Professional & Digital Marketing
Level 4
Level 4 CIM Certificate Professional & Digital Marketing
The Level 4 qualification in Professional & Digital Marketing has been developed with extensive employer led-research to maximise career progression opportunities.
Contents
About the qualification
Level 4 CIM Certificate in Professional & Digital Marketing
About the Qualification
For over 100 years, CIM has been the universal voice of marketing, championing the industry and its positive impact on organisations, economies and the wider society.
Today, they play a more significant role than ever in supporting, developing and representing members and the profession around the world. Always on top of the latest developments, they offer inspiring insights and thought leadership to generate transformative discussion and ideas.
On an individual level, marketers at every stage of their career find CIM a trusted and people-centred provider of clear guidance, training and professional qualifications –especially on their path to being accredited as a Chartered Marketer.
If it carries a CIM stamp, it’s taken seriously: proof of the essential skills that boost long-term success for any business. CIM are at the forefront of all that’s exciting about marketing. There services build careers and boost businesses. They continue to speak out for the industry, working alongside like-minded organisations to bring on the latest generations of talent and set professional standards for the entire marketing ecosystem.
Overview
The CIM L4 Certificate in Professional and Digital Marketing is designed to elevate your marketing career by providing essential skills and knowledge. Developed through extensive employer-led research, this qualification prepares you for roles such as Marketing Executive and Digital Marketing Coordinator. The programme covers key areas including understanding marketing principles, planning and executing integrated marketing campaigns, and mastering social media marketing. You'll delve into units such as "Marketing Impact," "Planning Integrated Campaigns," and "Social Media Marketing," ensuring you are wellequipped to excel in the dynamic field of digital marketing.
Who is it for?
The CIM Certificate in Professional Digital Marketing is suitable for a variety of roles, especially for those looking to advance their careers in marketing. These roles typically involve tasks such as planning and executing marketing campaigns, managing social media accounts, creating content, analysing marketing data, and optimising digital marketing strategies.
The programme supports learners in roles such as:
• Marketing Assistant
• Marketing Executive
• Digital Marketing Coordinator
• Social Media Manager
• Content Marketing Specialist
• SEO Specialist
• Email Marketing Specialist
• PPC Specialist
• Brand Manager
• Marketing Analyst
This programme will primarily be delivered through workshops and 1-to-1 sessions with a member of the ACT delivery team. There will be revision support days and online learning opportunities with CIM Membership. For each unit completed there will be a multiple choice exam.
Eligibility Requirements
You’ll need to have a minimum of one year’s experience in the industry or a relevant Level 3 qualification to study the Level 4 Certificate in Professional Marketing or Certificate in Professional Digital Marketing. Alternatively, an equivalent Level 3 Apprenticeship such as the Multi-channel Marketer or Marketing Assistant would also be accepted. CIM will consider other equivalent Marketing Apprenticeships. If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.
On completion of this course you will achieve the following:
• Level 4 CIM Certificate in Professional & Digital Marketing
Level 4 Certificate in Professional & Digital Marketing Delivery
Length of time to complete
We will tailor your learning programmes to suit your needs, so that each learner’s experience is unique. While learner’s needs will be different, the recommended time to complete this programme is 12 months.
Course Delivery
Interactive Workshops: Experience the best of both worlds with our hands-on workshops that blend face-to-face and remote learning. These workshops are designed to be highly engaging, allowing you to interact directly with your tutor and peers. You'll participate in practical activities, discussions, and collaborative projects that will deepen your understanding of digital marketing concepts.
Personalised Tutoring: Your journey to success is supported by personalised tutoring sessions. Through digital platforms like Microsoft Teams, you'll have regular one-on-one meetings with your tutor. These sessions are tailored to your individual needs, ensuring you receive the guidance and support necessary to excel. Your tutor will help you navigate the course material, clarify any doubts, and provide targeted preparation for the multiple-choice exam. You'll have the flexibility to schedule these sessions at times that work best for you, making your learning experience convenient and effective.
Real-World Tasks: Apply your newfound knowledge directly to your current role with tasks designed to reinforce your skills. These tasks are practical and relevant, allowing you to integrate what you've learned into your everyday work. You'll be given assignments that challenge you to think critically and creatively, helping you build the evidence needed to demonstrate your proficiency. By completing these tasks, you'll not only prepare for the exam but also enhance your professional capabilities, making you a more effective and confident marketer.
What you will learn
This programme is made up of 1 mandatory unit and a combination of optional units
Unit combinations:
• Route 1: Mandatory unit 1, 1 unit from Group A and 2 units from Group B
• Route 2: Mandatory unit 1, 2 units from Group A and 1 unit from Group B
A brief overview of these units is below.
Mandatory Modules
Marketing Impact
Optional Modules –
Group A
Responsible Marketing
Module Outline
This module focuses on the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.
Planned Integrated Campaign
Module Outline
This module looks at responsible marketing as a growing imperative as societal and environmental challenges grow. There is growing scrutiny on brands' behaviour regarding diversity, inclusion, and sustainability, leading to more discerning consumer choices. Marketing faces a growing need to understand and ensure socially responsible practices, prioritise transparency and honesty to build trust and be more considerate in relation to their messaging, channels and tactics
This module is designed to help develop an understanding of the rapidly changing marketing landscape. Candidates will learn about the core concepts of marketing and explore digital innovation. Candidates will gain an understanding of how content plays a crucial role in the customer lifecycle and how audiences interact with both digital and traditional media. Finally, this module will teach candidates how to create integrated marketing campaigns across
various channels, online and offline, and how to measure their effectiveness.
Optional Modules –Group B
Content Marketing
Module Outline
This module looks at content marketing and its crucial role in delivering effective digital marketing campaigns. This module provides the knowledge and skills to successfully create content to support marketing goals. You will learn how different content formats can be used within campaigns to support the customer journey as well as the impact developing technology can have on content production. You will gain the skills to produce a suitable content plan to support organisational initiatives.
Social Media Marketing
MarTech
Search Engine Optimisation
This module provides the knowledge and skills to develop and implement successful social media marketing activities. You will learn how to apply a range of social media channels and to produce suitable content to enhance an organisation’s digital activities. You will gain the skills to produce an effective social media plan and measure its outcomes.
This module focuses on marketing technology, or ‘Martech’, which is now essential to facilitate and execute marketing activities. It will provide knowledge on the importance and application of ‘Martech’ including Artificial Intelligence within organisations. You will learn how ‘Martech’ can be used across the customer journey to support paid campaigns, and social media activities to nurture long-term relationships. You will gain the skills to successfully analyse web analytics outputs and make suitable recommendations for the future.
This module focuses on the importance of search engine marketing for organisations as part of their digital marketing activities. You will learn the key success factors for Search Engine optimisation as well as how to create effective paid search campaigns to achieve marketing goals.
Have any questions about our CIM Certificate in Professional & Digital Marketing Level 4?
We are here to help. If you have any further questions or enquiries about the main qualification element of the programme, please contact our Route Manager:
Lucy Wilkinson Route Manager for Digital Services lucywilkinson@acttraining.org.uk