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M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

{ MFA Thesis Journey of Chris Zihan Yang } KIDO

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KIDO M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

Kido is a project to create an educational platform that encourages parents to help their kids become more and more independent.

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Ki! “I ca" d# i$ !”

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Content%

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KIDO

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Introduction

Research

1-1 Background

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2-1 Words+Pictures

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1-2 Problem

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2-2 First Posters

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2-3 Ask Question

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2-4 Connection Map

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2-5 Stake Holders

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2-6 The Events

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2-7 The Group of People

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2-8 Ten Interesting Ideas

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2-9 Three Insights

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Strategies

2-10 The Report

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2-11 The Video

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3-1 The Eighteen Insights

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3-2 Strategy Chart

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3-3 Materials Matrix

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3-4 Logo Development

072

3-5 The Visual Identity

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3-6 Visual Guidelines

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3-7 Typography

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3-8 Illustration Style

084

3-9 Photography Style

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M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

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04 Deliverables 4-1 Kido Website

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4-2 Kido App

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4-3 Kido Magazine

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4-4 Kido Daily Planner Kit

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008 1-2 The Problem

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M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

1-1 Background

KIDO

Intr&ductio"

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Some adults still depend on their family or friends too much, because their parents did everything for them when they were young. Many young adults are quite fearful of living on their own because they don’t know how to do things without their parents. If they learned independence starting from childhood, they could be stronger and more confident adults.

M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

Overparenting makes kids less independent and lacking in self confidence.

KIDO

1-1 Backgroun!

1 BACKG ROU N D

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1-2 P'oble(

Some adults still over depend on their family, because their parents overprotected at their childhood. Some adults still depend on their family or friends too much, because their parents did everything for them when they were young. Many young adults are quite fearful of living on their own because they don’t know how to do things without their parents. If they learned independence starting from childhood, they could be stronger and more confident adults.

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KIDO M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

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KIDO M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

Encouragin) parent% t# teac* thei+ childre" ho, t# b- mo.independen$ an! 'esponsibl-.

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KIDO

Researc* 018

2-2 First Posters

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2-3 Ask Question

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2-4 Connection Map

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2-5 Stake Hoders

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2-6 The Events

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2-7 The Group of People

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2-8 Ten Interesting Ideas

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2-9 Three Insights

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2-10 The Report

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2-11 The Video

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M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

2-1 Words+Pictures

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2-1 Words +Pictures

My project is about how to make children independent, so I thought five words which are related to my topic. Explore the potential for different topics in the outside world and new associations to show different meaning that images may contain.

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KIDO

“Overprotect” is the key word of my problem. Parents shouldn’t overprotect children. “Independent” is the main word for my solution. Children should be taught how to be independent.

Independent “Independent” is the main word for my solution. Children should be taught how to be independent.

M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

Overprotect

Organize “Organize” is one aspect of children’s independence. Children should to manage their daily life.

Encourage “Encourage” is the last word. It is important to encourage children to learn how to be independent, also to encourage parents to pay attention on children’s independence.

Practice “Practice” is the fourth words because children have to practice lots of skills and then they can have more sufficient preparation for their adulthood.

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2-2 First Posters

For this lab, I showed different opinions in my six posters. I present my ideas both serious and friendly ways. In the first poster, I claim that people shouldn’t overcontrol their kids and that they should give children freedom. The second poster shows kids have the ability to choose things by themselves, so parents should give them a chance to choose what they want. The third one is about kids who have the responsibility to clean up after they use something. The fourth one shows parents overprotecting their children and giving too much unnecessary to children. The last one shows parents overcontrolling their kids. In the image, parents are manipulating their child like a puppet, but he wants freedom.

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KIDO M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

The image of real children is combined with illustrations to show the reality of children’s lives. They look interesting and related to our real world.

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I used children’s hands to suggest that kids have the ability to choose want they want to be. The colorful graphic elements represent different occupations and create a sense of movement. However, the style was too typical, and anyone can do it.

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KIDO M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

The last has creative ideas, and some classmates like it because it is different layout but some people said the poster blames parents, it is not good for graphic design.

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2-3 Ask Questions · What does independence mean? · What are the different types of independence? · What is the difference between inner and outer independence? · What is self-reliance for children? · Is independence important for children? · What is it important to make children be self-reliant? · Why are children not independent? · How can parents make children more independent? · What happens if children are not independent?

· Do children need to learn how to be independent? · What’s the benefit if children are independent? · Is it possible to be too independent? · What are the limits of independence? · What can children benefit from being independent? · Does independence make children more confident? · Do rich children lack of independent? · Is it true that children are not confident when they come from overprotected parents? · Is it true independence make children more successful? · Does being rich or poor affect children independence?

