SUMMER IS HERE Our SPF Lineup ACNE AWARENESS MONTH Complexion Clearing Solutions LAST CHANCE: CLINICAL COLLECTIONS Non-Ablative Laser Kit JUNE 2024
Calling all ZO® GloPros—engage with the ZO® community for a chance to be reshared on ZO’s Instagram, with an audience of 430k+ global followers.
GloPro Activation: June 2024
During Acne Awareness Month, help educate your patients about complexion clearing solutions + in-office treatments that are highly effective and formulated to treat blemish-prone skin and prevent future breakouts.
ZO® breakout busters, such as Complexion Clarifying Serum + Complexion Clearing Masque work to achieve a clear + balanced complexion. Help guide your audience on the ideal regimen to treat acne-prone skin while reducing the appearance of blemishes and more.
Why is addressing excess sebum such a crucial step in achieving healthy skin?
In addition to an advanced skincare protocol, what do you suggest to your patients as part of a comprehensive approach for a clear + balanced complexion?
Who is a ZO® GloPro?
A skincare expert + professional who elevates the in-office experience to raise awareness for skin health, supporting the ZO® mission in restoring and maintaining healthy skin for all. #ZOGloPro
PARTICIPATION REQUIREMENTS:
• Instagram Post: Reel, Image or Carousel
• Tag + mention: @zoskinhealth
• Required Hashtags: #ZOGloPro #ComplexionClearingSolutions
Each @zoskinhealth repost with content fulfilling the prompt is entered into a random drawing for the chance to win:
• One (1) Instagram Feature
Three participants will be chosen randomly to win. Winners will be contacted directly for more information.
Complexion Clearing Solutions
Share our best breakout busters with your audience with this month’s NEW marketing tools, including Instagram posts and stories.
MONTHLY MARKETING KIT
Hashtags Done Right
Hashtags should very much still be relevant in your social media strategy. They are great tools for increasing discoverability on social media platforms. By strategically using hashtags, you can reach a wider audience beyond your immediate followers and increase the visibility of your content. Here’s how to go about effective hashtag use:
Researching Relevant Hashtags
The key to effective hashtag usage is research. Take the time to identify and curate hashtags that are relevant to your content and target audience. Explore popular hashtags within your interest and community on each platform as they can vary.
Quality Over Quantity
While it may be tempting to use as many hashtags as possible, remember that quality outperforms quantity. Don’t spam your posts with irrelevant hashtags, focus on using a select few that are highly targeted and specific to your content. This will ensure that your posts are seen by the right audience who are genuinely interested in what you have to offer.
Prioritize Specificity
Choose hashtags that directly relate to the content of your post and the interests of your audience. Generic hashtags like #love or #happy may attract a lot of attention, but they’re also incredibly broad and competitive.
Join us for a ZO® GloPro Instagram LIVE Takeover
Sheryl Hidalgo, Nurse Practitioner + Owner of Naked Aesthetics (@nakedaestheticsmia) will be taking over LIVE to explore the comprehensive approach that encompasses both in-office treatments + effective at-home regimens to ensure skin remains vibrant + blemish-free all season long.
Watch LIVE on @zoskinhealth Instagram
Wednesday 6.26.24
11am PST / 1pm CST / 2pm EST
Set a reminder to tune in!
#ZOGloPro #ZOLIVE
CONTENT TIP OF THE MONTH
Clinical Collections: Non-Ablative Laser
June marks the last month to purchase our Non-Ablative Laser Clinical Collection We worked with ZO® GloPro Andrea Bailey, Master Medical Aesthetician, OAS, CLT, LE, LTA, to professionally curate this nonablative laser + skincare pairing designed to soothe skin, improve the appearance of dark spots, and protect your patients’ investment.
Learn more about how to boost retail revenue in your practice through our high-value, limited kits.
As a best practice, a comprehensive approach consisting of a personalized ZO® Skin Health regimen combined with clinical procedures ensures optimal patient outcomes.
Andrea Bailey, Master Medical Aesthetician, OAS, CLT, LE, LTA @andreabailey73 Ponte Vedra Beach, FL
NEW Marketing Support Available
Explore our new looping video, created to digitally display in your office and reinforce the importance of post-treatment care to your patients.
Download Now
LAST CHANCE
Superior Light Defense for Every Skin Type + Tone
Give your skin the defense it deserves with ZO® Triple-Spectrum Protection® against UVA + UVB, infrared rays and blue light in elegant formulations for every skin type, tone + lifestyle.
