Evolution Brand Guidelines

Evolving Spaces, Changing Lives

BRAND GUIDELINES

Your Business Our Passion

Evolving Spaces, Changing Lives

Table of contents Page 1 Brand Overview Page 2-6 Logo Type Construction Page 7-9 Brand Typography Page 10-12 Brand Colour Palette Page 13 Graphic style Page 14-15 Photography Style Page 16-17 Stationery Page 18 Vehicle Branding Page 19-21 - Workwear & Uniform

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BRAND GUIDELINES

Brand Overview At Evolution we are a family and we care about our people and our communities.

Evolution creates positive social impact across the communities we serve through more than a decade of success in the construction industry.

Employing up to 80 people, Evolution takes pride in delivering quality private housing, social housing, and sheltered housing across the North-West.

Providing better homes and jobs, including giving young people from disadvantaged backgrounds opportunities to build a career, is at the heart of Evolution’s mission.

Based in Blackpool, Evolution creates better places to live for people in Manchester, Liverpool, Lancaster, Morecambe, Cumbria and the Fylde Coast.

It’s about changing people’s lives. We renovate houses to give people quality homes and we provide jobs which help people build a better life.

Evolution Managing Director JJ Fitzgerald is passionate about giving young people a better start in life and supports a range of pioneering training and employment initiatives.

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Logo Type Construction

Grey and faded evolution variations can also be used in any logo construct, where appropriate to create softness.

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Full and single colour linear versions without strapline

Full and single colour linear versions with strapline

Evolving Spaces, Changing Lives

Logo Type Construction

Evolving Spaces, Changing Lives

Evolving Spaces, Changing Lives

Evolving Spaces, Changing Lives

Evolving Spaces, Changing Lives

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Logo Type Construction

Full and single colour one line linear versions

Evolving Spaces, Changing Lives

Evolving Spaces, Changing Lives

Evolving Spaces, Changing Lives

Evolving Spaces, Changing Lives

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Full and single colour social media icons

Logo Type Construction

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Logo Type Construction

It will be necessary to increase and decrease the size of the logo for various applications. Always keep the logo in proportion (press shift when rescaling) and ensure it is always legible.

Please do not: • stretch, squash or distort • change the font • change the layout • change the colours • use as a transparency • change the scale

Exclusion Zone

Ensure that text or other objects do not encroach upon our logo. The marked space should always be given to allow the logo space. (5mm all around)

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Logo rules

evolution

evolution

evolution

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Brand Typography

Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces personality and ensures clarity and harmony in all communications.

For Evolution’s primary font we have selected Foco.

It is a sturdy, low contrast, geometric, highly legible sans serif typeface very well suited for any display and text use. It also provides a very nice visual contrast to the secondary font Rotis.

Rotis, our selected secondary font is used within our logo, due to it’s bold, sharp nature, providing the modernity and sleekness we wanted the brand to represent.

Rotis should only be used for headings where emphasis is required, with Foco used for all body text.

Foco can be accessed via the Adobe fonts manager which is included with any Adobe package and can be found here: Foco - https://fonts.adobe.com/fonts/foco

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Primary Font

Brand Typography

PRIMARY: FOCO

Foco Regular

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m

DESIGNER: FABIO LUIZ HAAG

n o p q r s t u v w x y z

THE FONT

Foco’s friendly, humanist curves deliver a typeface that is easily recognized and a great choice for branding. The craftsmanship within the design brings harmonious proportions and strong legibility.

EXTRA FOCO TYPE EXAMPLES

Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

Figures

0 1 2 3 4 5 6 7 8 9 0

Special Characters

! “ § $ % & / ( ) = ? ` ; : ¡ “ ¶ ¢ [ ] | { } ≠ ¿ ‘ « ∑ € ® † Ω ¨ ⁄ ø π • ± ‘ æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç √ ~ µ ∞ … – ≤ < > ≥ ˘ › ‹ ◊

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Secondary Font

Brand Typography

Rotis Semi Serif Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

SECONDARY BRAND FONT Rotis Semi Serif

a b c d e f g h i j k l m

DESIGNER:

n o p q r s t u v w x y z

Otl Aicher THE FONT

Regular

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

Figures

0 1 2 3 4 5 6 7 8 9 0

Special Characters

! “ § $ % & / ( ) = ? ` ; : ¡ “ ¶ ¢ [ ] | { } ≠ ¿ ‘

Designed by Otl Aicher for Agfa in 1989, Rotis has become something of a European zeitgeist. This highly rationalized yet intriguing type is seen everywhere, from book text to billboards.

