[internal company event / convention]
Pernod-Ricard Annual Convention - Les Embiez 2012 Objective: an opening plenary session around the pride of belonging to Pernod-Ricard: ‘Proud of my brand(s)’. Celebrating the Pernod-Ricard culture: ‘Creating conviviality’. A strategic week for the managers (developing marketing and selling plans) but also a time for togetherness, dialogue and conviviality. Creative idea and description: plenary session: an immersive journey to the heart of the brands, their personalities and their own way to express conviviality and innovation, with a picture program broadcasted on a 220° screen; around the signature ‘Proud of my brand(s)’, a plenary session in two parts: one about the group and its mainstays; the other about the brands and markets; more than 50 speakers and 40 films giving rhythm to a 4hour plenary; an immersion in the world of each one of the 18 brands of the group; creating an artificial ceiling with spread canvas representing the group's logo Best Practices: a 200m2 exhibition tent to present the Best Practices of each support function of the group (human resources, communications, operations, finance, IT, legal, marketing, Csr); 78 Best Practices were presented in frames, as works of art; development of a digital application with tablets at disposal in the exhibition area; five temporary bars for the evenings, partly designed by \Auditoire (Mumm Bar). Audio/video/lights: a picture program on a 74m screen, composed of 18 screen forming a 220° large screen (visual support, camera back, video topics); a ceiling
showing a shape of the Pernod-Ricard logo changing colors according to the sequence. Staging and set design: a monumental, immersive and progressive scenography. Before entering the plenary room, a brands' hallway presenting the portraits of the 18 flagship brands of the group. A ceiling showing a shape of the Pernod-Ricard logo changing colors according to the sequence. Staging of the Best Practices exhibition with large frames for each support function, containing smaller frames for each Best Practices. Media Mix: for the Best Practices: a 40 pages guide presenting every Best Practices of the group. Application for iPad, iPod, Blackberry and Android. Results: an article in the magazine ‘L'Evénementiel’; during all the convention, a report directed by the internal communication team, and episodes broadcasted on the intranet.
[ DATA SHEET] Country: France Organiser: \Auditoire Client: Pernod-Ricard Dates: April 16th -19 th, 2012 Target: managers of the brands and retail companies of the Pernod-Ricard group Location: Les Embiez island, France Budget: up € 300,000 to € 400,000
Published on Dec 12, 2012
The European Events Annual is a publishing showcase for all the enrolled projects by agencies and companies in the European Best Event Award...