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The marketplace for fleet knowledge and trusted products
Introduction
Welcome to FleetWise, the new marketplace for knowledge and trusted products, created to help future-proof vehicle fleets.
360 Media Group was founded in 2019 with a mission to help users make better decisions in the automotive sector. In the last five years our operations have evolved, and now include delivering go-to market insights, which inform supply-chain strategies, through to influencing communication planning using brand KPIs. The latter is delivered via our FleetTrends initiative. 360’s thought-leadership programme has collaborated with leading brands to deliver white papers, webinars and market reports. We’ve augmented these crucial insights with 360 Media Group’s expert opinion.
We also connect industry leaders with fleet buyers through our influential EV Forums. These effective thought-leadership platforms, are underpinned by the Fleet1000 community of corporate fleet buyers.
Our portfolio of services – from insights to education – now includes buying advice – helping fleets to make better procurement decisions through the introduction of the annual 100 Trusted Brands report launched in 2022.
We are proud to continue our journey of delivering leading-edge insights, connecting market experts and editing product choices through FleetWise.
Our mission continues to evolve as we help connect sellers with buyers.
Ian Richardson
Managing Director
360 Media Group
e: ian.richardson@360mediagroupltd.com
w: 360mediagroupltd.com
ALL CHANGE
FleetTrends insights have been tracking change across the fleet market. The fleet manager role has evolved in recent times, with two tiers of fleet responsibility: operational and convenience. The operational fleet focuses on managing productivity and costs using specialised resources; while the convenience fleet engages internal stakeholders and C-suite specialists, such as finance, HR and procurement.
Today, every fleet needs to do more with less, and it takes significant time and resource to build knowledge and formulate strategies around the low-emissions agenda. This is causing the knowledge gap to widen in this sector, with fleets rating their EV expertise at just 6/10.
As the electric-vehicle revolution expands the entire fleet ecosystem, it compels fleet managers to learn, evaluate, purchase and implement solutions in a sector they are unfamiliar with.
Meanwhile, the changing media landscape means that fleets can access more information and opinion, from more providers, across more platforms… which takes more time to process.
Reducing the administrative burden remains a priority for fleets, and FleetWise addresses this need to be more efficient. We aggregate advice, opinion and insights to increase knowledge, and we compile comprehensive databases of product information, to help streamline shortlisting and evaluation.
Suppliers can join the FleetWise marketplace to reveal and explain their products to fleet buyers; while these buyers will find carefully-curated product lists and insight to save them time and money.
Fleet Media Tracker
Discover how 35,000 fleets make their buying decisions, with our Media Tracker.
BENCHMARKING PERFORMANCE
Each year, 360 Media Group’s FleetTrends team interviews 400 UK fleets, representing a mix of SMEs, mid-corporates and major fleets, to seek opinion on their information needs and sources, frequency of consumption and key actions taken. The latest Media Tracker reveals that the most popular content consumed by fleets surrounds products and services.
It indicates the content with the most value includes insights, white papers
53%
40% 35% of fleets see product information, as their number-one need of fleets deem buying advice as essential of fleets see white papers and reports as the most influential source of information
Key highlights from the latest Media Tracker include: Products & services are the most in-demand content
Best practice remains in the top five information needs
Buying advice is deemed as essential by 40% of fleets
55% of fleets attend industry events, with almost two-in-three fleets attending one or two each year
In-person events are the fourth most influential info source. Audio (eg:podcasts) ranks highest for enquiry/meeting generation
GET YOUR FREE REPORT
Align your fleet marketing with fleet-buyer media use, by accessing our free report here. View the Media Tracker: https://bit.ly/MediaTracker3
Most influential information when researching and sourcing new suppliers
● On average, 10 sources of information are used regularly when creating fleet-supplier shortlists
● 1-in-3 Fleets consumes video content as a primary source of information, while 5% prefer audio. The latter is an emerging trend. In the previous round
Rank 1 ■ Rank 2 ■ Rank 3
of research, just 1% cited audio as a preferred way to gain knowledge.
