBER OF SCREENS AT A UK LIVE EVENT

For the 2022 British Grand Prix, ADI deployed 59 large-format LED screens and over 10 kilometres of HD signal distribution cables into Silverstone over a fortnight prior to the race weekend, which took significant planning, and a highly experienced team.

The Formula One race weekend is a festival in its own right – a full schedule of on-track action is only part of the fun and is augmented by all sorts of activities and fan zones across the giant site. We provided a range of screen solutions suited to the different spaces.

Our smaller iCONIC 12, 15 and 25 screens, were deployed mainly in several hospitality areas across the site, providing all the racing action to those away from the track and up-to-date event infotainment and brand activation. Meanwhile, the massive i60, i100 and super-wide i120 screens were situated trackside, hyping up the vast crowds with close-up racing drama – and creating the perfect canvas for brands in between races.