A COLLECTION OF WORKS GATHERED OVER THE PAST FEW YEARS, ILLUSTRATING WHAT WE LOVE DOING.
D E S I G N E D TO B E
ACTIVE ENTERPRISES CREATIVE + MARKETING AGENCY
CREATIVE
Active Enterprises
marketing & communications
Creative Visual Communicators
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FORE WORD
OUR ACTIVE WORLD A world in which we strive to provide endless boundaries of innovation, originality and creativity whilst delivering constant service as an Advertising Agency and Design House, offering a hands-on professional approach to propel your goals and dreams forward into this Active world.
imagination and creativity, our possibilities become endless.
A world that has no limits, as limitations are only found in human minds. Using our
Our urge to create top notch designs and marketing campaigns is limitless.
We provide the experience and strategic depth of a large agency with the efficiencies, entrepreneurial drive and cost effectiveness of a small agency.
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THE CREATIVE VISUAL COMMUNICATORS
A
t Active we see every obstacle as a challenge. Our creative thought process is what puts us ahead of our game and from the word go we like to think outside the box to creatively and visually communicate our clients’ products/ services to the end user. Creative thinking alone would be nothing without on-thedot service and delivery and a friendly attitude. This has been the foundation of our business to-date and loyal clients are a testament to our business practices.
DESIGNED TO BE CREATIVE
With this passion for creativity and marketing and a constant drive to move upwards in the world of Creative Advertising, our company has succeeded in providing campaigns that are now recognised both locally and overseas. We offer everything under one roof – Advertising, PR, Media, graphic design, branding, copy writing, strategy, events and promotions. You’ll never be short of options or ideas with us! With every brief, we will endeavour to dive deeper and analyse each client’s market, competition, target audience and more.
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OUR ROOTS We started out in 1986 as a oneman band; a man with a vision to change the traditional way a product or service reaches out to the end consumer. 26 years later, that vision has been carried through, and we plan to carry that same vision forward forever adapting to current and novel trends. All this wouldn’t be possible without our talented and creative staff who are 100% committed to quality and personalised service.
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CLIENTS & BRANDS Below is our current client portfolio.
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AT CHRISTMAS PLAY & MAKE GOOD CHEER FOR CHRISTMAS COMES BUT ONCE A YEAR
Fields
Overview
Advertising, Art Direction
Plaza Centres p.l.c. is Malta’s foremost Shopping and Commercial Centre situated at the heart of Sliema’s commercial and shopping district. The Plaza Commercial Centre first opened its doors in December 1993 and has since earned a reputation as a convenient one stop shop, for quality goods and services, its choice of local and international brand names, as a safe and clean environment.
Date End of 2012
Brief To direct traffic to The Plaza during Christmas 2012 period, increasing footfall and ultimately sales. Challenge The constant challenge with the Plaza is that there is another shopping Mall in the same locality which is much larger, has a car park and includes outdoor area. We needed to come up with something original and never before done in Malta utilising the limited space available – real life falling snow inside! Campaign We purchased a state-of-the-art snow machine, customarily used in film productions, which creates a dry foam providing a self-clearing falling snow, which is biodegradable and nontoxic. The machine was placed on the ceiling of the top floor of the Plaza. At regular intervals during the run up to Christmas, the snow machine was turned on and shoppers were surprised with real life falling snow whilst they shopped. This proved to be extremely popular with both kids and adults.
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To compliment the falling snow feature, we came up with a jampacked programme with continuous entertainment for all the family to enjoy. Professional singers performed under the falling snow, whilst children were entertained with face painting, balloon artists and other animated characters. We organised freebies for the shoppers such as free mince pies, eggnog, mulled wine and the possibility to take pictures with Santa. On top of that, the campaign included over ¤15,000 worth of prizes including a ¤9,000 kitchen, flights to European destinations, weekend breaks, and more. In addition, since Christmas is a time of great solidarity amongst the Maltese, we came up with the idea of having a Christmas tree present on which customers could put up a decorative object for a donation to charity. The Artwork The artwork used for this campaign was simple, eye-catching and classic. We wanted the artwork to be vibrant yet simple, in order to immediately drive home the message. A lot of emphasis was placed on typography as opposed to imagery. Medium Leading magazines, newspapers, bus shelters and Facebook. Furthermore the snow feature obtained extensive PR coverage on TV stations, magazines and newspapers.
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MAIN ARTWORK FOR THE CHRISTMAS CAMPAIGN.
