RECOVERY NETWORK OF OREGON Purpose-Driven Brands
WHAT WAS THE CLIENT’S ASK?
The team needed help getting their app in the hands and pockets of every person in need of recovery. The Recovery Network of Oregon (RNO) knew that a better plan for recovery services access was possible. They needed an agency partner who agreed and could help them advance this idea into the world. In an industry filled with service providers, clinical directories and 12-step programs, no centralized and coordinated effort existed. Believing that dignity and agency are central to one’s liberation, we worked with RNO to position them as a hub, leveraging technology and community to channel people to the culturally specific care and community they need.
WHAT WAS THE CHALLENGE?
Stigmas stall progress.
When we lack proximity, we automatically lack the empathy and understanding to see social issues for what they are. In the case of recovery–and those who are in it—misconceptions, stigmas, and myths exist, and they often keep people from getting the help they need.
WHAT SERVICES WERE PROVIDED?
Starting with brand and identity development, we crafted a unified voice and visuals, culminating in a digital campaign that connects those in recovery with support and services. Brand Strategy, Brand Positioning, Messaging, Digital Strategy, SEO, Copywriting and Graphic Design
WHAT’S THE IDEA THAT SPARKED SUCCESS?
Recovery is what you say it is.
The Recovery Network of Oregon challenges the notion that recovery is a linear path. By acknowledging the complex and non-linear nature of the journey, they inspire individuals to embrace their unique pathways of recovery. Because we believe that dignity and agency are central to one’s liberation, we’ll see to it that any person on the journey of recovery can find what they need to recover on their terms.
WHAT DID WE DELIVER?
An omnichannel campaign that has consistently exceeded campaign KPIs and ROI targets.
Rooted in Bend, OR | Portland, OR | Poulsbo, WA | Olympia, WA | Seattle, WA Santa Barbara, CA | Carlsbad, CA | San Diego, CA zo.agency
Modernizing Legacy Brands
HAMPTON LUMBER
WHAT WAS THE CLIENT’S ASK?
A longtime leader in the lumber industry sought our help in enhancing their brand with consistency and modernization.
Hampton Lumber has long been a beacon of innovation, sustainability, and integrity in forestland management and timber harvest. With a legacy that is well-known in the industry, the brand was overdue for an update; not only in their look, but in how to articulate and communicate their core ideas and passions. Inspired by the brand tagline, “A better way every day,” every single touchpoint of the brand ecosystem was reimagined through the brand’s evolution.
WHAT WAS THE CHALLENGE?
To step into who we are without forgetting where we come from. As a family-owned company for four generations, the innovations they’re currently championing are only possible because of the wisdom of former leaders and the convictions and traditions that drove success.
WHAT SERVICES WERE PROVIDED?
A legacy brand was reimagined for the modern era: with an updated look and focused message that could be spoken genuinely and with passion. Brand Strategy, Positioning & Messaging, Video Production, Web Design and Development, UX/UI, Copywriting, Graphic Design, Creative Production, Digital Marketing, Traditional Media Strategy, Ad Placement, Event Materials, Swag, Recruitment Advertising, Illustration, and Animation.
WHAT’S THE IDEA THAT SPARKED SUCCESS?
To do right by our people and our forests.
Hampton Lumber is renowned for its commitment to practicing sustainable forestry and building thriving communities. By prioritizing the well-being of people and practicing sustainable stewardship of the forests, operations have been streamlined and a culture of responsibility and innovation has emerged; leading to new opportunities and growth across the company and communities they serve.
WHAT DID WE DELIVER?
An updated and inspired brand identity system; implemented into all assets in the brand ecosystem (e.g.- website, collateral, socials, correspondence, and all creative assets), and marketed through ongoing campaigns.
BEFORE BEFORE AFTER Rooted in Bend, OR | Portland, OR | Poulsbo, WA | Olympia, WA | Seattle, WA Santa Barbara, CA | Carlsbad, CA | San Diego, CA zo.agency
AFTER
Community Building & Engagement
DESCHUTES BREWERY
WHAT WAS THE CLIENT’S ASK?
Re-introduce the fresh family IPA series to the world.
In partnership with the leadership team at Deschutes Brewery, we brought five craft beers to life in new markets and demographics: Fresh Haze IPA, Lil’ Squeezy Juicy Pale, Squeezy Rider West Coast IPA, Hazetron IPA and Royal Fresh Imperial IPA - the Fresh Family! From ideation to execution, we were asked to lead the strategic and creative efforts to build anticipation and excitement among new and existing consumers for a legendary line of IPAs.
WHAT WAS THE OPPORTUNITY?
It’s incredibly exciting to bring hallmark IPAs to a new generation of beer drinkers. In a saturated craft beer market, building renewed hype and anticipation for a cornerstone product is a challenging task. To capture attention and stand out in a crowded category, the re-introduction of marquee products must look and feel “fresh” compared to the rest of the category’s offerings.
WHAT SERVICES WERE PROVIDED?
Instead of introducing these IPAs as a product line, we introduced them to key markets as standalone, standout characters.
Social Media Playbook and Content Plan, Individualized Product Personality Profiles, Ad Design and Copywriting, Animation, Videography, Landing Page UX Design, Development and Copywriting, Digital Advertising, Programmatic Advertising, Traditional Media Buying, Social Media Marketing, Social Media Content Planning and Execution.
