LINK - Fondazione Prada

Team: Aadil Shah, Chrisitine Hadjieva, Cobi Granger,Gabriela Slaba, Zahraa Zaid Collaborators: Giulio Rigoni from Bjarke Ingels Group, Alessia Salerno from Fondazione Prada

YACademy // Architecture for Exhibition

Milan, Italy

FONDAZIONE PRADA Twin Motion

Ps

Enscape

Auto CAD

Rhino

Id

Ai

Revit

SketchUp

This project began with a thorough investigation into the Fondazione Prada’s philosophy and the design methodology of Bjorke Ingles Group (BIG), as the project was being executed in collaboration with BIG. The objective was to create a modular and scalable system to produce multi-purpose spaces to host exhibitions, performances, and events that are financially sustainable and environmentally responsible.

The foundation’s focus was on creating culturally accessible exhibitions that encouraged self-reflection and interaction with both the site and viewers.

During the design of the foundations new headquarters in milan, OMA tailored their approach to fit with Fondazione Prada’s key philosophy of innovation and the use of new technologies. This is portrayed through the unique materials the Fondazione is built with.

In response to these requirements, we proposed a concept of a system that could create spaces that adapt to the needs of the exhibition and its art pieces. This system was designed to be easily assembled and disassembled, seamlessly integrating the context’s culture and materiality, while staying true to Fondazione Prada’s philosophy, regardless of the location.

The Link Components

The Link - Sustainable, local, standard dimensioned building components The Link - manufactured components.

Adding the verical component - locally sourced wood/ any other suitable material

Use of The Link

Adding more and more componets together to make a wall

Adding the horizontal component - For seating/ platforms to display 3D artwork

Adding the element to the horizontal components to allow for artwork to hang

Re-Inventing an Exhibition Wall The wall system is characterized by its flexibility, adaptability, modularity, and re-usability. It is capable of accommodating both straight and curved forms and serves a different purpose of displaying various types of artwork and providing seating.

Another defining characteristic of the installation system is the flexibility to use any suitable material for the vertical components, which enables the expression of the site’s context and culture throughout the exhibition while still maintaining the identity of Fondazione Prada.