EXTRA ROTIS SEMI SERIF TYPE EXAMPLES

« ∑ € ® † Ω ¨ ⁄ ø π • ± ‘ æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç √ ~ µ ∞ … – ≤ < > ≥ ˘ › ‹ ◊

9 BRAND GUIDELINES

Brand Colour Palette evolution

Primary Colour Palette

Light Blue

Colour Codes CMYK : C071 M016 Y000 K000

Colour plays a vital part in our brand’s visual identity. The evolution colour palette is full of fresh, clean tones, with an uplifting and revitalising nature.

The colours were chosen due to their rich, complimentary and striking tones. All primary colours are used within the full colour logo design in two separate gradients which makes up the icon, creating flow and movement.

RGB

: R038 G169 B224

Web

: #26A9E0

Colour tones 100%

80%

60%

40%

20%

evolution

Usage

Dark Blue

The blue and green tones should be used strategically within any design as they are stand alone colours, so should be used either against a white or dark grey backdrop, or themselves with white overlaid. This stands for all internal and external representation of the business.

Colour Codes CMYK : C100 M093 Y007 K001 RGB

: R043 G056 B143

Web

: #2B388F

Colour tones 100%

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BRAND GUIDELINES

80%

60%

40%

20%

Brand Colour Palette evolution Lime Green

Colour Codes CMYK : C051 M000 Y100 K000 RGB

: R139 G197 B063

Web

: #8BC53F

Colour tones 100%

80%

60%

40%

Primary Colour Palette The zesty lime green and dark forest green selected helps to create contrast and harmony alongside the richer blue hues. These colours collectively work well together due to their close relationship in tone, and difference in depth.

20%

evolution Dark Green

Colour Codes CMYK : C090 M033 Y098 K026 RGB

: R000 G104 B056

Web

: #006838

Colour tones 100%

80%

60%

40%

20%

BRAND GUIDELINES

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Brand Colour Palette

Colour Codes CMYK : C024 M002 Y100 K000 RGB

: R206 G216 B005

Web

: #CED805

Tones

Colour Codes

Secondary Colour Palette The Secondary colours selected are purely complimentary to the primary colours and should be used sparingly and should appear in less than 30 percent of the overall palette in one piece.

CMYK : C084 M039 Y023 K001 RGB

: R025 G129 B165

Web

: #1981A5

Tones

Colour Codes CMYK : C063 M024 Y100 K006

Usage These colours should be used to accent and support the primary colour palette. A good use of these colours would be to introduce pattern/ texture and iconography.

RGB

: R108 G147 B046

Web

: #6C932E

Tones

Colour Codes CMYK : C055 M044 Y044 K030 RGB

: R108 G108 B108

Web

: #6C6C6C

Tones

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These are specific gradients created combining all of the primary brand colours in one place, to create harmony within the logo icon representing collaboration and unity.

BRAND GUIDELINES

The strategic and creative use of colour as well as the subtle introduction of the logo icon, creates a strong and professional brand presence.

Graphic Style

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Photography Style

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BRAND GUIDELINES

Photography Style

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Stationery

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BRAND GUIDELINES

Invoice and letterhead designs

Business card and email signature designs

Stationery

Accreditation logos to be used on all forms of stationary A direct print to a real bamboo card, with bespoke QR code for phones that aren’t compatible with NFC technology. All cards are personalisable with individual details.

Supplier is: https://v1ce.co/products/v1ce-bamboo-cards

BRAND GUIDELINES

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Vehicle Branding

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BRAND GUIDELINES

Workwear and Uniform Branding

Evolving Spaces, Changing Lives

BRAND GUIDELINES

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Workwear and Uniform Branding

Men’s

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Embroidered logo to left chest BRAND GUIDELINES

Workwear and Uniform Branding

Ladies

Embroidered logo to left chest BRAND GUIDELINES

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18, The Pavilions, Avroe Crescent, Blackpool, FY4 2DP

01253 609 072 admin@evolution-ltd.co.uk www.evolution-limited.co.uk

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