● Newsletters, webinars and white papers have increasing resonance with fleets as trusted sources of information. They have entered the top five information sources for fleets that are shortlisting suppliers.
Introducing FleetWise – The marketplace for knowledge and trusted products
FleetWise is born out of extensive research on the evolution of fleet and the changing media landscape
FleetWise, is the new marketplace for knowledge and trusted products to help future-proof fleets. The combination of compelling insights, trusted advice and comprehensive product information from a single source helps time-poor fleets to streamline their decision-making and make better procurement choices.
FleetWise solves three problems for fleet managers:
1
The continuous search for new suppliers
For many, running a fleet is part of a broader function such as HR, facilities, or procurement. As such, knowledge levels vary, often resulting in a lack of familiarity with trends and solutions from the supply chain. As fleets typically rely on 10 information sources to assess hundreds of product providers, accessing consistent content is both challenging and time-consuming.
2
Keeping up to date with legislation and market developments
As fleets transition to electric vehicles, the need to understand costs, grants and taxation, etc, becomes ever greater. The growth in alternative funding methods, shorter-term leases, an increase in reporting and stakeholder collaboration, all add to the complexity.
3
Future-proofing fleets (and fleet-manager roles)
Organisations must prepare for the broadening of the fleet role to accommodate EVs and EV-charging infrastructure. They need to upskill and familiarise their fleet managers with new processes, suppliers and skills.
The FleetWise platform is a crucial support system for fleets, who spend a combined £15 billion annually in an ecosystem consisting of over 500 suppliers across 14 core categories.
The FleetWise platform delivers information simply and conveniently, through its comprehensive and carefully-curated product guides. New and existing products co-exist, and are searchable by brand, price, category and ratings. Our credible approach to sharing knowledge and information is underpinned by extensive market research and trusted industry experts.
FleetWise is media neutral, so buyers can specify and customise their preferred way to access information, be that video, audio or digital content. FleetWise is a ‘one-stop shop’ for advice, trusted products and insights –helping to deliver a streamlined buying process.
1. Reach 35,000 fleet buyers, managing a combined 2 million vehicles, to grow brand awareness and consideration
2. Validate your products though the Trusted Brands programme to improve your search rankings
3. Increase your brand’s opportunity to be shortlisted through a continuous presence in FleetWise Marketplace
4. Unlock unique functionality to maximise the search, save, and shortlist features. Then add quote and buy to unlock sales
5. Extend your thought-leadership exposure through our Trusted Experts features, to position your brand as a ‘go-to’
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FleetWise is media neutral, fleet buyers can specify their preference for video, audio or digital content, and customise their content themes
FIVE REASONS TO USE FLEETWISE
FleetWise highlights a wide choice of carefully-curated products. New and existing products co-exist, and are searchable by brand, price, category and ratings
7 www.fleetwise.online fleetwise-media
The FleetWise Proposition
FleetWise is the marketplace for fleet knowledge and products. It connects the biggest audience of fleet buyers with access to knowledge, support and products from validated suppliers
FleetWise allows brand managers to get in front of their target audiences seamlessly. We collate new and existing product information, publish related articles and edit content into bite-sized topics to reveal the challenge and deliver the solution and business case… all at the click of a mouse.
FleetWise enables users to customise their required content and take advantage of its comprehensive list of products, advice and best-practice processes, in a single marketplace.
360 Media Group has pooled its media and marketing resources with its community of influencers to deliver a unique solution to sourcing knowledge
Get involved, and benefit from FleetWise Fleet supply-chain businesses can access content, submit PR and join the Trusted Brands programme.
Subscribe to access key insights, benchmark competitors, upload marketplace content and create media campaigns.
To register, scan this QR code or use this web link: www.fleetwise.online/Identity/Account/Register
FLEETWISE PROPOSITION
The marketplace is a digital buying hub that’s linked directly to the magazine, newsletter, market research and social media.
