Skin Brightening Solutions
HIGHLIGHT
Procedure
Pairings
ZO ® Skin SolutionsBrightening
ZO’s advanced brightening solutions target dark spots + discoloration with innovative ingredients that help to even out skin tone and minimize discoloration.
PRODUCT SPOTLIGHT
Brightalive ® Skin Brightener
Brightalive® is the foundation of all Skin Brightening protocols for its clinically shown ability to increase luminosity, visibly improve skin clarity and fade the appearance of dark spots for a brighter, more even complexion.
TIP: Use Brightalive® Skin Brightener as maintenance after in-office brightening treatments to continue to even skin tone + prevent future brown spots without causing irritation or sensitivity. For example, Microneedling, IPL, HALO, BBL, Clear + Brilliant and Hydrafacial®.
COMPREHENSIVE SOLUTIONS
Skin Brightening Protocols
Brightalive® Skin Brightener and Brightalive® Serum Accelerated are ideal solutions for fast onset of skin brightening + skin tone evening results.
Target Dark Spots with ZO
Hyperpigmentation is a complicated process caused by many factors including UV exposure, hormone fluctuations (like those that occur during pregnancy), and inflammatory conditions like acne, rosacea + eczema.
The most effective way to reduce pigment and deliver even skin tone is a multi-modal approach that blocks pigment at its various stages.
PROCEDURE PAIRING
Facial + Brightalive® Serum Accelerated
Facials help to renew skin cells by circulating the blood flow under the skin, which can then decrease puffiness and fluid build up. Facials also provide deep cleansing and exfoliation to remove the accumulation of oil and dirt; leaving skin refreshed and glowing.
Amplify your facial glow by including Brightalive® Serum Accelerated to your next facial to provide multi-modal brightening and prevent further pigment production. Brightalive® Serum Accelerated will also aid your facial in gently removing dead skin cells to help purge existing pigmentation.
PRACTICE INTEGRATION
Offer your patients a results-driven skincare experience with a monthly brightening facial membership. Each month, members receive a ZO® facial treatment, featuring Brightalive® Serum Accelerated and take home a Skin Brightening Program to maintain results between visits. Offer memberships in 3-, 6-, or 12-month options, with added incentives for longer commitments, such as special pricing per treatment or a tiered gift at the end of their plan.
Calling all ZO® GloPros—engage with the ZO® community for a chance to be reshared on ZO’s Instagram, with an audience of 473k+ global followers.
GloPro Activation: July 2025
Now is the time for a reboot.
At mid-year, it’s the perfect time to realign skincare goals. Months of sun exposure, pollution, and oxidative stress can make skin appear dull, uneven, and lacking resilience. ZO® Summer Brightening Solutions offer a science-backed approach that supports long-term skin health by improving clarity, supporting a healthy skin barrier, and restoring a balanced, radiant complexion.
Share on Instagram:
• What a skin reboot means to you. How can patients realign their regimens to achieve their skincare goals, while also preventing sun damage during the summer months?
• What do you suggest to patients that want to achieve a healthy summer glow while also improving their skin barrier?
Who is a ZO ® GloPro?
A skincare expert + professional who elevates the in-office experience to raise awareness for skin health, supporting the ZO® mission in restoring and maintaining healthy skin for all. #ZOGloPro
PARTICIPATION REQUIREMENTS:
• Instagram Post: Reel, Image, or Carousel
• Tag + mention: @zoskinhealth_canada
• Required Hashtags: #ZOGloPro #ZOSummerReboot
Each eligible post is entered into a random drawing for a chance to win:
• One (1) $250 Visa Gift Card
Three participants will be chosen randomly to win. Winners will be contacted directly for more information.
Marketing Toolkit
Summer is officially here and it’s the perfect time to refresh routines with products that promote a radiant, even-toned complexion. This month, we're focusing on Summer Brightening Solutions, with a spotlight on Brightalive®, a non-retinol formula that visibly improves discoloration while supporting skin health. Help your patients reset their skincare goals and glow with confidence all season long.
SUMMER RESET
Want to Be Featured? Don’t Forget This Step
Are you participating in a ZO® social media activation or simply sharing your love for ZO®? Here’s a crucial reminder to make sure your content doesn’t get missed:
Use the actual tag feature on your photo, video, or reel—not just in the caption!
Tag @zoskinhealth_canada directly on the Image, Carousel, or Reel that you’re posting. This ensures your post appears in our tagged feed and notifies our team through an automatic DM. While @ mentions in captions are appreciated, they don’t alert us the same way and can easily get lost as we scroll.
Tagging properly helps us:
• Easily find and track your amazing submissions
• Spotlight your work to a global audience
• Give you the visibility and recognition you deserve
Smart Tone Broad-Spectrum
Smart Tone Broad-Spectrum Sunscreen SPF 50 has been recognized by Harper’s Bazaar as one of “The Best Tinted Sunscreens for Summer According to Dermatologists,” in the Best with Self-Adjusting Tint category. The feature highlights the product’s ability to “guard against UVA and UVB rays, as well as HEV light—better known as the blue light emitted by your phone and laptop.”
Share this feature with your audience.
Welcome to Pro Portal
Our new enhanced platform offers a secure, user-friendly experience designed to support your practice. With monthly updates and convenient access to essential tools and resources, everything you need is right at your fingertips. Check out the User Demo Video below to get familiar with the platform!
If you have not received an email inviting you to register, please reach out to your Account Executive.
Social Media Playbook
Did you know with our upgraded Pro Portal you can seamlessly post content to your social media channels?
Virtual Training Schedule
Explore ZO’s extensive education and training programs, designed to provide targeted curricula with strategic training formats to meet the learning needs of all staff.
*Registration Required
Sensitized Skin - Protocols and Products.
Tuesday, August 5th, 2025
1:00-2:00 PM EST
CLICK TO REGISTER
Jumpstart 1
Tuesday, August 5th, 2025
3:00-4:00 PM EST
CLICK TO REGISTER
Jumpstart 2
Tuesday, August 5th, 2025
5:00-6:00 PM EST
CLICK TO REGISTER
NOW AVAILABLE IN THE PRO PORTAL AUGUST
Brand Training + Certification
Get ZO® Certified with On-Demand Learning
Our enhanced Pro Portal gives you full access to the ZO® Brand Training & Certification Program—featuring 8 self-paced, in-depth training videos designed to support your team's development and success.
Backbar Protocols – Peel season is upon us!
Monday, September 8th, 2025
1:30PM -2:15PM EST
CLICK TO REGISTER
STAY CONNECTED
