

JANTIEN TE WEST
As an accomplished Acting Senior Project Officer and Project Officer - Regulatory Education at NSW Fair Trading, I am eager to apply my extensive expertise in a permanent, ongoing capacity as Project Officer. Leveraging a comprehensive background in conceptualising and executing sophisticated regulatory education campaigns, I am committed to fostering enhanced awareness and compliance across diverse consumer, industry and community cohorts. My professional acumen encompasses orchestrating multidimensional projects that align with strategic organisational imperatives, curating articulate and compelling content tailored to varied audiences, and cultivating robust stakeholder relationships to ensure the delivery of impactful, measurable outcomes. I excel in distilling complex regulatory frameworks into accessible narratives, facilitating the seamless dissemination of policy updates and educational initiatives. I aspire to contribute to advancing NSW Fair Trading’s mission by spearheading innovative projects, engaging with diverse stakeholders, and delivering transformative educational strategies that contribute to a safer, more equitable and increasingly productive socio-economic landscape.
QUALIFICATIONS & TRAINING
2024 Telling a Compelling Story with Data (2-Days)
2023 Adobe Premiere Pro Video Editing
2023 TikTok Marketing
2021 Mini Master of Business Administration
2020 Statement of Attainment in Leading Teams
2020 Certification in Engagement Essentials
2019 Postgraduate Diploma in Digital Marketing
2016 Social Media Marketing Diploma
2006 Master of Corporate Communication
KEY SKILLS & COMPETENCIES
IPAA NSW
Udemy
Udemy
Australian Institute of Management
TAFE Digital
International Association for Public Participation
The Digital Marketing Institute
The Shaw Academy
University of Groningen
Project Management: Experience in planning, managing, and delivering projects from concept to completion, employing advanced project management methodologies to achieve strategic deliverables and organisational objectives.
Team Leadership: Proven expertise in leading diverse teams, fostering collaboration, innovation, and high performance to ensure project milestones and organisational goals are consistently achieved.
Regulatory Education Expertise: Comprehensive knowledge of designing and implementing regulatory education initiatives, promoting compliance, and empowering stakeholders with informed decision-making capabilities.
Content Development: Highly skilled in developing, refining, and delivering content that translates complex regulatory frameworks into clear, engaging materials tailored to diverse audiences.
Stakeholder Engagement: Demonstrated ability to cultivate and maintain strong, productive relationships with key stakeholders, ensuring alignment, collaboration, and successful project execution across varying priorities.
Digital Platform Mastery: Advanced expertise in the use of various tools such as Swift Digital, GoTo Webinar and SharePoint to design, implement, and manage sophisticated regulatory education initiatives.
Data-Driven Decision Making: Exceptional ability to analyse webinar and social media data, generating actionable insights that enhance strategy, optimise resource allocation and drive impactful results.
High-Level Communication: Expert in simplifying technical and regulatory information into accessible language, ensuring clarity, engagement, and improved understanding for diverse audiences.
Research and Strategic Analysis: Experienced in conducting comprehensive research and analysis, preparing data-driven recommendations to support effective regulatory education initiatives and decision-making.
Risk and Issue Mitigation: Strong expertise in identifying, analysing, and resolving risks and issues within projects, ensuring smooth delivery of objectives under defined constraints and timelines.
Strategic Campaign Development: Proficient in conceptualising and implementing innovative campaigns that enhance public understanding of regulatory changes and reinforce compliance initiatives.
Performance Reporting: Adept at creating comprehensive performance reports, translating data into meaningful Insights and offering strategic recommendations to refine and improve future projects.
EMPLOYMENT HISTORY
Aug 2024 - Current NSW FAIR TRADING | www.fairtrading.nsw.gov.au Parramatta, New South Wales
Project Officer Regulatory Education & Acting Senior Project Officer Regulatory Education RESPONSIBILITIES:
As a Project Officer Regulatory Education and Acting Senior Project Officer, I drive strategic initiatives to elevate regulatory awareness and empower industry and community stakeholders through tailored education campaigns and programs.
Orchestrate the creation, implementation, and evaluation of impactful education campaigns on diverse topics, including consumer rights, product safety, cost-of-living strategies, product compliance standards, and tools such as Rent Check.
direct the production of regulatory education materials, including email campaigns, newsletters, social media content, marketing packs, brochures, and factsheets, ensuring they align with priorities and effectively engage target audiences.
Manage a suite of complex projects, applying rigorous project management principles to support legislative reforms such as rental and paintball reforms and compliance initiatives, including CPD requirements, price transparency and regulatory priorities such as rent bidding, underquoting, and consumer sector failures.
Prepare and maintain detailed project documentation, including tactical plans, communication toolkits, evaluation reports, and stakeholder analyses, contributing to data-driven decision-making and the resolution of emerging issues.
Cultivate and maintain robust relationships with customers, stakeholders, and vendors, employing advanced communication and negotiation skills to ensure project deliverables are met within scope, on time, and within budget.
Coordinate working groups, committees and consultation forums to facilitate information exchange, resolve challenges, and achieve project milestones in alignment with organisational goals.
Through in-depth research and trend analysis, I prepare comprehensive project briefs that support strategic planning and decision-making. I proactively identify, assess, and address project risks and issues, devising actionable solutions or escalating matters as required to ensure objectives are met.
ACHIEVEMENTS:
Achieved a 66.4% average open rate in email campaigns from August to November 2024, consistently outperforming the 42% industry benchmark, alongside an 18.4% average click-through rate, demonstrating exceptional audience engagement and targeted communication strategies.
Delivered social media campaigns generating 1.26 million impressions from August to November 2024, consistently surpassing CPM (Cost Per Thousand Impressions) and CTR (Click-Through Rate) benchmarks, exemplifying the impact of data-driven content and optimisation strategies.
Nov 2023 - Apr 2024 AUSGRID | www.ausgrid.com.au
Sydney, New South Wales
Social Media Specialist
RESPONSIBILITIES:
Conducted a comprehensive audit of Ausgrid’s social media channels and performed an in-depth competitor analysis to identify opportunities for strategic improvements and differentiation.
Devised a robust social media strategy aimed at enhancing Ausgrid’s digital reach, engagement and website traffic, targeting both existing and untapped audience segments.
Expanded Ausgrid’s audience base by leveraging paid social media campaigns, successfully engaging key demographics such as communities in renewable energy zones and recent graduates.
Implemented the Hootsuite Amplify tool to boost employee brand advocacy and amplify social media reach.
Collaborated with key stakeholders to create high-impact, strategic content focused on electrification, climate resilience, and sustainability, aligning with corporate priorities.
Designed and executed seasonal social media campaigns targeting communities impacted by severe weather events, including storms and bushfires, ensuring timely and relevant communication.
Introduced user-generated content initiatives, fostering increased reach and engagement with critical weather warnings and community-focused content.
Crafted bespoke social media content for the CEO and Group Executives, enhancing executive visibility and strengthening organisational thought leadership.
ACHIEVEMENTS:
Achieved an unprecedented 1,007% increase in Ausgrid’s social media reach, driving it to 637,000 within a six-month period, significantly expanding the organisation’s digital presence.
Boosted social media engagement rates by 106%, elevating audience interaction and deepening community engagement with Ausgrid’s messaging.
Successfully positioned Ausgrid as a trusted source of critical information, particularly during extreme weather events by delivering innovative, audience-driven content.
Enhanced brand advocacy across the organisation by rolling out Hootsuite Amplify, fostering a culture of employee-driven content sharing and expanding Ausgrid’s digital footprint.
EMPLOYMENT HISTORY
Sep 2022 - Nov 2023
RESPONSIBILITIES:
J.TE WEST CONSULTING
Sydney, New South Wales
Digital Marketing & Communications Consultant
Designed and executed sophisticated stakeholder engagement strategies, employing a diverse array of tools to foster meaningful connections and align communications with client objectives.
Applied advanced analytical and conceptual skills to proactively identify and manage reputational risks and issues, delivering innovative solutions to complex challenges.
Created comprehensive communications plans, engaging extensively with clients to ensure alignment with their business goals and audience needs, while driving impactful results.
Built and nurtured strong relationships with executives and business owners across a range of industries, ensuring collaborative partnerships and strategic alignment.
Conducted in-depth website performance analyses and developed tailored SEO strategies to enhance search engine rankings, increase organic traffic, and improve user experience.
Optimised website content through meticulous editing of title tags, meta descriptions, headers, and other key elements to ensure SEO best practices and enhanced visibility.
Provided expert guidance on building and managing backlinks to strengthen website authority and domain credibility, boosting overall search engine performance.
Collaborated with senior stakeholders to address high-priority issues, offering expert advice that influenced critical business and communications decisions.
Performed comprehensive social media analyses to evaluate performance, offering actionable recommendations for optimising profiles and strategies across platforms.
Designed and implemented targeted social media marketing campaigns, leveraging data-driven insights to engage specific audiences and achieve measurable results.
ACHIEVEMENTS:
Increased website visibility and rankings through strategic SEO initiatives, driving measurable growth in organic traffic
Successfully launched and optimised multiple social media campaigns, resulting in significant audience reach, enhanced brand awareness, and improved client outcomes.
Built a reputation as a trusted advisor for high-level executives and business owners, delivering impactful solutions tailored to their unique needs and goals.
Dec 2019 - Dec 2021 TRANSPORT FOR NSW | www.transport.nsw.gov.au
Sydney, New South Wales Various Positions
Senior Social Media Manager | NSW Roads (Mar 2021 - Dec 2021)
RESPONSIBILITIES:
Managed the Social Media Team for the NSW Roads division, consisting of two Social Media Officers, ensuring seamless collaboration and delivery of strategic objectives, collaborating with cross-functional stakeholders across the department to produce and disseminate timely, accurate and high-quality content.
Oversaw the planning, execution, and budgeting of approximately 100 paid social media campaigns per month, ensuring optimal resource allocation and campaign performance.
Coordinated real-time updates during the NSW flood crisis, ensuring critical information reached the public, and provided detailed analysis and insights to enhance future crisis communication.
Developed and implemented user-generated content initiatives to foster community engagement, promoting greater interaction with NSW Roads' messaging.
Delivered comprehensive weekly, monthly, and annual reporting on social media performance to approximately 300 stakeholders, ensuring transparency and informed decision-making.
Conceptualised and produced a Social Media Playbook to guide stakeholders in optimising paid campaign strategies, garnering widespread adoption and over 300 views.
Directed both organic and paid social media strategies for the NSW Roads Facebook channel, ensuring alignment with organisational goals and audience engagement objectives.
ACHIEVEMENTS:
Drove a 14% increase in paid reach (4M), an 80% boost in engagement (9%), an 87% rise in clicks (7%), and a remarkable 133% growth in video views across paid campaigns.
Achieved a 3.3M reach and a 101% engagement rate during the NSW flood crisis, significantly enhancing public awareness and responsiveness.
Increased the social media audience by 9% (90K followers), overall reach by 3% (4.2M) and engagement by 30% (1.5M).
Launched user-generated content initiatives that achieved a reach of 290K and a 5% engagement rate, amplifying community interaction and visibility.
Positioned NSW Roads' Facebook channel as a key platform for public engagement and information dissemination through innovative content strategies and robust campaign execution.
EMPLOYMENT HISTORY
Senior Social Media Officer | NSW Roads (Oct 2020 - Feb 2021)
RESPONSIBILITIES:
Developed and executed content strategies for the NSW Roads Facebook channel, including ideation, copywriting and visual direction to drive engagement and audience interaction.
Designed a 2021 organic content calendar, aligning content with organisational objectives and audience needs.
Managed high-visibility social media ad campaigns for large-scale NSW Roads projects, achieving significant reach
Oversaw social media campaigns for major road project consultations, facilitating increased event registrations and community submissions.
Implemented an online community strategy, including social listening and sentiment conversion initiatives, to enhance audience engagement and foster positive brand sentiment.
Delivered advanced weekly reports for approximately 300 stakeholders, providing key insights, actionable recommendations, and industry benchmarks to guide future strategies.
ACHIEVEMENTS:
Achieved a 2.2M reach and a 7% engagement rate with the 2021 organic content calendar, exceeding the industry benchmark by 100%.
Secured a ≈2.4M reach through strategic social media ad campaigns, elevating the visibility of major NSW Roads projects.
Improved positive audience sentiment by 21% through targeted social listening and sentiment conversion initiatives.
Increased overall engagement by 21% and video ThruPlays by 7% through advanced reporting and optimisation strategies.
Enhanced community participation and feedback for major road consultations, supporting organisational goals and stakeholder engagement.
Senior Social Media and Digital Officer - Secondment | Parramatta Light Rail (Aug 2020 - Oct 2020)
RESPONSIBILITIES:
Developed and executed paid and organic social media campaigns, applying advanced audience targeting and nurturing techniques to maximise reach and engagement. Managed the Facebook channel for the Parramatta Light Rail project, creating innovative engagement activities to strengthen community awareness and involvement.
Coordinated comprehensive stakeholder engagement initiatives, collaborating with local communities, business owners, media, heritage, and environmental stakeholders, as well as the contractor, Parramatta Connect.
Oversaw and delivered social media campaigns promoting local businesses, supporting initiatives such as Small Business Month, Activate Parramatta, Shop Local, Dine-Scan-Win, and Shop-Scan-Win.
Launched a heritage-focused social media feature, connecting the light rail project to Parramatta’s rich history, enhancing public interest and support.
Prepared media holding lines and weekly reports, ensuring stakeholders were informed with up-to-date information and campaign performance insights.
Managed website updates, employing SEO best practices to optimise content visibility and improve site analytics.
ACHIEVEMENTS:
Increased organic reach to 485K (+11%), engagements to 148K (+16%), and followers by 870 (+26%) through targeted content strategies.
Achieved a 46% increase in paid campaign reach (492K) by leveraging advanced targeting and audience segmentation techniques.
Drove an 807K reach and 21K engagements across business promotion campaigns, fostering economic activity in the local community.
