Generosity.Partners_Brand Guidelines

Generosity.Partners Growing givers, giving, & ministries

2025

Brand Guidelines

V 1.1

1.

Generosity.Partners Growing givers, giving, & ministries

Let’s Begin This document serves as a guide to Generosity.Partners’ brand identity and its effective implementation. Key brand elements—such as mission, vision, values, and voice—work together to shape and define the brand.

supportive

reliable

experienced

faithful

3.

The Logo / Correct Usage

Why a Buffalo?

The buffalo in the Generosity.Partners logo symbolizes strength, resilience, and a bold approach to challenges.

Just as buffalo run into the storm rather than away from it, we face obstacles head-on, guiding churches and nonprofits through the challenges of stewardship and fundraising. By embracing difficulties with courage and strategy, we help organizations emerge stronger, more equipped, and ready to make a lasting impact.

Generosity.Partners Icon & Wordmark

Generosity.Partners Growing givers, giving, & ministries Wordmark with Tagline Enclosed

4.

Generosity.Partners Growing givers, giving, & ministries Icon & Wordmark with Tagline

Generosity.Partners Growing givers, giving, & ministries Wordmark with Tagline

Generosity.Partners Growing givers, giving, & ministries

Generosity.Partners

Generosity.Partners Growing givers, giving, & ministries

Influences The Generosity.Partners logo draws inspiration from the rugged spirit of Kansas, blending western influences with a nod to the hardworking values of cowboys and pioneers. The design reflects resilience, determination, and a commitment to facing challenges headon—just like the buffalo it represents.

With bold yet timeless elements, the logo embodies strength, trust, and a deep connection to the heartland.

5.

The Logo / Incorrect Usage

Logo Integrity Maintaining the integrity of the Generosity.

Partners logo requires consistent and correct usage. To preserve its impact and recognizability, it should never be altered, distorted, or used in unauthorized colors or formats. The visuals provided highlight examples of incorrect usage, ensuring clarity on how to uphold the brand’s strength and professionalism.

No Drop Shadows

Generosity.Partners

Generosity.Partners Growing givers, giving, & ministries

No Non Brand Colors

No Distortion

Growing givers, giving, & ministries

Generosity.Partners No Rearranging the Elements

6.

Generosity.Partners Growing givers, giving, & ministries No Non Brand Fonts

No Gradients

No Embossment

No Rearranging

Generosity.Partners

Generosity.Partners Growing givers, giving, & ministries

No Non Branded Colors on Dark Backgrounds

7.

Colors Primary Colors

#2d3b40

#fdf8d8

Secondary Colors

#fbae3d

#f15623

Generosity.Partners Growing givers, giving, & ministries

8.

Fonts Primary Font

Hatch

Heading Subheading

Secondary Font

SF Compact Display

Body Copy / Captions The Generosity.Partners logo draws inspiration from the rugged spirit of Kansas, blending western influences with a nod to the hardworking values of cowboys and pioneers. The design reflects resilience, determination, and a commitment to facing challenges head-on—just like the buffalo it represents. With bold yet timeless elements, the logo embodies strength, trust, and a deep connection to the heartland. visit the website

Growing

givers, giving, & ministries 9.

Generosity.Partners Growing givers, giving, & ministries

2025

Brand Guidelines

V 1.1