· Are these reasons that people will be more successful because they’re independent? · Is there any evidence to show children need more independent? · Why do children need to be independent? · What kinds of things make children more independent? · How do we know children are not independent? · Can we show some examples of adults who were not independent in childhood? · Are there reasons that parents need to pay attention to children’s independence? · Is there some evidence to show that the independence of children is important? · How does self-reliant change children’s future? · How can parents can help children build their self-reliance?

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KIDO

· Do you think independence makes children more successful? · How can parents help children make decisions by themselves? · How could teachers help children be self-reliant? · Why might some parents not realize they’re being overprotective? · What do different families think independence of children means? · Why don’t children want to do anything without parents? · What are the different perspectives between working class family and middle class family? · How can graphic design make children self-reliant? · Do parents care that children are independent or not?

M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

· How can we know which way is good for children development?

· What does children independence imply? · When children are independent, does that mean they will have a good future? · What is the effect, if children are not self-reliant? · If parents do not care about children, what will probably happen? · Is it necessary for children to be taught independence? · Are children who come from rich family are not independent? · If children are dependent, will they have a weak personify in the future? · How can we make dependent children more independent? · If children do not learn independent, how is that affect their family relationship? · Why children are not independent ?

· Do you think it is a problem? · Can we convey the meaning of independent to children? · At what age should we start teaching children to be independent? · Why do we think independence is important to children growing up? · How can I become of aware parents’ attention? · How can parents use this material? · Why children become not independent? · Is independent an important part of early education? · Does being overprotected harm children in the future? · How can I design education material about teaching children to be independent?

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2-4 Connections Map

I did lots of research; there is the environmental impact in green, economy impact in yellow, political impact in violet, cultural impact in orange, personal impact in red and technology impact in blue. So I connected 18 points from these sections and created 18 cards with these words. The front card shows the keyword, and a line connects the front and back to represent the two connected impacts. I use lots of stock images which is not correct. I leaned stock images means the normal and professional image with high quality. I will try to use more nature pictures that more relate to my topic.

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KIDO

Zihan (Chris) Yang

Zihan (Chris) Yang

GR600 Vc Lab

GR600 Vc Lab

INDEPENDENT

The scouts are more self-reliant than the average children.

SELF-CARE

Self-reliant children don’t need babysitter or nannies, they can take care of themselves.

EXPERIENCE

Children participate in social practice to create economic value.

INNOVATE

Children with practical ability are more able to explore more areas and open up new ideas.

STABILIZATION

Independent children may not increase the trouble, such as being lost,so that social can be stability and development.

Zihan (Chris) Yang

Zihan (Chris) Yang

Children with strong organizational skills are more likely to become leaders.

M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

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LEADER

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GR600 Vc Lab

GR600 Vc Lab

Zihan (Chris) Yang

Zihan (Chris) Yang

04145380

04145380

GR600 Vc Lab

GR600 Vc Lab

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Zihan (Chris) Yang

Zihan (Chris) Yang

04145380

04145380

GR600 Vc Lab

GR600 Vc Lab

competition makes children more confidence because they believe in themselves and keep on going.

GROW UP

There are resources provide children transitions from group home setting to independent living, after that, they can become more self independence.

EXCESSIVE

Excessive dependence or premature independence on the child’s growth is not good.

FIND

Independent children know that they can seek legal aid to protect themselves when they are in trouble.

PROTECT

Independent children are able to protect themselves, but also they are willing to protect the weak and help others.

ENCOURAGE

Independent children can do some public welfare,such as commonweal fundraising, and they send encourage to everyone in the world.

Zihan (Chris) Yang

Zihan (Chris) Yang

PERSEVERANT

04145380

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GR600 Vc Lab

GR600 Vc Lab

Zihan (Chris) Yang

Zihan (Chris) Yang

04145380

04145380

GR600 Vc Lab

GR600 Vc Lab

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KIDO

Zihan (Chris) Yang

Zihan (Chris) Yang

Children are too dependent on technology that lead to the loss of basic self-care ability.

CREATE

Independent children are more able to think independently and create more new things and value.

EQUAL

There is a child design an app to reduce and eliminate the campus bullying and discriminate. Independent children are more active to help others.

SPREAD

Independent children initiative organize performances to the senior, they spread love to people who need help.

AFFECTION

Independent children are more able to infect the people around, so more and more people can care about this world.

Zihan (Chris) Yang

Zihan (Chris) Yang

DEPENDENCE

GR600 Vc Lab

GR600 Vc Lab

Science and technology can cultivate and promote children’s independence.