● Magazine: advice, insights and products
● Newsletter: product news and advice
● Market research: trends, evidence and brand ratings
Social media: user-generated content, product promotions and marketplace page
The marketplace will showcase 500 brands and their products, underpinned by a searchable directory, fleet-manager tools, advice and insights. Advanced functionality provides the user with customised content, access to premium content and advanced buying functions, shortlists and quote requests.
Digital Marketplace
The FleetWise digital marketplace provides continuous access to products and services
Current research indicates a high demand for buying fleet products. 40% of fleets expect to source new suppliers as they transition to electric, and 20% of brands are reviewing their suppliers across 14 fleet categories.
The digital marketplace provides solutions to all the current challenges in fleet. Through carefully-crafted, independent content, it delivers expert advice and experience to overcome all the common problems that fleets encounter as they transition to net zero. This content could take the form of training, consultancy, data or a product/service. However the knowledge is delivered, the reader will gain the insight necessary to solve the problem.
Product descriptions will be displayed under the brand name, with an additional headline. The marketplace will then edit product content into useful lists related to articles. For example: ‘Six ways to charge your work van’ will include lists of home-charger products and workplace charge-point consultants and installers.
The marketplace features advanced functionality, enabling users to save a product. This acts as a reminder and can be added to a wish list. Alternatively, the user can simply request a list of recommended products.
Fleets can also request a quote, which will be forwarded directly to the product owner or distributor (subject to terms & conditions).
Additional functions will be available for fleet buyers once they activate their membership. These include:
● Customised content – request an information feed on a specific topic or from a particular expert
The marketplace reveals current challenges, and supplies the solutions. It directs users to independent expert advice and self-help articles, with suggestions on the solution needed. This might be training, consultancy, data or a product/service.
● Product ratings – fleets join our research panel and rate products they like
● Instant shortlist – most popular reader-voted products submitted straight to your inbox
● Fleet buyer tools – access to premium content including fleet-policy and driver-survey templates
● Buyer-audits function – key data on what fleet managers plan to buy, the
FleetWise Trusted Brand
Fleet-endorsed trusted brands will be promoted to 35,000 fleet managers
The 100 Trusted Brands report, now in its third year, surveys fleet opinion on over 250 brands in the fleet supply chain. With 400 respondents twice-yearly, this is an authoritative appraisal of suppliers. The Trusted Brands icon is widely recognised as an independent validation of supplier trust, with 71% of fleets citing trust as a deciding factor when evaluating suppliers.
The report is the benchmark for fleet tenders and buying shortlists, comprising the only 100% fleetendorsed list of suppliers across all core supply categories.
The half-year update of the 100 Trusted Brands report is December 2024, with a subsequent Q1 update in 2025. It will be shared with 35,000 UK fleets, making it the single largest distribution of any UK fleet report. Media packages, designed to elevate your brand in the eyes of fleet buyers responsible for over two million vehicles, are available. View the media pack here: bit.ly/TrustedMedia
JOIN THE TRUSTED BRANDS PROGRAMME
Trusted brands by supplier category
FleetWise is proud to introduce the Trusted Brands programme. We’ve identified 500 suppliers, with over 2000 products and services for potential inclusion in the FleetWise platform. View the latest Trusted Brands Report to see who is included: https://bit.ly/trustedsuppliers
Not all brands can gain sufficient fleet votes to be included in the 100 Trusted Brands report. For start-ups it’s obviously an impossible task.
As such, the Trusted Brands programme will now seek opinions on more brands, through the FleetWise marketplace.
Brands that wish to participate in our survey, and are willing to share supporting evidence, such as case studies and testimonials, please apply using the order form on page 23.
“Being recognised in the 100 Trusted Brands in Fleet report is one of the highlights of our year”
Colin Hennesey, Diode UK.
“Proud that RED Corporate Driver Training is in this group”
Colin
Paterson, Red Driver Training
FleetWise Trusted Advice
The quest for robust advice, best practice and mentorship is ongoing. The speed of change in the fleet sector requires agile solutions
We recognise that fleet buyers operate across multiple industries, and that one size doesn’t fit all. Therefore our content is delivered in a flexible, accessible and actionable way.
