Adedoyin Omotara Founder of Adoniaagroup (Adoniaabeauty, Adoniaacollective, Adoniaa Mobile makeup and The Unmask Your Beauty Community)
Publisher, The Unmask Your Beauty Magazine
www.adoniaa.com info@adoniaa.com
‘Write the vision And engrave it plainly on tablets ,So that the one who reads it will run’….Selah!
My heart is overwhelming with gratitude as we celebrate a decade of running with the Adoniaa vision. It’s such an honour to carry the Adoniaa vision and to be able to clearly articulate it to the hundreds of women that run with it.
This year, we celebrate a decade of running Adoniaa with a theme so close to my heart – ‘Miracles Happen!’
The Adoniaa story is indeed a miracle!
Miracle in this context for me is the execution of a divine Vision, and honestly, everyday of running with the Adoniaa dream is indeed a miracle!
The mandate was clear in October 2014- To help women step into their power by empowering them to connect to their individual and unique beauty so that they can live fuller and more expressive lives.
Since 2014, Adoniaa has empowered women at different stages of life through various visionary expressions anchoring on the vision to empower women.
Let me take you on the Adoniaa journey by highlighting major milestones in the last decade!
2014 - Adoniaa was launched with a Fall Makeup Party at my house in Aberdeen, Scotland UK in October 2014.
2015 - Adoniaa launched its very first product, an 8-piece brush set in the spring of 2015 in Aberdeen,UK and later moved to Calgary, Alberta, Canada in the fall of that year, September 2015.
2016 - Adoniaa launched a full line of private label beauty products which included 24 Lipstick colours, 19 shades of foundation and Skincare ,products which included a cleanser, toner ,serum and moisturizer. This launch event was themed Unmask Your beauty event.It was also the maiden Unmask Your Beauty Event.
2017 - Adoniaa launched her first beauty store called “A place of Makeup and Magnificence” to serve women with all their beauty needs ranging from services such as makeup, facials , lashes and brows to medical aesthetic services.
2018 - Adoniaa launched the Teen Beauty Camp, a teenage outreach program created to boost teenage girls’ self confidence.
2019 - Adoniaa opened her first mall location.
2020 - Adoniaa birthed the ‘unmask your beauty’ book. A book that intertwined my story and the story of Adoniaa.
2021 - Adoniaa launched the unmask your beauty community - A community where we provide tools and resources for women to execute their visions and goals so that they can thrive in life, career and business. We also launched the first edition of the Unmask your beauty Magazine in 2021.
2022 – Adoniaa opened the AdoniaaCollective Store to showcase entrepreneurs, especially black entrepreneurs in one physical retail space for high visibility. We have since experience lots of announcement wealth from local news stations.
2023 – Adoniaa launched a full line of private-label medicalgrade skincare line as part of the Adoniaabeauty skincare line –This medical-grade skincare line works excellently for different skin conditions. This is to empower women to love the skin they are in by taking good care of it and loving it.
2024 – Adoniaa launched AdoniaaRealestate Company - An organization focused on helping families find their perfect homes. As with everything we do, we hope to empower women to see the possibilities in building wealth through real estate.
10 years after, We have been blessed with numerous community awards , Great Staff members, Amazing Community partners, thousands of beautiful clients (some
This year, I challenge you to dream, dream big and believe that you are capable of becoming the woman that will execute the vision that has been handed to you by God.
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turned friends and family) and the Adoniaa dream continues to grow with the anchor of one mandate - To help women step into their power by empowering them to connect to their individual and unique beauty so that they can live fuller and more expressive lives.
I feel so privileged to be able to carry a vision that is connected to my life’s work, to be able to carry a vision that is worth waking up to everyday and most importanty, to be able to carry a vision that is bigger than me.
This year, I challenge you to dream, dream big and believe that you are capable of becoming the woman that will execute the vision that has been handed to you by God.
Finally, I cannot complete the Adoniaa story without pouring deep appreciation out to my husband (Babyluv) and my 2 nations (Adeoluwa & Olurotimi) – Thank you for all of the support you give me to make this dream a reality. I could not have done this without you!
Also, Many thanks to the entire Adoniaa family, staff, partners, contractors and clients for keeping the Adoniaa dream alive.
BIO:
Adedoyin Omotara, often referred to as the rapid execution queen, is a Beauty Entrepreneur, women’s empowerment advocate, speaker, life coach, business coach and the leader of the unmask your beauty movement. Her passion to live a fuller and more expressive life made her leave her successful Corporate Engineering career to become an entrepreneur.