M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

04145380

04145380

GAME

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04145380

GR600 Vc Lab

GR600 Vc Lab

Zihan (Chris) Yang

Zihan (Chris) Yang

04145380

04145380

GR600 Vc Lab

GR600 Vc Lab

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2-5 Stake Holders

I considered eight archetypes that are related to my topic. The soccer mom drives her children to go to different activities. The expectant parent prepares how to teach their children. The stay-home nanny takes care children’s development. The family psychologist deals with family problems. The International student might need to be more independent because they are far away from home. Primary school teacher teaches children growing up healthily. Helicopter parent needs more help about making children independent. Early childhood educator masters the childhood education.

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KIDO

Soccer Mom I spend lots of time taking my children to play soccer and we enjoy out time together. I want to know there are more actives that are good for my children's growth.

Soccer Mom

• Gets along well with her children • Enjoys in activities with her children • Likes to plan the family's social calendar • Loves art projects with her children • Dresses up her children in various outfits

Zihan (Chris) Yang

04145380

GR600 Vc Lab

M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

Expectant Parent

My baby is a gift from heaven, and I am looking forward to his coming. I wonder I can learn how to teach my baby healthy growing up.

Expectant Parent

• Learns childhood education • Buys baby essentials • Reads children’s books • Enrolls in an infant-care class

Zihan (Chris) Yang

04145380

GR600 Vc Lab

Stay-home Nanny

I am as important as parents because I am fully invested in a child's development. I hope there are more resources about how to teach children Independence.

Stay-home Nanny

• Creates lots of interesting games • Has good communication with children • Loves the company of children • Cares for children physically and emotionally

Zihan (Chris) Yang

04145380

GR600 Vc Lab

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Family Psychologist

I treat children’s emotions, and offer guidance to families. I’d like to know more ways to help parents to prevent problem with their children's inner independence.

Family psychologist

• Deals with family problems • Works with family members • Gives children a voice • Gives good advice to family • Offers guidance on children’s development

Zihan (Chris) Yang

04145380

GR600 Vc Lab

International Student

I am an international student in the U.S. and always miss my parents and friends especially when I am in trouble, I don't want to over depend on them.

International Student

• Always feels helpless • Has difficulty organizing her life • Can’t take care of herself • Doesn’t believe she can overcome difficulties

Zihan (Chris) Yang

04145380

GR600 Vc Lab

Primary School Teacher

I am a primary school teacher but I also care about children’s growth. I want to know more interesting and effective ways to teach my students independence.

Primary School Teacher

• Knows children’s parents • Teaches arts crafts as part of his lesson • Plays some educational games • Hosts a small academics competition

Zihan (Chris) Yang

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04145380

GR600 Vc Lab


KIDO

Helicopter Parent I don't believe the experts, and I know what's best for my children. I do everything for my children because I'm afraid my children will get hurt.

• Overprotects her children

Helicopter Parent

• There is no alone time for the kids • Directs her children‘s behavior • Wants her children to have the best future • Controls instead of protecting them

Zihan (Chris) Yang

04145380

GR600 Vc Lab

M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

Early Childhood Educator

I am an expert in all domains of children’s development. I encourage children should be independent because I know how the important independence is for children.

Early Childhood Educator

• Explores more areas of childhood education • Has professional ideas of children's development • Claims overprotection hurts children’s growth • Knows how to teach children be independent

Zihan (Chris) Yang

04145380

GR600 Vc Lab

I created two wrong archetypes which fall outside of the audience spectrum. The helicopter parent should be my target audience because they need the most help to make their kids more independent. Early childhood educator also my significant audience, they can give me suggestions to teach how to be independent, and they still explore childhood education. Children’s independence is an important part which belong to childhood education.

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2-6 The Event

I hosted a party that called “we grow up better together.� I wrote a planning guide about what I needed to prepare, what I would do during the party and after the event. I asked my guests to bring their childhood photos because they all were children before. Also, I prepared invitation, name tags, game cards, and a survey for everyone with different colors and icons because I arranged them into my archetypes. During the party, I collected ten interesting ideas and explored three most interesting insights with details.

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KIDO M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

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Teacher

Soccer dad

Illustrator

Helicopter parent

Nanny Intern

Expectant parent

“My mother taught everything when I was young.” Echo Yang 20-29 / International student

M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

International student

KIDO

2-7 The F&cu% G'ou/

He is an international student and he is independent. His mother taught him how to cook and wash clothes. I can learn what he actually learned from his mother.

“Independence is an important part of children's growth.” Hank Yan 20-29 / International student His sister has children and he wants to be a good uncle. I can learn what his sister is teaching her children.

