Professional & Digital Marketing
Level 3
Level 3 CIM Foundation Certificate Professional & Digital Marketing
The level 3 qualification in Professional & Digital Marketing is an internationally recognised programme including modules based on the CIM Global Professional Marketing Framework. The framework is designed to help marketers meet the increasing demands of the industry.
Contents
About the qualification
Level 3 CIM Foundation Certificate in Professional & Digital Marketing
About the Qualification
For over 100 years, CIM has been the universal voice of marketing, championing the industry and its positive impact on organisations, economies and the wider society.
Today, they play a more significant role than ever in supporting, developing and representing members and the profession around the world. Always on top of the latest developments, they offer inspiring insights and thought leadership to generate transformative discussion and ideas.
On an individual level, marketers at every stage of their career find CIM a trusted and people-centred provider of clear guidance, training and professional qualifications –especially on their path to being accredited as a Chartered Marketer.
If it carries a CIM stamp, it’s taken seriously: proof of the essential skills that boost long-term success for any business. CIM are at the forefront of all that’s exciting about marketing. There services build careers and boost businesses. They continue to speak out for the industry, working alongside like-minded organisations to bring on the latest generations of talent and set professional standards for the entire marketing ecosystem.
Overview
The CIM L3 Certificate in Professional and Digital Marketing is ideal for new and aspiring marketers, providing essential skills and knowledge to kick-start your career. This Level 3 qualification covers key areas such as marketing principles, content and channels, and marketing insights. Through a combination of interactive workshops, personalised tutoring, and practical tasks, you'll gain hands-on experience and confidence. The programme is designed to prepare you for supportlevel roles within the workplace, ensuring you can effectively contribute to marketing activities. This qualification offers a strong foundation for career progression, opening up various pathways in the dynamic field of digital marketing. By completing this programme, you'll be well-equipped to take on roles such as Marketing Assistant, Social Media Coordinator, or Content Creator, setting the stage for a successful marketing career.
Who is it for?
The CIM Foundation Certificate in Professional Digital Marketing is perfect for new and aspiring marketers who are looking to build a strong foundation in the field. This qualification is designed for individuals with little to no prior experience in marketing, making it ideal for those starting their careers or looking to transition into marketing roles.
The programme prepares learners for roles such as:
• Marketing Assistant
• Social Media Coordinator
• Content Creator
• Digital Marketing Assistant
• Marketing Coordinator
• Email Marketing Assistant
• SEO Assistant
• PPC Assistant
• Brand Assistant
• Marketing Research Assistant
• Communications Assistant
• Customer Insights Assistant
Successful completion of the Level 3 CIM qualification will establish the knowledge, skills and understanding to be able to perform at a ‘Marketing Assistant’ level position and to carry out an essential and successful professional marketing role within the workplace.
On completion of this apprenticeship, you will achieve the following:
• CIM Level 3 Foundation Certificate in Professional & Digital Marketing
CIM Level 3 Foundation Certificate in Professional & Digital Marketing
This is the qualification will support you with skills and knowledge to become a high performing marketing professional.
Length of time to complete
We will tailor your learning programmes to suit your needs, so that each learner’s experience is unique. While learner’s needs will be different, the recommended time to complete this programme is 12 months.
Course Delivery
Interactive Workshops: Experience the best of both worlds with our hands-on workshops that blend face-to-face and remote learning. These workshops are designed to be highly engaging, allowing you to interact directly with your tutor and peers. You'll participate in practical activities, discussions, and collaborative projects that will deepen your understanding of digital marketing concepts.
Personalised Tutoring: Your journey to success is supported by personalised tutoring sessions. Through digital platforms like Microsoft Teams, you'll have regular one-on-one meetings with your tutor. These sessions are tailored to your individual needs, ensuring you receive the guidance and support necessary to excel. Your tutor will help you navigate the course material, clarify any doubts, and provide targeted preparation for the multiple-choice exam. You'll have the flexibility to schedule these sessions at times that work best for you, making your learning experience convenient and effective.
Real-World Tasks: Apply your newfound knowledge through practical tasks designed to reinforce your skills. These assignments are relevant and engaging, allowing you to integrate what you've learned into realistic scenarios. You'll be given challenges that encourage critical and creative thinking, helping you build the evidence needed to demonstrate your proficiency. By completing these tasks, you'll not only prepare for the exam but also enhance your professional capabilities, making you a more effective and confident marketer.
What you will learn
This programme is made up of 1 mandatory unit and 1 optional unit.
A brief overview of these units is below.
Modules
Marketing Essentials (Mandatory)
Content and Channels (Optional)
Module Outline
This module provides an understanding of the key concepts and terminology used in marketing. On completion of the module, learners will have a knowledge and understanding of the role and function of marketing within organisations and the factors that influence consumer and business buying behaviour. They will also be able to identify key components of the marketing environment and have an appreciation of how to collect and utilise relevant information about it. Finally, learners will be able to outline the concepts and elements which make up the marketing mix and understand how these can be applied.
This module introduces the types of content marketers can create, as well as the channels that can be used to publish and promote them. On completion of the module, learners will be able to recommend the most appropriate channel to use in their marketing. Candidates will be able to interpret the aims and objectives of a business, as well as who their target audience are, and plan content accordingly. Finally, learners will recognise the links between content and channels, and their suitability in each case.
Marketing Insights (Optional)
The module introduces some of the main concepts, techniques and applications within marketing research and customer insights, showing their significance for marketing decision-making. This module will develop knowledge and understanding of the different types of research, insights and methods employed by marketers, by looking at how they can help to monitor
Assessment
the marketing environment and current marketing trends to support decision-making. Students will also explore the role of consumer behaviour in marketing practice, considering social, cultural and technical differences whilst also exploring wider macro marketing and ethical considerations
Module Assessment Type Availability
Onscreen Multiple-Choice Test
Marketing Essentials
Content and Channels
50 questions
90 minutes
Onscreen Multiple-Choice Test
50 questions
90 minutes
Onscreen Multiple-Choice Test
6x On-demand windows (results issued after each close of On-Demand window)
6x On-demand windows (results issued after each close of On-Demand window)
Marketing Insight
50 questions
90 minutes
6x On-demand windows (results issued after each close of On-Demand window)
Have any questions about our CIM Level 3 Foundation Certificate in Professional & Digital Marketing
We are here to help. If you have any further questions or enquiries about the main qualification element of the programme, please contact our Route Manager:
Lucy Wilkinson Route Manager for Digital Services lucywilkinson@acttraining.org.uk