Aaron Fusselman
Nationals Sales Director, GovTech
Aaron Fusselman grew up in Akron, Ohio, the son of a single mother who taught him to keep his word and outwork the problem in front of him. Coaches and Scout leaders stepped in as early mentors, and he split time between the honor roll and the school stage in plays and musicals
He graduated from Barberton High School in 2000 and worked full-time at Sherwin-Williams to pay for college. He earned a Bachelor of Arts from Milligan University in 2004 and later completed an MBA at Johnson University, finishing first in his class
Early Career Lessons
His first management role was at Enterprise Rent-A-Car, where he quickly rose to become one of the company’s youngest branch managers among thousands worldwide From there, he was recruited through a special program to lead regional sales for Sprint, where he learned to build teams that focus on hunting outcomes, not excuses.
Those two early-career experiences solidified a playbook for Aaron that he still uses today: own the number; serve the customer; coach your people, and measure results.
Breaking Through in SaaS
Aaron first made the move to SaaS in 2011 when he joined ConstAaron S Fusselman, ructConnect, and he immediately knew it was where he belonged. Over the course of eight and a half years, Aaron earned President’s Club recognition multiple times, built the highest performing sales team in the U S , and never missed a quarterly goal
He saw his annual quota attainment range from 144% to 260% The company tapped him to lead potential revenue expansion efforts, from new territories to test verticals, and he also spent two years guiding customer success.
Building in GovTech
Aaron joined the ranks of government tech in 2019 Asked to start Kofile's business in Florida, he parlayed that accomplishment into GovOS, where he became their founding enterprise account executive and a player-coach for a national team of AEs
Each year, he led the company in net new sales, expanded its geographical reach, and after zero dollars to two million dollars in year one, hit ten million by year three driving a successful private equity sale.
In 2022, he joined Lukka to build out its public sector practice As the strategy lead for that vertical, he rapidly grew net-new recurring revenue and scaled the business significantly within two years
Aaron recruited and managed an international team, winning federal and global contracts, while again proving his core strength of aligning enterprise sales discipline with complex procurement across various agencies and jurisdictions
Leading National Growth
At SimpliGov, Aaron became Regional Sales Director and helped take the business from regional to nationwide reach. He led go-to-market strategy across three-quarters of the United States, managed recruiting and training for a growing AE team, and helped deliver three straight years of 50-plus percent year-over-year growth before a successful growth-equity transaction in January 2025.
Today, he is the National Sales Director at Polimorphic, an AI front-desk and customer service platform for state and local government. He was brought in to build out the sales organization beyond the founders
Since then, the company has tripled its revenue, increased the average contract value and win rate, reduced acquisition costs, expanded the sales team by three times, implemented an SDR program, and redesigned compensation plans. The company also closed a Series A led by a top venture firm and made it onto the GovAI 50
How Aaron Builds High-Performing Teams
Aaron’s management style is simple and teachable He develops clear territories and ICPs, authors plain-English playbooks, and establishes weekly operating rhythms that balance pipeline generation with late-stage focus
He marries disciplined discovery to candid forecast hygiene and maintains a sparse number of KPIs that the team can recite without a cheat sheet Rather than hiring for résumé highlights, he seeks coachability and grit, then promotes from within when performance and values align. The result is a culture where people do their best work, share their lessons learned, and win together
Principles That Guide the Work
If you asked Aaron how he does what he does, he’d tell you that first and foremost, he’s a servant-leader He runs toward hard conversations, not away from them; values people’s time above all else; and makes sure to share credit widely when deals land.
His core values are integrity, innovation (achieved through continuous learning and improvement), service (to clients and colleagues), and excellence (striving to be the best every day)
In GovTech in particular, Aaron leverages his ability to take proven sales frameworks but adapt them to the needs of each agency or vendor partner a self-proclaimed “secret sauce” developed through stints at startups and scale-ups alike.
Service, Family, and Life Outside the Office
Aaron invests heavily in his community He and his wife mentor young couples, lead seminars, and donate both time and resources to churches and para-church organizations.
At home, he is a sports fan, a backyard pitmaster, and the neighbor whose holiday decorations let everyone know Christmas is coming. He enjoys traveling across the United States as well as abroad
As he nears his twentieth wedding anniversary, Aaron is committed to his family, especially to raising his three children, who continue to perfect their honor-roll streaks while juggling activities and volunteer work
Education and Honors
Aaron holds a B A from Milligan University and an MBA from Johnson University, where he was both his class's first graduate and inducted into Sigma Beta Delta An Eagle Scout and frequent public speaker, Aaron has received the President's Club, Salesperson of the Year, and Culture Community Moments awards multiple times across various roles, and has served on the boards of three successful nonprofits along the way His goal has always been to build strong teams and then leave the organization in a better state than when he joined.
What to Expect When You Work With Him
Leaders bring Aaron in when they want repeatable growth He clarifies the Mission, removes friction from the buyer's journey, and makes hiring and enablement measurable. He is comfortable starting from zero and confident operating at scale
In government, where stakes are high and change moves in steps, he helps clients-vendors move forward together with clear plans and steady follow-through If there was one sentence that captured his approach, it is: set a standard worth meeting; then earn every day