“Practice makes prefect.” Cass He 20-29 / International student He is an international student and he is independent because his parents always leave him at home and he had to take care of himself. I can know different backgrounds and why people are independent.

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“I always miss my parents so much, when I am in trouble.” Shao Liang 29-39 / Helicopter parent His parents are overprotecting him even though he is almost 30 years old. When he meets problems, he always asks his parents. I can learn what his parents did in his childhood.

“I give my best to my children.” Jing Yuan 29-39 / Helicopter parent He is a overprotecting father, he does everything for his child, such as washing his clothes, cooking even cleaning up his room. I can learn why he is doing that.

“Treat children like adults.” Ailene Quinlan 30-39 / Primary school teacher She was a primary school teacher and she has rich experiences about teaching children. I can learn the perspective of the teacher regarding the independence of children.

“Children are greedy when you just give them the best.” Youyou Hu 20-29 / Part time teacher She taught African children last summer. I can learn what the different with teaching children from different culture.

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KIDO

“Don't ignore kids until they grow up.” Wendy Liao 20-29 / Part time nanny

“I play basketball with my son.” Sofynane 30-39 / Soccer dad

M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

She had a job as a nanny and helped busy parents to take care of their children. I can learn how the nanny takes care of children and what she does.

He has a son and he always plays basketball or football, goes hiking and camping with his son. I can learn what the soccer father thinks of independence.

“I’m excited to be a good father.” Allen Du 20-29 / Expectant parent He will be married and wants children. I can learn what the expectant parents need concerning teaching children.

“I like to draw illustrations for kids and enjoy playing with them. Linhh 30-39 / Illustrator She is an illustrator and drew children’s story books. I can find out which the style and color palettes children like.

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2-8 Te" int0restin) idea%

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Give children responsibility for their actions, and they can learn from their mistakes.

Don’t try to help them do everything, but also don’t ignore them until they become adults.

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Tell children what they should do it and also tell them the reason what the benefits are.

Let children be themselves to do anything that they want, but watch them during the activities.

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Be patient with children when you teach them how to do something.

Let children choose what they like instead of choosing the one you think is best for them.

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Reward is a way to make children be independent.

Forced children to do and take initiative to do is different.

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Parents need to treat children as if they can do things by themselves, and they will rise to meet parents' expectations.

Don’t give children everything they want, they will be greedy. They will only know to ask others instead of thinking or doing for themselves.


KIDO M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

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2-9 Thre- Insight%

“Give children responsibility for their actions, and they can learn from their mistakes.” Ailene said: “Parents should give children responsibility, and children need to be responsible for their actions. When a little boy plays with toys and he should put them back.” Zihan said: “ How about this situation, if children prepare books into their bag for tomorrow class but they may forget to bring their homework. They may be blamed by their teacher.” Ailene said: “ Right. They need to accept the consequences. When they get blame from the school, and they will know they need to check the things which they prepared and make sure they take all of them next time. Don't be afraid of mistake , children can learn from the mistake and be prefect.” Cass said: “ You know, practice makes prefect. Mistake makes us experienced and helps grow better.”

“Let children choose what they like instead of choosing the one you think it’s best for them.” Sofynane said: “ I always bring my son to various activities and he really likes to play along with my plan. We go camping, hiking, and play basketball or football, and we are best partners. Zihan said: “ Good father, but do you think you make a schedule for your children so he just follows you and doesn't think about which program he wants to do.” Sofynane said: “ Not really. As he grows older, he has his voice and asks me if he wants to play basketball in this weekend and he doesn't like to learn drawing. It is my first time, I feel my son grows up and he knows what he really likes to do. I respect his choice if it is not big matter, and this is why he likes to tell me what he really likes because we are friends.” Hank said: “ Yes, I think children can tell you what they think is important, because sometimes my mom doesn't like the one which I chose and I will not tell her for the next time. So fair communication is a good way to teach being independent.”

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KIDO

Yoyo said: “ When I went to Africa to teach children some basic courses last summer and I stayed there and taught them one month. The school is not like our school, there are only few tables and chairs, the whole school was only 30 children. The children all look dirty and thin and they don't have enough textbooks or pencils." Zihan said: “ Wow, that is such a cool experience. I know some little countryside in Africa is poor. Did you prepare some gifts for theses kids?”

M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

“Don’t give children everything they want, they will be greedy. They will only know to ask instead of thinking or doing by themselves.”

