CONTENTS
More Water, Less Bubbles
04
Treasure Hunt 2017
10
Danathlon
12
3
More Water Less Bubbles EVENT
#01
Budget â‚Ź22,000 EST
Location. Cirkewwa
For set up of gazebo & tiered seating.
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(This amount covers all 4 Saturdays)
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July & August 2016
Transport provided
Event spread on 4 full days on Saturdays.
Available from Diving Schools around the island.
FUN WITH DAN
DAN Europe will once again be organising their health & safety event –
This event took place in 2015 for the first time, and
Learn More. Drink More. Give More
due to its success, DAN Europe management has decided to do it once again in summer 2016. This
DAN has decided that promoting the safety
will be followed up with a repeat in 2017 along with
campaign in collaboration with Contribute Water
another 2 promotional activities namely The Dan
will have an even further effect on the message
Europe Treasure Hunt and Danathlon – duatlon.
they are sending out, Learn More, Drink More, Give More.
More Water, Less Bubbles is a message dedicated to the diving safety campaign by DAN Europe, As part of the campaign, DAN will meet up with divers, answer questions, distribute information brochures and free water which will be in collaboration with Contribute Water, with each €1 from each bottle DAN purchases will go to a Charity of the Divers’ choice.
The Divers. Never too old to learn something new. The safety promotion will be targeting 300 divers each Saturday, Targeting both local and foreigners thus spreading the safety message across many borders.
Awareness & Coverage Event will be heavily promoted through Google advertising and Social Media awareness and a very strong PR strategy (Press & Broadcasting). Other probable media will include Print & Radio.
Budget €4,000
5
Contribute Ltd was founded in Malta during 2013 by Janika Portelli, Nils Wijkmark and Karl Wijkmark, three young persons that are all passionate about social entrepreneurship. If we can let people know more about the water situation in the world today while selling our product, perfect. Our basic belief is that it is possible to run a business while at the same time helping others.
www.contributewater.com
₏1 from each purchase on the event will go to a Charity of the Divers’ choice.
FUN WITH DAN
Promotional items Stay shaded Eat, drink & learn DAN is all about taking care of their divers. During the safety promotional campaign, in collaboration with Hilton Malta Chef on the road, divers will be treated to breakfast, lunch and a late snack. DAN will also be handing out branded water Contribute Water flasks to each diver, and will also keep them shaded throughout with our very own DAN Umbrella Hats.
7
2017 EVENTS
TREASURE
HUNT 2017
EVENT
#02
Budget TBC
Location - TBC
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July & July 2017
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Event spread over 1 weekend, from Friday to
Winner takes all - €4,000
Sunday, both days included.
Cash Prize
FUN WITH DAN
DAN Europe under water activity –
Under water activity
First of its kind in Malta and also Europe for DAN Europe
Treasure hunt to finish off with Pictionary
350
F R I D AY
Plan of events
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S A T U R D AY
First riddle upon arrival
Half day treasure hunt
LINKING TO
FOLLOWED WITH A
DIVING SCHOOLS
FREE LUNCH
Targeted audience of 350 people
S U N D AY
Final hunt
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Win with DAN Europe
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Collaborations
Grand prize
â‚Ź4k
Offers from Application form www.visitmalta.com
DAN Europe
Scuba white board EDUCATIONAL
Vouchers from Hilton Malta dining
3 Nights accommodation at the Hilton
Come enjoy the Sun, Dive & Win
Flight offers with Dan Europe
11
EVENT
#03
D A N AT H L O N 2017
FUN WITH DAN
Stay fit on the ground, to stay longer under water
DANATHLON
300
Contestants of super fit divers
2017 Winner takes all
DAN Europe is all about promoting the healthiest and safest ways to being a fitter diver, and it all starts from the ground. DAN Europe focuses much effort on research studies, which have demonstrated how how a healthy lifestyle and regular physical exercise can help prevent diving related accidents. In 2017 we will be organising the Danathlon which will consist of biking, running, and so much more! Danathlon event is an incentive which will help us promote this important message in a fun and educative manner. Diving is not a lazy sport - so, DAN says, get fit on the ground, to stay longer under water.
13
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