ZO Skin Health September Newsletter

Page 1


360º Acne Correction

Introducing Acne Complex, a revolutionary new topical for moderate + severe acne that minimizes every stage of acne formation plus its visible after-effects.

COMPREHENSIVE ACNE CORRECTION

After 12 weeks of use, Acne Complex improved multiple skin parameters of acneic skin.

BASELINE WEEK 12

92% Reduction of Nodular Acne

BASELINE WEEK 8

69% Reduction of Pustules

BASELINE WEEK 12

47% Improvement Skin Tone Evenness

43% Improvement Skin Texture

PROTOCOL: A 12-week independent, third-party clinical evaluation of 40 subjects with moderate to severe acne vulgaris. Subjects represented females ages 21-33 with Fitzpatrick skin types I-VI . Supported with the use of Gentle Cleanser and Sheer Fluid Broad-Spectrum Sunscreen SPF 50 during the study.

CONTENT IDEAS TO LAUNCH IN YOUR PRACTICE:

SHARE PATIENT SUCCESS STORIES

Showcase the transformative effects of Acne Complex by sharing success stories from your patients. Highlight before-and-after photos and personal testimonials to illustrate how their skin has transformed. Invite your patients to share their experiences and tag your practice for a chance to be featured.

FEATURE A “ROUTINE REVEAL”

Share a “Routine Reveal” post video from the perspective of a skincare professional in your practice. Highlight how they integrate Acne Complex into their skincare regimen tailored for acne treatment, and how they deal with anticipated reactions.

PRODUCT BENEFITS

Clears all grades of acne and helps to prevent future blemishes

Minimizes the appearance of post-breakout red + brown marks

Aids healthy collagen; improves the look of textural acne scarring and visibly smoother skin

Creamy treatment serum absorbs quickly; fragrance-free

Exclusive Offers

ACNE-TARGETING TECHNOLOGIES

Acne Complex combines maximum 1% microemulsion retinol and 2% encapsulated salicylic acid to profoundly improve stubborn acne, post-acne marks and textural scarring.

Be the first to order Acne Complex and receive a bundle of complimentary marketing support.

INTRO OFFER:

Purchase

Buy 6 Acne Complex Receive 1 Acne Complex

Acne Complex Patient Cards (15/pk) Clear Skin Solutions Brochures (25/pk)

Offer valid until September 30, 2024

MARKETING SUPPORT:

Showcase Acne Complex in-office and online with exclusive social and digital tools. Access product images, stories templates and GIPHY stickers designed to support your marketing efforts.

Calling all ZO® GloPros—engage with the ZO® community for a chance to be reshared on ZO’s Instagram, with an audience of 440k+ global followers.

GloPro Challenge: September + October 2024

Join us in spreading the Principles of Skin Health Restoration, as pioneered by Dr. Zein Obagi. Highlight the importance of Stimulation to initiate general skin repair. Retinol, a powerhouse ingredient, is essential in initiating this process, driving skin to repair + rejuvenate.

1. Discuss the science behind “No Reaction, No Repair” and how it aligns with Dr. Obagi’s principle of Stimulation.

2. Showcase your tips + tricks for patients embarking on their retinol journey, and everything that comes with it, like anticipated reactions.

Use the hashtag #NoReactionNoRepair to join the conversation and inspire others in the skincare community!

Social Media Playbook

Make marketing easy. Access ZO® Skin Health’s ready-to-use social media content to post on your social platforms! Complete with visuals, captions, and hashtags.

VIEW RESOURCES

Who is a ZO ® GloPro?

A skincare expert + professional who elevates the in-office experience to raise awareness for skin health, supporting the ZO® mission in restoring and maintaining healthy skin for all. #ZOGloPro

PARTICIPATION REQUIREMENTS:

• Instagram Post: Reel, Image or Carousel

• Tag + mention: @zoskinhealth @zoskinhealth_canada

• Required Hashtags: #ZOGloPro

#NoReactionNoRepair

All posts meeting the requirements will be entered into a draw to win:

• $250 Visa Gift Card

Three winners will be contacted directly once challenge ends on October 31.

The 19 Very Best Starter Retinols, According to Experts

Retinol Skin Brightener 0.25%

Retinol Skin Brightener 0.25% was featured in the NewBeauty list of “The 19 Very Best Starter Retinols”. The article notes the lower percentage formula as “an excellent choice for beginners” and the importance of proper application for success with any strength of retinol.

Gift with Purchase Program

Elevate patient satisfaction and enhance your practice’s success. The Gift with Purchase Program blends treatments, trial products, and support for a skincare experience that sells.

Support sensitized and post-procedure skin this peel season with the September Gift with Purchase:

Balancing Cleansing Emulsion 60 mL / 2 Fl. Oz

Hydrating Crème 58 g / 2 Oz.

$80 value

Spend $2,500 Receive 10 Balancing Cleansing Emulsion + Hydrating Crème - Retail Value $800

Spend $5,000 Receive 20 Balancing Cleansing Emulsion + Hydrating Crème - Retail Value $1,600

Spend $10,000 Receive 30 Balancing Cleansing Emulsion + Hydrating Crème - Retail Value $2,400

Dr. Allison Sutton MD, FRCPC, FAAD

@westdermatologyca West Dermatology, Vancouver, BC

Join Dr. Sutton as she goes live with ZO® to dive into her expert approach for treating acne and achieving transformational results with her patients. She will answer frequently asked questions about acne as well as ZO’s newest innovation for acne treatment - Acne Complex.

Tune in LIVE on Instagram @zoskinhealth_canada

MASTER YOUR MARKETING

Digital Marketing Webinar Series

Mark your calendar for our upcoming webinars, crafted to boost your digital marketing strategies and fuel practice growth during the year’s busiest season.

OCTOBER

Strategic Planning + Promotion for the Holidays

Optimize your holiday season with effective digital strategies for patient events and promotions.

Wednesday, October 9th | Register Now

Thursday, October 10th | Register Now

NOVEMBER

Elevate Your Practice’s Online Reputation

Maintain a positive brand image while building trust + credibility with potential patients online.

Wednesday, November 20th | Register Now

Thursday, November 21st | Register Now

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.