HIGH VALUE ADVERTISING PLATFORM

The new platform has revolutionised the value of Burnley’s advertising platform. Within the bowl, the camera-facing digiBOARD perimeter are in world leading 6mm pixel pitch, and the secondary row of signage around most of the pitch adds increased value to key partner brands wishing to target the global Premier League TV audience.

Elsewhere, the multiple levels of ribbon and also space on the superwide stadium LED screens has allowed Burnley to massively upscale the value of packages they can offer to local brands who wish to target the audience within the stadium. The whole platform adds huge value to the venue on non-matchdays, providing a flexible canvas with multiple touchpoints that can be configured any way the club wish.

IT’S BEEN AMAZING TO WORK WITH ADI – THEY GUIDED US THROUGH THE WHOLE PROCESS. THEY DIDN’T SELL US A PARTICULAR IDEA, BUT LISTENED AND TOOK ON BOARD WHAT IT WAS THAT WE WERE AIMING TO DO AT TURF MOOR...THE FACT THAT THEY COULD DESCRIBE AND HELP US SEE THOSE IDEAS IN ACTION, INCLUDING THE HOW YOU GET THERE AND WHAT STEPS YOU TAKE, WAS VITAL IN MAKING THIS A SUCCESS.”

- Alan Pace, Club Chairman, Burnley FC