Successfully launched a heritage feature, achieving a 900K reach, strengthening community ties to the project’s historical significance.
Enhanced stakeholder communication and transparency through detailed reporting and strategic content updates, ensuring alignment with project goals.
Social Media Officer | NSW Roads (Dec 2019 - Aug 2020)
RESPONSIBILITIES:
Managed Facebook ad campaigns for operational communications, including road works, maintenance schedules, closures, and bridge projects, ensuring accurate and timely information dissemination.
Launched a digital request form for paid social campaigns, streamlining the submission process and tripling the volume of campaign requests.
Introduced "Social Media Office Hours," an educational initiative aimed at enhancing campaign quality and efficiency, hosting approximately five attendees per session.
Coordinated the financial reconciliation of advertising expenditures, working collaboratively with senior stakeholders to ensure budget compliance and transparency.
Developed and implemented robust weekly and monthly reporting processes to evaluate paid campaign performance, providing actionable insights to stakeholders.
ACHIEVEMENTS:
Managed the Facebook Inbox, achieving a 24-hour response turnaround time and successfully reducing incoming message volumes by 43%.
Conducted a community sentiment analysis pilot, identifying a -9% discrepancy in reported positive sentiment, enabling targeted intervention strategies.
EMPLOYMENT HISTORY
ACHIEVEMENTS:
Rolled out a community roadmap to address sentiment issues, facilitating a 21% improvement in positive sentiment through strategic engagement initiatives.
Introduced a heritage-focused social media feature, achieving a 1.5M reach and a 7.7% engagement rate, significantly outperforming industry benchmarks.
Enhanced the accuracy of community sentiment reporting, enabling data-driven strategies to improve audience perception and engagement.
Increased operational efficiency and stakeholder satisfaction through the successful implementation of the digital campaign request form and advanced reporting functions.
Improved community interaction and trust by maintaining a high level of responsiveness in the Facebook Inbox and executing targeted sentiment improvement initiatives.
Delivered measurable campaign improvements, contributing to the broader success of NSW Roads' digital communication strategy.
EARLIER WORK HISTORY
Jul 2019 - Nov 2019
OVERVIEW:
WHITECOAT | www.whitecoat.com.au
Sydney, New South Wales
Marketing Campaign Manager
I led digital marketing strategies to enhance user engagement and brand visibility, managing targeted campaigns that boosted app downloads and patient reviews, driving measurable growth. My email marketing efforts improved healthcare provider subscriptions and renewals, with an 18% rise in open rates and a 20% increase in click-through rates. I oversaw social media across LinkedIn, Facebook, Instagram, and Twitter, achieving a 9% growth in followers and stronger community engagement. By coordinating website content and the Practitioner Blog, I contributed to an 8% increase in website visitors and a 5% rise in blog traffic. Collaborating with an advertising agency, I launched impactful AdWords, Facebook, and Twitter campaigns, leveraging advanced targeting to maximise ROI. Additionally, I developed a marketing strategy for the New Zealand market, expanding regional influence and partnering with NIB, Bupa, and CBHS to solidify Whitecoat’s leadership in the healthcare sector.
May 2017 - Jun 2019
AUSTRALIAN INFORMATION INDUSTRY ASSOCIATION
| www.aiia.com.au
Sydney, New South Wales
Marketing Specialist
OVERVIEW:
I led the AIIA’s communication strategies, elevating its profile within the government and ICT sectors. My efforts resulted in a 25% increase in website visitors, 18% growth in social media followers, and a 15% rise in blog traffic, alongside improved email performance with a 17% higher open rate and a 22% boost in click-through rates. I managed paid social media campaigns across LinkedIn, Twitter, Facebook, Instagram, and Snapchat, aligning them with organisational goals to maximise ROI. I revitalised membership and media eNewsletters to enhance stakeholder engagement and oversaw branding, design and content creation for event collateral, policy submissions, board elections, and the iAwards program. Additionally, I collaborated with PR agencies, event partners, and designers to ensure seamless campaign execution and spearheaded live streaming for national events, expanding audience access. My detailed reports and presentations informed executive decision-making, demonstrating strategic foresight and delivering measurable results.
Oct 2016 - Apr 2017
OVERVIEW:
PROFESSIONAL ADVANTAGE | www.pa.com.au
Sydney, New South Wales
Marketing Coordinator - Digital Content and Social Media
I managed digital marketing content and reporting, ensuring campaigns aligned with organisational goals to achieve measurable outcomes. I developed engaging social media and website content to support sales objectives and boost brand visibility while implementing an integrated digital media strategy that connected digital and event marketing efforts. By optimising publishing procedures, I maximised content reach and ensured consistent brand messaging across platforms. Collaborating with external agencies, I produced high-quality assets, including blog posts, news articles, eNewsletters, and case studies, leading to a 5% increase in social media followers, 4% rise in engagement, 14% growth in blog traffic and an 8% boost in event registrations. I capitalised on sponsorship opportunities and strategic partnerships to elevate the organisation’s digital presence, positioning Professional Advantage as an industry thought leader and delivering lasting marketing success.
EARLIER WORK HISTORY
Sep 2008 - May 2016 GOOGLE | www.google.com
Dublin, Ireland
Aug 2013 - May 2016 Community and Social Media Manager
Nov 2010 - Jul 2013 Community Specialist and Google Product Blog Lead
Apr 2010 - Oct 2010 User Insights Specialist
Sep 2008 - Mar 2010 Online Marketing Specialist - Google AdWords
Community & Social Media Manager
OVERVIEW:
I led the launch of the Product Experts Program, recognising and supporting knowledgeable community members through a mandatory core curriculum and advanced training for industry event representation. Managing Google’s Twitter audience, I drove engagement, consumer education, and sentiment conversion while leading a team of 20 Product Experts to ensure effective representation across online communities and social platforms. I maintained over 90% forum coverage, delivered performance analyses to optimise engagement strategies, and served as NDA Advisor for EMEA and APAC partners, ensuring compliance and confidentiality. Additionally, I organised and executed over 10 Product Expert summits globally, achieving a 100% satisfaction rate. My work exemplified expertise in community management, strategic collaboration, and impactful social media initiatives.
Community Specialist and Google Product Blog Lead
OVERVIEW:
I spearheaded the growth and engagement of key online communities for platforms like AdSense, AdWords, Blogger, Chrome and Gmail, achieving the highest global community coverage rate within six months. I developed the Community Score Card and Community Health Index tools, enhancing forum performance, and implemented social listening initiatives to boost customer engagement and inform product improvements. Leading recruitment campaigns, I onboarded 18 Google partners, increasing operational efficiency by 75% and setting global best practices. As Blog Lead, I coordinated 44 posts, driving a 35% increase in unique visitors, 28% in page views, and 14% in readership. My work earned the 2012 International Consumer Operations Market Olympiad Award for the "Beginner’s Guide to the Internet," showcasing my creativity and strategic impact.
User Insights Specialist
OVERVIEW:
I managed Dutch forums for key Google products, including Maps, My Business, Picasa, and Search, fostering vibrant and productive online communities. I prioritised critical user issues and collaborated with cross-functional teams to implement enhancements that improved user experiences. Through rigorous analysis of consumer feedback, I provided actionable insights that informed strategic decisions and aligned product offerings with user needs. By reviewing and optimising Google Help Centres and in-product documentation, I ensured accuracy and accessibility, streamlining support and enhancing the customer journey. My efforts achieved a 75% forum coverage rate, a 5% improvement and a 77% reduction in customer wait times, demonstrating my commitment to user satisfaction and operational excellence.
Online Marketing Specialist - Google AdWords
OVERVIEW:
I provided tailored customer care to Dutch long-tail advertisers, delivering exceptional satisfaction and retention while identifying high-potential accounts and crafting strategic marketing plans to drive sales and exceed targets. I enhanced campaign performance by advising on landing page quality and policy compliance and expanded the reach of nonprofit organisations through the Google Ad Grants Program. I launched the AdWords Webinar Program for the Benelux market, hosting 16 webinars to optimise advertiser ROI and scalability. I authored 40 blog posts, propelling the AdWords blog to the top 10 Google blogs and achieving significant growth in visitors, page views, and readership. These accomplishments solidified Google AdWords as a leader in advertiser engagement.




Prabhu Kiran Darbar
CAREER PROFILE
As a tertiary qualified, results-driven and accomplished IT professional with a sound knowledge of radio, paging, mobility and telecommunication technologies, I am actively pursuing a challenging career opportunity as an IT Communications Support Officer with the NSW State Emergency Service with the desire to make a positive contribution to your volunteer-based agency supporting communities of NSW. Throughout my career, I have demonstrated a proven track record of accomplishment in the installation, diagnosis and problem solving of hardware, software and related issues in corporate environments. Maintaining a client-centric approach, I provide assistance in maintaining and improving support methods, standards, KPI’s and SLA’s across all ICT supported applications and infrastructure whilst providing workarounds, suggestions and improvements to mitigate future incidents. I am confident I would make a positive contribution to your dynamic team at NSWSES with the capacity to provide Tier 2 support to end users to resolve radio, telephony and telecommunication issues and works collaboratively with the IT Communications Officer and IT Communications Specialist on telephony/radio installation, configuration and maintenance projects and activities.
QUALIFICATIONS
Nov 2016 - Feb 2018 MASTERS IN COMPUTER NETWORKING AND SYSTEMS ENGINEERING
KEY UNITS/STUDY AREAS:
Melbourne Institute of Technology, Sydney
Network Management in Organisations
Networked Application Management
Network Project Management
Overview of Network Security
Overview of Internetworking
System Management
UNIVERSITY PROJECT:
Wireless Networks and Security
Advanced Network Design
Research Methods & Project Design
Software Engineering Specialisation
IT Security Management
Capstone Project
Project: IOT Sensor Array Network Project
Dates: Nov 2018 - Feb 2019
Overview of Software Engineering
Cloud Networks Specialisation
Software Defined Networking
IT Security Management
System Architecture
Cloud Engineering
Objective: To analyse the food supply chain management with the help of IoT sensor array networks.
Tools: Sensors including humidity sensors were used to monitor the food wastage in hotels. We utilised MYSQL database to implement the food supply details in the network.
Duties: Provided web services as an interface between front page, mobile application and database. I designed website for the use of users, which enabled them to login and record the data received.
Result: Received Distinction for this project
KEY SKILLS & COMPETENCIES
Service Delivery: Drives improvements to Help Desk Service Delivery Management processes in line with best practices.
ICT Projects: Manages and delivers ICT projects, involved in planning, attending meetings, communications and reporting.
Customer Focus: Displays a strong customer focus, ensuring customer are at the centre of service delivery touch points.
Communication: Highly developed written and verbal communication skills, articulating messages clearly and succinctly.
Collaboration: Develops and maintains relationships with business stakeholders including third parties and strategic partners.
Problem Solving: Ensures the completeness of root cause for major/critical incidents and resolve or provide workarounds.
Time Management: Well organised and highly efficient, with the ability to manage tasks, schedules and changing priorities.
Integrity: Represents the organisation in an honest and professional manner, modelling high standards of ethical behaviour.
Problem Solving: Maintains a solution-focused approach, effectively resolving issues and problems promptly and efficiently.
Process Development: Drives business innovation with a commitment to developing and improving processes and systems.
EMPLOYMENT HISTORY
June 2023 - Current TRUSTTEL | www.trusttel.com.au
Nowra, New South Wales
Information Technology & Telecommunications Technician
TrustTel is a specialised business only telecommunications company and NBN Retail Service provider. TrustTel supplies, manages and maintains all business communications technology including Data & NBN, IP Voice, IP Phone Systems & 4G Mobile services. TrustTel is built on the needs of local businesses to have trustworthy, reliable and hassle-free communications
RESPONSIBILITIES:
Provide a high level of both remote and onsite support to a broad range of corporate clients using Commtrak Ticketing system and via phone for (i) Mobile Communication; (ii) Voice & IP Phone System; (iii) Internet & Data
Manage and maintain telecommunications systems support including VOIP and Mobile voice solutions.
Work closely with the team and other staff to consistently deliver high quality service in a timely manner.
Manage time to meet expectations in high-profile situations while maintaining professionalism under pressure.
Provide NBN, ADSL and Ethernet Fiber Internet services, configure and install the complete set-up from start to finish.
Configure and deploy networking related issues or equipment such as printers, Eftpos machines, laptops and phones.
Provide Cloud hosted Phone system (enterprise grade pure IP phone system) with a virtual office connect set-up.
Work collaboratively on various projects in a team environment, meeting project schedules and specifications.
Maintain an in-depth knowledge of different Telecommunication systems such as 3cx, Connect You and Ipecs.
Promptly escalate faults in internal support and service providers and provide level 1 and 2 support for cloud services to action any system changes to mitigate risk and optimise service delivery where possible.
Configure routers, install switches, network design, installing cabinets and patch panels in an organised manner,
Perform hardware and software installation, applying an understanding of deployment tools such as SCCM.
Installation, diagnosis and problem solving of hardware, software and related issues in a corporate environment.
Travel to customers in the region, assisting with setting up Wi-Fi and mesh as well as building of computers.
Demonstrate solid troubleshooting skills applicable to Windows, Apple and virtual operating systems.
June 2022- May 2023
TELSTRA | www.telstra.com.au
Nowra, New South Wales
Data Entry Administrator & Word Processing
Telstra is Australia's largest telecommunications and media company which builds and operates telecommunications networks and markets voice, mobile, internet access, pay television and other entertainment products and services. Telstra is fully privatised and has been undergoing a change program to become more customer focused.
RESPONSIBILITIES:
Efficiently managed digital file systems, thoroughly checked documents for mistakes, combined, merged and structured documents for data entry and input data and updated the database in an accurate and timely manner.
Utilised MS Office tools, templates and macros to reproduce document according to clients’ project requirements.
Rectified flaws by following prescribed processes or sent incomplete paperwork to the Team Leader for correction.
