FUTURE-PROOF CONCEPTS

ADI are continually designing new concepts that help Formula E immerse their fans and amplify their partner brands. From LED podium steps, to towering totems in the Boss Emotion Club, and a fully digital finish line gantry; we’ve created unique LED concepts that offer visual impact but also valuable versatility for Formula E and its partner brands.

Thanks to the evolution of new modular LED hardware and software, and content creatives pushing the boundaries of these, digital canvases can be created in any size or shape and installed almost anywhere.

These technologies, coupled with higher expectations from fans for a first-rate experience at live sports events, has encouraged brands, such as Formula E, to realise the benefits of creating an immersive experience for fans and audiences. Engaging fans with quality content – from social media walls and interactive games, to ambient, atmospheric filmmaking – has become a necessary part of producing a successful event.