Ultimate Retinol Guide
ZO® leads the way in vitamin A, delivering clinically backed retinols engineered with targeted delivery systems + exclusive complexes for best-in-industry results.
EASY USAGE TIPS
WHY USE RETINOL?
Retinol is a proven powerhouse. It has been clinically shown to improve the look of wrinkles, skin tone, texture, pores + acne. Retinol is more effective than retinoid esters on the market, which must undergo 3 conversion steps in skin to become bioavailable retinoic acid. And, retinol boasts all the endpoint benefits of prescription tretinoin/retinoic acid – while not inducing chronic irritation like tretinoin can.
• Patients new to retinol can start use slowly: 2-3 times/week then increase to every day as tolerated.
• Initial flaking + redness are normal and indicate skin renewal is beginning. Reactions will subside with consistent use.
• Have extra sensitive skin? Retinol Skin Brighener .25% is a gentle rejuvenator and retinoid starting point.
THE PERFECT RETINOL FOR YOU
PRIMARY CONCERN: BREAKOUTS
NEW! Retinol + Acne Complex
360° acne correction that improves moderate + severe acne, post-acne marks and textural scarring. Engineered with 1% microemulsion retinol and 2% encapsulated salicylic acid.
PRIMARY CONCERN: SEVERE AGING
(deep wrinkles, sagging, coarse sun-damaged texture)
Complex A+
1.3% microemulsion retinol, further augmented by bakuchiol, that improves the appearance of severe signs of aging including wrinkles, sagging + laxity.
Wrinkle + Texture Repair
.5% retinol in a microemulsion with ZCORE® complex for boosted skin firmness, clinically proven to improve moderate to severe wrinkles.
PRIMARY CONCERN: MODERATE AGING (lines, loss of firmness, surface discoloration)
Radical Night Repair
Powerful 1% retinol in an oleosome delivery to maximize surface renewal for chemical peellike results, with a lipid blend to enhance skin smoothness.
PRIMARY CONCERN: HYPERPIGMENTATION
Retinol Skin Brightener .25%, .5% and 1%
Potent treatment that rapidly improves the appearance of uneven skin tone while minimizing future discoloration for a brighter, clearer and smoother complexion.
Retinol + Acne Complex
PRODUCT BENEFITS
• Clears all grades of acne and helps to prevent future blemishes
• Minimizes the appearance of post-breakout red + brown marks
• Aids healthy collagen; improves the look of textural acne scarring and visibly smoother skin
• Creamy treatment serum absorbs quickly; fragrance-free
ACNE-TARGETING TECHNOLOGIES
Retinol + Acne Complex combines maximum 1% microemulsion retinol and 2% encapsulated salicylic acid to profoundly improve stubborn acne, post-acne marks and textural scarring.
Exclusive Offers
Be among the first to order Retinol + Acne Complex and receive a bundle of complimentary marketing support. These exclusive resources are only available with either of our two launch offers:
INTRO OFFER:
Purchase
6 Complexion Clarifying Serum
6 Daily Power Defense
6 Retinol + Acne Complex
Receive
1x Retinol + Acne Complex – Retail
1x Wall Cling
1x Counter Card
1x Protocol Display Insert
1x Clear Skin Solutions Patient Brochure (25pk)
1x Managing Retinol Reactions Patient Card (25pk)
Price: $1,269.00
Value Total: $1,435.02
Savings: 13%
STEP-UP OFFER:
Purchase
12 Complexion Clarifying Serum
12 Daily Power Defense
12 Retinol + Acne Complex
Receive
2x Retinol + Acne Complex – Retail
2x Retinol + Acne Complex – Tester
2x Wall Cling
2x Counter Card
2x Protocol Display Insert
2x Clear Skin Solutions Patient Brochure (25pk)
2x Managing Retinol Reactions Patient Card (25pk)
Price: $2,538.00
Value Total: $3,010.04
Savings: 19%
View offer details on Pro Portal + place your order while supplies last.
At-Home Peel Clinical Collection
For a limited time, offer your patients an at-home peel protocol featuring ZO® powerhouse, Radical Night Repair. Appropriate for pre-conditioning or between-treatment maintenance, this protocol is professionally curated to be used seamlessly alongside in-office treatments.
Learn More
SHARE YOUR
AT-HOME PEEL
Social Media Challenge
Both patients + providers are encouraged to participate in the #ZOTreatmentPairings Challenge for a chance to win! Showcase your journey to healthy and vibrant skin, from start to finish, using this professionally curated at-home peel protocol.
Share your results with an in-feed post or reel on Instagram of the peeling process in action by using #ZOTreatmentPairings and be sure to tag + follow @zoskinhealth for a chance to be posted to ZO’s Instagram page!
Full details can be found on the Patient Notecard + Overview Sheet
Marketing Support Available
Enhance the patient experience with our newest in-office looping video designed to highlight key products for boosting exfoliation and leaving skin supple + smooth between aesthetic treatments.
Download Now
Calling all ZO® GloPros—engage with the ZO® community for a chance to be reshared on ZO’s Instagram, with an audience of 445k+ global followers.
GloPro Challenge:
October 2024
continued from September
Join us in spreading the Principles of Skin Health Restoration, as pioneered by Dr. Zein Obagi. Highlight the importance of Stimulation to initiate general skin repair. Retinol, a powerhouse ingredient, is essential in initiating this process, driving skin to repair + rejuvenate.
1. Discuss the science behind “No Reaction, No Repair” and how it aligns with Dr. Obagi’s principle of Stimulation.
2. Showcase your tips + tricks for patients embarking on their retinol journey, and everything that comes with it, like anticipated reactions.