Removed data duplication and verified entered customer/account data by examining, updating, deleting or re-entering.
Formatted documents by creating a Table of Contents, a Table of Authorities and dealing with cross references.
Performed clerical tasks such filing, keeping track of office supplies, scanning, and printing when necessary.
Checked accuracy of information and notified the supervisor of any mistakes or discrepancies.
Entered new data, system updates and adjustments for customers and accounts were tested.
Converted paper or dictation into digital documents to streamline processes and operations.
Gathered , arranged and organised documents, materials, and information for data entry.
Performed research to find information for missing materials and documents
Generated and exported data reports, spreadsheets and documents
Developed data for audits and worked on Excel spreadsheets.
Performed data entry tasks and conducted routine backups.
EMPLOYMENT HISTORY
Nov 2020 - Jan 2022 AXIOM
TECHNOLOGIES
| www.axiomtechnologies.com
Sydney, New South Wales
IT Support Engineer
Founded in 2014, Axiom Technologies is a strategic partner, working closely with System Integrators globally. Axiom helps clients with Managed IT outsourcing, Procurement Services, Global Infrastructure Maintenance Hardware Support and Resource fulfilment helping them with deliverables, combining the power of a domain, enterprise and digital technologies.
RESPONSIBILITIES:
Provided IT support with technical issues related to network for organisations such as Johnson and Johnson, BOS and DHL.
Provided face-to-face, remote and phone support across desktops and various internal business application support.
Managed time and resources to meet or exceed expectations in high-profile situations while maintaining professionalism.
Maintained and improved support methods, standards, KPI’s and SLA’s across all ICT applications and infrastructure.
Assisted with the development and implementation of business continuity and service recovery plans and activities.
Developed and maintained professional relationships with internal and external stakeholders.
Collaborated with supervisors to escalate and address customer enquiries or technical issues.
Provided level 1 and 2 support and troubleshooting various Microsoft technologies.
Worked across Active Directory, Windows 10, Office 365 and Networking.
Addressed user tickets regarding hardware, software and networking.
Jan 2020 - Apr 2020 BMM TEST LABS | www.bmm.com
Sydney, New South Wales Software Tester/Internship
BMM Testlabs is the longest established and most experienced private independent gaming testing laboratory in the world. We have been serving the gaming industry for over 40 years. BMM has been successfully testing and certifying the full scope of Class III, Class II, VLT, AWP, HHR, online/iGaming, sports betting, social, pari-mutuel, and lottery products for four decades.
RESPONSIBILITIES:
Accountable for the testing and adherence of gaming technology to jurisdictional regulations and technical standards.
Performed testing, mathematical analysis, source code analysis, scratch cards, table games, cabinets and virtual sports.
Provided assistance in manufacturer services, which included consulting for technical compliance, managing testing, hardware testing, operating system software testing, game content testing, mathematical model analysis, casino management system testing and central monitoring system testing.
Conducted a broad range of system testing including casino monitoring, external bonusing, player rewards, POS, machine accounting, tournament and Keno.
AWARDS & RECOGNITION
Won the 2023 Shoalhaven Business Award - Excellence in Micro Business | TrustTel
Finalist in the 2023 IMB Bank Illawarra Business Awards | TrustTel
ICT SKILLS
Help Desk: Provide Help Desk support on personal computers, mobile devices and multifunction printers, delivering professional, customer focused service in line with service scope and service levels
Windows 10: Deploy Windows; manage devices and data; configure connectivity; maintain Windows
Networking: Domain Name System (DNS); Dynamic Host Configuration Protocol (DHCP); TCP/IP
Troubleshooting: Installation, diagnosis and problem solving of hardware, software and related issues including system performance; system login issues; system booting issues; system logs; network connectivity issues
Active Directory: Ensure integrity of objects, containers and group policies within Active Directory
System Maintenance: Ensure applications/software environments are fully maintained with updates, patches and/or service packs in line with good practice system maintenance policies
ICT Documentation: Create and maintain documentation regarding standard operating environment (SOE), hardware and security configuration and support procedures.
Windows Server 2016: Identity with Windows Server 2016: Install and configure Active Directory Domain Services (AD DS); maintain Active Directory Domain Services (AD DS); Create and Manage Group Policy; implement Active Directory Certificate Services (AD CS); implement identity federation and access
PERSONAL DETAILS
NATIONALITY: Indian (Permanent Resident of Australia) LANGUAGES: Fluent English
VACCINATIONS: Fully vaccinated for COVID-19
HEALTH: Excellent, physically fit, non-smoker
LICENCES: Current NSW Driver’s Licence
INTERESTS: Camping, hiking and drawing pencil diagrams
PROFESSIONAL REFEREES
Ben Duncan
Managing Director TrustTel
Nowra, New South Wales
0448 282 821
ben@trusttel.com.au
Srikanth Adelli
Assistant Store Manager Telstra
Nowra, New South Wales
0431 344 999
srikanth.adelli@team.telstra.com.au
0409 888 888
Demonstrating comprehensive experience in sales, management and team leadership across diverse retail environments, I am actively pursuing a challenging new role as a Retail Sales Manager at Crown Lands and Public Spaces. With over two decades of success in driving profitability and operational excellence, I am poised to lead the development and execution of strategic retail initiatives at the Royal Botanic Gardens of Sydney. I have consistently exceeded sales targets and enhanced customer satisfaction through innovative sales strategies and effective team leadership. My background includes managing multiple retail locations, where I implemented robust operational procedures and optimised visual merchandising to create compelling retail environments. I have a strong track record of developing and implementing retail strategies that align with organizational goals, resulting in significant revenue growth and improved customer experiences. I am eager to leverage my expertise in sales management, operations, and product merchandising to elevate the retail experience across all sites, including the flagship store at the Sydney Garden. My focus will be on driving sales performance, enhancing operational efficiency, and fostering a customer-centric culture that reflects the Gardens' commitment to excellence and sustainability. With advanced skills in team development, communication, and stakeholder engagement, I am confident in my ability to lead a high-performing retail team and collaborate with cross-functional departments. I thrive in dynamic environments and am prepared to work outside of regular hours, including weekends and holidays, to ensure the success of retail operations.
KEY SKILLS & COMPETENCIES
Sales Management: Demonstrated ability to drive sales performance and achieve revenue targets across multiple retail sites. Experience in developing and implementing sales strategies to maximize profitability and market share. Highly developed analytical skills to assess sales data, identify trends and formulate effective sales plans.
Operational Excellence: Expertise in retail operational management, including inventory control, logistics and process optimization. Ability to ensure operational efficiency while maintaining high standards of customer service and product quality. Experience in managing budgets, forecasting sales, and controlling expenses to meet financial objectives.
Team Leadership and Development: Demonstrated success in leading and motivating teams to deliver exceptional customer service and achieve sales goals. Skill in recruiting, training, and developing retail staff to enhance their performance and professional growth. Proven ability to foster a positive work environment that encourages teamwork.
Retail Strategy: Experience in developing and implementing retail strategies aligned with goals and market trends. Ability to create vision statements for retail operations, driving brand awareness and customer engagement. Skilled in conducting market research, competitor analysis and customer feedback to inform strategic decisions.
Customer Focus and Relationship Building: Strong communication skills to build rapport with customers, stakeholders, and team members. Experience in establishing and maintaining positive relationships with suppliers, vendors, and external partners. Commitment to delivering a superior customer experience through personalized service.
Strategic Planning and Execution: Skill in strategic planning, goal setting, and project management to achieve longterm business objectives. Experience in overseeing retail projects from conception to implementation, ensuring timely and successful execution. Ability to analyze market trends and consumer behaviour to anticipate future opportunities.
Compliance and Risk Management: Knowledge of retail regulations, compliance standards, and health and safety protocols. Experience in managing risk factors related to retail operations and implementing measures to mitigate potential issues. Skilled in conducting audits and ensuring adherence to legal requirements and organizational policies.
SELECTED ACHIEVEMENTS
Enhanced profit margins and expanded the client base at OZ Swim Group via strategic sales initiatives and persistent efforts. Fostered robust relationships with wholesale clients, aligning sales objectives with broader strategic goals.
Played a pivotal role in driving sales, increasing unit volumes, and improving profit margins at PVH Brands, thereby significantly contributing to meeting and exceeding brand financial goals. Implemented effective merchandising strategies at the store level, optimising product placement and promotions to maximise sales and profit margins.
Increased sales and elevated customer service levels at David Jones, leading the department to consistently surpass financial targets as Assistant Sales Manager at Bondi Junction. Implemented and trained staff in new processes and procedures, enhancing operational efficiency and productivity as Store Support Coordinator at Warringah Mall.
Developed processes and procedures at Vantage Integrated Services to ensure continued improvements across all functional areas. Addressed hazards, conducted risk assessments and integration before and during operations, maintaining compliance. Maintained a high level of organisation and time management skills, meeting deadlines.
Oversaw the contract for Campus Living Villages for Vantage Integrated Services located at university campuses around Australia, managing housing and accommodation at the universities. Managed and coordinated teams based at each site to complete all scheduled works as per cleaning and maintenance contracts. linkedin.com/in/alexgibbons-3a8878715/
EMPLOYMENT HISTORY
Aug 2023 - Current OZ SWIM GROUP
Marrickville, New South Wales
Account Coordinator - Sales & Marketing
RESPONSIBILITIES:
Lead, manage and mentor the sales and marketing initiatives for apparel and swimwear products aimed at wholesale clients. Developed and executed strategic plans to expand market share and increase sales revenue. Cultivate relationships with key wholesale clients to foster long-term partnerships and drive business growth.
Manage debtor accounts meticulously, implementing proactive measures to minimise default risks and ensure timely payments. Analyse creditworthiness of clients and established credit terms to optimise cash flow and mitigate financial risks. Monitored payment schedules and followed up on overdue accounts to maintain healthy cash flow and revenue stability.
Handle various administrative tasks including maintaining accurate records, overseeing databases, and preparing documentation. Ensured compliance with policies and procedures in all administrative functions. Support seamless operations by coordinating logistics and facilitating communication between sales, marketing and production teams.
Generate sales reports, analyse performance metrics and provide insights to management for informed decision-making.
Monitor inventory levels and collaborated with procurement to maintain optimal stock levels and meet customer demand
Utilise computer systems to streamline reporting processes, enhancing efficiency and accuracy in data management.
Identify opportunities for process improvement and implemented solutions to optimise sales and operational efficiency
Leverage technology tools to automate repetitive tasks, freeing up time for strategic initiatives and client relationship management. Stay abreast of industry trends and competitor activities to recommend adjustments to sales strategies.
Apr 2022 - Jul 2023 PVH BRANDS
Van Heusen & Calvin Klein Tailored | Sydney, New South Wales
Category Coordinator - Buying Department
RESPONSIBILITIES:
Managed the introduction of new product styles into retail stores, ensuring a smooth transition from concept to availability for consumers. Oversaw the entire product lifecycle through effective management of the drop plan process from initial planning to final clearance.
Compiled and analysed comprehensive sales reports across all categories, focusing on sales figures, unit sales, profit margins, and sell-through rates. Utilised sales data to derive actionable insights and strategic recommendations aimed at enhancing category performance and maximising sales.
Developed and executed strategic promotional activities, including multi-buy offers, discounts, markdowns and targeted email marketing campaigns. Implemented promotional strategies to drive both retail and online sales and optimise inventory turnover.
Fostered strong collaboration with store teams to address product-related issues promptly and effectively. Enhanced brand communication and coordinated marketing efforts to ensure consistent messaging and brand positioning.
Leveraged advanced proficiency in various software and reporting tools such as QlikView, SAP, APTOS, PVH Reporting, Excel, and PowerPoint and utilised these tools to streamline operations, enhance reporting accuracy and support data-driven decision-making processes.
Jul 2021 - Apr 2022
Nov 2021 - Apr 2022
Jul 2021 - Nov 2021
RESPONSIBILITIES:
DAVID JONES
Bondi Junction & Warringah, New South Wales
Assistant Sales Manager - Bondi Junction
Store Support Coordinator - Warringah Mall
Served as Assistant Sales Manager for various departments including Designer Fashion, Fashion Concessions, Swimwear, and Intimate Apparel, leading a dynamic sales environment.
- Managed operations, ensuring excellence in sales performance, productivity, merchandising, and customer service.
- Led, inspired, and developed a diverse team of approximately 55 staff members, driving peak performance and success in alignment with key performance indicators (KPIs).
- Collaborated with senior merchandise and store managers to achieve strategic objectives and foster store growth.
- Upheld and enforced high standards of visual merchandising throughout the department to enhance customer experience and engagement.
- Managed inventory, reviewing stock levels and coordinating the stock replenishment process to meet demand.
- Provided mentorship to new team members, ensuring a smooth integration into the company culture and operations.
- Ensured the delivery of customer service by overseeing the development of selling and communication skills.
- Actively coached team members, offering constructive feedback to enhance individual skills and team capabilities.
Worked as a Store Support Coordinator, focused on compliance and auditing of facilities and contracted service providers
- Rolled out communications to managers and provided a high level of support to Store Manager and Sales Managers.
- Accountable for all aspects of Cash Management, Workplace Health & Safety, Customer Service and Logistics
Dec 2015
- Mar 2020
VANTAGE INTEGRATED SERVICES
Sydney, New South Wales
Business Manager & Executive Assistant RESPONSIBILITIES:
Contributed as a Business Manager, which included managing the company's contract for Campus Living Villages (CLV) at various university campuses across Australia, overseeing the operation of housing/accommodation on-site.
- Oversaw cleaning operations for rooms, windows, screens, common areas (internal and external), office areas, kitchens, toilets/bathrooms, external surfaces, garden areas, pathways, and BBQs.
- Managed and supervised teams at each site to ensure completion of base tasks 7 days per week.
- Directed teams to complete scheduled work as per contract including daily, fortnightly, monthly and seasonal cleans.
- Conducted weekly and fortnightly site visits and service calls with key CLV contacts in an efficient manner.