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TOP. BUS SHELTER MEDIA ADVERTISING MID. LET IT SNOW T YPOGR APHY R. BOTTOM. ADVERT SHOWN ON INSIDE FRONT COVER OF A LOCAL PUBLICATION
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TOP. EVENT PROGR AM LEAFLET TO BE DISTRIBUTED BY HAND MID LEFT. FIRST FOLD OPEN SHOWING THE GIFTS AND PRIZES TO BE WON MID CENTRE . SECOND FOLD OPEN SHOWING THE GR AND PRIZE MID RIGHT. ROLLUP BANNER FOR THE EVENT BOTTOM . FULL EVENT LIST AND A SCREEN SHOT OF THE CAMPAIGN ON SOCIAL MEDIA .
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LIFE’S A GAME FRANKS PERFUMERY CAMPAIGN
Description Franks’ mission is to open the doors of luxury to all those with a flair for opulence and extravagance. As the largest and top retailer of fragrances and cosmetics in Malta, as well as housing top wines and spirits within the Wine boutique we wanted to create a campaign which would portray the message that through Franks the customer is made to look and feel his/her best. Franks continuously strive to pamper their clients with the best of service on the island to make them feel like royalty, exposing them to the latest beauty and fragrant happenings in the top cities of the world – we needed a concept which would embody what Franks means to the customer.
Fields Advertising, Art Direction
Date End of 2012
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Today, after more than one hundred years, Franks is the largest and top retailer of fragrances and cosmetics in Malta, with seven outlets in all the main commercial centres. Furthermore the company also branched by opening the Franks Wine Boutique which boasts over a thousand different bottles of wine. Overview To create a campaign for the Christmas period which embodies the essence of Franks: “The Art of Beautiful Living”, whilst incorporating both the perfumery and the Wine Boutique. Brief Franks’ mission is to open the doors of luxury to all those with a flair for opulence and extravagance. The brief was to have a very modern and artistic design in-keeping with previous designs.
Campaign We came up with the Campaign “Life’s a Game”. Since through Franks the customer is made to feel his best in this game called life. The dynamic creative portrays a stylised King, Queen and Joker set on individual playing cards to represent imagery of royalty, sophistication and entertainment. Each playing card shows a duplicate image, with the Queen seen holding a bottle of perfume on the one hand, whilst powdering her face in her mirror image; the King is shown spraying cologne and shaving; whereas the Joker (a.k.a. the Entertainer), is seen smoking a cigar and drinking a glass of red wine, to represent the Wine Boutique. The campaign was presented on various media like leading publications, newspapers, outdoor media (bus shelters) and social network platforms.
Challenge As the largest and top retailer of fragrances and cosmetics in Malta, as well as housing top wines and spirits within the Wine boutique we wanted to create a campaign which would portray the message that through Franks the customer is made to look and feel his/ her best. Franks continuously strive to pamper their clients with the best of service on the island to make them feel like royalty, exposing them to the latest beauty and fragrant happenings in the top cities of the world – we needed a concept which would embody what Franks means to the customer.
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PRIMARY SKETCHES AND CONCEPT PRESENTATION
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KING ARTWORK
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QUEEN ARTWORK
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JOKER ARTWORK
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A BREATH OF FRESH AIR TEKNO AIR CONDITIONING
Description
Tekno is a company that strives in cooling and refrigerating, set up in 1994 to provide a total quality driven service to it’s clients. Its operational methods are sensitive to the environment and human needs and yet profits from the progress of technology. The organisation is set up with the necessary expertise that enables Tekno to undertake project of any scale.
Fields
Overview
Outcome
Tekno Airconditioning Ltd is an organisation that was set up in 1994 to provide a total quality driven service to clients. Over the past years, the company has steadily penetrated the air-conditioning market against established companies which where the pioneers in air-conditioning in Malta.
The R.O.I. (Return of Investment) of this campaign was impressive to say the least. The client was contracted by a number of businesses during the period of this campaign. The marketing campaign behind the visual was strategic and effective, as each medium it appeared on, was tracked in accordance to the feedback received.
Brief
A success!
Tekno are the sole importers of McQuay air conditioners on the Island. Recently bought over from another company, the new owners needed a campaign which would reach out to their end consumer - the contractor of relevant building sites and projects. Campaign
Advertising, Art Direction,Creative Direction
Date
2009
The first step was to research McQuay International to see what they were up to – and what a catch we made! McQuay were contracted to air condition the new Freedom Tower. This pushed us to creating the concept copywriting “Imagine what we can do for your business”. Medium For this campaign to be as effective as possible, we needed to concentrate most of our campaign on print media. Using leading magazines (relevant to the client’s target audience) and outdoor media.
