Ultimate Retinol Guide
ZO® leads the way in vitamin A, delivering clinically backed retinols engineered with targeted delivery systems + exclusive complexes for best-in-industry results.
EASY USAGE TIPS
WHY USE RETINOL?
Retinol is a proven powerhouse. It has been clinically shown to improve the look of wrinkles, skin tone, texture, pores + acne. Retinol is more effective than retinoid esters on the market, which must undergo 3 conversion steps in skin to become bioavailable retinoic acid. And, retinol boasts all the endpoint benefits of prescription tretinoin/retinoic acid – while not inducing chronic irritation like tretinoin can.
• Patients new to retinol can start use slowly: 2-3 times/week then increase to every day as tolerated.
• Initial flaking + redness are normal and indicate skin renewal is beginning. Reactions will subside with consistent use.
• Have extra sensitive skin? Retinol Skin Brighener .25% is a gentle rejuvenator and retinoid starting point.
THE PERFECT RETINOL FOR YOU
PRIMARY CONCERN: BREAKOUTS
NEW! Acne Complex
360° acne correction that improves moderate + severe acne, post-acne marks and textural scarring. Engineered with 1% microemulsion retinol and 2% encapsulated salicylic acid.
PRIMARY CONCERN: SEVERE AGING
(deep wrinkles, sagging, coarse sun-damaged texture)
Wrinkle + Texture Repair
.5% retinol in a microemulsion with ZCORE® complex for boosted skin firmness, clinically proven to improve moderate to severe wrinkles.
PRIMARY CONCERN: MODERATE AGING (lines, loss of firmness, surface discoloration)
Radical Night Repair
Powerful 1% retinol in an oleosome delivery to maximize surface renewal for chemical peellike results, with a lipid blend to enhance skin smoothness.
PRIMARY CONCERN: HYPERPIGMENTATION
Retinol Skin Brightener .25%, .5% and 1%
Potent treatment that rapidly improves the appearance of uneven skin tone while minimizing future discoloration for a brighter, clearer and smoother complexion.
Acne Complex
PRODUCT BENEFITS
• Clears all grades of acne and helps to prevent future blemishes
• Minimizes the appearance of post-breakout red + brown marks
• Aids healthy collagen; improves the look of textural acne scarring and visibly smoother skin
• Creamy treatment serum absorbs quickly; fragrance-free
ACNE-TARGETING TECHNOLOGIES
Acne Complex combines maximum 1% microemulsion retinol and 2% encapsulated salicylic acid to profoundly improve stubborn acne, post-acne marks and textural scarring.
SKIN SOLUTIONS PATIENT BROCHURE (25PK)
Marketing Toolkit
Showcase Acne Complex in-office and online with exclusive social and digital tools. Access product images, stories templates and GIPHY stickers designed to support your marketing efforts. MANAGING RETINOL REACTIONS PATIENT CARD (15PK)
Calling all ZO® GloPros—engage with the ZO® community for a chance to be reshared on ZO’s Instagram, with an audience of 445k+ global followers.
GloPro Challenge: October 2024
continued from September
Join us in spreading the Principles of Skin Health Restoration, as pioneered by Dr. Zein Obagi. Highlight the importance of Stimulation to initiate general skin repair. Retinol, a powerhouse ingredient, is essential in initiating this process, driving skin to repair + rejuvenate.
1. Discuss the science behind “No Reaction, No Repair” and how it aligns with Dr. Obagi’s principle of Stimulation.
2. Showcase your tips + tricks for patients embarking on their retinol journey, and everything that comes with it, like anticipated reactions.
Use the hashtag #NoReactionNoRepair to join the conversation and inspire others in the skincare community!
Who is a ZO ® GloPro?
A skincare expert + professional who elevates the in-office experience to raise awareness for skin health, supporting the ZO® mission in restoring and maintaining healthy skin for all. #ZOGloPro
PARTICIPATION REQUIREMENTS:
• Instagram Post: Reel, Image or Carousel
• Tag + mention: @zoskinhealth_canada
• Required Hashtags: #ZOGloPro #NoReactionNoRepair
Each post with content fulfilling the above guidelines is entered into a random drawing for the chance to win:
• One (1) $250 Visa Gift Card Contest runs until October 31st 2024.
Three participants will be chosen randomly to win. Winners will be contacted directly for more information.
MONTHLY MARKETING KIT
Post-Treatment Care
Remind your patients of the importance of at-home care post-treatment with this month’s NEW marketing tools, including Instagram posts and stories.
Social Media Playbook
Make marketing easy. Access ZO® Skin Health’s ready-to-use social media content to post on your social platforms! Complete with visuals, captions, and hashtags.
Gift with Purchase Program
Available now for the month of October. While supplies last.
Elevate patient satisfaction and enhance your practice’s success. The Gift with Purchase Program blends treatments, trial products, and support for a skincare experience that sells. Instant Pore Refiner 19 g / 0.67 Oz. + ZO® Umbrella (products kitted together in
Digital Marketing Webinar Series
Join us for our upcoming webinars, crafted to boost your digital marketing strategies and fuel practice growth during the year’s busiest season.
OCTOBER
Strategic Planning + Promotion for the Holidays
Optimize your holiday season with effective digital strategies for patient events and promotions.
Session 1: Thursday, October 10th
12:00 PM PST / 3:00 PM EST Register Here
NOVEMBER
Elevate Your Practice’s Online Reputation
Maintain a positive brand image while building trust + credibility with potential patients online.
Session 1: Wednesday, November 20th
9:30 AM PST / 12:30 PM EST Register Here
Session 2: Thursday, November 21st
12:00 PM PST / 3:00 PM EST Register Here
Order Form Updates
Retinol Skin Brightener 0.25% was featured in the NewBeauty list of “The 19 Very Best Starter Retinols”. The article notes the lower percentage formula as “an excellent choice for beginners” and the importance of proper application for success with any strength of retinol.