- Managed additional tasks such as waste management, seasonal gardening, and painting as required.
- Managed forecasting for each site, including on costs, consumables, staff hours, and contract scheduling.
- Sourced third-party service providers for special services such as high window cleans or painting.
- Conducted monthly audits using IAuditor software including reporting of recommendations.
- Onboarded and trained new staff, ensuring compliance with Work Health & Safety standards.
- Managed and reviewed staffing and consumable costs, ensuring budget adherence.
Provided high-level executive support to the Managing Director and General Manager, prioritising urgent matters and facilitating optimal use of executives' time where possible.
- Coordinated internal and external stakeholder engagement to support business requirements.
- Managed accounts and office administration, including data and policy management, travel bookings and other administrative tasks as required or directed.
- Represented executives at meetings, ensuring accurate reflection of company interests.
- Managed 18 retail sites throughout NSW as Operations Manager, overseeing 90 team members.
- Prepared and presented information for meetings, presentations, and interactions with key stakeholders.
- Managed the H&M client interface across Australia & New Zealand, fostering account growth
- Developed and implemented administrative practices, systems, and procedures to optimise efficiency.
- Coordinated operational matters to support executive decision making and planning.
- Conducted and supervised regular compliance audits to remain contract compliant.
- Ensured security and confidentiality of documentation and information.
PREVIOUS EXPERIENCE
2016 - 2017 FBI Fashion College
2014 - 2015 Basler Australia
2013 Moss & Spy
2010 - 2012 The Seduce Group
2005 - 2009 Trackerjack Australasia
QUALIFICATIONS & TRAINING
Teacher (Casual)
Retail Manager, Australia & NZ (Multi-site)
Sales Director, Retail & Wholesale
General Manager, Retail & Wholesale (Aust, NZ, UK & USA)
General Manager, Retail & Wholesale (Aust, NZ, UK)
Selling Skills - David Jones | Fashion Stylists - Australian College of Professional Styling | Six Sigma Training - Workplace Training
Skin Care, Make Up & Fragrance Training - Ella Bache, Sisley Paris | Diploma of Retail Management - Monash University
Sales & Account Management - John Sargeants Training | Advanced Six Steps Selling Trainer & Train The Trainer - Myer
Leadership In Action - Japhro Consulting | Bachelor of Business (Part-Completed) - Monash University
PROFESSIONAL REFEREES
Mark Pearson
General Manager
Vantage IS
0431 040 243
mpearson47@gmail.com
Kellie Wright
Planning Manager
PVH Planner
0427 204 900
kelliemareewright@gmail.com
FIONA LINDSAY
18 March 2025
Faculty of Medicine and Health
University of Sydney
G01, City Rd
DARLINGTON NSW 2006
Dear Ms Scott,
Re: Deputy Director of Development, Faculty of Medicine and Health
I am writing to express my strong interest in the role of Deputy Director of Development, Faculty of Medicine and Health at the University of Sydney. Possessing an extensive background in operations management, high-value philanthropy, strategic donor engagement and transformational fundraising leadership, I am eager to contribute my expertise in securing major gifts, fostering influential stakeholder partnerships and driving sustainable revenue growth to advance the University’s mission in medical research, education, and healthcare innovation.
Throughout my career over two decades, I have successfully conceived and executed multi-million-dollar philanthropic campaigns, collaborating with high-net-worth individuals, corporate benefactors, and charitable foundations to generate enduring financial support. Moreover, my proficiency in cultivating and stewarding donor relationships has enabled me to secure landmark gifts that have shaped institutional impact. With a sophisticated understanding of major gift solicitation, I have consistently aligned philanthropic initiatives with organisational objectives, crafting compelling cases for support that resonate with potential benefactors at the highest giving levels.
I understand that the University of Sydney adheres to four key policies regarding Gift Giving, which work in conjunction with national laws to ensure transparency, compliance, and ethical governance. Throughout my career, I have been responsible for navigating institutional gift policies, managing donor relationships, and ensuring all gifts were facilitated in alignment with governance frameworks. While I may not be familiar with every detail of these policies, I fully understand their importance, application, and the necessity for multi-level approval to safeguard both donors' intentions and the university’s integrity. Managing major gifts requires balancing stakeholder expectations while upholding governance structures and I have successfully done this in previous roles. While I have not yet worked at the University of Sydney, my experience managing major gifts and philanthropic programs has given me a strong understanding of institutional gift policies and governance requirements. I am confident in my ability to navigate these policies effectively, ensure compliance, and uphold the university’s high standards for philanthropy and donor stewardship.
Delegations of Authority - Administrative Functions (Part 5): The Delegations of Authority policy mandates that if the Gift Acceptance Committee advises against accepting a gift, bequest, or sponsorship, the matter must be escalated to the Vice-Chancellor and Senate for a final decision. I recognise the importance of senior leadership oversight, particularly when handling high-value philanthropic contributions. In my previous role managing a six-figure donation for the Australian Rheumatology Grant, I ensured that appropriate leadership review and multi-level approval were in place before the gift was accepted. Given the potential implications of major bequests, I understood the need for senior decision-makers to oversee the process, ensuring alignment with financial, legal, and ethical considerations. I facilitated a leadership meeting to present a well-structured, evidence-based proposal with a detailed budgetary framework, ensuring full transparency. Without such oversight, there was a risk of misalignment, reputational damage, or governance failures, reinforcing the importance of structured delegation and approval processes.
Gift Administration Policy 2011: The Gift Administration Policy outlines the responsibility for accurate record-keeping, compliance, and oversight. It ensures that gifts are managed under the appropriate governance structures, involving the Gift Administration Board, Trusts Office, and internal university stakeholders. In my previous role, I was responsible for maintaining meticulous records, ensuring internal review by the team, and seeking expert legal and ethical counsel. This process ensured that all gifts adhered to compliance standards, and that any legal, ethical, or financial risks were mitigated before funds were accepted or disbursed. Engaging with governance bodies was crucial in ensuring transparency and sustainability in gift administration.
Gift Acceptance Policy 2013: The Gift Acceptance Policy sets the criteria for accepting or declining gifts, ensuring alignment with the university’s values and ethical considerations. I have experience liaising with internal stakeholders to assess donor suitability, particularly in cases where ethical concerns may arise. For example, I was involved in a case where a donor sought to contribute under the condition of having hands-on interaction with patients. Recognising the ethical and legal limitations of this request, I worked through a formal acceptance/decline process, ensuring the donor was informed professionally while safeguarding institutional policies and values. I understand that the University of Sydney requires all gifts to be formally documented, with any agreed conditions clearly outlined to ensure compliance and accountability.
Gift Acceptance Procedures 2014: The Gift Acceptance Procedures reinforce the need for thorough documentation, due diligence, and sustainability assessments before a gift is formally accepted. In my experience, I have always prioritised accurate and ongoing documentation to ensure compliance, transparency, and strategic alignment. Before accepting any major gift, I conducted sustainability assessments to ensure the funding could be effectively managed long-term. I understand that at the University of Sydney, all gifts require continuous review and clear communication with donors, ensuring alignment with institutional priorities and ethical guidelines.
I sourced and secured $600,000 in funding for the APLAR Cambodian Rheumatology Mission project, a critical initiative aimed at improving access to rheumatology care in underserved Cambodian communities. This funding facilitated specialist medical outreach, training programs for local healthcare providers, and the development of sustainable care models to enhance long-term patient outcomes. Additionally, I successfully secured $700,000 in funding, which was strategically distributed to The Australian Rheumatology Association and Arthritis Australia for two flagship projects: the RRS/Telehealth Project, which expanded digital healthcare accessibility for patients with musculoskeletal conditions and the APLAR Cambodian Rheumatology Mission, reinforcing international healthcare support and medical collaboration. My expertise in high-level negotiations was further demonstrated when I secured USD $1.2 million from the French Government during my tenure at Friends International, where I played a pivotal role in funding the Alternative Care Centre Project, a critical initiative providing safe, sustainable, and community-integrated care for vulnerable children. These achievements underscore my ability to strategically engage with donors, navigate complex philanthropic agreements, and deliver high-impact funding solutions that align with both donor priorities and organisational objectives.
Having successfully managed donor engagement and fundraising initiatives, I am adept at navigating the complexities of securing substantial contributions while upholding the highest standards of governance, compliance and financial accountability. My approach is both relationship-driven and results-oriented, ensuring that donors experience a seamless, meaningful and well-managed giving process. I treat fundraising as a sophisticated sales operation, leveraging KPIs, CRM systems, and financial tracking tools to monitor engagement, measure success, and drive revenue growth. My ability to inspire trust, articulate compelling cases for support, and align donor motivations with institutional priorities has consistently resulted in securing significant philanthropic investments.
I possess extensive experience in facilitating collaboration across diverse faculties, managing competing objectives, and implementing strategic priority-setting frameworks to ensure alignment and avoid internal competition. My ability to engage multiple stakeholders, build consensus, and allocate resources equitably has been instrumental in delivering high-impact initiatives that serve the broader organisational mission. In my tenure leading the Australian Regional Rheumatology Service (ARRS)/Telehealth Project, I played a pivotal role in orchestrating a multi-stakeholder collaboration that spanned across public and private healthcare sectors, research institutions, and government health bodies. Each entity had distinct, and at times, competing objectives, specialists prioritised clinical excellence, funders focused on cost efficiencies, while academic institutions sought research and training opportunities. Recognising the potential for internal competition, I developed a structured prioritisation framework, conducting stakeholder mapping to assess influence and interests. I facilitated high-level roundtables with executive leaders, clinical directors, and policy advisors, implementing a tiered funding model that aligned financial resources to strategic outcomes, ensuring equity across participating institutions. By instituting a collaborative governance model, I fostered cross-disciplinary engagement, enabling resources to be optimally distributed across 12 national sites while upholding the integrity of each organisation’s individual objectives. This approach mitigated interdepartmental competition, resulting in a sustainable funding model that secured over $3 million in philanthropic investment and provided a scalable blueprint for other national healthcare initiatives.
I have a proven ability to cultivate, manage, and sustain long-term relationships with a diverse range of stakeholders, including academic leaders, government officials, philanthropic donors, and corporate executives. My strategic engagement approach fosters trust, drives collaboration, and ensures alignment with institutional goals to deliver impactful philanthropic outcomes. My ability to cultivate and steward high-value relationships was exemplified during the APLAR Cambodian Rheumatology Mission, where I orchestrated an intricate collaboration between government agencies, research institutions, philanthropic entities, and clinical specialists. The project aimed to establish a first-of-its-kind sustainable healthcare model to address the critical shortage of rheumatology services in Cambodia. I engaged with the Cambodian Minister of Health, Australian Ambassador and senior executives within the Asia Pacific League of Associations for Rheumatology (APLAR) to build alignment between international health policies and local healthcare needs. Establishing credibility in a complex cultural and regulatory environment required diplomacy, adaptability, and an acute understanding of global health frameworks. By implementing a stakeholder engagement matrix, I ensured strategic alignment across all parties, resulting in a long-term academic exchange program between Australian universities and Cambodian medical institutions. The initiative has since become a benchmark for international healthcare collaboration, demonstrating my ability to navigate complex networks and drive high-impact philanthropic partnerships.
I possess highly refined communication skills, with the ability to craft compelling cases for support that inspire donors and secure transformational gifts. My ability to engage philanthropists through persuasive storytelling, data-driven insights, and strategic messaging has resulted in major financial commitments to support institutional priorities. At Janssen, I led a highly targeted philanthropic campaign for the Australian Regional Rheumatology Service, crafting a persuasive case for support that resonated with high-net-worth donors, corporate foundations, and government agencies. I conducted an in-depth feasibility study, integrating impact-driven narratives with empirical health outcome data, demonstrating the program’s transformative potential. To ensure donor engagement, I developed tailored philanthropic propositions, curating bespoke experiences such as private site visits with leading researchers, personalised impact reports, and high-level donor briefings. My ability to translate complex medical research into compelling, donor-centric storytelling was instrumental in securing over $3 million in transformational gifts, exceeding initial campaign targets. The success of this campaign underscores my expertise in high-level solicitation and my ability to inspire financial commitment through strategic narrative construction.
I have extensive experience leading large-scale fundraising campaigns, successfully soliciting and closing major gifts from individuals, corporations and philanthropic organisations. My expertise in donor cultivation, strategic solicitation and impact-driven engagement has consistently resulted in record-breaking fundraising success. Over the course of my career, I have led multiple high-value fundraising campaigns, successfully closing gifts at leadership and principal giving levels. My expertise in philanthropic psychology, bespoke donor engagement strategies, and campaign execution has consistently translated into record-breaking fundraising outcomes. For instance, during a national healthcare capital campaign, I leveraged advanced donor segmentation strategies, aligning gift proposals with individual donor interests and philanthropic portfolios. My ability to navigate complex gift negotiations and steward long-term donor relationships resulted in securing multi-year pledges that exceeded annual targets by 20%.
I am deeply committed to advancing the Faculty of Medicine and Health’s philanthropic agenda, ensuring the long-term financial sustainability of its research, education, and healthcare initiatives through the cultivation of high-value donor relationships, strategic campaign leadership and transformational gift acquisition. My expertise lies not only in securing major philanthropic investments but also in fostering a culture of sustained giving, where donors feel personally connected to the mission, vision and long-term impact of their contributions.
Please find attached my résumé for your consideration. I welcome the opportunity to discuss how my strategic vision, extensive experience and expertise in major gift philanthropy can contribute to the continued growth and success of your institution. I am eager to collaborate with your team to further develop transformational fundraising initiatives that empower medical research, education and innovation. Thank you for your time and consideration. I look forward to the opportunity to further discuss my application.
