TECHNICAL PRODUCTION SERVICES ON A GLOBAL SCALE

ADI have become key event suppliers to Formula E wherever they appear in the world. We have the expertise in logistics and project management to support large-scale productions in Santiago and Saudi Arabia, or bustling cities such as Berlin, Paris, London, and Rome.

Our teams are specialists in live environments and rise to the challenge of the short timeframes for the build and completion of each E-Prix location.

Enduring Partnership

The Formula E World Championship have the support of a technical event production partner who is at the forefront of immersive LED, digital brand content and cutting-edge presentation. ADI’s ability to support Formula E with new event production concepts and future fan engagement is helping the Championship stand-out in the world of live sport experience.

Formula E, Head of Broadcast

Extreme E is different to the huge variety of motorsport events ADI supports each year. To minimise the carbon footprint at each race location, there are no fans or spectators en masse. Instead, Extreme E has been designed exclusively as a sports broadcast product for enjoyment by remote TV audiences, who can also watch exclusive content over live streams, Tik Tok and Instagram.

Famous drivers, including Nico Rosberg and Jenson Button, are involved in the Electric Odyssey – Season 2 features nine teams racing electric SUV’s off-road through remote parts of the globe, touched by the environmental crisis. The Gender equal format is also a stipulation of the championship to encourage gender equality and a level playing field – a world-first in motorsport.

The winning combination of high-octane racing, dramatic landscapes, famous drivers, and a sustainable agenda have won over huge legions of fans. The second Season has seen the global audience grow to 18.7 million viewers split across a phenomenal 180 countries.

Creating A Must Watch Occasion

From the outset, Extreme E wanted to create a futuristic media product, and chose to take a highly creative approach to showcase each race for remote audiences – while also ensuring viewers were put at the heart of the action.

ADI were brought on board ahead of Season 1 to support Extreme E in achieving their goal, and a major part of ADI’s remit was designing the technical sports presentation and live production within the Command Centre.

Innovative Command Centre

While racing is the star of the show, a key part of the audience experience is the Command Centre; a futuristic broadcast studio and strategy space. Viewers are invited inside throughout each X Prix, with the broadcast cameras getting close to the drivers and teams as they discuss tactics, celebrate wins and commiserate setbacks during the race.

Despite its temporary nature, the Command Centre has been designed to be innovative and engaging. To ramp up atmosphere and provide bold visual cues during live TV broadcasts, ADI integrated LED lighting fixtures and fine pitch LED inside the Command Centre, with a large arc-shaped desk clad in LED facing the broadcast cameras.

All audio, 4k video and lighting can be triggered by live action as it happens during the race, with a custom software platform used to run the show.

It was important for ADI to design a play-out system that was incredibly agile and flexible given its use for live sports broadcast. Media and AV assets are changeable at the click of a button, and easily operated by our team during live transmission, under the guidance of the Host Broadcast Director.

Vip Screening

In addition to the Command Centre solution, ADI provide an outdoor modular screen for live race broadcast at the Explorer Lounge hospitality area. Featuring high resolution LED and supporting structure, the large display provides constant live coverage to the VIP’s and team members on-site.

Enhanced Solutions

For Extreme E’s second season, ADI are managing AV solutions across the whole event site, including the podium, media centre and team garages, which also feature in the X Prix broadcasts. ADI’s ownership of these elements brings streamlined technical production via a single provider, with greater consistency over staffing and operation.

ADI have used their expertise to help Extreme E launch and develop this ambitious and truly pioneering project, involved from the planning and design stages, through to on-site build and delivery.

The technical production and sports presentation successfully reflects the innovation Extreme E embodies, with ADI continually evolving the solution and hardware provision as the series grows and develops.

IT’S GREAT TO HAVE ADI’S SUPPORT IN PROVIDING THIS CONCEPT, AS WE DELIVER THIS PIONEERING PROJECT ACROSS THE MOST REMOTE PARTS OF THE WORLD. ADI BRINGS UNIQUE QUALITIES IN TECHNICAL INFRASTRUCTURE, SPORTS PRESENTATION AND OPERATIONAL DELIVERY, WHICH HELPS CREATE OUTSTANDING PRODUCTION VALUES AT THE ‘COMMAND CENTRE’, AND OUR LIVE BROADCAST OF EXTREME E.”

SINCE EXTREME E IS HOSTED IN ULTRA-REMOTE LOCATIONS, THERE ARE NO SNAZZY BROADCAST STUDIOS OR TECHNICAL INFRASTRUCTURE TO UTILISE. INSTEAD, EXTREME E IS ESSENTIALLY A STREAMLINED TOURING PRODUCTION THAT TRAVELS THE WORLD IN THE MOST SUSTAINABLE WAY. ELEMENTS LIKE THE COMMAND CENTRE AND PODIUM ARE SEMIPERMANENT SOLUTIONS, WHICH ARE BUILT AND DERIGGED BEFORE DEPLOYING TO THE NEXT X PRIX; BUT IT’S VITAL TO MAINTAIN THE CONSISTENCY OVER VISUAL AESTHETIC AND PRODUCTION VALUES WHEREVER YOU’RE BROADCASTING FROM. EXTREME E USE SOPHISTICATED REMOTE PRODUCTION AND BROADCAST SOLUTIONS THAT ARE RUN FROM THEIR LONDON STUDIOS, RATHER THAN CREATING A HUGE CARBON FOOTPRINT BY TRANSPORTING LARGE CREWS AND MASSES OF KIT TO FAR-FLUNG LOCATIONS.”