Our content is created by a team of experts, and includes a fleet advice centre – a dynamic environment to interact with our experts.
FleetWise delivers content from the fleet collective, including top tips, live chat pop-ups and access to fleet experiences from our tribe of influencers.
The scarcity of free training and independent advice are key areas of focus for FleetWise. To increase fleet support, FleetWise will create handy guides. These five-minute learning modules will be made widely available.
Users will also have access to training videos and full learning modules, with recognition certificates awarded upon successful completion. Our experts will also share regular mentoring content.
All content will be shared with over 35,000 fleets online, via our newsletters and in our magazine.
FleetWise will curate content into handy guides, these will be five-minute learning modules and made widely available
Newsletters
FleetWise newsletters will share only the most relevant content. Our job is not to deliver the news, but to share tips, advice, thought leadership and to showcase important products
TheFleetWise Connected newsletter acts as a gateway to the marketplace. As such we will include useful links to evergreen content and curated lists.
Our staple content includes the latest training videos, expert advice, links to the best tools (policy, TCO calculator, etc) and a focus on troubleshooting
– things like: ‘Five hacks to reduce charging downtime’. Each newsletter will deliver a round-up of the latest and best products.
We will also create ‘smart’ landing pages, where we drive the audience to a suite of related content. This will enable the reader to go deeper or broader in their quest for relevant knowledge and products. It will include our Product of the Week.
FleetWise Connected sponsorship opportunities provide a guaranteed story and reach, plus a custombranded landing page in the FleetWise marketplace. We can also provide a link to your newsletter, and promote your story across our social media channels (11k followers and growing). For more info, see page 22. Submit your PR stories to: pr@fleetwise.info
FleetWise Connected Webinar series
Participate in debates and hear the latest insights with trusted experts and industry influencers.
We bring together industry leaders, trusted experts and fleet operators to debate the latest trends, understand solutions to market challenges and showcase best practices, providing reach to new fleets and opportunities to scale your thought leadership. Our roster of experts extends the full length of the supply chain, from vehicle manufacturers to leasing companies, charge point operators, payment solutions providers, local authorities, and early adopter fleets. This highly influential group is at the forefront of setting the strategy for fleets to accelerate their plans to run zero emission vehicles.
200
Audience of 200 decision-makers per month
1,000
Direct email campaign to top 1,000 fleets
FOLLOW FLEETWISE
FleetWise Media is now on LinkedIn. With over 2,000 followers since launch, FleetWise Media’s LinkedIn community provides an outlet to increase brand visibility. Our team of experts provide a managed service to design and distribute social posts across our channels and post in selected groups.
Targeted promotion to fast growth fleets
Opportunity to customise booking form to capture unique details
15-minute
Access to delegate list 15-minute presentation slot
Option to edit webinar content into short videos Fleet. 1000.
1,000
Book an appointment to discuss speaking and sponsorship opportunities: https://bit.ly/fleetwise-webinar-speaker
Post-event email to top 1,000 fleets
Our team of experts provide a managed service to design and distribute social posts across our channels
Media Packages
Increase brand awareness, engage with fleet decision-makers and maximise the impact of your marketing budget with FleetWise media packages.
Our media solutions offer cost-effective ways to increase brand awareness our packages include value-added services designed to maximize the impact of your marketing budget. FleetWise provides extensive reach across SMEs,
Fleetwise Trusted Products
Bimonthly research validates high-performance products that receive Trusted Product accreditation
Behind every good brand is a hero product, FleetWise is introducing a rating system, using bimonthly outbound-market-research to validate trusted products. We will seek opinion on the products that fleets trust, and those brands awarded the Trusted Products accreditation will improve their search rankings in the FleetWise Marketplace.
We will announce the first 50 Trusted Products as part of the launch issue of FleetWise magazine.