Yours sincerely,
Fiona Lindsay
CAREER PROFILE
Possessing nearly two decades of expertise in contract management and team leadership, I am excited to apply for the role of Senior Contract Manager at the NSW Police Force (NSWPF). My career has been marked by a steadfast commitment to managing contracts effectively and providing strategic advice to maximise contract benefits. I have developed a proficiency in establishing robust contracts, ensuring the integrity of information, negotiating amendments, and overseeing supply performance to achieve results that meet or exceed stakeholder expectations. My approach to leadership is highly collaborative, allowing me to build strong relationships with both internal and external stakeholders, which has been instrumental in fostering cooperation and achieving shared goals. I am confident in my ability to make a significant contribution to the Business Management Unit within the Forensic Evidence & Technical Services Command. My skills in contract set-up, information accuracy, negotiation of changes, and supply monitoring are directly aligned with the needs of your team. I look forward to the opportunity to bring my extensive experience and proactive strategies to NSWPF, ensuring continued excellence and efficiency in contract management.
KEY SKILLS & COMPETENCIES
Contract Negotiation: Proven expertise in negotiating complex contract terms that align with organisational goals, while preserving strong, cooperative relationships with vendors and partners. This includes tailoring contracts to specific business needs and market conditions, ensuring optimal terms and safeguarding organizational interests.
Financial Acumen: Understanding of financial dimensions of contract management, conduct thorough budgeting and detailed cost analyses. Skilled in forecasting the financial impact of contract terms, ensuring optimal allocation of resources to maximise profitability and minimise costs, evaluate financial performance against contract obligations.
Contract Lifecycle Management: In-depth understanding of the entire contract lifecycle, from drafting and negotiation to implementation and close-out. Expertise includes managing amendments, renewals, and terminations, ensuring all phases are handled efficiently and in compliance with organisational policies and legal requirements.
Problem Solving: Exceptional problem-solving skills with a track record of identifying and resolving issues swiftly and efficiently within the contract management framework. Proficient in adapting to unforeseen challenges and implementing innovative solutions to protect the organisation's interests and ensure contract continuity.
Project Management: Expertise in leading project initiatives related to contract execution, including strategic resource allocation, precise timeline management, and the achievement of project deliverables. Experienced in coordinating cross-functional teams to meet project and contract goals seamlessly and efficiently.
Data Analysis and Reporting: Advanced proficiency in analysing contract performance data to extract actionable insights and trends. Skilled in generating detailed, accurate reports that support strategic decision-making and demonstrate compliance and performance relative to contractual commitments.
Risk Management: Strong capability to identify and evaluate potential risks associated with contract terms and operations. Expertise in developing comprehensive risk mitigation strategies to prevent and manage issues proactively. Experienced in assessing contractual, operational, and financial risks and implementing controls to safeguard organisational interests.
Compliance Management: Rigorous attention to ensuring that all contract terms and conditions are in strict compliance with legal regulations and organisational standards. Skilled in interpreting and applying relevant laws and regulations to contract operations, and maintaining up-to-date knowledge of changes in compliance landscapes to adjust contracts and processes
Strategic Sourcing: Demonstrated skills in sourcing suppliers and subcontractors that align with the strategic goals and values of the organisation. Proficient in conducting market research, evaluating supplier capabilities, and negotiating contracts that deliver value, quality, and innovation. Focus on building relationships with strategic partners that enhance supply chain efficiency and organisational competitiveness.
Stakeholder Engagement: Exceptional proficiency in engaging with and managing the expectations of a wide range of internal and external stakeholders. Skilled in communication, negotiation, and conflict resolution, ensuring all parties are aligned with project goals and contract terms. Experience in building consensus and fostering an environment of collaboration and mutual respect among diverse stakeholder groups.
Technology: Proven expertise using QlikView, SAP, APTOS, PVH Reporting, Word, Excel, PowerPoint and reporting systems.
CAREER OVERVIEW
2023 - Current Oz Swim Group
2022 - 2023 PVH Brands
2021 - 2022 David Jones
2021 David Jones
2015 - 2020 Vantage Integrated Services
Account Coordinator - Sales & Marketing
Category Coordinator - Buying Department
Assistant Sales Manager - Bondi Junction
Store Support Coordinator - Warringah Mall
Business Manager & Executive Assistant
2016 - 2017 FBI Fashion College Teacher (Casual)
2014 - 2015 Basler Australia
2013 Moss & Spy
2010 - 2012 The Seduce Group
2005 - 2009 Trackerjack Australasia
EMPLOYMENT HISTORY
Aug 2023 - May 2025
RESPONSIBILITIES:
OZ SWIM GROUP
Retail Manager, Australia & NZ (Multi-site)
Sales Director, Retail & Wholesale
General Manager, Retail & Wholesale (Aust, NZ, UK & USA)
General Manager, Retail & Wholesale (Aust, NZ, UK)
Marrickville, New South Wales
Account Coordinator - Sales & Marketing
Directed the sales and marketing of apparel and swimwear to wholesale clients, effectively managing and expanding wholesale sales operations.
Proactively managed debtor accounts, implementing timely measures to minimise default risks and secure revenue.
Executed administrative duties, including record-keeping, database oversight, and the preparation of documents.
Developed detailed sales and inventory reports for management, facilitating strategic analysis and record maintenance, employed computer systems and software to enhance operational efficiency and productivity.
ACHIEVEMENTS:
Enhanced profit margins and expanded the client base through strategic sales initiatives and persistent efforts.
Fostered and sustained robust relationships with wholesale clients, aligning sales objectives with broader strategic goals.
Apr 2022 - Jul 2023
PVH BRANDS
Van Heusen & Calvin Klein Tailored | Sydney, New South Wales
Category Coordinator - Buying Department RESPONSIBILITIES:
Successfully managed and coordinated the introduction of new product styles into retail stores, ensuring a seamless transition from inception to consumer availability.
Oversaw the entire product lifecycle via management of the drop plan process, from initial planning to final clearance.
Compiled and analysed sales reports across all categories, including sales figures, unit sales, profit margins, and sell-through rates. Utilised this data to provide strategic recommendations aimed at boosting category sales.
Strategically planned and executed promotional activities, such as multi-buy offers, discounts, markdowns, and targeted email marketing campaigns, to drive both retail and online sales.
Fostered strong collaboration with store teams to address product-related issues, enhance brand communication, and coordinate marketing efforts effectively.
Leveraged advanced proficiency in a suite of software and reporting tools, including QlikView, SAP, APTOS, PVH Reporting, Excel, and PowerPoint, to streamline operations and enhance reporting accuracy.
ACHIEVEMENTS:
Played a pivotal role in driving sales, increasing unit volumes, and improving profit margins, thereby significantly contributing to meeting and exceeding brand financial goals.
Implemented effective merchandising strategies at the store level, optimising product placement and promotions to maximise sales and profit margins.
EMPLOYMENT HISTORY
Jul 2021 - Apr 2022
Nov 2021 - Apr 2022
Jul 2021 - Nov 2021
DAVID JONES
Bondi Junction & Warringah, New South Wales
Assistant Sales Manager - Bondi Junction
Store Support Coordinator - Warringah Mall
Assistant Sales Manager - Bondi Junction
RESPONSIBILITIES:
Served as Assistant Sales Manager for various departments including Designer Fashion, Fashion Concessions, Swimwear, and Intimate Apparel, leading a dynamic sales environment.
Directed daily operations, ensuring excellence in sales performance, productivity, merchandising, and customer service.
Led, inspired, and developed a diverse team of approximately 55 staff members, driving peak performance and success in alignment with key performance indicators (KPIs).
Collaborated closely with senior merchandise and store managers to achieve strategic objectives and foster store growth.
Managed inventory, reviewing stock levels regularly and coordinating the stock replenishment process to meet demand.
Provided mentorship to new team members, ensuring a smooth integration into the company culture and operations.
Ensured the delivery of outstanding customer service by overseeing the development of selling and communication skills.
Actively coached team members, offering constructive feedback to enhance individual skills and team capabilities.
ACHIEVEMENTS:
Increased sales and elevated customer service levels, leading the department to consistently surpassed financial targets.
Demonstrated exceptional adaptability and proactive problem-solving skills, effectively responding to evolving business needs and market trends.
Store Support Coordinator - Warringah Mall
RESPONSIBILITIES:
Performed an operations-based role, focused on compliance and auditing of all facilities and contracted service providers.
Rolled out communications to managers and provided a high level of support to Store Manager and Sales Managers
Accountable for all aspects of Cash Management, Workplace Health & Safety, Customer Service and Logistics
ACHIEVEMENTS:
Implemented and trained staff in new processes and procedures, enhancing operational efficiency and productivity.
Actively contributed to workplace safety by identifying hazards, conducting thorough risk assessments, and ensuring strict compliance with safety regulations.
Dec 2015 - Mar 2020 VANTAGE INTEGRATED SERVICES
Sydney,
New South Wales
Business Manager & Executive Assistant to the Managing Director and General Manager
RESPONSIBILITIES:
Provided high level executive support and advice to the Managing Director and the General Manager, prioritise urgent and/or sensitive matters and taking decisive action to facilitate the optimal use of the time of the Executives.
Coordinated internal and external stakeholder engagement, supporting the achievement of business requirements
Responsible for accounts management and office administration as well as accountabilities as Data and Policy Manager, ensuring all administration tasks were kept up-to-date, travel bookings and other administration business needs.
Represented Executives at various meetings, ensuring the interests of the company were being accurately reflected.
Contributed as the Operations Manager, managing 18 retail sites throughout NSW comprising 90 team members.
Undertook planning and coordinated operational matters to support executive decision making and planning
Prepared and presented information to support meetings, presentations and interactions with key stakeholders
Managed the H&M client interface across Australia & New Zealand to grow and nurture the account.
Developed and implemented administrative practices, systems and procedures to optimise efficiency.
Ensured the security and confidentiality of documentation and information to expected standards.
Conducted and supervised regular compliance audits, to remain contract compliant.
ACHIEVEMENTS:
Provided clear, concise safety in-briefing for new personnel as part of initial and ongoing staff training.
Developed processes and procedures for the business to ensure continued improvements across all functional areas.
Addressed hazards, conducted risk assessments and integration before and during operations, maintaining compliance.
Maintained a high level of organisation and time management skills, meeting deadlines and time schedules.
24 February 2019
Attn: Skye Logan, Talent Acquisition Consultant
Re: Head of Creative Services
Position No: 494629
Dear Madam,
Having gained a wealth of expertise as an accomplished and inspirational creative leader with a commitment to maintaining an essence of innovation, striving for best in class production and service, I am excited to be considered for the above position at the University of New South Wales as recently advertised on www.unsw.edu.au.
Throughout my career over the past 20 years as a capable leader and facilitator of positive change and transformation, I have gained a broad range of experience in supporting and enhancing the leadership capability across the organisation. My key contributions can be demonstrated in my current role as Creative Director/Business Owner coupled with previous roles as Creative Services Account Director, Fuji Xerox Global Services and Site Manager, AstraZeneca Service Centre (Fuji Xerox Australia), Creative Director (The Fridge, College of Fine Arts UNSW) and earlier roles as Graphic Designer and Digital Services Manager. I have demonstrated proven expertise in driving innovative operations whilst empowering creative teams to meet the changing needs of the organisation.
In my experience as a high achieving management professional, I have demonstrated a proven track record of accomplishment in managing day-to-day operations of creative projects and departments; leading and coaching high performing teams; overseeing the management of finance and resources; budgeting and expenditure control; overseeing service delivery; ensuring all legislative and regulatory compliance requirements are met; developing policies and procedures; report writing and human resources management. Having acquired a proven track record of achievement throughout my career as an innovative leader, I am positive that I would make a valuable contribution as Head of Creative Services with the ability to foster a collaborative work environment and Community of Practice & Support, enabling the Creative Services team to operate as a cohesive team, ensuring work is effective and efficient whilst maintaining an essence of innovation, striving for best in class production and service.
I have the ability to effectively implement change and translate change initiatives into practical strategies, evaluating progress in change initiatives and making necessary adjustments. Demonstrating a high level of initiative, flexibility and resourcefulness in dealing with uncertainty and change, I am adept in engaging others in change processes and provide clear guidance and support for team members transitioning through change processes. Whilst leading and developing individuals and teams, I provide direction and feedback to others whilst motivating, influencing and engaging team members in the achievement of individual and team goals. I have utilised high level project management skills with proven ability to creatively problem solve and think strategically whilst coordinating major projects from project conception through to the implementation phase, consistently implementing solutions on time and budget whilst meeting project specifications
Dedicated to upholding and promoting your vision, I understand that the UNSW Global Profile & Reputation Unit is responsible for harnessing communications and creative capability to help UNSW reach key audiences in a way that positions UNSW as a global leader in higher education and meets key strategic goals I am committed to fostering a strong working relationship with the Head of Corporate Communications, Head of Digital, Head of Media Planning and Buying, Head of Production to ensure a coordinated approach to marketing that is aligned with the objectives and strategies of UNSW.
Find attached my résumé which further details my accomplishments together with my response to the selection criteria. I welcome the opportunity to attend an interview where I would be pleased to elaborate regarding my potential contributions for this exciting opportunity. Feel welcome to contact me on 0408 004 353 or via email at netra@netrachetty.com.au should you have any questions.
Yours sincerely,
Netra Chetty
28 April 2024
Attn: Michelle Vigo
Re: Chief Information Officer
Job Ref No: req19890
Dear Ms Vigo,
As an energetic change agent, I wish to be considered for the above position with the Department of Enterprise, Investment and Trade as recently advertised online, offering significant experience as an accomplished IT executive with proven expertise in leading the establishment, prioritisation and delivery of information systems in the NSW public service.