Seeking the spiritually creative fulfilment missing in her successful corporate career, She determined to resolve the concern that beauty today, far from being that poetic ‘joy forever’ is unfortunately a source of insecurity, shame and stress for countless women. Her inspirational teaching events promote beauty, inside and out, to an audience of women at all stages of life.She believes in investing in the dream of girls and in the strength of women.
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Welcome to the Unmask Your Beauty Conference 2024, where transformation, resilience, and self-discovery take center stage. This year’s theme, Miracles Happen, invites us to witness the extraordinary power of courage, authenticity, and faith in action. Our speakers, including our keynote presenter, bring together a wealth of experiences, stories, and insights designed to uplift and inspire, while also sharing the visionary quotes that have guided their paths. Each of them has unmasked their own unique beauty through triumphs, setbacks, and miracles that defied the odds.
In this segment, we introduce the voices that will lead us on a journey to uncover hidden strengths, rekindle dreams, and embrace the miracles within. These twelve remarkable speakers, alongside our keynote, stand as beacons of hope, resilience, and empowerment. They come with messages that will ignite purpose, inspire healing, and encourage each of us to see our potential through new eyes.
Let their stories remind you that miracles aren’t distant fantasies—they happen when we dare to look within, push past limitations, and live with intention. As you engage with each session, may you feel empowered to unmask your beauty, renew your faith in what’s possible, and embrace the miracles waiting to unfold in your own life.
Dotun
Felicia Feyi Ogunfowora Lekan-Salami Dee
Dotun Ogunfowora is a Registered Psychologist licensed with the College of Alberta Psychologists, with specialized training in Clinical/Counseling Psychology, Rehabilitation Psychology, and Formal Assessments (including Forensic, Psychosocial Educational, and Mental Health assessments). She holds a Bachelor of Commerce degree with a minor in Business Economics and Law, a Master’s degree in Counseling Psychology, and is currently completing a Doctor of Psychology program.
Her name, Dotun, translates to “renew” or “become new” in Yoruba, reflecting her commitment to helping clients renew their perspectives and co-create sustainable, pragmatic solutions that fit their lifestyles. Utilizing a variety of treatment approaches, Dotun provides compassionate support to clients of all ages and from diverse backgrounds. She brings a comprehensive understanding of psychology and common mental health concerns to her practice and consistently upholds her responsibilities to clients, offering insight and support as they navigate unique challenges and circumstances.
Contact:
Email: info@renewpsychology.com
Felicia Lekan-Salami is a global business leader with over 20 years of experience driving corporate transformation and entrepreneurial innovation. She excels at scaling people, processes, and profits across industries, fostering inclusive ecosystems, and championing Equity, Diversity, and Inclusion (EDI).
Felicia empowers teams, enhances well-being, and builds cultures that drive business success. Her approach combines data-driven strategies with cutting-edge technologies to create environments where individuals thrive and businesses excel.
Felicia’s passion for EDI is reflected in her proven ability to build equitable workplaces that fuel innovation and growth.
Contact:
Email: feliciasalami@gmail.com
Feyi Dee is a Calgary-based singer and songwriter. She has written and published over a dozen singles and an album titled Heart to Heart.
Feyi has also written, performed, and published theme songs for organizations, including Unmask Your Beauty and Sedulous Women for the Unmask Your Beauty Annual Women’s Conference and Sedulous Women Inc., respectively.
In HR, Feyi builds leaders and helps develop strategies to meet organizational goals, bridging the gap between employees and employers to foster productive relationships. She is passionate about HR’s potential to impact lives positively at all levels.
Through her music, Feyi aims to remind listeners of hope and reassure them that they’re not alone in their journey.
Contact: Email: feyi.fagbamila@yahoo.ca
“Slow and steady, no rush, no hurry.”
“A miracle begins the moment you dare to dream beyond your fears and take the first courageous step; when ordinary moments meet unwavering belief.”
- Felicia Funke
“The key to successful leadership is influence, not authority.”
Kemi Lammy Natasha B. Seedy Abels Darby
Kemi Seedy is an Executive HR Professional, real estate agent, and pastor. As a corporate and religious leader, Kemi is dedicated to advancing her community through HR capacity building, financial empowerment, and spiritual growth.
She has spoken on over 1,000 platforms and dedicated countless hours as a counselor and coach. A champion of Diversity and Inclusion, Kemi has led D&I initiatives for multiple Fortune 500 companies, advocating for representation and fairness.
