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According to a study, 91% of marketers believe lead generation to be their prime goal when building marketing campaigns. This is quite obvious, as generating leads is the bread and butter for the marketing team for any B2B business. When you want to excel in your marketing, getting your prospects to visit your website and make them stay on it for a long time is essential. When new opportunities come to your website, the last thing you’d want is for them to leave without being your leads. That’s where the Salesforce Web-to-Lead form is helpful. Turning your website visitors into leads doesn’t always have to be complicated. It can be as simple as getting them to fill out a form on your website with their information and the services they need. You can use a well-designed form to ask demographics and specifics of the visitors and what products and services they’re interested in. That’s something web-to-lead makes possible. As a Salesforce consulting agency, we’ve helped many clients construct web-to-lead forms to collect details from their website visitors. We’ve assisted them in automatically saving information from forms on their website to new lead records in their Salesforce instance. This enabled them to route users to other pages on the website, send quick and automatic email follow-ups, and begin the customer journey.
What is Web-To-Lead in Salesforce? Web-to-Lead is a process in Salesforce to use a website form to collect the visitor’s information and store it as a new lead in Salesforce. The feature enables you to create a lead record in Salesforce, extracting data from a form that a visitor has filled to your website. Companies highly use the feature of Web-to-Lead in Salesforce to generate customer feedback on their products and services. A web-to-lead form is essential to enable sales and marketing automation for companies. It helps to capture data submitted by website visitors who could be your potential leads and then save it as a Lead record in Salesforce. The information could include anything like lead contact information and their preferred products. Using Web-to-Lead in Salesforce can help you to: Generate leads directly from your official business website Boom the sales by achieving more prospects Easily integrate forms with a website Improve lead qualification without any hard-core programming
How to Setup Web-to-Lead Forms in Salesforce Step 1: Use your credential to login into Salesforce. Step 2: Go to Setup. Then select Customize -> Leads -> Web-to-Lead.
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