Maintaining a high level of energy and drive as a results-driven change agent and ICT leader over the past 20+ years, I have driven innovation and continuous improvement with a solution-focused approach. I have achieved key successes in the management of high performing ICT teams, projects and operations in my current role as Director, Projects at the Department of Health and previously as ERP Program Advisor - Finance Transformation Program with the Department of Jobs, Precincts & Regions and Project Manager - Finance Transformation at Landcom. Additionally in my earlier career, I have successfully led the implementation of ERP Consulting Projects
Demonstrating accountability for the execution and quality of results through professionalism, persistence and transparency as a high performing professional, I am confident that I would make a valuable contribution as Chief Information Officer with the ability to lead the establishment, prioritisation and delivery of the organisation's information systems strategies, frameworks and services, ensuring alignment with business needs and corporate governance requirements. In my current and previous roles, I have effectively achieved strategic and operational objectives, whilst improving operational effectiveness in the delivery of business services, value and outcomes.
As a high performing public service professional, I understand the organisation's direction and role within government and society including the whole of government agenda, with experience developing plans that address both current and likely future requirements Considering multiple perspectives when assessing the ramifications of issues, I seek to align business unit activities with strategic priorities. Developing the strategic direction for work area, I create a shared sense of purpose by demonstrating how elements of the strategy fit together and contribute to higher-level goals, communicating required actions and expected outcomes. I was tasked to deliver the replacement of an aging on-premises Oracle solution to the latest version of Oracle on cloud. I undertook extensive planning to deliver the innovative solution by de-risking the program. The current solution connected Oracle 11i with 20+ peripheral systems using a mix of standard Oracle interfaces, custom Oracle programs and TIBCO. I needed to deliver the design feasibility for the department’s complex integration without losing benefits from the current solution achieved via innovation. The Oracle ERP Cloud Payment process was configured to automatically run and we improved current “ERP Load Invoices” activity load of 1000 invoices in approximately 1 minute to 38 seconds per 1000 invoices in the Oracle Cloud.
Communicating clearly and professionally with influence and credibility, I possess highly developed written and verbal communication skills with broad experience engaging and collaborating with internal and external stakeholders at all levels. In my current and previous positions, I have developed, nurtured and sustained productive internal and external working relationships, anticipating and ensuring responsiveness to stakeholder needs whilst promoting a positive culture of teamwork and co-operation. In my work at the Department of Health, I undertake stakeholder engagement internally and with external government agencies, engaging and collaborating with various stakeholders including project sponsors for DH & DFFH (Secretaries, Deputy Secretaries, CFOs, CIOs & CPOs) and other Victorian government agencies, building and sustaining strong networks.
I have established, led and directed project teams and project governance including oversight of a Steering Committee, Project Control Group, Design Authority, Change Advisory Board, Project Assurance & Advisory in alignment with Department values. I was tasked to conduct the steering committee meetings with representatives from DFFH and DH departments and papers for the program, building relationships with stakeholders. I focused on understanding and delivering the program as per stakeholder’s expectations and conducted pre-briefings to the steering committee members prior to the meeting and provided ongoing updates about the program at various forums. As a result, I received positive feedback and support along with continuity in active collaboration via emails and meetings.
Negotiating from an informed and credible position, I have successfully led negotiations regarding contracts with external technology and service suppliers, vendor management and ensure productive relationships with ERP technology and service providers. As Director, Projects, I am accountable for RFT, Contract and Procurement Management for all programs, license negotiations with Oracle vendors, systems integrators and service providers. In accordance with procurement guidelines, I was tasked to negotiate a best and final offer for projects and services rendered. Dedicated to achieving positive outcomes, I reviewed Systems Integrator’s project plan, identified their contingencies markup and negotiated realistic timelines, their resource plan and task justification to reduce the value. In order to minimise risk the technology implementation introduced design feasibility stage before proceeding to implementation. I achieved exceptional value for money for all projects and negotiated an additional 10% discount in additional to the WoVG discount from Oracle through multiple discussions. Additionally, I secured highly experienced project resources from labour hire companies by offering long term engagements and received additional discounts on their daily rates, resulting in cost savings.
As a highly experienced leader, I have successfully managed and directed large teams with a proven track history of cultivating relationships and building a strong team culture of motivated team members, whilst driving productivity and performance. Whilst leading and developing IT teams, I provide direction and feedback whilst motivating, influencing and engaging team members in the achievement of project objectives. Consulting and promoting open discussion, I encourage sharing of information amongst team members, ensuring that all personnel are kept informed of any issues or updates. Fostering teamwork by working collaboratively and cooperatively, I encourage and reward those behaviours in others.
In my current role as Director, Projects at the Department of Health, I encouraged employment opportunities in supporting the Victorian Government graduate program, Learning and Development, Mentoring and Networking and Pastoral Care and Professional Support for the Oracle program. I was assigned to recruit and onboarded an aboriginal graduate and an intern to work on the Oracle program. Every Friday, I facilitated a stand up for allocated to discuss about employee feedback, health and well-being. I provided on-the-job training and orientation for both, shadowed by Project Manager and Change Manager. I encouraged them to participate at workshops with Oracle and Deloitte. Under my leadership and direction, I achieved results by becoming a key member of the project team with additional responsibilities, thus creating a diversified team and financial savings.
Embracing new challenges with an eagerness to successfully perform all position requirements, I possess an unwavering commitment to playing a pivotal part in partnering with other senior leaders across the business to ensure customer focused solutions are delivered. Furthermore, I am eager to represent the Department’s interest in ICT leadership forums and committees and whole of Government initiatives with a sound understanding of organisational management, strategy, reporting requirements and governance processes within Government.
Acting with integrity, I model the highest standards of ethical and professional behaviour, whilst supporting others to recognise their obligations to comply with legislation, policies, guidelines and codes of conduct. As a part of governance for the whole program, I engaged internal auditors, quality assurance and probity both internal and external as the Chair for RFT evaluation team, following all policy and procedure guidelines.
Find attached my résumé which details my experience and accomplishments together with professional referees who will verify my strengths and suitability for this exciting executive role with the Department of Enterprise, Investment and Trade. I welcome the opportunity to attend an interview where I would be pleased to elaborate regarding my potential contributions. Thank you for reviewing my application, I look forward to your favourable reply.
Yours sincerely,
John Smith
SELECTIONCRITERIA
Manager, Marketing and Communications | The Public Trustee

► Demonstrable experience in marketing together with the potential and attitude required to learn.
Over the past 20+ years, I have achieved exceptional results in senior marketing and communications roles, managing and coordinating government and corporate projects which has included innovative strategic communications campaigns that get the right messages to the right market at every touch point, including strategic evaluation to drive continuous improvement My experience also includes internal communication campaigns i.e. intranet, email, workshops and briefings together with digital marketing campaign strategy planning, execution, evaluation and social media management including Facebook advertising that delivers a return on investment. Furthermore I have developed and implemented successful inbound content marketing campaigns including workflows and marketing automation with a sound understanding of the user experience and ability to perform customer journey mapping and persona development. I have created innovative traditional marketing strategies with above and below-the-line campaigns, demonstrating consistent success in radio, outdoor and direct mail coupled with content creation of videos, Ministerial briefings and correspondence, blogs, email, e-books and so on.
I am currently the Membership and Marketing Manager of the Real Estate Institute of Queensland (REIQ), which celebrates its 100th birthday this year. Our organisation has reached the end of our current 3-year strategic plan and as a result the REIQ is undergoing a period of enormous change. In my capacity as a member of the Senior Management team reporting directly to the CEO, I am a significant contributor to developing strategies in this time of change and transition. We are presently in the process of setting a new direction, with a view to re-engaging with the general public, developing new products and services for members and non-members coupled with internal restructuring. I am actively participating in the strategic planning process with the REIQ Board, CEO and my colleagues on the senior management team. My key contributions in this regard have included the introduction of content/inbound marketing to the organisation as great content is a recognised REIQ’s strength. Furthermore I have identified and rectified gaps in our organisational knowledge, thus enabling us to identify what our problems are and plan for future success! For example, we didn’t have an up to date understanding of our member engagement until I sourced some external expertise to work with us on implementing engagement scoring and other metrics in our CRM. This has helped us to know what age groups are disengaged and we can map the member life-cycle and devise new content or training products to meet their needs, thus retaining and acquiring members.
My role includes managing and coordinating annual campaigns which accurately target the most lucrative potential target markets for our registration and licensing course products for the REIQ’s registered training organisation business We utilise buyer personas to describe these markets internally, helping us create the right content and serve it to these potential customers at the right time giving us the best chance of converting them from leads into customers. I have utilised various channels including outdoor shoplites, radio, Facebook, pre-roll/online videos and banner advertising on websites. Most recently I created a campaign which targeted one of our buyer personas we call “Chris Career Changer” which used a suite of videos and banner ads to promote a free content giveaway in the form of a Career Change Guide-book, providing practical advice to people considering changing their career, whilst simultaneously showcasing why they might consider real estate as a career. Marketing automation was then used to nurture these leads and progress them further down the digital marketing funnel, such as emails promoting our free intro to real estate evenings or a free career consultation. Return on investment is calculated differently for each marketing channel. For non-digital channels such as radio or outdoor, you can promote a landing page or phone number and measure success by how many people access it. For digital channels it is much easier, I use the Hubspot tracking code on all our websites and track URLs and pixels, so we can use those to understand the effectiveness of the campaign
I believe my broad experience and success in marketing would be well utilised by The Public Trustee with a desire to provide in-depth marketing knowledge and communications expertise to deliver enhancements to customer service delivery, making it easier for customers to engage whilst strengthening the Queensland community and government’s confidence and value in your services. As a senior manager and marketing professional, I have the capacity to collaborate with key members of the Executive Management Team to drive customer engagement, brand awareness, media relations and develop your community profile.
► Proven experience in identifying target audiences and in creating omni-channel marketing campaigns that engage, educate and motivate customers to action.
Throughout my diverse communications and marketing experience across different industries and sectors, I have learned the importance of knowing the audience. To optimise communication and marketing messages, it is essential to know not only who your audience is, but also what they need from your communication task. There’s no denying that technology has changed the way we communicate Thanks to texting, instant messaging, email and social networking, businesses can now sell products and services around the world with simply a few clicks of a mouse. In my current role as a Membership and Marketing Manager at REIQ my objectives are to increase member acquisition, engagement and retention. Utilising my initiative, I introduced to the customer relationship management system (CRM) the recording of membership enquiries and prospects, member engagement scoring and reasons for membership resignation. Using this data as evidence, I increased member retention and engagement. Furthermore I ran an annual member survey which informs campaign messaging and based on these insights. Additionally I have competently and successfully used contemporary tools such as video and digital marketing to recruit new team members. I used a similarly evidence-based approach when consulting with Aboriginal communities and advocacy groups at the Office of Fair Trading to produce the “Fair Go” guide for the cohort of vulnerable consumers.
I apply a strategic communication framework, with customer or user-centric messaging at every touchpoint. Contemporary communication and marketing tools such as Facebook and other social media channels very targeted, relevant messaging for segmented audiences. When I created a new website for the REIQ’s training business, MyRealEstateJobs.com.au, I prioritised the customer experience and usability when structuring the site. It was a mobile-first site, with landing pages replacing drop-down menus. I created top level menu items which related to who the customer is as a searcher as opposed to the internal structure of the organisation which is irrelevant to our clients. Having gained the ability to identify target audiences and create high-impact omni-channel marketing campaigns, I am confident in my ability to
develop campaigns which engage, educate and motivate customers to action by using clear and effective messages tailored to the desired audience Dedicated to providing a seamless experience, regardless the channel or device to enable consumers to engage in a physical store, online website or mobile app, through a catalog or via social media.
► Demonstrated commercial acumen with significant experience in working with business leaders to realise business outcomes through marketing campaigns.
I am responsive to the ideas and expectations of leaders and stakeholders whilst developing marketing campaigns and readily develop effective relationships using a collaborative, interactive approach My consultation and engagement skills enable me to obtain frank insights from key stakeholders to ensure current problems are also identified. As a former TV Producer, I have an excellent understanding of content and video and how to make it compelling for a certain target market working with management. In my current role I write marketing messages, campaigns and Facebook advertising for the REIQ that has been effective and commended, working closely with our graphic designer, events team, training team and management on the look and feel of campaigns In the near future I will be facilitating and coordinating focus groups to test specific product ideas and creative with our target market for membership which is quite exciting.
At the REIQ, my goal was to introduce the transformational technologies required to ensure the business delivered on its strategic plan, more training business, more members and better engagement with existing members. I have earned the trust of the CEO and Board of Directors by transparent reporting and campaign evaluation. I have found that consistently applying learnings from previous campaigns to current ones ensures continuous improvement. I have consistently collaborated with staff, clients and management on where marketing and communications could be improved, providing me with credibility when proposing an inbound marketing platform (HubSpot). In addition I strived to determine how technology could be incorporated into our everyday business processes which was key to securing approval for the business case i.e. assigning a team member to nurture leads and handle enquiries instead of this role being shared. Upon my commencement at REIQ their out-dated privacy policy and complex website created challenges when engaging with both members and consumers. My goals were to simplify doing business with the REIQ, making our content easily accessible to grow students and membership. Determined to achieve desired objectives, I updated the privacy policy in consultation with REIQ’s Legal Counsel to enable us to use the latest technology including pixels, Facebook custom audiences, and remarketing. This enabled me to introduce advanced Facebook advertising, ensuring I could deliver relevant, timely content to our different target markets at a reasonably low cost. Due to the face that campaign evaluation was straightforward with Facebook offering a variety of metrics, including traffic, link clicks and conversions, I am able to efficiently calculate return on investment.
My proven expertise as an accomplished marketing and communications management professional working with business leaders to realise business outcomes through marketing campaigns would be well utilised by the Public Trust Officer. In current and previous positions undertaken, I have led and worked with key stakeholders on the development, implementation and execution of high effective, collaborative and successful strategic marketing plans for product and service lines across numerous organisations
► Demonstrable experience providing post campaign customer insights and reporting on Return on Investment.
