SUGARY DRINKS ARE ROTTEN FOR TEETH Have you seen any particularly vivid tooth decay outside of your clinic recently? The Australian Dental Association WA has again joined forces with Cancer Council WA to relaunch and refresh the LiveLighter® ‘Sugary Drinks Are Rotten For Teeth’ campaign, which focuses on the damage sugary drinks do to teeth. The advertising campaign is running for six weeks until Sunday, December 18, 2021, to coincide with the inevitable summer slushie and sugary-drink marketing onslaught.
The original campaign, entitled ‘Sugary Drinks Are A Rotten Choice’, first ran in January and February 2020, with adverts appearing throughout WA. The new campaign will again be shown in metro and regional areas around the State, including out-of-home sites via buses billboards, and bus stops, as well as online ads on social media. The major aims of the campaign are to discourage the purchase of sugary drinks and to encourage people to drink water instead. Parents of school-aged children are the primary target audience as they are likely to be the main grocery buyer for their household and have a significant influence on the consumption habits of their family. The LiveLighter® campaign is delivered by Cancer Council WA and funded by WA Department of Health. The campaign has been raising awareness of the health risks associated with drinking sugary drinks since it first launched in 2012. This includes airing a series of television commercials linking the consumption of these products with weight gain, and raising awareness of the associated increase in risk of developing chronic diseases such as cancer, heart disease and type 2 diabetes.
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EDITION 8 | 2021 WESTERN ARTICULATOR