WHAT’S THE IDEA THAT SPARKED SUCCESS?
Keep it fresh with the Fresh Family. We created personalities for each beer in the Fresh Family, portraying them as characters in a story instead of focusing on specifications or ABV percentages. This approach made the beers more relatable and interesting, setting them apart from conventional craft beers and driving up consumer demand.
WHAT DID WE DELIVER?
An award-winning omnichannel campaign that consistently over-delivered on our client’s KPIs and ROI targets. driving up consumer demand.
AWARDS
Rooted in Bend, OR | Portland, OR | Poulsbo, WA | Olympia, WA | Seattle, WA Santa Barbara, CA | Carlsbad, CA | San Diego, CA zo.agency
HUNTER COMMUNICATIONS Category Innovation
WHAT WAS THE CLIENT’S ASK?
An industry-leading fiber internet company needed help solving a major user experience issue. Hunter Fiber asked us for help solving a significant problem on their website. Although our work in design and messaging had brought much-needed life to their site, users were still struggling to convert because old technology was holding the site back. We developed the innovative Hunter “Conner” Plugin, a WordPress plugin that integrates with Google API and Salesforce to revolutionize lead generation and conversion.
WHAT WAS THE CHALLENGE?
70% of visitors to hunterfiber.com were leaving. The old website search bar created a complex address search process, which burdened users and caused a significant, yet solvable, bounce rate.
WHAT SERVICES WERE PROVIDED?
We transformed their lead generation and conversion tactics with the development of a custom plugin. Multi-step Dynamic Gravity Forms, Custom Salesforce Apex Classes, Test Classes and a Postman Collection
WHAT’S THE IDEA THAT SPARKED SUCCESS?
Use intelligent data to personalize user journeys. The Conner Plugin streamlines lead capture by creating a user-friendly search form on the WordPress backend. Users enter their address, which is validated through the Google API and processed using USPS validation and a custom Salesforce API call. This determines the address validity and assigns the appropriate user path; from installation to interest form. Within 60 seconds a user can go from ad to installation scheduled. The Conner Plugin exemplifies innovation in lead generation and conversion, transforming ad spend into tangible results.
WHAT DID WE DELIVER?
We developed the innovative “Conner” WordPress plugin, overcoming a 70% website visitor loss caused by a complex address search process.
Rooted in Bend, OR | Portland, OR | Poulsbo, WA | Olympia, WA | Seattle, WA Santa Barbara, CA | Carlsbad, CA | San Diego, CA zo.agency
WELCOME TO THE ZÖ-VOLUTION - WHERE MARKETING GENIUS MEETS WEST COAST VIBES
Hey there, Changemaker!
If you’ve stumbled upon us, it’s because you’re not looking for the same ol’ agency rigmarole. You want a crew that gets down to business without losing the human touch. A team that dives headfirst into your world, ready to lift the heavy creative loads so you can focus on running your show at zö. Expect nothing less than dazzling work that makes waves and wins hearts.
What Makes zö, well, zö:
We Can Start Yesterday. We’ve Got You: Forget being just another client. With us, you’re family. We’re talking grassroots feels, a 24/7 concierge, and a dedicated point of contact who gets you. Yes, You Can Afford Us! You Can’t Afford not to Have Us: We swap marble floors for genuine connections and replace invoices with transparent, ethical pricing. Award-Winning, ROI-Driven Transparency: No fluff, no filler. Just straight-up, beautiful marketing and advertising magic that speaks to your audience and amplifies your brand’s voice. We’re Client Obsessed: Need we say more? Let’s shimmy already!
Our Playbook for Conquering Marketing Mountaintops:
• Championing Purpose-Driven Brands: We dig deep to unearth your brand’s core mission, transforming it into a beacon that lights up the world. It’s all about crafting stories that resonate and inspire action.
• Reinvigorating Legacy Brands: We respect your roots while injecting a fresh dose of heck yeah into your brand’s veins. It’s a delicate dance of staying true to your legacy while strutting into the future with confidence.
• Fostering Tight-Knit Communities: Engagement isn’t just a buzzword here; it’s the bread and butter of building lasting relationships. We turn audiences into advocates, creating spaces where connections flourish.
• Leading the Charge in Innovation: Where others see challenges, we see opportunities to lead and redefine industries. Our team doesn’t just keep up with trends; we’re busy making them.
From Our Hearts to Your Hands:
• The Recovery Network of Oregon: We busted beyond stigmas with a campaign that celebrates recovery in all its forms, proving that support and dignity go hand in hand.
• Hampton Lumber: We dusted off a legacy to reveal a brand that stands tall for sustainability and community, proving that cornerstone brands can bring their rich past meaningfully into the future.
• Deschutes Brewery: We took a family of IPAs and turned them into the life of the party, engaging new fans and delighting the old in a crowded craft beer scene.
• Hunter Communications: We tackled tech and conversion headaches with a custom plugin that turned bounced visitors into brand evangelists, streamlining the path from curiosity to conversion.
Why zö Agency? Because Normal Is Boring.
We’re not just a team; we’re a tribe of creative wizards (minus the beards) ready to conjure up the extraordinary for your brand! zö is where bold ideas blossom, challenges are crushed, and brands become legends.
Ready to Join the Family?
Let’s chat about turning your vision into victory. zo.agency | connect@zo.agency
zö agency: Where your brand’s journey becomes our shared adventure. Let’s make memorable marketing magic, together.
