LINK - Fondazione Prada

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Team: Aadil Shah, Chrisitine Hadjieva, Cobi Granger,Gabriela Slaba, Zahraa Zaid

Collaborators: Giulio Rigoni from Bjarke Ingels Group, Alessia Salerno from Fondazione Prada

FONDAZIONE PRADA

This project began with a thorough investigation into the Fondazione Prada’s philosophy and the design methodology of Bjorke Ingles Group (BIG), as the project was being executed in collaboration with BIG. The objective was to create a modular and scalable system to produce multi-purpose spaces to host exhibitions, performances, and events that are financially sustainable and environmentally responsible.

The foundation’s focus was on creating culturally accessible exhibitions that encouraged self-reflection and interaction with both the site and viewers. During the design of the foundations new headquarters in milan, OMA tailored their approach to fit with Fondazione Prada’s key philosophy of innovation and the use of new technologies. This is portrayed through the unique materials the Fondazione is built with.

In response to these requirements, we proposed a concept of a system that could create spaces that adapt to the needs of the exhibition and its art pieces. This system was designed to be easily assembled and disassembled, seamlessly integrating the context’s culture and materiality, while staying true to Fondazione Prada’s philosophy, regardless of the location.

YACademy // Architecture for Exhibition
Milan, Italy Id Twin Motion Rhino Ps Auto CAD Enscape Ai Revit SketchUp

The Link Components

The Link - Sustainable, local, standard dimensioned building components

The Link - manufactured components.

Adding the verical component - locally sourced wood/ any other suitable material

Adding more and more componets together to make a wall

Use of The Link

Adding the horizontal component

Adding the element to the horizontal components to allow for artwork to hang

- For seating/ platforms to display 3D artwork

Re-Inventing an Exhibition Wall

Another defining characteristic of the installation system is the flexibility to use any suitable material for the vertical components, which enables the expression of the site’s context and culture throughout the exhibition while still maintaining the identity of Fondazione Prada.

The wall system is characterized by its flexibility, adaptability, modularity, and re-usability. It is capable of accommodating both straight and curved forms and serves a different purpose of displaying various types of artwork and providing seating.

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LINK - Fondazione Prada by aadil2701shah - Issuu