Refine Medical Messaging Framework

Prepared by: Justin Bronson Zonion Creative Group

for: Pamela Mondorf Refine Medical

Refine Medical, Messaging Framework & Market Entry Campaign

Prepared

Pamela

The list of deliverables below serve as a road map for how we best move forward, now that we have a set visual identity for your brand, and key assets like your website that give your brand credibility. Based on previous conversations we have had, I have identified the next steps we take in how to properly equip and prepare your brand to not only enter this market, but to position it in such a way that it stands apart from competitors and engages new customers immediately. This document is tailored specifically for you. It will take some time for you to sift through this document and decide how we should begin, but once you decide, make sure that the box to the left of each desired deliverable is checked, sign at the bottom and we will get things moving.

If you would like to add, omit or clarify any of the listed deliverables, or anything else within this proposal, please contact me at justin@zonioncreative.com or by phone (609) 558-9888.

Messaging Framework

Messaging is not copy; it's subtext. When our brand speaks, it must be honest, it must be inspired, and it must be singular across all mediums, at all times. The Messaging Framework provides a well-built architecture for how your brand communicates on behalf of itself; both internally and externally. In the Messaging Framework Workshop, we will guide your brand through the process of deeper self-discovery. What are the origins and inspiration for the brand? What do you stand for, and how will your stances change the world? Every brand has a story that gives it invaluable purpose. Let's do the healthy work of clearly articulating yours.

Workshop Sessions

The purpose of this portion of the discussion is to migrate as much information as possible from you, to us. We cannot excel in the advocacy of your brand unless we do all we can to know it as well as you do.

Vision & Position | Discussion

The purpose of this discussion is to outline your brand's core commitments, what vision you have and what positions you will take. The impact your brand will have (Vision), how you accomplish the Vision (Mission), and the reason, or reasons, why you exist (Purpose), are all things that need to be known and defined.

Core Values | Discussion

This conversation will help set the table for the exercises to follow. At this point in time, what are your brand’s core values? Are they assumed or are they defined? Are they inspired by one individual or are they collectively carried by all within your brand?

Archetypes of Branding | Exercise

We believe that connecting matters. In order to help inspire an authentic connection between your brand and your audience segments - we encourage you to do the healthy work of selfdiscovery. In any healthy and thriving connection - knowing oneself is equally as important as knowing the other. This exercise helps us both come to a deeper discovery of your brand’s origin - your soul. To help accurately understand how your brand is relevant to your audiences, we navigate the landscape or Archetypes found in literature, psychology and story; and find ourselves better understanding the role our brand plays in their life.

Brand Deck | Exercise

The Brand Deck helps you better understand your brand. Of course you know your brand, but have you ever been asked to define it? Not only will this exercise give us the ability to confirm assumptions in core values - it gives us a more intimate understanding of your brand’s personality.

The Value Proposition Canvas | Exercise

This tool helps us understand more of the psychology behind customer need, which influences how we design products & services and craft copy & campaign messaging to speak directly to that need. In this canvas, we dig into the depths of your brand’s value propositions and audience segments, exposing the “fit” between what you offer and what your audience segments want.

Messaging Framework Discussions

Discuss brand origin, story and identity; communicate and analyze position statements and brand core values.

Messaging Framework Exercises

Conduct the following brand identity, brand personality and consumer behavior/purchasing psychology exercises: Archetypes in Branding, Brand Deck & the Value Proposition Canvas

Design Digital Messaging Framework

Gather, organize, and design the driving layout for all info taken from workshops to inform the final framework.

Print Hardcover Brand Book

25-35 page, 13" x 11" landscape orientation, hard cover book

$1,000 00

$1,000 00

$1,000.00 $1,000.00

$1,110 00 $1,110 00

$767.68

$767.68

Subtotal $3,877.68

Total $3,877.68

Tri-Fold Brochure - 3 Panels

Tri-fold brochures are a great way to pack a lot of information into a tight space. It is also a great way to illustrate the array of services and products that your business provides. We use your branding guide and other brand information to inform the of all brochure's design so that it best fits your business and engages your audience. We can also develop brand message related copy for this brochure as an additional, agreed upon cost.

We recommend 8.5"x11" 100lb Gloss Brochure, full-color (front & back). If there are other tri-fold brochure sizes, paper stocks, or quantities that you would like to explore please reach out and I can prepare and update this proposal with those options right away! Some businesses prefer a thicker paper stock for this kind of brochure because it conveys additional value to your audience.

