e
20
[non profit / social service event]
Jewish Museum 10th Anniversary venue and embodies three-dimensional the future of the academy. The stage symbolizes a portal into future. The large and asymmetric projection screens emulate the design language of Liebeskind and dynamically symbolize the Star of David. The screens are situated in an X shape; not just the roman symbol for ten but also signifying the 10th anniversary. Results: the exclusive feel of the out of the ordinary location, the meaningful occasion, the selected guests and the seamless event production all lead to a once in a lifetime experience. The event generated wide tv, radio, print and online coverage amongst Germany’s leading media outlets.
Objective: to create a fundraising gala dinner as a media effective event for this special occasion. The tasks included implementing a ‘pop-up’ event venue at the construction site of the academy while creatively integrating this construction site into the event design. Creative idea and description: following the continuous evolvement of the Jewish Museum, the creative idea ‘Developing’ led to a respectful event celebrating the bright future of the museum combined with a meaningful reflection of the past. Celebrating this joy full milestone at the construction site of the academy the guests became a part of the evolvement. The key theatrical element was the stage in the design language of the Academy’s architect Liebeskind. It operated as a portal into future by giving the audience an unobstructed view of the creatively lit academy construction site. Additional projection screens showed pictures and stories of the museum’s historical highlights, making the stage an appropriate display of both past and future development of the museum. The unpretentious way and the highly exclusive atmosphere let become the fundraising dinner unique. Highlights of the event were the speech of German Prime Minister Angela Merkel and the surprise concert of Daniel Barenboim solo on the grand piano. Staging and set design: the event space concept follows the spirit of the current Jewish Museum. The 3,000 m2 construction site is turned into a high quality pop-up event
[ DATA SHEET] Country: Germany Organiser: VOK DAMS Agency for Events and Live-Marketing Client: Jewish Museum Berlin Date: October 24th, 2011 Target: 900 guests from all over the world as the Deputy Foreign Minister of Israel, the German Prime Minister, a Nobel Prize winner, an Oscar producer and several international personalities Location: Berlin, Former Central Flower Market = future Jewish Museum Academy (in construction) Budget: up € 500,000 to € 1,000,000
101