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CREATIVE AND LIVE VENUE DELIVERY
ADI’s Studios Division provide a full remote production service, encompassing both creation and management of content across the whole platform. Burnley is the latest club to join ADI’s Live Venue broadcast network, so matchday content is delivered as a full live event production from ADI’s galleries in Preston over dedicated fibre lines.
On a matchday our team create and manage everything. This includes a full pre-match programme that makes use of all the displays within the stadium bowl to effect – particularly in the pre-match build up as the teams take to the field to a huge audio-visual show.
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Single Platform Control
One of the keys to ADI’s long-term success is that we don’t just provide hardware. The 1,100m2 of LED at Turf Moor is just the visible part of a full stack solution encompassing technology, content and services from ADI’s Displays, Studios and Services Divisions.
Driving the screens is a powerful, fully integrated control solution designed specifically for the club. It encompasses both traditional signage technologies as well as the type of high-powered media servers that you’d find driving massive live concert and event productions.
WE’LL TYPICALLY OPERATE EVERYTHING ON A MATCH DAY, BUT THEN THE CLUB ALSO HAVE THE ABILITY TO MANAGE ALL DIFFERENT TYPES OF CONTENT ON THE SCREEN THEMSELVES. I THINK THIS IS WHERE THE VALUE LIES FOR THE CLUB – WE’VE DELIVERED ONE PLATFORM ON WHICH WE CAN DELIVER ANYTHING THEY WANT THROUGHOUT THE SCREENS IN THE STADIUM.”
Craig Jenkins, Head of Technical Operations, ADI
It was really important for us to provide Turf Moor with a fully integrated control solution that allows for control of both granular management of content, whilst also being able to co-ordinate content across every screen. We see so many stadia with multiple digital platforms all delivered by different companies that don’t work with one another.
Our solution allows the club to view all the digital screens and signage around the stadium as a single platform, creating simple continuity of message to fans, whether that’s club communication or the ability to sell moments of exclusivity across the whole stadium to their commercial partners.