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STATIONERY DESIGN
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VARIOUS ADVERTS FOR DIFFERENT PRODUCTS AND ON DIFFERENT MEDIA
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GAGLIARDI BRAND CREATION FOR A NEW FORMAL & CASUAL FASHION LINE
Description
Overview
New formal and casual clothing line by Bortex.
Bortex is a leading European manufacturer of quality men’s and ladies tailored garments. Established in 1964, it has steadily built a reputation for high quality standards, reliability and flexible service. Its headquarters and knowledge-based activities are carried out from Malta.
Fields
Branding, Fashion, Graphic Design
Brief Date
2010
Bortex approached us together with a number of other agencies, to come up with a logo and complete branding for a new formal and casual clothing line for men. The client wanted to create a look which was vibrant reflecting our Latin and Mediterranean heritage and identity, yet is also classic and timeless. The Gagliardi man is the epitome of refined elegance; he stands for quality, discreet luxury and style.
proportions, with a small x-height and long extenders, while the slight squarish and open counters ensure that it remains legible even at small sizes. It has a very condensed family of 4 variations (regular, italic, bold and bold italic) which makes it less complicated when it comes to branding. Trajan Pro is a mighty example of an ancient Roman typeface, which reaches its peak of refinement in the first century A.D. It is believed that these letters where first designed with a brush and then carved into stone. The typeface design is based on letterforms of capitalis monumentalis or Roman Square Captials. We selected Trajan to be used as a secondary typeface for Gagliardi as featured in the brand description - Santoria dal 1984 (Tailoring since 1984). Active’s proposals hit all the right buttons and works went ahead with the branding process for the clothing line.
The Logo Branding Following a thorough brainstorming process, we came up with a number of logos and ideas for the client to choose from. The client had requested that we start building upon a notion of a crest in order to add a deeper meaning to the brand. The image of a wolf was chosen for its strong imagery and because it symbolises being part of a pack. Gagliardi is in fact just one brand in the Bortex tailoring “pack”.
Once the final logo was approved, we went on to design the label for both the casual and formal apparel as well as the design for buttons, tags, small labels for ties, price tags, ribbons, embroidery, hangers and carry bags. In addition, we designed the shop facade, signage, shop interior and display furniture. Outcome
The typefaces were selected on several criterias. Costantia is one of the most elegant typeface, with wedge-serifs to facilitate continuous text in both electronic and paper publishing. The typeface endorses classical
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This was the first clothing line which we were entrusted to brand from scratch and it is a job we are very proud of. It gives us great satisfaction to see somebody wearing Gagliardi.
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PRIMARY WORK PRIOR TO BUILDING THE GAGLIARDI BR AND
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↑ FINAL GAGLIARDI LOGO
↑ REVERSE COLOURS GAGLIARDI LOGO
← PROPER ALIGNMENT AND POSITION OF ALL THE ELEMENTS INSIDE THE LOGO
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↑ L ABELS OF ALL THE PRODUCTS MANUFACTURED
↑ PRICE INFORMATION TAGS INCLUDING STR APS AND TIES
↑ STR AP DESIGN
↑ VARIOUS BR AND L ABELS FOR DIFFERENT PRODUCTS
↑ BUTTON DESIGN
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↑ VARIOUS CASUAL ITEMS AND TAG LOCATIONS
↑ TAGS FOR THE CASUAL SECTION OF GAGLIARDI
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↑ PRICE INFORMATION TAGS FOR THE CASUAL SECTION OF GAGLIARDI
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↑ VARIOUS CASUAL ITEMS AND TAG LOCATIONS
↑ RETAIL OUTLET SIGNAGE
↑ DIFFERENT T YPES OF HANGERS THAT CHANGE DEPENDING ON THE PRODUCT
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↑ FRONT ELEVATION OF A PROPOSING RETAIL OUTLET
↑ PROPOSING INTERIOR SHELVING AND CLOTHING R ACKS, INCLUDING DETAILED BEVEL DESIGN.
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↑ 2 POINT PERSPECTIVE DR AWING OF PROPOSING OUTLET FACADE
↑ FINISHED SHELVING AND CLOTHING R ACKS
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WHAT BREED ARE YOU? A CREATIVE CAMPAIGN FOR SUN LAB
Description Sunlab, a retail company in the Maltese islands approached us to design a bag as their stock was soon finishing. They requested something attractive with bright and contrasty elements for a bag design. After some brain storming we finalised some sketches and concepts and went for presentation. The client was over the moon decided to go all out with it, creating a full-on advertising campaign, featuring it on various media, re designing the shelving system in their outlets, and giving a fresher, younger look to their business. We took care of the models, the dogs, the photo shoot, the editing and the final execution.