Trusted Products research is a continuous information-gathering programme, identifying trends in product purchasing, usage and needs. FleetTrends deploys an online survey to fleet buyers to gauge reactions to the latest product launches, and those perennial products that are likely to retain their accreditation in the long-term.
The highest-scoring products will be recognised as trusted and awarded the Trusted Products badge each quarter, creating a reference point for fleet buyers to search, save and shortlist.
The Trusted Products research is a continuous research programme identifying trends in product purchasing, usage and needs.
HOW TO GET INVOLVED
Our research team will identify products from all key supplier categories for inclusion in the survey. The survey results will influence which products feature in our series of buyers guides, and the highestrated products will be included in the FleetWise product guides.
If you have product news, please email pr@fleetwise.com
If you would like to guarantee your product(s) for inclusion in the Trusted Products survey please email the team for details enquiries@fleetwise.com
Powered by FleetTrends
FleetTrends’ market research powers FleetWise via its tracking surveys. These help to identify priority growth areas and define action plans
FleetTrends measures brand perceptions, market direction and media use. It also powers the 100 Trusted Brands in Fleet report, measuring the brand health of 250 fleet suppliers, creating a benchmark of excellence. Fleet buyers use these insights to evidence decisions and inform shortlists. We carry out end-to-end research, using quantitative and qualitative methodologies, and we are BVRLA Industry Outlook research partners. FleetTrends supports client-research assignments, informing go-to market strategies, proposition development and market opportunities. We conduct 3000+ fleet interviews annually, while our panel of SMEs and corporate fleets ensures robust results.
FleetTrends is researching products for the FleetWise
Audience profile
FleetWise
offers the opportunity to engage with 35,000 fleet buyers of cars and vans, across
SMEs, mid-corporates and major fleets
FleetWise’s extensive reach means users can connect with fleet managers who are responsible for over two million vehicle procurement decisions. The audience can be viewed in fleet-size bandings and by vehicle size. SMEs make up the largest fleet type, with 22,000 such fleets in the sub-10vehicle banding.
FleetWise continuously researches its fleet audience to establish their approach to fleet management. It identifies key industry trends and measures their future predicted expenditure.
The most fleet buying power lies in our 200-plus-vehicles fleet banding. These large fleets are responsible for 1.5 million+ vehicles, or 78% of the total.
THE FLEET1000
The Fleet1000 is a database of the 1000 biggest fleets in the UK. These are the ‘weather makers’ in the fleet sector; their buying power, influence and scale make this the ‘Gold Standard’ distribution list.
The Fleet1000 is updated quarterly, ensuring it is accurate, and that all fleets are operating at least 100 vehicles. We interact with key decision makers in the fleet management and sustainability functions.
Fleet buyer reach
There are multiple ways to reach the FleetWise audience, including through our magazine, monthly newsletters and sponsored HTMLs
FleetWise newsletters are distributed directly to 15,000 fleet managers.
360 Media Group also creates themed buying guides, which we share with 15,000 fleets, based on their profile of car and/or van ownership. The core purpose of FleetWise is to share relevant and accessible content. This is why we segment our audience so precisely into specific clusters, to enable very-targeted messages, maintaining the content’s relevance.
Sponsored HTML’s can be shared with up to 10 core industry sectors (as standard) or targeted to the recipient’s operating and buying characteristics. In this way, we match your products with the fleet managers most likely to be interested in engaging with them and purchasing them.
Fleet1000, the definitive database of corporate fleets, is available to access exclusively for our brand partners.
Fleet expenditure research
FleetTrends surveyed 400 fleets on their ops priorities, and 400 on their media use, to attain a robust sample across SMEs and corporates
The survey conducted in December 2023 provides the inside track on how fleets are planning to meet economic and trading challenges in 2024.
As supply-chain issues ease, fleets are prioritising investment in risk management, software, rental and EV services to realise their cost and admin reduction goals.
Key highlights include:
Most responding fleets believe they will be operating over 50% of their vehicles as EVs by 2026. 40% say they may change suppliers in the transition.
