Generosity.Partners_Brand Guidelines

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Generosity.P artners

Growing givers, giving, & ministries

Generosity.P artners

Growing givers, giving, & ministries

Let’s Begin

This document serves as a guide to Generosity.Partners’ brand identity and its effective implementation. Key brand elements—such as mission, vision, values, and voice—work together to shape and define the brand.

supportive reliable faithful experienced

The Logo / Correct Usage

Why a Buffalo?

The buffalo in the Generosity.Partners logo symbolizes strength, resilience, and a bold approach to challenges. Just as buffalo run into the storm rather than away from it, we face obstacles head-on, guiding churches and nonprofits through the challenges of stewardship and fundraising. By embracing difficulties with courage and strategy, we help organizations emerge stronger, more equipped, and ready to make a lasting impact.

Generosity.P artners

Icon & Wordmark

Generosity.P artners

Growing givers, giving, & ministries

Icon & Wordmark with Tagline

Generosity.P artners

Growing givers, giving, & ministries

Wordmark with Tagline Enclosed

Growing givers, giving, & ministries

Wordmark with Tagline

Generosity.P artners

Growing givers, giving, & ministries

Growing givers, giving, & ministries

Influences

The Generosity.Partners logo draws inspiration from the rugged spirit of Kansas, blending western influences with a nod to the hardworking values of cowboys and pioneers. The design reflects resilience, determination, and a commitment to facing challenges headon—just like the buffalo it represents. With bold yet timeless elements, the logo embodies strength, trust, and a deep connection to the heartland.

The Logo / Incorrect Usage

Logo Integrity

Maintaining the integrity of the Generosity. Partners logo requires consistent and correct usage. To preserve its impact and recognizability, it should never be altered, distorted, or used in unauthorized colors or formats. The visuals provided highlight examples of incorrect usage, ensuring clarity on how to uphold the brand’s strength and professionalism.

Primary Colors

Secondary Colors

#2d3b40
#fdf8d8
#fbae3d
#f15623

Primary Font

Heading

Subheading

Secondary Font

SF Compact Display Body Copy / Captions

The Generosity.Partners logo draws inspiration from the rugged spirit of Kansas, blending western influences with a nod to the hardworking values of cowboys and pioneers. The design reflects resilience, determination, and a commitment to facing challenges head-on—just like the buffalo it represents. With bold yet timeless elements, the logo embodies strength, trust, and a deep connection to the heartland.

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Growing givers, giving, & ministries

Generosity.P artners

Growing givers, giving, & ministries

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