Fields Advertising, Art Direction, Digital Art
Date 2011
DESIGNED TO BE CREATIVE
Overview
Campaign
Sun Lab is a franchise concept selling branded watches, jewellery and eyewear with six outlets across Malta and Gozo. Sun Labs’ main target market is young, fashionable, sportive customers aged between 15–35 years. The outlets carry brands such as OAKLEY, BREIL, D&G, CK, RAY BAN, NIKE, and FOSSIL.
The client was over the moon with the sketches and decided to go all out with it, creating a full-on advertising campaign to promote their branded watches. The conceptual images included ‘Doggy Stylin’ the hip and urban look; ‘Posh Bitch’ for the classy dressers; ‘Snazzy Pup’ for the cool dude; and ‘Pimp my Cuteness’ for the young and girly style.
Brief Medium Sun Lab approached us to design a bag as their stock was soon finishing. They requested something attractive with bright with contrasting elements, appealing to the young and young at heart.
Concept
The ‘What breed are you’ concept emerged from assimilating different brands with different fashion stereotypes. Since we already have too many labels in this jungle of brands, we took a more ‘animal friendly’ way of promoting Sun Lab’s brands. When one observes dogs and their owners, you can see similarities in their looks, in their facial expressions, general attitude and personality, amongst other things. We came up with the main stereotypes, chose their appropriate four legged partner and started setting the proposal artworks. We took care of the models, the dogs, the photo shoot, the editing and the final execution.
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The ads featured on various media including billboards, magazines and pedestrian barriers. As well as printing the carrier bags which we were originally contracted for, we also re-designed the shelving system in the client’s outlets thus giving a fresher, younger look to their business.
Outcome
Although received very well by the client, six months into the campaign we realised that the Maltese market was not ready for such a campaign. The public, although reacting very positively to the visuals, did not fully understand and relate to the actual meaning of the concept. We gathered these results through relevant research performed by the client and also an in-house survey, were it came across that people were reacting well to the advert but not to the message. It was therefore decided to adapt the concept to ‘What Brand Are You?’ campaign.
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“The client was so impressed with the sketches and decided to go all out with it, creating a full-on advertising campaign to promote their branded watches.”
PRIMARY SKETCHES
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“The ‘What breed are You’ concept emerged from assimilating different brands with different fashion stereotypes.”
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We followed up with this
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360 FOODS REBRAND & IDENTIT Y
Description
Overview
360 Foods wanted a fresh new look for their sub company of importing goods. Their brief was open wide, with no restrictions.
360 foods Ltd offers more than 6,000 unique items, ranging from Dutch cheese to Italian pasta and aged balsamic vinegars. The company is today one of the leading importers and distributors of Malta’s favourite foods.
To conclude, we chose Chaparral Pro as the main typeface for Branding and Identifying 360 Foods. Chaparral Pro is a slabbed serif typeface that was ideal for 360foods. Its family range is subtle and enhances the classical look to compliment the new branding. Branding
Brief Fields Branding, Graphic Design, Typography
Date
2008
The client wanted us to come up with company name, branding and identity in order to replace their current name Aquatess. We were entrusted to produce a company name that connected with the customer as well as the imported and distributed products. No restrictions were imposed so we really had and open brief.
When the new look was approved, a condensed identity job was carried out to provide the newly branded company with a new set of stationery. Outcome Since Aquatess was rebranded as 360 Foods in 2010 the brand is still going strong.
The Logo Loads where the samples produced with various names and concepts. A wide selection of existing typefaces where used and played around with. The final logo is a mash-up of typefaces that have been altered and redesigned to suite the feel of the new type. The main 360 text is an amalgamation of Burgues Script, FF Champion Script Pro, Sloop & Sloop Script Two Bold and Young Gallant, whilst the foods is a personalised Journal Script and/or Commercial Script LET.
