Product Design and Branding Portfolio

PORT FOLIO

CONTENTS

ABOUT ME

My name is Gianluca and i am a Product Developer Engi neer with over 16 years of experience in Design, Industrial Productions and Corporate Operations in liaison between Europe and China.

I started my career working in my family workshop were I have learned the fundamentals of plastic injec tion molding, including its processes and technologies.

In 2007, after graduating from university, I moved to Hong Kong and began studying Chinese Mandarin in order to learn more about the local culture and opportunities.

Here, i have managed to improve my skills and experience implementing Overseas Product Development, Design and Sourcing Departments for important Companies in the Sport, Fashion and Toys Industry.

In this portfolio I have collected the most important works that better represents my skills and career achie vements.

SPORT

SWIMMING GOGGLES

The GOGURU swimming goggle is a new product that combines the strength and reliability of sport equipment with the elegance of a fashion accessory. The name GOGURU come from the Japanese word for Goggles.

SPARKLING DREAM

OCULUS SWIM

The OCULUS collection was developed after my experience in SAFILO Far East, one the Ita lian leading company in the Eyewear industry. Here I have merged both Diving and fashion ac cessories know-how in a single product.

am

Why has the fashion industry not yet inves ted in sport, developing new related products? When I designed the GOGURU collection, this was my goal. I dreamed of giving people a way to wear sunglasses while swimming in the ocean.

HAND GRIP DESIGN

This grip was developed for an Italian scuba diving equipment brand. Here, I have engineered the internal mechanism first. It was necessary to know how much physical space each part required before proceed with the external Design.

The ideal grip was achieved through the study of human-hand ergonomics, with con sideration to the fact that divers wear gloves all the time.

MEDICAL DESIGN

ADIPOPIMER ADIPOFILLING

The Adipopimer is a small disposa ble hand blander custom designed for an important plastic surgery doctor. This device help the sur geon to thin the extracted adipose tissue and make it suitable for in jection using standard syringes.

T OY S

D E S I G N

& BLOW CAKE

IT SNOW

The Ice Action Sleeve is a wearable device developed and desig ned for Giochi Preziosi, The italian leading Company in the toy industry. Through an internal special nebulizer, the kids are able to spray water like it is snow. This toy belongs to Disney “Frozen 2” franchise and distributed in Europe and north America.

FROZEN 2

A new product designed for the release of “Frozen 2” is a set of collectible figures with their dedicated house. The figures have a built-in light that changes color whenever its head is blown on.

WATHCHES

This is another collectible toys designed for the italian brand Giochi Preziosi own brand. They wanted to create interchangeable parts for their watches that people could collect separately.

ACCESSORIES AND SWIMWEAR

The Riviera Beach collection Design in cludes Swimwear, Flip-flops, Bags as well as other summer time related products. We wanted to capture the essence of this wonderful place in our new collections by using colors that conjure up images of Mediterranean lifestyle.

RIVIERINA THE BAG

Rivierina bucket bag was designed from scratches including 2D drawings, Material research and specifications mapping.

THE FLIP FLOPS

After learning how to customize EVA so les, I designed these flip-flops. We created a wood-graining technique that yielded the complex color patterns of natural wood, but was accomplished with simpler and more en vironmentally friendly means.

IDENTITY & SPECS

The two product lines, the Bags and the sandals, were conceived at the same time so that their de signs would be in harmony and easily used together. In total there was made 12 SKUs for the Flip-flops and 4 for the Buckets.

CAMO PROJECT SWIMWEAR

CURLY CAMO

This Swimsuit collection was the very first pro ject that have included a photo-shooting for marketing and general promotion purposes.

The models were re-designed from existing styles, using mate rials that would work better in the sewing and lining process. Patterns and colors have been continually updated each season.

GRAPHICS & PATTERNS

Each season there are 4 new graphics to develop and apply on the 2-piece suits and the wetsuits. In this case the Yellow Camo has been applied to different models .

FIGURES & SPECS

Thanks to the recent addition of a new art school fres hly graduated intern, we were able to develop a custom figure that can be used for all our wearable designs.

DIGITAL COMMUNICATIONS

The web-design development was mainly focused on the contents and video creation. In this specific context I have arranged a photo-realistic animation of phones appearing and turning from below showing the latest IG posts.

EM WEB MOBILE

The mobile version of the same website was shrunk and enhanced for different types of phones and connections. Static images replaced most animations, while visuals took over from textual content as the primary means of communication between brand/company and consumers.

PHOTO DESIGN

PHOTO SHOOT

More and more brands are looking for a design firm that can provide a full product development servi ce from initial idea to final content creation—all in line with the essen ce of each product.

Because of this, I began providing photo shoots that capture both the products and their real-life users.

These 2 photographs were taken as part of a photoshoot arranged by an Italian handmade jewellery brand. This job was done in order to promote the Italian handmade industry.

PRODUCT DETAILS

These handmade jewels capture a sense of na ture in their simplicity. Like the ebb and flow of life itself, they seem to act as reminders that human existence is fleeting yet precious.

Gianluca Accardo

For

info: dr.accardo.g@gmail.com www.brand-in-progress.com