CONTENTS
FASHION DESIGN. 8. 10. 14. DIGITAL. 18. 20. 22. p.6 Bucket Bag The Flip-Flops Swimwear Web Mobile Photo Shooting
ABOUT ME
My name is Gianluca and i am a Product Developer Engi neer with over 16 years of experience in Design, Industrial Productions and Corporate Operations in liaison between Europe and China.
I started my career working in my family workshop were I have learned the fundamentals of plastic injec tion molding, including its processes and technologies.
In 2007, after graduating from university, I moved to Hong Kong and began studying Chinese Mandarin in order to learn more about the local culture and opportunities.
Here, i have managed to improve my skills and experience implementing Overseas Product Development, Design and Sourcing Departments for important Companies in the Sport, Fashion and Toys Industry.
In this portfolio I have collected the most important works that better represents my skills and career achie vements.
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HELLO!
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ACCESSORIES AND SWIMWEAR
The Riviera Beach collection Design in cludes Swimwear, Flip-flops, Bags as well as other summer time related products. We wanted to capture the essence of this wonderful place in our new collections by using colors that conjure up images of Mediterranean lifestyle.
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RIVIERINA THE BAG
Rivierina bucket bag was designed from scratches including 2D drawings, Material research and specifications mapping.
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THE FLIP FLOPS
After learning how to customize EVA so les, I designed these flip-flops. We created a wood-graining technique that yielded the complex color patterns of natural wood, but was accomplished with simpler and more en vironmentally friendly means.
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IDENTITY & SPECS
The two product lines, the Bags and the sandals, were conceived at the same time so that their de signs would be in harmony and easily used together. In total there was made 12 SKUs for the Flip-flops and 4 for the Buckets.
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CAMO PROJECT SWIMWEAR
This Swimsuit collection was the very first pro ject that have included a photo-shooting for marketing and general promotion purposes.
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CURLY CAMO
THE SPECS
The models were re-designed from existing styles, using mate rials that would work better in the sewing and lining process. Patterns and colors have been continually updated each season.
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GRAPHICS & PATTERNS
Each season there are 4 new graphics to develop and apply on the 2-piece suits and the wetsuits. In this case the Yellow Camo has been applied to different models .
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FIGURES & SPECS
Thanks to the recent addition of a new art school fres hly graduated intern, we were able to develop a custom figure that can be used for all our wearable designs.
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EM ONLINE 18
WEB
DIGITAL COMMUNICATIONS
The web-design development was mainly focused on the contents and video creation. In this specific context I have arranged a photo-realistic animation of phones appearing and turning from below showing the latest IG posts.
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EM WEB MOBILE
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The mobile version of the same website was shrunk and enhanced for different types of phones and connections. Static images replaced most animations, while visuals took over from textual content as the primary means of communication between brand/company and consumers.
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PHOTO DESIGN
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PHOTO SHOOT
More and more brands are looking for a design firm that can provide a full product development servi ce from initial idea to final content creation—all in line with the essen ce of each product.
Because of this, I began providing photo shoots that capture both the products and their real-life users.
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LIFE STYLE
These 2 photographs were taken as part of a photoshoot arranged by an Italian handmade jewellery brand. This job was done in order to promote the Italian handmade industry.
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PRODUCT DETAILS
These handmade jewels capture a sense of na ture in their simplicity. Like the ebb and flow of life itself, they seem to act as reminders that human existence is fleeting yet precious.
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Gianluca Accardo
Hong Kong / Europe / Canada / Taiwan
For more info: dr.accardo.g@gmail.com