Rack Card

Rack cards work great as handouts and are an extremely popular way to market a business and it's services and products.

We recommend a 4" x 9" full-color 14 pt. gloss coated cover rack card, because they sit perfectly inside any rack card holders and are a perfect promotional handout. These can also be inserted into a #10 envelope and included in any direct Mail Marketing campaigns.

We recommend a 30 millimeter Plastic Gift Card. The design finish on these are stunning, and the final product quality affirms your brand's prestige.

Qty 250

mil plastic gift cards with flat numbering, full color both sides, rounded corners, tear & water proof

mil plastic gift cards with embossed, foil tipped numbering, simple magnetic stripe or barcoding, color both sides, rounded corners, tear & water proof

Search Engine Optimization (SEO)

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness within search engines.

SEO is ongoing, but you can opt-out at any time with 30 days advance notice

Pay-Per-Click (PPC)

PPC is an outbound marketing discipline focused on growing visibility in paid search engine results by way of a highly-focused targeting approach. PPC complements SEO by targeting defined keyword terms with messaging crafted to engage the user, qualify them, and invite them to a traceable conversion opportunity

is if your industry is extremely competitive and you need a custom SEO package*

PPC is ongoing, but you can opt-out at any time with 30 days advance notice

Targeted Advertising on Social Media

Social Media is growing in its ability to influence consumer purchase behavior. Because of this, it's important to keep our brand in an ongoing conversation with our target audience segments.

We will implement a targeting campaign on either Facebook or Instagram, that will effectively funnel qualified users to the contact form on your website.  We strongly believe in transparency, and because of that, we will provide you monthly reports that will disclose the overall efficiency of the campaign.

Targeted Advertising

We create a sponsored post (ad) targeted specifically to your brand's defined target audience segments. You only pay for the ads that are clicked  on, so identifying a tight target audience segment is imperative.

This first budget volume is our recommended minimum investment amount.

Targeted Advertising

We create a sponsored post (ad) targeted specifically to your brand's defined target audience segments. You only pay for the ads that are clicked on, so identifying a tight target audience segment is imperative."Posts" refers to organic postings on your brand's Instagram page. This second budget volume will help increase frequency

Targeted Advertising

We create a sponsored post (ad) targeted specifically to your brand's defined target audience segments. You only pay for the ads that are clicked on, so identifying a tight target audience segment is imperative. "Posts" refers to organic postings on your brand's Instagram page. This third budget volume will help optimize conversion potential.

Design | $333

| $100

| $500

| $0

00 ongoing

00

Design | $444

| $140

| $620

| $225

00 ongoing

00

Design | $555

| $190

| $800 Posts | $450 $1,995.00 ongoing $1,995.00

Targeted Advertising on Social Media is ongoing, but you can opt-out at any time with 30 days advance notice

Terms and Conditions

Consultation services

50/50

For all consultation based services (such as consulting, messaging frameworks and brand strategy workshops, etc.) we invoice half up front, and then ask for the remaining half at the point of final project presentation.

Design services

Net 15

For all design related services (including graphic design, social media development, SEO, PPC, etc.) and media buying (radio, TV, digital etc.) we invoice the full cost of the service and set a 15 day payment deadline.

Print production

100% Pre-Pay

For all design projects that include print production, we invoice the cost in full during the first invoice of the project.

Ownership of materials

All completed work that is paid in full will be provided to client at their request, in native file format including fonts, design elements and any purchased stock images. Client owns in full all completed and paid for work. Completed websites will be transferred to client including backdoor credentials.  If client desires to transfer domain or requires any other web transfer assistance, all information will be made readily available.

Design estimate notes and exclusions

For all design related projects, if the project's design rounds exceeds the number of round established within the agreed upon proposed price, each additional round of edits is invoiced at the design hourly rate. It is up to the discretion of Zonion Creative Group to lower any additional design related cost based upon the design needs of a given project.

How to pay

We accept checks, money orders, cash and of course you may pay by credit card or ACH.  A 3% credit card charge will be invoiced for credit card payments.

Timeline

Zonion creative sets all projects on a 25-day timeline. Depending on the urgency of the project, this timeline can be shrunk to accommodate for client needs. Please read through the "Client Content Deadlines" below, as they are required in order to ensure that projects are completed in a timely fashion.

CUSTOMER

Signature Date

Pamela Mondorf

Owner 12/11/2017

Name Title

Z'Onion Creative Group

Signature Date

Name Title