FOLLOWING SIGNIFICANT INVESTMENT, BURNLEY’S HISTORIC STADIUM IS NOW HOME TO ONE OF THE BIGGEST DIGITAL PLATFORMS IN EUROPEAN FOOTBALL THANKS TO ADI.

The overhaul has seen over 1,100 m2 of displays installed within and outside of the stadium, providing a huge digital canvas for the club to engage with fans and activate commercial partnerships.

Platform For The Future

The hugely ambitious project has transformed every part of the matchday experience for fans, from their approach to the stadium, entering the turnstiles and through to the experience from their seat in the stands. It’s also revolutionised the club’s promotional platform, providing a massively enhanced platform for their national and local commercial partners.

Turf Moor is now one of the most digitally advanced stadiums in Europe. There are over 30 installations throughout the stadium and over 1,100m2 of ADI’s proprietary LED screen panels both within the stadium bowl and on the outside of the stadium.

Within The Bowl

We’ve added new UEFA compliant digiBOARD digital perimeter, which is supported by a second tier of camera facing LED in many areas to maximise broadcast commercial value. Added to this are multiple layers of ribbon around the stands, as well as digital signage above vomitory stairwells. And these are supported by two new superwide 32:9 screens providing live match coverage supported by additional engaging content. What was once a busy mish-mash of signage is now a clean digital platform that the club can control and activate as they see fit.