● 66% intend to invest in EV driver training
● 62% are interested in EV evaluation tools
● 60% are interested in EV-charging payment cards
● 70% of fleets intend to invest in workplace charging
● 43% expect to add to or change their telematics provider
Fleets predict an increase in expenditure, with costs set to rise, cash takers opting in and salary sacrifice extending their organisational buying power.
Future vision
Unsurprisingly, the priorities for fleets are focused on efficiency.
For car fleets, this includes: reducing the administrative burden, greater flexibility on vehicle funding and cost reduction, while the transition to electric cars and employee retention are also very much in the mix.
Van fleets are on a similar journey, with cost reduction their number-one priority. Flexible funding, reducing the admin burden and freeing-up cash from fleet assets are also key. Transitioning to electric vans is seen as a priority for 1-in-4 fleets, reinforcing the disconnect between cost savings and electric vans. This is often caused by the multiple charging variables clouding cost transparency (which fleets recognise in the solutions required).
Enablers of future-vision
The key to unlocking the future vision for many fleets lies with the fleet supply chain. #FleetTrends ranks the responses across the top four priorities
to reveal the actions that fleets are planning to take.
Consolidating suppliers is the number-one enabler, with 18.2% citing this; while 17.6% of fleets plan to change their vehicle-funding method, and 1-in-7 expect to consolidate data to improve efficiencies. Meanwhile, 1-in-7 fleets also see switching suppliers as a priority.
Investment in core supply categories
Risk Management is poised for growth, with a net 61% of fleets planning to invest in it. Of those, 1-in-3 are reviewing their suppliers.
As businesses seek to consolidate data and suppliers, 59% of fleets are interested in investing more in Fleet Software, either reviewing their supplier or investing in the category for the first time.
Significant interest in the rental sector reflects the need for greater flexibility in vehicle funding.
Most responding fleets believe they will be operating over 50% of their vehicles as EVs by 2026. Upto 40% say they may change suppliers in the transition
Future vision priorities for cars and vans
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Enablers for future-vision
Leasing and Ancillary Services Outlook
2025 rate card
The 2025 rate card for FleetWise Media and FleetTrends Reports details opportunities to promote your brand to a verified audience of fleet buyers. For details on specific campaign packages or offers please contact marketing@fleetwise.info
Circulation: 25,000
Industry: Automotive (UK)
Advertising Options & Rates
Display Advertising (Digital Magazine)
3
2
1
Standard fees include writing, design and hosting in on FleetWise digital marketplace for one month, includes a newsletter banner, lead story and 3 x social media posts. Interviews, photography and video content are subject to additional fees.
SPONSORED CONTENT
EMAIL MARKETING
**Shared with 5,000 fleet buyers
SOCIAL MEDIA PROMOTION
PACKAGE DEALS & DISCOUNTS
Monthly Bundle: Display Ad + Sponsored Article + Newsletter Placement – £4,500 per month
Quarterly Commitment: 10% discount for a 3-month contract on any advertising option.
Annual Commitment: 20% discount for a 12-month contract on any advertising option.
CREATIVE ASSISTANCE
Ad design services are available at an additional cost.
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to
Media Opportunities
Three subscription opportunities to increase brand visibility, grow thought leadership presence and increase engagement with Fleet Buyers. Take advantage of our launch offers which deliver exceptional value and unrivalled reach.
via FleetWise multimedia platform
Subscription
Additional options to boost your subscription include
1. Fleet webinars From £3,500 + VAT
2. Fleet HTML design & distribution From £2,999 + VAT
*Brand health insights include awareness, consideration, trust and advertising recall.
Custom research requests are subject to additional fees.
Boost brand visibility and influence fleet buyers through Fleet Wise's multimedia platform, ensuring consistent presence across magazines, reports, marketplaces, and newsletters.
Amplify brand visibility and establish impactful thought leadership with Fleet Wise's platinum subscription, offering consistent presence across magazines, reports, marketplaces, and newsletters to reach largescale fleet audiences.
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Design: