iSH Brand Guidelines

The Industrial Solutions Hub (ISH) BRAND AND LOGO PROPOSAL

TABLE OF CONTENTS

SECTION 1 OUTLINE

SECTION 2 LOGO ELEMENTS

SECTION 3 TYPOGRAPHY

SECTION 4 COLOUR SYSTEM

SECTION 5 APPLICATION

John Maddison, Programme Director for the Industrial Solutions Hub (ISH)

Collaborate. Innovate. Accomplish.

“The Industrial Solutions Hub (ISH) is a transformational project based in West Cumbria.

Clustering ideology is key to the success of ISH with the vision of creating a collaborative space for new and existing businesses, a thriving environment for new and emerging technologies, developing a world-class hub of organisations providing innovative solutions to complex industrial challenges.”

SECTION 1

OUTLINE

Good branding provides a quick and clear impression of what a company or organisation is all about.

It should emphasise its aims, intentions and ethics.

For ISH, we feel that the logo, its strapline and visual identity should reflect both. what the hub will do and the ethos behind it.

Strong guiding principles, based on collaboration, innovation, inclusivity, credibility, positivity and identifiable achievements.

A new, modern organisation for west Cumbria, which will bring a range of stakeholders together in a revolutionary way.

The brand has to reflect that and appeal to many different groups within the local community and beyond – it must send the message that no one is excluded from this project.

Opportunities and solutions are there for all.

“For ISH, we feel that the logo, its strapline and visual identity should reflect both what the hub will do and the ethos behind it.”

We feel the branding should provide a feeling of modernity and progress and a sense of various stakeholders coming together for a common good.

We believe that the ideas outlined show how ISH can have a fresh, focused branding that is highly professional but has enough personality to feel grounded.

We have devised a flowing logo that gives a feeling of progress alongside a strapline with a clear, solid message and have taken special note of ISH’s desire to be inclusive and accessible to all.

As you will see, all of the colours and fonts used conform to Web Content Accessibility Guidelines and standards. We have already had them for checked for compliance by the Web Accessibility Initiative of the World Wide Web Consortium, the main international standards organization for the internet.

We hope that the following document will provide a good indication of how we can work alongside ISH to provide stand-out branding that will give the hub a professional, accessible, innovative identity.

In doing so, it will give the Industrial Solutions Hub a head start as it looks to make a real difference to the businesses and people of west Cumbria.

SECTION 2

LOGO ELEMENTS

The logo is the key building block of ISH’s identity, the primary visual element that identifies the brand.

The logo comprises two elements, the logo symbol and logo type.

Our suggested signature style logo is a bespoke combination of the letters ISH and wordmark used in a fi xed relationship.

A flowing logo that gives a feeling of progress with a clear,

clever strapline would, we believe, be perfect for ISH.

The overarching brand font,Proxima Nova, has been carefully chosen for its modern, confident and highly legible style and the logo is presented through the use of colour as well as shape and form.

The colours have been selected according to international standards as shown over and are easily implemented.

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STRAPLINES AND WORDMARKS

Collaborate. Innovate. Accomplish.

A good strapline is an simple and effective way of communicating both the guiding principles of Industrial Solutions Hub and its aims and expectations.

It will add context to the logo and add a sense of purpose.

For ISH, a memorable three-word phrase will provide clear and concise messaging.

The ISH logo and its strapline should work in conjunction to highlight how the hub will bring a wide range of creative, skilled people together to bring practical benefi ts to the local economy and communities.

By using a strapline such as Collaborate. Innovate. Accomplish. We believe ISH would be sending out a strong, focused signal as to its aims and intentions. As a strapline, it is well-defined and specific to what the hub does.

The use of the colour pallet helps to reinforce the feeling of bringing different sectors/organisations/people together to work as one and the wording is simple but precise.

The use of an ‘ish word’ at the end links back nicely to the hub’s name and, again, gives the feeling of a cohesive, interconnected design and organisation.

Collaborate. Innovate. Accomplish.

Collaborate. Innovate. Accomplish.

Collaborate. Innovate. Accomplish. iSH Collaborate. Innovate. Accomplish. Collaborate. Innovate. Accomplish.

Collaborate. Innovate. Accomplish.

Collaborate. Innovate. Accomplish.

SECTION 3

TYPOGRAPHY

AND TYPOGRAPHY

Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces personality and ensures clarity and harmony in all communications.

For ISH’s primary font we have selected Proxima Nova. Proxima Nova font bridges the gap between typefaces like Futura and Akzidenz Grotesk. The result is a hybrid that combines modern proportions with a geometric appearance. Originally released it in 1994 as Proxima Sans (now discontinued) with a basic character set in three weights

(Regular, Medium, and Black) with italics. The original six fonts has now been expanded into a full-featured and versatile family of 42 fonts (seven weights in three widths with italics).

Additions have included support for Greek, Cyrillic, and Vietnamese, numerous currency symbols, as well as a Medium weight for all three widths and italics, bringing the total number of fonts in the family to 48.

FONT

PRIMARY FONT

COLOUR SECTION 4

THE PRIMARY COLOUR SYSTEM AND COLOUR CODES

Colour plays an important role in the corporate identity.

The colours are our recommendations for use across various media both print and digital. They are positive, eye-catching and impactful.

A palette of primary colours has bee n developed, which comprise the “Creativity For All” colour scheme and consistent use of these colours will contribute to the cohesive and harmonious look of the brand identity across all relevant media.

Importantly the colour palette is WCAG* compliant and has been chosen with accessibility and inclusion as a priority. All colours pass WCAG the minimum contrast

*The Web Content Accessibility Guidelines are part of a series of web accessibility guidelines published by the Web Accessibility Initiative of the World Wide Web Consortium, the main international standards organization for the Internet.

#589564

RGB 88, 149, 100

CMYK 69, 22, 71, 5

#668c4a RGB 102, 140, 74

CMYK 65, 27 83, 10

#a5bf4b

RGB 165, 191, 75

CMYK 43, 7, 83, 0

#26628b

RGB 38, 98, 139

CMYK 87, 54, 26, 10

#4b9ebf RGB 75, 158, 191

CMYK 69, 22, 17, 2

#6bc5d3 RGB 107, 197, 211

CMYK 58, 0, 19, 0

#d95624

RGB 217, 86, 36

CMYK 10, 77, 92, 1

#f39a4c RGB 243, 154, 76

CMYK 1, 48, 74, 0

#f2c53c RGB 242, 197, 60

CMYK 6, 22, 83, 0

The Industrial Solutions Hub (ISH) BRAND AND LOGO PROPOSAL