FOR A ONE-STEP HEALTHY GLOW
Smart Tone SPF 50
A self-adjusting tint blends into most skin tones and gives a healthy glow plus stabilized vitamin C to minimize UV-induced discoloration
FOR A PERFECTED COMPLEXION + MAKEUP PREP
Sunscreen + Primer SPF 30
A dual-action mineral sunscreen plus built-in makeup primer provides a smooth foundation before makeup, with a lightly matte finish
FOR EVERYDAY WEIGHTLESS PROTECTION
Sheer Fluid SPF 50
Ultra light, all-mineral fluid that gives a natural, bare-faced finish plus an antioxidant-rich formulation | Featured by Oprah Daily as a Derm Pick in the article, “Bask in the Glow of Our First Annual Sun Awards.” Share this feature.
FOR ACTIVE DAYS OUTDOORS
Daily Sheer SPF 50
Light + sheer sunscreen for active days outdoors, offering water + sweat resistance up to 40 minutes
FOR FLAWLESS SPF REAPPLICATION
Sunscreen + Powder SPF 45
FOR POST-PROCEDURE AND BODY
Broad-Spectrum Sunscreen SPF 50
Hydrating mineral sunscreen with bisabolol + beta-glucan visibly soothes dry + sensitized skin and supports the skin barrier
All-mineral powder provides easy, on-the-go coverage while absorbing shine with a lightly luminous finish Available in 3 shades
PROTECT PRODUCT FOCUS
Gift with Purchase Program
Elevate patient satisfaction and enhance your practice’s success. The Gift with Purchase Program blends treatments, trial products, and support for a skincare experience that sells.
Available exclusively to Circle Club members for purchase with marketing credits.
This month’s Gift with Purchase includes:
AOX Serum
mL / 1 Fl. Oz.
Receive a protocol display insert with every GWP order. Use our digital tools to make marketing easy. The social media template and product images are available on Pro Portal. View them here.
This concentrated antioxidant serum featuring ZPOLY™ and ZOX12® complexes provides protection against pollution + premature signs of aging while visibly brightening the skin with a subtly luminous, soft-focus finish. Illuminating AOX Serum $108 VALUE Gift With Purchase Includes: Illuminating AOX Serum 30 mL / 1 Fl. Oz. Marketing Support Available
Illuminating
30
$108 value
Education + Training Brochure
Take a moment to review our NEW Education + Training Brochure, which outlines the types of learning opportunities within ZO’s Learn, Build, Grow model. From individual product knowledge classes to group workshops that allow you to share and learn from other partners, we are committed to supporting you with superior skin care results for patients while increasing aesthetic + retail business revenue potential.
Visit page 10 for a direct link to register for monthly course offerings and specific programs featured on our Pro Portal.
Complexion Clarifying Serum was featured by Forbes in their article “This New Serum Tackles One Of The Biggest Threats To Your Skin.” The feature notes how the water-based serum “is clinically proven to improve skin clarity, reduce shine and visibly minimize redness, leading to a clearer, calmer complexion.”
Share this feature with your audience.
Order Form Updates NOW AVAILABLE ZO ® Merch Enzymatic Peel 905100
$42.50 Now features
Smart Tome BroadSpectrum SPF 50 976700
$35.00
Size) 976800
$17.25
Size) Features 6.8% Homosalate
Start Your Next Order LEARN, BUILD, GROW
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offers extensive education and training programs that allow accounts to continue to Learn, Build + Grow. Our comprehensive programs provide targeted curricula with strategic training formats to meet the learning needs of all staff. From individual product knowledge classes to group workshops that allow you to share and learn from other partners, ZO® is committed to supporting you with superior skin care results for your patients while increasing your aesthetic + retail business revenue potential. Learn. Build. Grow. YOUR LEARNING JOURNEY SHOULD NEVER END LEARN Certification Courses Learning paths that provide product knowledge and the foundation of the ZO brand that are suitable for any member of your staff. BUILD Post-Expert Courses Series of courses designed for those that have completed their ZO Expert Certification and want to build upon their product knowledge with a deep dive into the science behind ZO® products. GROW Targeting Training Opportunities Trainings designed to help you put your product knowledge into practice. These topic focused trainings will teach you tips and tools to navigate and grow your practice. In-Person Live Virtual On-Demand Easily Accessible for You and Your Staff 03 02 Tumbler 800387 | $9.00 Clear Cosmetic Bag 800384 | $4.00
IN THE PRESS
Top-Rated Education + Training Programs For Account Success Learn. Build. Grow. ZO® Premium Tote Bag 600197 | $25.00 Limited time only, while supplies last
Complexion Clarifying Serum
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