She also volunteers as a career coach on the board of youth development organizations, serving Indigenous youth in First Nation communities.
When not helping clients achieve homeownership or delivering sermons, Kemi enjoys spending time with her family.
Lammy Abels is an experienced real estate agent, emotional intelligence expert, and family life coach. She uses her expertise in coaching and emotional intelligence to help people reach their full potential. She is skilled at building relationships with her clients and meeting their housing needs.
As the lead trainer at Ruby Consulting, a well-known personal development training center, Ms. Abels specializes in emotional intelligence and performance management for both organizations and individuals.
She holds a bachelor’s degree in Human Resource Management and Labor Relations, as well as a degree in Mass Communication. She has 14 years of experience in relationship management, human resources, administration, and customer service in the banking and real estate industries.
Natasha B. Darby, known as NBR, is the Founder and CEO of NBR Global Solutions Inc., a coaching and consulting firm dedicated to helping purpose-driven entrepreneurs, startups, corporations, and non-profits achieve their business goals.
Special izing in communications, branding, and public relations strategies, Natasha also hosts events designed to inspire, motivate, and empower entrepreneurs to elevate their businesses. With over 20 years of experience in corporate communications and public relations across diverse industries—including energy, legal, and government—Natasha has established herself as an industry expert. She holds a Bachelor of Communications with honors from Mount Royal University and is ICF Certified as a Business & Life Coach.
Her cert ifications also include Motivational Speaking, Life Coaching, Crisis and Risk Management, and Online Reputation Management. Recognized as one of Calgary’s top 15 coaches by Influence Digest in both 2022 and 2023, Natasha is a dedicated mentor to entrepreneurs and volunteers with United Way’s Women United Leadership team and Kids Help Phone, focusing on youth empowerment.
Her motto, “Lead your life with purpose, confidence, and clarity, and you will achieve greater success!” encapsulates her commitment to transforming lives and businesses from the inside out.
Visit: www.nbrboss.com to learn more!
“ If your actions inspire others to dream more, learn more, do more and become more, you are a leader.”
- John Quincy Adams
“You only live once, but if you do it right, once is enough.”
- Mae West
“Your smile is your logo, your personality is your business card, how you leave others feeling after having an experience with you becomes your trademark.”
- Jay Danzie
Ola is an experienced business coach and consultant. She is the founder of Ripples Consulting and also a franchise owner with Action Coach.
Ola helps business owners grow, scale, and optimize their operations through proven coaching methods.
With over 12 years of experience running her own businesses and certifications from Six Sigma and Action Coach, Ola specializes in guiding entrepreneurs toward greater efficiency, team development, and sustainable success.
Having lived and worked across Nigeria, the UK, and now Canada, she brings a global perspective to her coaching, tailoring strategies to meet the unique needs of diverse industries. Passionate about empowering business owners, Ola delivers actionable insights and clear steps to help them achieve their goals and unlock new levels of growth.
Simisola Obasan is the first Black woman and youngest adjudicator on Airdrie’s Assessment Review Board, where she has made impactful contributions to city governance. As co-founder and Principal Partner of Grandforth Legal Practitioners and a volunteer with Calgary Legal Guidance, Simisola provides valuable legal support in business and immigration law, empowering newcomers across Alberta.
A facilitator and law instructor at Bow Valley College’s Direction for Immigrant Program, she guides internationally trained lawyers seeking to practice in Alberta.
Her leadership extends to the Airdrie Black Community, the Airdrie Minor Basketball Association, and the Chinook Gate Homeowners Association, fostering community unity and development.
Recognized with awards like the 2023 Volunteer Citizen of the Year and the 2024 Immigrant of Distinction Award, Simisola’s contributions resonate widely.
“Procrastination is the arrogant assumption that God owes you an obligation, to bring to you tomorrow, an opportunity that you intentionally ignored today.”
“Success is liking yourself, liking what you do and liking how you do it.” - Maya Angelou
Tosan Veronica Victoria Joe Sule Okuku
Tosan Joe is a marketing professional in the oil and gas industry and a parttime special events manager for an NGO in Calgary. She is committed to personal growth, intentional about gratitude, and passionate about leaving a positive impact on the lives of those she encounters.
A pillar in her immediate community, family, and friends, Tosan fulfills this role mindfully and effortlessly. Her benevolence, empathy, emotional intelligence, and critical thinking skills are foundational to who she is.
