ON THE OUTSIDE OF THE STADIUM

The experience for fans arriving on a matchday has been revolutionised. The outside of the stadium has been adorned with multiple levels of signage and screens above all entrances. Digital ribbons top the rows of turnstiles, whilst the larger hospitality entrances, the ticket office and club shop each feature digital surrounds that can change dynamically.

Having arrived at the stadium, fans are able to enjoy pre-match entertainment or the early kick off match with a drink on the new giant screens in the new indoor fan zone.

We’ve also added a new advertising screen on the busy crossroads outside the stadium that the club sell commercially on outside of matchdays.