NEWS
VALVOLINE AUSTRALIA LAUNCHES 2021 MECHANICS MONTH CAMPAIGN The second running of the annual campaign will be held throughout the month of March Valvoline launched the brand’s second annual Mechanics Month – a global campaign to celebrate essential industry professionals who keep the world moving – earlier this month. The 31-day campaign honours mechanics throughout multiple countries where the 150-year-old engine oil brand operates, including Australia, giving special thanks to mechanics’ ongoing, everyday service, especially during the COVID-19 pandemic. “Throughout the COVID-19 pandemic, service centres and auto-repair shops across the globe have remained open and operational as essential services,” Valvoline Senior Vice President, International, Jamal Muashsher, said. “It is especially important given the hardships of this past year to recognise these unsung heroes who not only keep each of us safe and on the road, but also keep other essential service workers moving to help those in need.” During Mechanics Month, Valvoline is celebrating
industry professionals through a digital campaign run with a competition giving away 50 Valvoline merchandise packs utilising social media activity, print, digital advertisements and unique partner collaborations to heighten appreciation for mechanics and how they have continued to deliver services through an unprecedented moment in history. While essential, mechanics have had to change their normal routines to account for COVID-19. Business hours have fluctuated, extra sanitation measures inside vehicles have been implemented and onsite human interaction has been minimised greatly as many workshops have offered drop-off and pick-up services, no matter the location. “We’ve proudly supported mechanics with a variety of programs throughout our brand history,” Jamal said. “And due to the many changes, hardships, safety measures and overall alterations in how they’ve done their business in light of COVID-19, we want to pledge a more robust alignment of partnership
and support — and encourage people across the globe to do the same.” In Australia, Valvoline has continued to work hard to support workshops in such difficult times. Valvoline Australia employed safety measures to keep sales staff within arm’s reach, implemented new pack sizes to alleviate stock level issues on the workshop floor and introduced an innovative multi-application engine oil aiming to rationalise engine oil inventory. Valvoline says thank you to all mechanics, whether automotive or heavy duty, for keeping Australia moving. For more information on Mechanics Month, visit www.valvoline.com/en-australia/about-us/mechanics-month
TECALLIANCE INTRODUCES PREMIER DATA SUPPLIER CERTIFICATE The new certificate builds on the established and well-known Certified Data Supplier status Since 2020, TecAlliance, one of the world’s leading data specialists for the digital automotive aftermarket, has been running a data quality offensive to continuously optimise data quality in the TecDoc Catalogue.
With the new quality certificate, TecAlliance says it honours the efforts of data suppliers whose data meet high quality standards in an exceptional manner, thus contributing to sustainable sales success at points of service.
A new set of rules with additional validations and key performance indicators (KPIs) supports parts manufacturers in improving their product data.
On 2 March 2021, data suppliers will be evaluated against the new criteria. However, the results will not yet be published.
A data supplier who fulfils these higher, contentrelated requirements will be certified as a “Premier Data Supplier” from June 2021. The new quality certificate for data suppliers builds on the established and well-known “Certified Data Supplier” status.
On 2 June 2021, the “Premier Data Supplier” certificate will be awarded for the first time to qualified companies or brands; in addition to the “Certified Data Supplier” certificate and the brands will be labelled with the corresponding seals.
Data suppliers who meet the TecDoc standard and TecAlliance’s quality requirements for maintenance of TecDoc data at a particularly high level will continue to receive the established “Certified Data Supplier” (CDS) status.
New guidelines improve data quality
In order to also receive the higher-quality certificate “Premier Data Supplier” (PDS), the supplier’s product data must meet significantly stricter content-related requirements and take into account the newly introduced KPIs.
Today, more than 700 brands are represented in the TecDoc Catalogue, one of the world’s leading replacement parts catalogues for the automotive aftermarket.
TecAlliance says the TecDoc standard ensures the highest data quality, comparability, efficiency and transparency in the global automotive aftermarket. To ensure the highest possible quality of TecDoc data, TecAlliance says it checks the product data supplied by the parts manufacturers every quarter against defined quality criteria. The evaluation results are communicated to the parts manufacturers to support them in the continuous improvement of their data.
It comprises more than 110,000 vehicle types, 6.6 million item data from more than 700 brands, 254 million links and 48 article groups.
Since last year, TecAlliance has been working on the further development of the set of rules for data suppliers in order to constantly increase the data quality in the TecDoc Catalogue. New validations and KPIs for data quality ensure that TecDoc data aligns even better with the information needs at the points of service.
Celebrating over 25 years of global recognition,
For more information, visit www.tecalliance.net Australian Automotive Aftermarket Magazine March 2021
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