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FINAL LOGO IN 1 COLOUR
COLOUR PALETTE FOR 360 FOODS
BL ACK & WHITE REVERSED LOGO
EX AMPLES OF PRIMARY LOGOS DESIGNED FOR THE CLIENT
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BASIC ESSENTIAL STATIONERY DESIGN FOR 360 FOODS
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PLAZA SHOPPING CENTRE FASHION CABARET SPECTACULAR CAMPAIGN FOR 2012
Description
Plaza Centres p.l.c. is Malta’s foremost Shopping and Commercial Centre situated at the heart of Sliema’s commercial and shopping district. The Plaza Commercial Centre first opened its doors in December 1993 and has since earned a reputation as a convenient one stop shop, for quality goods and services, its choice of local and international brand names, as a safe and clean environment. We won over this account in December 2011 after presenting our proposals in a pitch alongside a couple of other leading local agencies. Our targets were straightforward and strict: to increase footfall in 2012 and improve customer loyalty.
Overview
Medium
Plaza Centres p.l.c. is Malta’s foremost Shopping and Commercial Centre situated at the heart of Sliema’s commercial and shopping district. The Plaza Commercial Centre first opened its doors in December 1993 and has since earned a reputation as a convenient one stop shop, for quality goods and services, its choice of local and international brand names, as a safe and clean environment.
Considering our objective was to reach out to loyal customers and also prospective new customers, we needed to be strategic in our approach when reaching out to our desired market audience. Each medium used was planned in accordance to relevant promotion/campaign for relevant period, using main advertising medium such as leading fashion magazines, national newspaper, social media, outdoor media (bus shelters), POS and interactive, fun effective promotions to increase the Shopping centre’s popularity and footfall.
Brief Come up with a fresh creative advertisng campaign, increasing footfall in 2012 and improve customer loyalty. Challenge Plaza Shopping centre opened its doors 17 years ago, so increasing footfall was no easy task. The fact that an opposing shopping centre opened two years ago in the same locality made this task even harder. So we, Active, put our creative minds together and came up with the Fashion Cabaret Spectacular campaign.
Fields Campaign Advertising, Art Direction, Digital Art, Typography
Date
The core of the campaign is the fun factor itself, making shopping a cabaret experience. The concept itself gave us lots of market potential to pursue fun promotions, customer interaction and much more.
2012
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SMOO FROZEN YOGURT A SMOOTH FRESH SNACK FOR DR. JUICE MALTA
Description We were approached by Malta’s leading fresh juice company, Dr. Juice to create a logo for his new Frozen Yogurt range to be launched during the Summer of 2011 complete with branding of cups, flyers and window decals. Instructions were simple. Be playful. Use bright colours.
Fields
Logo Design & Branding
Date
2011
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COLOUR VARIATIONS FOR VARIOUS PRODUCT ITEMS
SAMPLE ADVERT INCLUDING PRODUCT PHOTOGR APHY AND DIGITAL MANIPUL ATION
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SINA FLOUR PACK AGING A FRESH APPROACH FOR THE LIBYAN MARKET
Description An existing client of ours requested a packaging design for a Flour range which was to target the Libyan market.
Fields
Packaging
Date
2013
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BRINCSONS LOCAL GALLETTI A COMPLETE OVERHAUL OF BRINCSONS FAMOUS GALLETTI.
Description One of Malta’s best renown bakeries approached us to re brand their Galletti packets which were in need of a complete overhaul. All elements on the design were illustrated from scratch. Today one can find these packets on our Supermarket shelves across the Maltese islands.
Fields
Packaging
Date
2009
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BIOCARE ACADEMY BRANDING A FULL BRANDING EXERCISE FOR A SUBSIDIARY COMPANY OF PHBS.
Description PHBS (Professional Health & Beauty Services) is a leading firm in the health and beauty industry. They entrusted us with the full branding of their subsidiary company Biocare Academy, a company/school helping students in becoming professionals in the Health & Beauty Industry. From creation of logo, stationery, advert templates, branding guidelines and more.
Fields
Branding & Corporate Identity
Date
2011
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PRIMARY LOGO
SECONDARY LOGO
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Verlag
Extra Light • Extra Light Italic • Light • Light Italic • Book • Book Italic • Bold • Bold Italic • Black • Black Italic
DISPLAY SAMPLE
Goshawk
SEYMOUR ZOOEY FRANNY
SALINGER my hard nose, glass jaw, and soft heart
1847 1965 & 2003
Type Quiz Mocks Fauz Oblique
A quick brown fox jumps over the lazy dog. Sphinx of black quarts judge my vow. About sixty codsh eggs will make a quarter pound of very zzy jelly. Frumpy wizards make toxic brew for the evil Queen and Jack. New farmhand proves strong but lazy, picking just size quinces. Crazy Fredericka bought many very exquisite opal jewels. My faxed joke won over a page for the cable quiz show. Few quips galvanized him, only those most amusing made an impression on one so jaded. Blowzy vixens fought to tell my joke.
