ZO® Pro Connect August 2024

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Growth Factor Serum

Experience a youth-rebuilding powerhouse post-summer with our icon of innovation: Growth Factor Serum, a clinically proven transformation in skin that appears 6 years younger*

Growth Factor Serum integrates plant and enzymatically derived growth factors with an exclusive protein complex.

• Clinically proven to improve the appearance of skin thickness + elasticity

• Restores the look of more supple, hydrated skin

• Temporarily reduces the look of expression lines

• Results in skin that appears 6 years younger after 12 weeks

Based on a third-party digital analysis of 750+ historical patients of the third-party lab compared to the participants with statistically significant improvements in this clinical study.

PROVEN RESULTS

After 12 weeks of use twice daily, Growth Factor Serum demonstrated a:

33%

increase in the appearance of skin thickness

21%

increase in the appearance of skin elasticity

93%

reduction in the look of fine lines + wrinkles

The images above demonstrate changes in skin density between baseline, week 4 and week 12. The less consolidated the green areas, the thinner the skin. The more consolidated the green areas, the thicker the skin. Images were captured using Dermascan C Ultrasound, a high-resolution ultrasound scanner that analyzed for dermal thickness and density.

PROTOCOL: An independent, 12-week clinical study featuring 41 female subjects ages 41-70 with Fitzpatrick skin types II-IV. Subjects cleansed skin AM + PM with Gentle Cleanser, applied Growth Factor Serum AM + PM and applied Sunscreen + Primer SPF 30 in the AM daily.

Post-Summer Skin Recovery

Dive into revitalizing + restoring postsummer skin. Share this month’s NEW marketing tools with your audience, including Instagram posts and stories.

Available on Pro Portal

Calling all ZO® GloPros—engage with the ZO® community for a chance to be reshared on ZO’s Instagram, with an audience of 437k+ global followers.

GloPro Activation: August 2024

ZO® Brightening Solutions can be incorporated into any skincare protocol to increase overall skin tone, skin clarity and fade the appearance of dark spots. Pairing these brightening options, such as Brightalive® and 10% Vitamin C, with in-office treatments, can further reduce the appearance of hyperpigmentation and help brighten the skin tone.

1. What skincare can patients begin to incorporate into their regimens to specifically target dark spots and discoloration?

2. What advice do you have for patients that are experiencing a dull complexion? How can this regimen be paired with in-office treatments?

Who is a ZO ® GloPro?

A skincare expert + professional who elevates the in-office experience to raise awareness for skin health, supporting the ZO® mission in restoring and maintaining healthy skin for all. #ZOGloPro

PARTICIPATION REQUIREMENTS:

• Instagram Post: Reel, Image or Carousel

• Tag + mention: @zoskinhealth

• Required Hashtags: #ZOGloPro #ZOBrighteningSolutions

Each eligible post is entered into a random drawing for the chance to win:

• One (1) Instagram Feature

Three participants will be chosen randomly to win. Winners will be contacted directly for more information.

Digital Marketing Webinar Series

This new webinar series is designed to provide you with the knowledge and tools needed to elevate your digital marketing efforts and drive practice growth.

AUGUST WEBINAR TOPIC Boost Your Business With Effective Email Marketing

Build + nurture relationships with current and potential patients through effective email marketing campaigns. Learn practical tips + best practices to craft compelling email campaigns that resonate with your audience, increase appointments and boost patient retention.

Join us during either session:

SESSION 1

Tuesday, August 20th

9:30 AM PDT

11:30 AM CDT

12:30 PM EDT Register Now

SESSION 2

Wednesday, August 21st

12:00 AM PDT

2:00 AM CDT

3:00 PM EDT Register Now

Webinar Giveaway

Two lucky attendees per session will be randomly selected to win a complimentary 1:1 practice marketing consultation with ZO®

CONTENT TIP OF THE MONTH

Start A Broadcast Channel

Instagram broadcast channels provide a powerful way to engage directly with your followers and build a vibrant community. This one-to-many messaging feature is perfect for maintaining an exclusive and interactive chat experience. If you have a Creator profile, you can start leveraging this feature today!

MAKE AN IMPORTANT ANNOUNCEMENT – Use your broadcast channel to share significant updates, exclusive news, promotions or upcoming events directly with your followers. This ensures your important messages don’t get lost in the feed.

GET FEEDBACK FROM FOLLOWERS – Easily collect feedback and insights from your audience by asking questions and encouraging responses. This direct line of communication can help you understand your followers’ needs and preferences better.

DIRECT LINE TO DIFFERENT AUDIENCES – Customize your communication by creating multiple broadcast channels for different segments of your audience. This allows you to target specific groups with tailored content and conversations.

Clinical Collections

For a limited time, purchase a professionally curated, custom treatment protocol. Each protocol is designed to accompany an in-office treatment and includes a results-driven combination of ZO® Skin Health products + in-office treatments.

Marketing Support Available

Enhance the patient experience with our newest in-office looping video designed to highlight key products for maintaining that post-facial glow through the summer months.

Download Now

The current collection features patient favorite, Illuminating AOX Serum and is designed to complement skin’s radiance after an in-office facial.

We want to see your patients’ summer #ZOGlow! Both patients + providers are encouraged to participate in the #ZOTreatmentPairings Challenge for a chance to win.

Encourage your patients to share their post-facial protocol on Instagram, with an in-feed post or reel using the hashtag #ZOTreatmentPairings and tagging both @zoskinhealth + your office/business Instagram handle.

The top 10 providers with the most tagged posts + reels of their patients sharing their #ZOTreatmentPairings will win an in-office feature, and 1 lucky provider will win an additional prize.

Where to learn more: Full details can be found here, as well as the Patient Notecard + Provider Overview Sheet.

Sheer Fluid Broad-Spectrum SPF 50

Sheer Fluid Broad-Spectrum SPF 50 has been named the Best Face Sunscreen of 2024 by Shape, noting its “complex of encapsulated vitamins A, C, and E to help soothe heated skin and protect against environmental aggressors (AKA pollution).”

Share this feature with your audience.

Gift with Purchase Program

Elevate patient satisfaction and enhance your practice’s success. The Gift with Purchase Program blends treatments, trial products, and support for a skincare experience that sells.

Available to all accounts for purchase with marketing credits

This month’s Gift with Purchase includes:

Daily Power Defense | 15 mL / 1.5 Fl Oz.

ZO® Cap

$75 value

Instagram LIVE Takeovers

Hannah Allen, Medical Aesthetician

The Aesthetic Haus Kernersville, North Carolina

Hannah explains the significance of incorporating brightening protocols to effectively repair sun damage, hyperpigmentation, and overall skin tone.

Wednesday 8/14/24

11 AM PST / 1 PM CST/ 2 PM EST

Watch LIVE on @zoskinhealth

Carli Coppolino, Licensed Medical Aesthetician

Laguna Dermatology + Aesthetics Laguna Hills, CA

Newport Cove Dermatology + Aesthetics Newport Beach, CA

Carli discusses in-office facials and the importance of post-facial protocols to maintain your summer glow through the heat.

Tuesday 8/27/24

12 PM PST / 2 PM CST / 3 PM EST

Watch LIVE on @zoskinhealth

Virtual Training Calendar

Explore ZO’s extensive education and training programs, designed to provide targeted curricula with strategic training formats to meet the learning needs of all staff.

STAY CONNECTED

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ZO® Pro Connect August 2024 by ZO SKIN HEALTH - Issuu