Why work with Zoraya

DREAMING OF THE SAN DIEGO SUNSETS AND LIFE IN THE PERFECT HOME!

619.871.3800 | www.SanDiegoHomeGallery.com

GREETINGS

A MESSAGE FROM ZORAYA Any rewarding experience must occur in an environment where we are surrounded by a combination of creativity, art, and science. With this philosophy in mind, in order to turn a real estate transaction into a stress-free and rewarding experience, it requires the guidance of a professional who combines art and science in an overall approach to accomplish amazing outcomes with ease. My unique background in engineering and real estate, along with 22 years of experience has allowed me to refine the process and achieve the highest level of success for my clients.

I hope the enclosed information will give you insights into the key ingredients that create an extraordinary real estate experience.

Zoraya De La Bastida, MBA, PE CLHMS, SFR, SRES, MRP, DRE #01196774

MAXIMIZING THE SELLING PRICE

The first, and one of the most important steps, in maximizing your equity when selling is to optimize the physical presentation of your home.

STEP 1: IDENTIFY STRATEGIC FIX-UPS THAT YIELD A $3-$10 RETURN FOR EVERY $1 INVESTED. To accomplish this, we walk through your home and identify specific improvements that increase your equity by modernizing the home and dramatically increase the emotional appeal to buyers.

STEP 2: PROFESSIONAL STAGING TO TURN YOUR HOME INTO A MODEL HOME. Our designer will transform your home in 3 ways: •

Re-arrange furniture placement to create the desired flow for the showings.

•

Declutter the home to universally appeal to the most buyers.

•

Add beautiful accessories to enhance the impression of comfort, luxury and exclusivity of your home

STEP 3: PROFESSIONAL HOME CLEANING A thorough cleaning with emphasis on the windows makes the home brighter, which also helps in selling it for top dollar.

MARKETING AND EXPOSURE The entire focus of marketing is to get multiple offers…and that is exactly what my system does 66% of the time!

PROTECTING YOUR EQUITY

Unfortunately, as much as 20% of all escrows throughout San Diego County fall apart because of buyers inability to qualify for financing or from red flags items discovered during their home inspection.

•

Pre-Home Inspection: To reduce the risk of falling out of escrow, I will conduct a pre-inspection to have the opportunity to address any red flags that would be likely to cause major problems during the escrow process

•

Buyer’s Financing: Before opening escrow, my lender partner does a complete review of the buyer’s ability to purchase your home.

•

Seller’s Coverage Home Warranty:I provide you with an insurance policy to cover any systems or appliances that may stop working during the marketing period

My clients are 5 times LESS likely to have their home fall out of escrow

YOUR PROTECTION IS OUR FOCUS

PROTECTION OF OCCUPANTS & PROPERTY It’s a real concern, having strangers come inside your home while you are not there. We understand that and have the following solution.

Our Camera Monitoring System will notify you instantly when buyers see your home. You will be able to keep an eye on what’s happening at all times.

LEGAL PROTECTION To reduce the risk of legal issues, during and after the sale of your home, I provide you with: •

Disclosure forms that I help you fill out to make the buyer aware of the past and current history of your home.

•

Compliance Manager reviews all paperwork to insure compliance and minimize risk of legal issues.

•

CRES Insurance to protect you in case of a legal dispute

MAKING THE PROCESS AS EASY AS POSSIBLE

FREE PACKING ASSISTANCE Because of my continuous effort of making the process as easy as possible, I assist my clients with this stressful step…I Help You Pack! My Complimentary Packing Assistance is Simple! I provide you with a mix of 50 small and 50 large boxes and packing supplies

GREAT COMMUNICATION Weekly Updates: You are always informed on relevant information through my weekly updateson brokers and buyers feedback during the showing period, marketing efforts and market activity.

Always Here For You:I am your main point of contact throughout, know the ins and out of your transaction and I always available for you!