Tosan is also an emerging actress and engages in social commentary. Above all, she describes her greatest role as being a mother to her three children, one of whom is neurodivergent.
Contact:
Email: tosanosh@gmail.com
“There is no greater agony than bearing an untold story inside you.” - Maya Angelou
Dr. Veronica Sule (BDS, MMHCA, MS, Cert. Operative Dentistry) is an assistant professor of general dentistry at Creighton University in Nebraska, USA. She has over 20 years of clinical dentistry experience and research expertise in enamel defects and orofacial clefts.
Her passion for improving healthcare is evident in her clinical, teaching, research, and administrative leadership across both private and hospital sectors in multiple countries.
Dr. Sule is committed to fostering diversity and an inclusive workplace culture. She is also a life coach and public speaker, and her podcast, The Passionate Dentist Podcast, focuses on the journeys of foreign-trained dentists and healthcare professionals practicing in North America.
She is debuting as an author with her book, Find Yourself Again , set to launch in early 2025. Dr. Sule is happily married with children and loves to travel the world.
Contact:
Email: Verosasule@gmail.com
“Passion never fails.”
Victoria Okuku is dedicated to transforming children’s lives through education. As the founder and CEO of Montessori Early Development Academy (MEDA), KidzPen, and Vee Readers, she has created nurturing spaces where children feel valued and empowered. In 2021, MEDA was recognized by the Canadian Business Review Board as one of Canada’s top businesses, affirming her leadership in education.
With teaching experience across Asia, Africa, and North America, Victoria’s mission goes beyond academics—she builds cultural bridges to show that every child matters. Her books, Be Your Pathfinder, Lessons from Trailblazers, and Ako’s Night Story, have impacted readers globally, with Ako’s Night Story recently added to school curricula in Jamaica and the USA. Through school tours promoting diversity and inclusion, she has garnered recognition from CTV, CBC, and other platforms, highlighting her dedication to educational transformation.
Victoria’s journey exemplifies the belief that, through unity and inclusion, we can change the world one child at a time.
Contact: Email: viikeb@gmail.com
“Twenty years from now you will be more dissapointed by the things you didn’t do than the ones you did do. So throw off the bowlines. Sail away from the safe habor. Catch the trade winds in your sail. Explore. Dream. Discover.” - Mark Twain
UYB Feedback...
UYB The Anthem
Verse
You’re beautiful, your beauty lies within You’re powerful, your power lies within
You’re valuable , your value lies within You’re worthy, your worth lies within
Chorus
Let it out (yeah)
Unmask your beauty
Show it out (yeah)
For the whole world to see
Let it out (yeah)
Unmask your beauty
Let it out , Show it out
For the whole world to see
Oh-oh-oh-oh 2ce
Bridge
I can do all things 2ce Doesn’t matter what nobody says I am beautiful 2ce Doesn’t matter what nobody says I am powerful 2ce Doesn’t matter what nobody says I can be anything 2ce Doesn’t matter what nobody says
Chorus to end
Song composed by: Feyidee – Feyi.fagbamila@yahoo.ca
Vendors
Beauty
Adoniaabeauty - 403 671 2283
KyturaNaturals - 403 371 9687
Eleorabeauty - 403 918 6674
Fashion
Julzallure -403 918 1525
Tossbury - 825 449 0022
Paragon Jewelry - 587 703 6174
Tclfashions - 587 703 9320
Ride & Joest Fashion Hub – 587 917 1593
Tanko T-shirt Design - 825 488 6748
Real Estate & Interior
Kemi seedy – 587 664 7661
Adoniaarealestate - 403 922 6330
Lammy Abels - 403 888 3557
Coverup Blinds & Shades - 403 612 9039
Home & Lifestyle
Salad Master - 403 608 1652
ShopChoice - 403 689 3567
Adoniaacollective – 403 263 9290
Food & Snacks
Cakeaisle - 403 466 8705
Bezaleel Catering Services - 403 669 5589
Mercy dim -587 433 1881
Sparkles Cake & Catering - 403 828 3725
Tribes Catering – 587 438 7263
Kreative Mocktails - 825 735 5483
Professional Organisations
The Oladele Foundation - 403 880 6692
Veronica Sule - 319 519 3026
Olabisi Adeyemi - 647 594 0483
Simisola obasan - 403 483 0120
NBR Boss - 403 891 4283
Horton Park Dental – 587 391 7661
Montessori early Development Academy - 403 991 7976