CHARACTER SET
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CORPOR ATE T YPEFACE CHOOSEN - VERL AG HTF
CREATION OF ADVERT SAMPLES INCLUDING ACTIONS & SELF ADJUSTING DOCUMENTS TO BE ALTERED BY THE CLIENT.
FITNESS
NAILS
MAKEUP
HOLISTIC
BEAUTY
SEMI PARMENENT MAKEUP
DEVELOPMENT
LIFESTYLE
HAIR
COURSE IDENTIFIER ICONS
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Colour System COLOUR VALUES
路
SPOT PANTONE
|
PROCESS CMYK
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VIDEO RGB
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WEB SAFE HEX
PRIMARY STATIONERY
DEEP BLUE
539C 100.49.0.70 00.44.80 # 002C50
PANTONE CMYK.
RGB.
HEX.
100
75
50
25
5
100
75
50
25
5
100
75
50
25
5
CYAN PANTONE PROCESS CYAN C CMYK.
RGB.
HEX.
100.0.0.0 0.159.227 # 009FE3
GREY
430C 5.0.0.45 161.165.167 HEX. # A1A5A7 PANTONE
CMYK. RGB.
PRIMARY PANTONE HUES
BUSINESS CARD SET INDLUDING ONE SIDE DEBOSSING
PAIRS
GRADIENTS
Deep Blue + Grey (Cool) PANTONE
DESIGNED TO BEBlue CREATIVE Deep + Cyan PANTONE
SPOT
PROCESS
539C & 430C
539C & PROCESS CYAN C
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FULL COLLECTION OF ADVERT SAMPLES
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COMMERCIAL SERVICES BUREAU ™ BRANDING & IDENTIT Y PROJECT
Description
Overview
Commercial Services Bureau (CSB™) Ltd. was founded in 1987 by it’s now Chairman Tony Zammit, after twenty years experience in a family business then established in the trading and packaging industry. His experience in both domestic and international markets, coupled with the changes in consumer attitudes and the rapid development of the international market, led him to believe that the Service Industry was Malta’s future. Consequently, he ventured into providing an array of specialised services promoting, supporting and protecting both the larger and smaller organization within the Local & International Industry. With a vision to reach more territories and new business, CSB Group® recognised the need to evolve in their visual approach, creating a consistent brand image that will lead them to a stable and bigger business growth. The new branding project was initiated during the Summer of 2007 with clear instructions to illustrate a solid corporate brand with a touch of modern styling.
Fields
Branding, Graphic Design, Identity
Date
Commercial Services Bureau (CSB™) Ltd. was founded in 1987 offering its clients a spectrum of specialised business and commercial services that guarantee a complete turnkey solution to clients wishing to setup or relocate their business to Malta. Brief With a vision to reach more territories and new business, CSB Group® recognised the need to evolve in their visual approach, creating a consistent brand image that will lead them to a stable and bigger business growth. The new branding project was initiated during the Summer of 2007 with clear instructions to illustrate a solid corporate brand with a touch of modern styling. Logo The client asked for a bold new branding, requesting two bodies inside the logo; a typographical and a graphical element. Deep blue and silver grey where top listed colours on the chart, although we had proposed others. The main typeface selected was ‘The Sans,’ a strong, bold typeface, designed by LucasFonts and has a large family of weights and styles. Although we had to make some typographical alterations to the logo, we keep the standard one throughout the identity.
2008
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SULLIVAN SHIPPING HANJIN DIRECT SERVICE PRINT MEDIA CAMPAIGN
Description Hanjin Shipping is a worldwide renowned global total logistics company transporting millions of tons of cargo annually. Sullivan Shipping needed to represent their new Direct Service through a Print Media campaign, portraying the different ports of call that were offered through this service, from East to West. We were supplied with one image i.e The Hanjin Cargo Ship at sea. We derived the idea of having landmarks represent each port of call, which in turn had to be painstakingly super imposed (complete with reflections), keeping it as realistic as possible. This campaign was very well received by both the client and the target audience alike.
Fields
Advertising, Print Media Campaign, Image Manipulation
Date
2009
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PLAZA ANNUAL FINANCIAL REPORT HANJIN DIRECT SERVICE PRINT MEDIA CAM
Description
Plaza approached us to design their annual financial report which they were to provide to shareholders to describe their operations and financial conditions.