Use the hashtag #NoReactionNoRepair to join the conversation and inspire others in the skincare community!
Who is a ZO ® GloPro?
A skincare expert + professional who elevates the in-office experience to raise awareness for skin health, supporting the ZO® mission in restoring and maintaining healthy skin for all. #ZOGloPro
PARTICIPATION REQUIREMENTS:
• Instagram Post: Reel, Image or Carousel
• Tag + mention: @zoskinhealth
• Required Hashtags: #ZOGloPro #NoReactionNoRepair
Each @zoskinhealth repost with content fulfilling the prompt is entered into a random drawing for the chance to win:
• One (1) Instagram Feature
• One (1) $250 gift card
Three participants will be chosen randomly to win. Winners will be contacted directly for more information.
MONTHLY MARKETING KIT
Post-Treatment Care
Remind your patients of the importance of at-home care post-treatment with this month’s NEW marketing tools, including Instagram posts and stories.
Available on Pro Portal
For a ZO® GloPro Instagram LIVE Takeover
Nicole Maynard, Spa Manager + Lead Esthetician
Skin Deep Med Spa, Jackson, Michigan
Nicole discusses hydrating protocols to combat winter skin and inoffice solutions to achieve a holiday-ready complexion.
Wednesday 10/30/24
10 AM PST / 12 PM CST / 1 PM EST
SOCIAL MEDIA TIP OF THE MONTH
Stay Top-of-Mind with Instagram Notes
Did you know that Instagram’s Notes feature can be a simple yet powerful tool to connect with your audience? Share quick updates, promote special offers, or even remind followers about upcoming events.
HOW TO USE
Keep Notes Short + Sweet: With a 60-character limit, Notes are like bite-sized updates—make each word count.
Timely + Relevant: Share a quick tip, announce a flash sale, or remind followers to book their next appointment.
Add a Personal Touch: Use Notes to add a personal message or highlight what’s happening in your practice.
WHY THEY WORK
Increase Visibility: Notes appear at the top of your followers’ inboxes, making them hard to miss.
Boost Engagement: They encourage more casual, conversational interactions, helping you stay top-of-mind.
Watch LIVE on @zoskinhealth
ASDS Annual Meeting
Visit ZO® at ASDS in Orlando, FL
October 17-19, 2024 | Booth 646
Don’t miss an exclusive appearance by Dr. Zaid Obagi
Gift with Purchase Program
Join Dr. Zein Obagi at his speaking engagement Retinol + Acne Complex Finally… The Acne Mystery Solved Friday, October 18 3:30-4:30 PM EDT
Special Events Room in the Exhibit Hall
Elevate patient satisfaction and enhance your practice’s success. The Gift with Purchase Program blends treatments, trial products, and support for a skincare experience that sells.
Instant Pore Refiner 19 g / 0.67 Oz. + ZO® Umbrella (products kitted together in unit carton)
$62 value
Now included with your qualifying purchase. Additional gifting opportunities shown on next page.
Learn More
Promotions are subject to change. While supplies last.
Instant Pore Refiner
Receive a protocol display insert with every GWP order. Use our digital tools to make marketing easy. The social media template and product images are available on Pro Portal. View them here.
Elevate Holiday Gifting
The following items are available exclusively for the holiday season, while supplies last:
ZO® Holiday Box Ships with ZO® Tissue Paper
$8.00 | 800321
Wrinkle + Texture Repair + ZO® Spa Headband
$25.00 | 600180
Use this as a Gift with Purchase to support peel season prep + introduce a new patient to a ZO® Retinol.
Complexion Clearing Masque + ZO® Cosmetic Bag
$25.00 | 600199
Use this as a Gift with Purchase when building a Retinol + Acne Complex protocol.
IN THE PRESS
Retinol
Skin Brightener 0.25%
Retinol Skin Brightener 0.25% was featured in the NewBeauty list of “The 19 Very Best Starter Retinols”. The article notes the lower percentage formula as “an excellent choice for beginners” and the importance of proper application for success with any strength of retinol.
Share this feature with your audience.
Digital Marketing Webinar Series
Join us for our upcoming webinars, crafted to boost your digital marketing strategies and fuel practice growth during the year’s busiest season.
OCTOBER
Strategic Planning + Promotion for the Holidays
Optimize your holiday season with effective digital strategies for patient events and promotions.
Session 1: Wednesday, October 9th
9:30 AM PDT / 11:30 AM CDT / 12:30 PM EDT Register Here
Session 2: Thursday, October 10th
12:00 PM PDT / 2:00 PM CDT / 3:00 PM EDT Register Here
NOVEMBER
Elevate Your Practice’s Online Reputation
Maintain a positive brand image while building trust + credibility with potential patients online.
Session 1: Wednesday, November 20th
9:30 AM PDT / 11:30 AM CDT / 12:30 PM EDT Register Here
Session 2: Thursday, November 21st
12:00 PM PDT / 2:00 PM CDT / 3:00 PM EDT Register Here
Webinar Giveaway
Two lucky attendees per session will be randomly selected to win a complimentary 1:1 practice marketing consultation with ZO®.
Retinol + Acne Complex
$70.00 | 917200
ZO® Tissue Paper (25pk)
$3.00 | 800325
Patient Prescription Pad (25pk) Now includes Retinol + Acne Complex
$4.00 | 800211-12
ZO® Product Workbook (1ct) Now includes Retinol + Acne Complex
$8.00 | 805008-12 UPDATED
ZO® Focus Display Features updated brand elements $108.00 | 896657-03
Explore ZO’s extensive education and training programs, designed to provide targeted curricula with strategic training formats to meet the learning needs of all staff.
STAY CONNECTED