I am highly adept in providing post campaign customer insights and reporting on Return on Investment. With a passion for digital marketing, I understand that there are numerous measures available to gauge an insight into what may be going wrong with a campaign if it is not performing. For instance, if people go to a landing page and take no action, it may be that the landing page content is not user friendly, or is not what they were expecting when they clicked on the ad. Additionally with pixel codes on websites you can set it up so you determine how many people took your desired action from a particular ad, hence it is a fantastic customer insights tool. As a marketing professional, I readily undertake campaign evaluation which reflects the goals set at the outset. This year’s major professional development campaign for the REIQ successfully met the target budget for January, however, there were two sets of creative for the campaign, one for each target market nick-named “career changers” (people 25-54) and “school-leavers” (people 16-24). The two sets of creative were different, but the budget was identical. While we expected the school-leaver demographic to be more difficult to persuade to take action, the difference in performance was even greater than expected. More than double the number of Career Change Guides were downloaded as opposed to the Career Start Guide aimed at school-leavers. Apart from guide downloads, the other metrics I evaluated included landing page visits, contacts gained, email campaign clicks and attendance at events. In my experience, Facebook advertising works very well for training product campaigns at the REIQ, and the metrics I reported on for this campaign included the numbers of clicks and the cost per click. We expected the cost per click to be higher for school-leavers as they’re a more difficult audience to engage with, and therefore we anticipated fewer clicks for our spend, yet the disparity was higher than we imagined when compared to career changers. In order inform my post campaign report, I consulted with contacts who work in education and they suggested the campaign timing was not ideal for this audience. So this year, we are going to begin the campaign a full 5 months earlier in August, which is when school-leavers are planning for their first year out of school in order to ensuring the timing of the campaign optimises our results. As there are many variables in marketing and communications campaigns, evaluation is so crucial. I often use A/B testing for campaign creative when using Facebook advertising (that is splitting the audience in two and see which of two different types of messaging works best) as it allows me to determine the most effective creative for the selected target audience. Continually tweaking and optimizing performance makes me a more effective marketer and being able to act on these customer insights is why I enjoy digital marketing. The REIQ has identified that our membership structure is complex, and that there are demographics within the real estate profession that we are not reaching (average member age is 52, and census data indicates we only reach 7% of professionals under the age of 30 in Queensland). The REIQ runs an annual member survey, but unfortunately the people that we are not reaching with our products and services are not responding to the survey. I decided to run focus groups with the most under-represented segments of the profession, those under 30 years of age, those with 5-10 years of membership or those who have resigned membership at these times. The insights gained from these sessions will be used to create additional products, services or communications/content to meet the needs of these markets, gaining customers, members and leading to a more sustainable future for our organisation. Having gained advanced expertise in providing post campaign customer insights and reporting on Return on Investment, I am confident my abilities in in-depth analysis, reporting to shape marketing/business strategy, guiding idea creation, product, service and brand development taking the most valuable post campaign customer insights and transforming them into strategic innovation areas.
SARAH KHALLOUF
First
Class
Correctional Officer
0406 524 430 sarahkhallouf@justice.nsw.gov.au
CAREER PROFILE
Sydney, New South Wales
Having gained extensive experience in leading and managing multidisciplinary teams with Corrective Services NSW as an Acting Senior Correctional Officer, I am excited to undertake new challenges in a permanent, ongoing role as a Senior Correctional Officer with a desire to utilise my proven managerial experience with the ability to mentor, lead and motivate teams to achieve objectives. As an enthusiastic and capable leader and facilitator of positive change, I possess vast experience delivering a high standard of work in a challenging environment, ensuring staff behaviours are consistent with code of conduct, policies, procedures and legislation. I am confident I would make a positive contribution as a Senior Correctional Officer, with an understanding of the diverse correctional environment, working with people in custody with a desire to challenge the status quo and develop an improved workplace culture.
QUALIFICATIONS & TRAINING
2023 Diploma of Leadership and Management
2023 .223 Ruger Carbine Live Fire Assessment (Online LMS)
2022 Health & Safety Representative (Online LMS)
2022 .38 Resolver Safe Handling Drills (Online LMS)
2022 Riot Control (Online LMS)
2022 Work Health & Safety Introduction (Online LMS)
2022 Certificate IV in Business Administration
2021 Five Minute Intervention (Online LMS)
2020 Reception Operations (Online LMS)
2020 Gate Operations (Online LMS)
2020 Offender Management (Online LMS)
2016 Certificate III in Correctional Practice
2015 Certificate III in Community Services
2012 Certificate II in Security Operations
KEY SKILLS & COMPETENCIES
BSI Learning
Corrective Services NSW
Corrective Services NSW
Corrective Services NSW
Corrective Services NSW
Corrective Services NSW
BSI Learning
Corrective Services NSW
Corrective Services NSW
Corrective Services NSW
Corrective Services NSW
Brush Farm Academy
TAFE NSW
ST Moses Security
Cross-Cultural Communication: Fluent speaking Arabic with experience assisting in translating in various CSNSW departments.
Team Leadership: Leads, motivates and mentors corrections staff, monitoring performance, fostering professional development.
Policies & Procedures: Understands and adheres to all Corrective Services NSW policies and procedures, overseeing compliance.
Custodial Experience: Maintains the safety and wellbeing of staff and inmates at centres and achieve the Premier’s priorities.
Technology: Proficient using the Offender Integration Management System (OIMS) and other computer systems such as CCTV.
Inmate Advocacy: Proactively advocates on behalf of inmates for the delivery of intervention programs and corrective services.
Communication: Highly developed written and verbal communication skills, articulating key messages clearly and succinctly.
CSNSW Values: Acts a positive role model and demonstrates personal ethical behaviour which support CSI and social values.
Legislative Compliance: Understands, interprets and applies a range of government legislation, policies and procedures.
Analytical & Research: Well-developed analytical and research skills, with proven expertise in collecting and analysing data.
Problem Solving: Maintains a solution-focused approach, effectively resolving issues and problems promptly and efficiently.
Process Development: Drives business innovation with a commitment to developing and improving processes and systems.
Resilience: Displays resilience and courage in fast-paced environments, responding to challenges and overcomes adversity.
Resource Management: Plans and manages financial, physical and human resources within available budgetary constraints.
Time Management: Well organised and highly efficient, with the ability to manage tasks, schedules and changing priorities.
2016 - Current CORRECTIVE SERVICES NSW | www.correctiveservices.justice.nsw.gov.au
Long Bay - Metropolitan Special Programs Centre (MSPC) | New South Wales
2020 - Current First Class Correctional Officer
2020 - Current Acting Senior Correctional Officer (Various Periods)
2016 - 2020 Correctional Officer
Corrective Services New South Wales is responsible for the State's prisons, a juvenile detention centre, and programs for managing offenders in the community. Services include centre custody of remand and sentenced inmates, home detention, parole, pre-sentence reports and advice to courts and releasing authorities, community service orders and community-based offender supervision.
First Class Correctional Officer
RESPONSIBILITIES:
Contribute as a First Class Correctional Officer, working amongst all classifications at Long Bay Metropolitan Special Programs Centre.
Work within the Reception with a strong understanding of Warrants and Discharge procedures as well as administration tasks.
Undertake daily activities and ensure the safety, security, welfare and rehabilitation of inmates, overseeing attendance reliability
Collaborate with other Correctional Officers to ensure the strategic programs to ensure the Premier’s priorities are implemented.
Conduct daily accountability activities including musters, head checks and ongoing observation of inmates/offenders as required.
Conduct searching and other detection activities in order to remove contraband from correctional facility or court complex and inmates/offender to enhance the security and safety for employees and inmates/offender.
Manage and respond to inmates’ requests for service or escalating them as required using high-level problem solving skills.
Supervise inmate/offender activities in their work, residential or other areas ensuring all activities are conducted in accordance with fairness and equity and that efficient safe practices are employed to ensure maximisation of inmate/offender security
Undertake all custody related administrative duties within the area and provide clear and detailed reports to senior personnel at the completion of shifts as required that relate to daily occurrences to contribute to the continuity of the effective operation of the area.
Contribute to, prepare and maintain all inmate/offender records to a high standard relating to the area of responsibility which may include receipt, discharge, warrants and bail charges in custody and actively participate and contribute to case management for an assigned case load in accordance with CSNSW policy and legislative requirements.
Respond to issues from culturally and linguistically diverse inmates/offenders using a sensitive and tactful approach.
Cope with unscheduled and personal contact with inmates/offenders with various intellectual and physical ability and attitudes.
Role model respectful behaviours and resolve issues through timely two -way communication with other employees and inmates.
Acting Senior Correctional Officer (Various Periods)
RESPONSIBILITIES:
Act as a Senior Correctional Officer as required, implementing a structed routine, overseeing musters and inmate accountability.
Participate in all aspects of performance management including assisting in the professional development of assigned employees.
Lead by example and role model the values and behaviours which are in line with the Premier’s priories and CSNSW policies.
Confirm the attendance of employees and supervise resource requirements in line with correctional facility operating protocol.
Lead, supervise, motivate and assist employees to perform their duties in strict compliance with legislation, CSNSW and DCJ policy, procedures and values and the Code of Conduct, attendance reliability and comply with the sick leave policy.
Ensure the daily security reporting elements is always complied with including the maintenance of a daily log of events and activities with precision and accuracy to ensure transparency and accountability of operations for their area of responsibility.
Collaborate with other team members to ensure the strategic programs to achieve the Premier’s priorities are implemented.
Provide regular written and oral reports to Senior Officers on relevant and pertinent issues relating to the designated area in order to ensure effective resolution of issues and the appropriate management of inmates in that area.
Contribute to and support case management including the allocation and supervision of case-loads to employees.
Actively contribute to and support the management of higher needs inmates including processes associated with Risk Intervention Teams (RIT’s), segregation, protection and special needs inmates/offenders.
Treat other staff with respect and act in accordance with the DCJ values to build a harmonious workplace.
Make decisions about inmate requests and liaise or escalate to other employees where required
2012 - 2016
SECURITY & TRAFFIC CONTROL WORK
Sentry Security & Elite Traffic Control | Sydney, New South Wales
Team Leader Traffic Control & Security Officer
PERSONAL DETAILS
NATIONALITY: Syrian
LANGUAGES: Fluent English & Arabic
HEALTH: Excellent, physically fit
LICENCES: Full NSW Driver’s Licence and experience driving HR vehicles for previous employment
INTERESTS: Going to the gym and participating in watersports
PROFESSIONAL REFEREES
Peter Shiraz
Senior Corrections Officer
Metropolitan Special Programs Centre
Corrective Services NSW
NSW Department of Justice
0422 658 285
Angelito Coronel
Senior Assistant Superintendent
Metropolitan Special Programs Centre
Corrective Services NSW
NSW Department of Justice
(02) 9289 2164
Angelito.Coronel@justice.nsw.gov.au
SELECTION CRITERIA
Data
Analyst | Community Housing Industry Association NSW
Demonstrated excellence in data governance and management.
As a tertiary qualified and highly experienced Data Analyst, I possess significant experience in data governance and management, whilst developing new and valuable insights from data. BCI duplicate data was identified in the database whilst writing a Tender Management System and integrating the new system (tender) with the company platform. The Tender system relies upon the existing database which included company details and contact details. It was determined that the database had duplicate entries for company and contacts due to misuse by internal staff. This occurred as it was easy for the sales staff to add the company rather than try to find it in the system. I was tasked to write a tool to remove duplicates prior to the release of the Tender system to public which was going to be used by clients and internal staff, therefore data needed to be clean so staff within one company can see the same data. I proposed a separate tool to clean the database and remove duplicates. The tool tries to find companies with similar names and shows the list of companies and all contacts. A staff member has to select company from the list of companies and decide which contacts to keep. Once the staff selects the right company and contacts, the tool will clean/update the records in the database accordingly. Utilising my initiative and solution focused approach, I introduced a proper search for companies/contact in their platform which enabled sales staff to quickly select the existing company and I introduced a logic to prevent duplicates. As a result of my contributions, the database was clean before the launch of the Tender system and it was ready to be used by external clients. I was appraised for my efforts and persistence in achieving a successful solution.
Excellent and proven attention to detail.
As a solution-focused professional, I am experienced in anticipating, identifying and addressing issues and potential problems, whilst selecting the most effective solutions from a range of options. I have demonstrated high-level analytical skills daily in the planning and organising of workloads, managing and developing processes, identifying and analysing facts, developing workable solutions or recommending corrective action. During my tenure as a Software Engineer at Eclipx Group, the covert shared an Excel sheet into web application for novated car leasing fleets to predict discount rates and other figures. It was used by FleetPlus subsidiary of Eclipx Group for use by their staff. The script was required to perform “what-if” analysis emulating the Excel Goal Seek feature which was very complex. It was written in 2003 by the Commonwealth Bank and no one was able to make it online. Multiple previous developers tried and none were successful in duplicating Excel functions in the browser. Embracing this challenge, I was assigned to convert VB script in Excel spreadsheet into a web application using JavaScript/PHP using different formulas to accommodate different banks and financial institutions. I had the previous month’s Excel files that were processed and given to the bank for approval, hence I used the figures in those files to test my module. I underwent unit testing in Node.js to test over a hundred scenarios and created a csv file of input, expected results and used this file as input for the testing the core JavaScript calculation. Through this testing process, I discovered numerous issues and one of them was related to JavaScript precision handling which was different from Excel. I discovered that JavaScript has problems with precision mathematics as it sometimes introduces incorrect precision after the decimal point. As a result, staff were able to undertake calculations in the browser simultaneously, instead of using shared Excel file in the server. Calculations were faster and results were stored in the database rather than the shared Excel sheets. Additionally as a result, the system could accurately track when data is generated or updated and by whom.
Demonstrated excellence in data preparation and maintenance.