Fields
Annual Report
Date
2013
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BEAUTIFUL PEOPLE MICHAEL KORS
Fields Public Relations
Date
Unpaused requested that we come up with a Press Event and Concept to launch Michael Kors Jewellery in Malta. Based upon the concept, Michael Kors gave the go ahead for Unpaused to be the official sellers of MK Jewellery in Malta.
November 2013 The event was held at the Portomaso Casino. An area of the Casino was set up to host a private party for 150 VIP guests and Press. The area was decorated in MK Style with video clips running on wide screens, roll up banners, jewellery displays and more. Prior to the event 20 VIP guests were picked up by Hummer Limousine and taken on a ride where they were treated to champagne and given a brief intro to the MK Brand. Guests were dropped off at the Portomaso Casino where a red carpet awaited them.
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All guests were given chips to play with and a branded MK chip which allowed them to bet on a piece of jewellery. 2 MK promoters mingled with the guests carrying trays showcasing pieces from the latest collection. Guests were encouraged to try on the jewellery to get a feel of the brand. The party was well attended by various media and local personalities who all had rave comments about Michael Kors jewellery and the varied styles and collections. The event was also supported by Moet & Chandon and Johnnie Walker. The event garnered plenty of media coverage on local newspapers, magazines and online sites.
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SPRING/SUMMER COLLECTION 2013 PL A Z A E VE NT
Fields Public Relations
Date April 2013
We came up with the idea of organising a Plaza Fashion Show which would showcase the new SS13 collection of all outlets at the Plaza. We wanted to organise an event which would attract the press and which would benefit all outlets at the Plaza with limited budget. For 2 weekends prior to the event, Nathalie Muschamp for Plaza TV scouted the streets for models to participate in the fashion show. This in itself was good material for the press who posted a number of mentions prior to the fashion show as well as after. Saturday 30th April – Outlets from the Plaza Shopping Centre in Sliema launched their Spring / Summer 2013 Collection in style on Saturday 30th April. Models selected by Natalie Muschamp for PLAZA TV, strutted their stuff along the red carpet at the entrance to the Plaza
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on Bisazza Street. The event was organised and filmed By Natalie Muschamp for Plaza TV and Miss World Malta, Danielle Darmanin, presented the models on the catwalk. Passers-by and shoppers were taken by surprise, when passing through Bisazza Street last Saturday. A red carpet was laid out with international DJ Miss Cognati spinning some great tunes for all to enjoy. Shortly after 12.00hrs a short fashion show took place with the chosen Plaza models showcasing the respective outlet’s new collections. Following the fashion show, Natalie Muschamp for Plaza TV interviewed shop owners, stylists, models and Plaza representatives. Refreshments were later served courtesy of Stella’s Coffee Shop.
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WORLD HEALTH DAY PL A Z A E VE NT IN CO LL ABO R ATIO N WITH J U NG LE SPIRIT
Fields Public Relations
Date April 2013
In order to generate some activity during low months, we decided to come up with an event to generate press coverage at the Plaza.
An event which was fun, yet delivered a conscious message.
World Health Day Celebrated at The Plaza in collaboration with Jungle Spirit. Saturday 6th April â&#x20AC;&#x201C; To promote World Health Day, the Plaza Shopping Centre in Sliema, in collaboration with Jungle Spirit, organised a fun day of fitness classes and talks on nutrition to raise awareness on healthy living. Passersby were enticed to participate in free Zumba and Pink Box Classes held on Bisazza Street, whilst Balazs Heller, inspirational speaker and Managing Director of Jungle Spirit held a motivational talk on nutrition inside the Plaza for all to benefit.
Natalie Muschamp for Plaza TV could be seen egging customers and passers-by to participate in the Zumba and Pink Box classes thought by Karin Heller-Dani and Balazs Heller, Salsa and Zumba instructors at Jungle Spirit. All participants were given a T-Shirt and 5 Euro voucher redeemable from Plaza outlets. In addition, water and smoothies were handed out courtesy of Stellaâ&#x20AC;&#x2122;s Coffee Shop.
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SOMETHING DIFFERENT FOR XMAS TH E SNOW MACH IN E
Fields
We wanted to come up with something truly innovative and magical in the limited space available at the Plaza. We scoured the internet and found a company who produced industrial snow machines used for big budget movies. We purchased this machine and shipped it to Malta. The snow
Public Relations
Date December 2012
Links
machine which had the effect of real life falling snow inside, proved to be a phenomenal success and is to be used yearly. The free coverage from the press was second-to-none with mentions and clips shown on TV, Newspapers, Radio and magazines – since this was truly a first in Malta.
