The masthead of the magazine ‘Vogue’ is included on the contents page which helps emphasize the brand and identity of the magazine. The mast head appears to be one of the main features of the contents page as it is very large and eye-catching. It’s black which stands out against the white background.
The main image of this contents page is very central so the reader’s eye is drawn to it immediately. It shows a long shot of a model wearing a red dress. The body position of the model is quite sexual and very confident, showing off the clothing worn which is what this image is designed to do, as this is the main selling point of the magazine. ‘Vogue’ is a women’s fashion magazine, therefore it will want to make the clothes featured look attractive to the target audience.
The date of the magazine issue is featured at the top right hand side of the contents page. The date, ‘February 2010’ is reasonably small as it is not the main priority of the page. It is in a bold font though so you can easily spot it, and it is in red and black, which fits with the colour scheme of the page. Around the main image there is different sections of things included in the magazine, divided in to categories which is typical of a contents page. Like with the ‘Cover stories section’ a small amount of information about articles featured in the magazine, and the page number are shown here. Gutters are used to separate the text, making it easier to read., and separate the different sections. The titles of the columns used are in the same red colour as the dress in the main image which makes each section stand out.
The masthead covers almost half of the models face, again making the dress the main focus point of the image. The ‘Cover Stories’ section of the contents page is featured over the main image as these are the main articles in the magazine and placing them here makes them more eye-catching. It says a bit about each article, and the page number so the audience can find it quickly and easily. The text used is made so that some article names are in bold, and some are in italics. This separates the headlines more, and the use of italics makes it look classier, which fits in with the target audience of 18-25 year old females. The language used here strongly appeals to females as words like ‘Fail-safe accessories’ and ‘Why we all love make-up’ are more related to females.
As the contents page shows a lot of information about what is featured with in the Vogue magazine, the subscription information is included as many articles listed could be personally attractive to individuals and with this information in the contents page it is easy to see what to do. The title ‘Subscribe to vogue’ is in a different font to other headers on the page, again making it more eye-catching, and easy to see. There is also an image of some anti-aging cream, which is given as a free gift for subscribing to the magazine. This would appeal to women who are maybe a bit older.