My high-level expertise in data preparation and maintenance can by evidenced in my recent work at PwC. Whilst working with clients as a Report Analyst, I was accountable for producing monthly reports. I observed that fellow staff were producing a report which took approximately half a day As the task was very time consuming, they wanted to outsource the task to an external resource. In these instances, our team is required to duplicate the same process and document each task in formal documentation ready for hand-over later to the external outsource company to follow. The current process that I was supposed to follow to produce the final reports was very time consuming. They receive monthly raw data dumped as a csv file from the client database and they need to produce a nicely formatted report in Excel to be uploaded to the company central hub I was assigned to learn and document the current process, thus providing documentation which would be used to train the outsource company staff. Recognising that the current process followed by the staff was very time consuming and error prone, I utilised sound decision making skills to use the client database GreenPlum which is a Big Data version of Postgres (relational SQL database) to produce the report data. I proceeded to create tables and functions into the database to assist with producing reports, then wrote SQL script to process the raw data and export the result into new Excel files. I then used an Excel only to format the report and apply the standard client colours and fonts. As a result, instead of spending a few hours on producing each report, it would take less than half an hour to finish the task with the new SQL script. Providing an end to end solution, I handed the script with instructions on how to run it into the database to the client.
Demonstrated database, data warehouse/data lake management skills.
My experience in database, data warehouse/data lake management can be evidenced in my work at Eclipx Group as a Software Engineer The backend of client’s website carloans.com.au was using MySQL database and we determined there were many performance problems with the database. I was allocated the task of migrating the platform of Carloan (subsidiary of Eclipx) from MySQL to SQL Server database. Embracing this challenge, I investigated the best way to migrate hundreds of database tables, including some with millions of records including indexes, stored procedures, and table relationships from the old to the new database. I discovered a free tool supplied by Microsoft to help with migration from many platforms to MS SQL Server. The tool attempts a complete migration and reports on success and failure in the process. When a failure was reported, I was required to change our production database schema into a compatible structure and then re-attempt the migration again and I repeated this process many times until it fully successful I supported the testing team as required to ensure everything was working effectively. As a result, the platform was successfully migrated from MySQL into SQL Server and the testing team was pleased with the result and raised no issues.
Whilst working in carloans.com.au as a Software Engineer, the sales team’s main dashboard in the application ceased working. It was written in a library that couldn’t handle the high data volume anymore, timing out I wrote new efficient SQL query using CTE (Common Table Expressions) and changed the UI to use a different library to make it faster and more elegant using Google Charts instead of an outdated charting tool. As a result, the new dashboard design was significantly improved and was functional again.
High level visualisation and data dashboarding skills, preferably based on Power BI.
Throughout my employment and studies, I have demonstrated advanced visualisation and data dashboarding skills. While working at Eclipx Group, the infrastructure team was not able to tell immediately if a server or phone system went down which caused issues, hence they wanted an easy and efficient way to monitor these systems. I was tasked to work with another Developer to provide a solution to the infrastructure team. Our team discussed possible solutions and we decided to implement a real time web -based dashboard with visualisations. We proceeded to develop the system using Node.js, React.js and Google Charts. For the backend, we pinged the servers and other systems at regular intervals and developed two types of views. The first was for use on desktop/laptops and the second was for displaying on large screens in the office. For the desktop dashboard, we used cards to summary/minimal view of each report. The user can access each full report by clicking on the card and the large screens display the full reports in a “full screen” browser mode. We used different types of charting including pie charts, gauge charts, tables, combo bar/line charts. Positive results were achieved as the infrastructure team could see in real time the status of the servers and the telephone system. Furthermore, the company installed a few large screens and each was displayed in different reports
Strong administrative and organisational skills.
Well organised and efficient, I consistently maintain a flexible approach with the ability to work on multiple tasks simultaneously, handle interruptions, competing deadlines and changing work priorities. Dedicated to continuous improvement, I believe it is important to challenge procedures and ways of working regularly to determine if there is a more efficient way of performing tasks, maximising organisation and productivity. Whilst working in BCI, I was involved in developing a new Tender System. As the main developer in the team, I recommended to the company that onboard a Senior Front-End Developer to the team to help the team build the sophisticated UI with modern JavaScript library. During the process of developing a new Tender System, I was responsible for reviewing the résumés of candidates for the new contract position and interviewing them. To optimise my personal organisation, I used Trello, which included notes about email to send, documents to read, and other administrative activities. Additionally, I used Trello to make notes about the candidates. Due to my initiative and organisation skills, I was able to bring a very skilled JavaScript Developer to help the team to build the sophisticated UI of the application using latest JavaScript libraries at that time.
Demonstrated experience in using complex survey or data analysis software
My experience in using complex survey and data analysis software can be demonstrated in my work as a Survey Programmer at AC Nielson. In this role I used Confirmit and Surveycraft across online, CAPI, CATI and hard-copy methodologies in addition to providing final analysis in required formats such as hard-copy tables, ASCII, Toolbox and Excel. At the time, in-person surveys were being undertaken on an early version of tablet computers running the surveys written by “Confirmit” software. I was assigned to write a complex survey in “Confirmit” which was newly integrated in the company. I determined that the default Confirmit script could not do some of complex interaction logic at that time, specifically showing and hiding questions depending on answers to previous questions. I discovered that JavaScript could be integrated into Confirmit script and used it to achieve show/hide behaviour. As a result, it was successfully released with the JavaScript embedded in it. I received an Innovation Award for this task.
Strong communication and presentational skills with the ability to engage stakeholders of all levels
Communicating clearly and professionally with influence and credibility, I am adept in engaging varied audiences with the ability to articulate concepts to people all levels and cultural backgrounds. I seek out and facilitate opportunities to engage and collaborate with internal and external stakeholders, developing and maintaining credible relationships. I have demonstrated excellent interpersonal skills, paving the way for performance appraisals by my supervisors, who have commended me on many occasions for my clear speaking manner, understanding and empathetic attitude whilst performing my day-to-day functions.
Moreover, I prepare written material that is well-structured and easy to follow by the intended audience, adjust style and approach
to different situations, communicate reasons for decisions and clarify expectations of key deliverables, encourage others to talk, share and debate ideas to achieve consensus. Whilst working at Eclipx as a Software Engineer, I developed the dashboard visualisations for the infrastructure platform and I was tasked to present the solution to the infrastructure team and senior management. I prepared a planning documentation using Confluence software and outlined what technology will be used for the back and frontends and I shared this with the team. Furthermore I prepared a PowerPoint presentation for the management and infrastructure team to describe the solution proposed. As a result, the solution was accepted, and we proceeded with the development of the dashboard.
Effective time management skills and the ability to work to tight deadlines
Well organised and efficient, I maintain a flexible approach with the ability to work on multiple tasks simultaneously, handle interruptions, competing deadlines and changing work priorities. Dedicated to continuous improvement, I believe it is important to challenge procedures and ways of working regularly to determine if there is a more efficient way of performing tasks, maximising organisation and productivity. I use various tools to organise and prioritise my work including the Outlook diary, reminders and to-do list. As a developer in Eclipx, I was required to work on multiple tasks that often had deadlines and was required to estimate the time required to finish each task. Additionally, I needed to effectively work on multiple tasks at various times I used Jira extensively as my task management tool which helped me with visibility of everything I was working on with my Manager which enabled us to effectively prioritise my tasks, and document fixes undertaken for bugs or any other type of development.
Ability to work independently and as part of a cross-functional team
I have readily worked without direct supervision, organising my workload and tasks independently, remaining dedicated, flexible and adaptable at all times. My performance, motivational levels and high level of initiative can be verified in positive feedback received from management that reflect my abilities and commitment. Demonstrating myself to be a resourceful team member, I have been instrumental in contributing to high performing teams, forging strong relationships with colleagues and management. In my current and previous positions, I have developed, nurtured and sustained productive internal and external working relationships, anticipating and ensuring responsiveness to stakeholder needs whilst promoting a positive culture of teamwork and co-operation
During my employment PwC as a Report Analyst, I was tasked to produce many reports in Excel from multiple csv files. I independently took the initiative to write SQL scripts to create a schema and upload the csv files into the database and perform the data manipulation in the database instead of using Excel. As part of the handover to the outsourced team, I trained a member of the team via Zoom session on how to use the scripts to generate the reports. I wrote a full technical documentation of each report I was responsible which included documenting the SQL scripts. As a result, the SQL scripts minimise the time and human errors when producing those reports.
Social or community housing experience or experience in a related field
Although I haven’t worked in social or community housing, I understand that public housing is owned and managed by the State Government and is managed by not-for-profit organisations. Together, public and community housing is known as social housing. Whilst both seek to accommodate those who are facing housing stress, community housing organisations can also specialise in assisting specific groups, such as those with a disability, the elderly, or women. I am aware that community housing can play a range of roles in relieving people from housing stress. The core business of most community housing organisations is long-term housing which is rental housing that is offered to eligible low-income applicants, at a rent which is within affordability benchmarks, offering the tenant security of tenure, so long as tenancy conditions are met.
Understanding of the purpose of a member-based Association
I understand and respect that the purpose of member-based association is to provide members with industry information, training and professional development, industry support services and host events.
Project management experience.
I possess excellent project management skills with experience in successfully planning, managing and delivering projects from conception through to implementation on time and within budget whilst meeting specifications and objectives. Drawing upon my high-level time management skills, I efficiently prioritise conflicting work demands for a wide variety of tasks with strict deadlines and outcome requirements. I skilled in the preparation and delivery of project documents and reporting in order to provide advice and information to senior stakeholders on emerging project issues and proposed resolution activities to support project development and delivery in line with established plans, budgets, timeframes, policy objectives and other priorities. During working at BCI Australia, I was hired as a contractor to develop a new Tender system for the company, with the ability to develop lifecycle of the project. This included requirement gathering and analysis, design, implementation and coding, testing and releasing the final product. I followed agile development lifecycle, which included a stand-up meeting every morning and periodic meetings after finishing each development sprint. I also allocated tasks and responsibility for other team members and communicate with the Project Manager any issues facing the project and wrote technical documents for all the system to be used by the staff for training.
Graduate qualifications or equivalent research experience (data science) in a relevant field
I am currently studying a Master Degree in Information Technology, majoring in Data Science which will be completed by the end of 2022. Additionally, I have completed a Bachelor of Computer Science and a Statement of Accomplishment - Writing Efficient R Code.
Previous experience in conducting spatial analyses and producing design maps using GIS software for external audiences.
I have gained experience in conducting spatial analyses and producing design maps using GIS software. For example, I have utilised Tableau GIS features to produce a map of NSW crime figures and statistics in each LGA as part of my university studies.
TARGETED QUESTIONS
Assistant Curator, Contemporary Australian Art | Art Gallery of NSW
QUESTION 1:
Provide an example of when you have worked in a collaborative environment on a curatorial project of contemporary Australian art that required multi-tasking and varied responsibilities. Please provide details of how you showed initiative and managed your workload to ensure deadlines were met. (300 words)
In 2015 as Gallery Manager, I worked collaboratively with the Director to plan and curate 30 Years, 30 Artists, 30 Works which was a retrospective exhibition to commemorate the 30th anniversary of Brenda May Gallery featuring 30 artworks by contemporary Australian artists. Over a 6-month period, I conducted in-depth research in the gallery archives which entailed compiling the entire exhibition history of the gallery and a master list of all exhibited artists. Drawing upon the research, we curated the exhibition and selected significant artworks. The exhibition brief was based on 2015, the 30th year of Brenda May’s career as Gallery Director from Access Contemporary Art Gallery in Balmain, Forest Lodge, and Redfern, to Brenda May Gallery here at Danks Street.
I diligently sorted through archives to create a retrospective exhibition featuring one work to represent each year as a celebration of the many artists’ careers the Gallery has fostered. Playing an instrumental role in managing this significant project, I was tasked to coordinate the end-to-end curation of the exhibition in addition to researching, writing, designing, and publishing a catalogue. The catalogue illustrated all artworks in the exhibition and included biographies of each represented artist, whilst also documenting the entire history of the gallery with photographs and text. I independently developed the catalogue, which comprised 44 pages, 104 illustrations, 3 essays, 15 biographies and I commissioned previous gallery employees to write 2 of the essays. Maintaining a high level of planning and time management through all stages using Outlook reminders, daily tasks lists and a constant review of scheduled work, I coordinated the exhibition logistics, including artwork delivery, installation, cataloguing as well as catalogue production. Communicating with various stakeholders such as artists, their representatives, and private collectors to arrange for loans and freight was crucial to the success of the exhibition.
QUESTION 2:
Discuss an exhibition of contemporary Australian art that you have worked on and describe how you determined the theme and content. Provide details on how you worked with artists or external colleagues and collaborators on delivering the project’s objectives. (300 words)
During my PhD (Art Theory) at UNSW in 2018, I developed a theme of an exhibition in response to my PhD thesis; ‘Gastronomic Body: sensory and sociocultural dimensions of food art (87,317 words).’ The exhibition was part of my research methodology to explore the ways sensory experience can bridge the temporal dimension of perspective (past/present), with Chapter 3 of my thesis (Chapter title: Tasting the Past, Sensing the Future: Phenomenological Dimensions of Food Art ) concerned with scent and memory. For the exhibition, reminiSCENT, I surveyed contemporary artists initiating multisensory experiences through olfactory encounters. The exhibition presented certain logistical challenges. Due to the fact that scent is a gaseous material with no fixed boundaries, I worked collaboratively with colleagues and artists to problem-solve display solutions.
It was imperative to contain the scents to keep them from overlapping and interfering with one another, and we strategically designed the exhibition layout to generate space between the artworks. In addition, artists developed customised vessels, and we employed glass cloches in order to contain the scents. For external stakeholders, reminiSCENT offered an environment for the prolonged study of certain participatory and time-based characteristics of olfactory artwork with the exhibition catalogue and didactic materials serving as tangible research outputs. reminiSCENT also featured artworks by artists pursuing their own doctoral studies. We collected data and audience surveys for one artist, and their participation in the show represented an opportunity to develop, test, and exhibit their practice-led research. In stark clear contrast to our increasingly digitised, screenbased world where the emphasis is on visual communication, this exhibition demanded the presence of the viewer as an active participant. The artworks in this exhibition successfully privileged the sense of smell over that of vision and emphasise memory as understood through bodily engagement and engaged a number of dialectics.