Snow Forecast in December at the Plaza
https://vimeo.com/84785142 www.active-enterprises.com/ 212636/motion-adverts -Motion Advert Section
8th December 2012 – Customers Christmas shopping at The Plaza Shopping Centre in Sliema are in for a surprise. For the very first time in Malta, Plaza will be enchanting people with over 2000 minutes of falling snow from the 8th till the 24th December as part of their Christmas Celebrations. The run up to Christmas is packed with entertainment for all the family including the chance to win over ¤15,000 worth of prizes. Families are enticed to come and experience a truly white Christmas this year to get into the spirit of Christmas whilst shopping. Children will be entertained with Plaza’s animators including face painting, the Balloon Man and the chance to have their photo taken with Plaza’s very own Father Christmas. For the adults, Stella’s Cafe will be giving out free Mulled wine, Egg Nog and mince pies, whilst Janvil and Lindsey
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Pace will be performing Christmas songs under the snow. This Festive Season the Plaza is offering over ¤15,000 worth of prizes including a ¤9,000 kitchen from Living Concept, flights to European destinations, weekend breaks, Virtu Ferry tickets, dinners at selected restaurants at the Hilton and thousands of Euros worth of shopping vouchers. In addition, since Christmas is a time of great solidarity amongst the Maltese, Santa’s helpers will be inviting customers to put up a decorative item on The Plaza’s Christmas tree. For every decoration put up, customers may donate any amount to Istrina, Malta’s largest charity event belonging to the Malta Community Chest Fund.
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GEHWOL CHARITY CHALLENGE’12 K E E P NATHAN ’ S Q U E ST GOING
Fields Public Relations
Date August 2012
In order to promote awareness of Gewhol foot care in Malta as well as increase their sales, we came up with the idea of sponsoring Nathan Farrugia in his quest to run the Ultra-Trail Marathon in Mont-Blanc. Through press coverage we were also able to raise money for Inspire. We organised a Press Conference at
PHBS prior to Nathan’s participation in the marathon. In addition, during training in anticipation of the marathon and upon arriving at the summit of Mont Blanc, Nathan would blog about the Gewhol products used.
Gehwol Charity Challenge ‘12 1st August 2012 – The Gehwol Charity Challenge sees Nathan Farrugia Malta’s foremost runner and Chief Executive at Inspire foundation, participating in the Ultra-Trail du Mont-Blanc (also referred to as UTMB). In an attempt to raise funds for Inspire, he will be taking on 166km of terrain and 9,400 metres of elevation gain in 46 hours. The Ultra-Trail du Mont-Blanc is a single stage mountain ultramarathon. It takes place once a year in the Alps, across France, Italy and Switzerland and is widely regarded as the most difficult foot race in Europe. While the best runners complete the loop in slightly more than 20 hours, most runners take 30 to 45 hours to reach the finish line. There is no prize money awarded. Inspire, the beneficiary of all funds raised through the Gehwol Charity Challenge, is helping hundreds of disabled children integrate into society, through special education and therapy services.
To Donate - To help Nathan reach that UTMB finish line people are encouraged to donate by: Visiting facebook.com/ gehwolcharitychallenge Sending an SMS to 50618926 with the word “GCC” to donate ¤6.99; and 50619215 to donate ¤11.65 Sending a cheque payable to: Inspire, 801b Bulebel Industrial Estate, Zejtun c/o fundraising
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EVALUATION PROCESS AND METRICS FOR EVALUATION OF MEDIA COVERAGE
We determine the evaluation process and metrics used, by first defining what constitutes a “success” only then can we determine whether the campaign was in fact a success or a failure. Following each campaign we ask the following questions:
Evaluating Media Coverage As mentioned above, in order to measure success we must first define it. We do this by meeting up with the client in the pre-planning phase, in order to agree on realistic goals for accomplishment. Goals could mean anything from:
•• Was the campaign well planned?
•• A defined increase in sales
•• Did the recipients understand the message?
•• A specific number of mentions in press
•• What improvements can be made?
•• A measured increase in public awareness
•• Did you achieve your stated goals?
•• A pre-determined increase in customer direct enquiries about a product or service
•• Was the budget adequate? •• What is replicable for future campaigns?
From our end we measure the output of PR campaigns by collecting Press clippings and measuring cm X by advt cost. We also scour the internet for mentions on Social Networking sites and online portals. We keep in close contact with editors of various media, following up on and chasing PR coverage.
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for further works please visit our digital sources
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VIMEO
www.active-enterprises.com
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http://vimeo.com/activeenterprises
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Active Enterprises
marketing & communications
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