Yoyo said: “Absolutely. The first day, I prepared pencils, notebooks and candies for reward if they gave the right answers to my questions. However, I saw one little boy who looked so thin and pitiful, and I gave some candies to him for free. After that day, he came to me everyday to get candies and he didn't do any homework or answer my questions in class. I feel like I made a mistake, I shouldn't just give them what they want instead of they win the rewards.”

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2-10 The Report ➅

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KIDO

Invitation Cards Invite different archetypes to join my party

Name tags Different colors and icons represent different archetype

➂ Game cards Different organization and name about independent children

➃ Surveys

M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

Questionnaire of different archetype

Planning guide Preparation of the event

Report book Report of the event

Wood box Hold all the materials from the event

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2-11 The Video

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KIDO M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

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050

3-2 Strategy Chart

068

3-3 Materials Matrix

070

3-4 Logo Development

072

3-5 The Visual Identity

076

3-6 Visual Guidelines

080

3-7 Typography

082

3-8 Illustration Style

084

3-9 Photography Style

086

M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

3-1 The Eighteen Insights

KIDO

Strategie%


3-1 Th- Eightee" Insight% Insight 1. Audience Analysis

Primary Audience

Secondary Audience

Third Audience

Parents, Middle Childhood children

Teacher,Nanny

Educator, Psychologist

PARENTS PARENTS

TEACHER

PSYCHOLOGIST

EDUCATOR NANNY

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KIDO

Age 2 to 3

Age 8 to 9

Age 14 to 18

Help put his toys away assist in dressing oneself put his clothes in the hamper clear his plate after meals assist in setting the table

Fold his clothes learn simple sewing care for outdoor toys take care of personal hygiene help create a grocery list count and make change take written phone messages help with simple lawn duties take out the trash gaining independence use a broom and dustpan properly read a recipe and prepare a simple meal

Read and understand medicine labels Interview for and get a job Prepare and cook meals if needed Try these easy and healthy recipes

Age 4 to 5 Feed pets full name, address, and phone number how to make an emergency call perform simple cleaning chores help with basic laundry chores identify monetary denominations how money is used brush the teeth and comb hair

Age 6 to 7 Mix, stir, and cut with a dull knife make a basic meal, such as a sandwich help put the groceries away wash the dishes make his bed without assistance bathe unsupervised use basic household cleaners safely

Perform more sophisticated cleaning and maintenance, chores, such as changing the vacuum cleaner bag, cleaning the stove, and unclogging drains.

M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

Insight 2. Independence means different things at different ages

Age 10 to 13 stay home alone go to the store and make purchases change his own bed sheets use the washing machine and dryer plan and prepare a meal with ingredients use the oven to broil or bake foods read labels iron his clothes learn to use basic hand tools mow the lawn look after younger siblings or neighbors

For children ages 6 and 14, middle childhood and early adolescence, are a time of important advances to establish children’s sense of identity. So, I chose children between the ages of 6 and 8 to be my target audience.

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Insight 3. Board games enhance children’s basic skills and emotional health Research has demonstrated that teaching methods, that a child perceives as fun, are typically more effective than techniques without a fun factor. A professor at Rider University, David Pierfy, found that games provided better retention over time than conventional classroom instruction techniques.

Build children self-esteem Improve their social skills Develop reading skills Train motor skills Engage in acceptable social behavior. Deal with winning and losing. Reduce risks for mental diseases Speed up responses

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KIDO

Making learning fun motivates children and helps them pay attention and stay focused on the subject. Games are more interesting and stimulating to children’s natural curiosity and playfulness. (Joanne E. Oppenheim ( Kids and Play , ch. 1, 1984)

Develop Problem-Solving Skills of children Provide a social activity and make friends

M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

Insight 4. Video games can motivate children’s attention and help in educationally, socially, and physically

Offer a chance to be leader Encourage more activity in the real world Are interesting approach of learning Create a good relationship with parents and kids together

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Insight 5. Providing routines and structure helps children to manage themselves Benefits routine: Self-control and self-management Cultivation of positive behaviors Social skills (starting conversations and interact with other people) Confidence (kids will become more and more successful at performing tasks) Responsibility and care of oneself Relationship between parents and children

Afternoon snooze

Clean up room

Planting

Brush Teeth

Wash dishes

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Prepare dinner


KIDO

A 2011 PEW Research survey further found that “40% of 18 to 24 year old currently live with their parents, and the vast majority of them say they did not move back home because of economic conditions.�

40%

M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

Insight 6. Overparenting makes children less responsible and independent

18 to 24 years old adults can’t live alone from their parents.

Romans cites the Charles Schwab 2010 Families & Money Survey as the basis for this advice. The survey reports that children who regularly did more chores growing up are reported by their parents as more financially responsible as young adults.

Financial Responsibility and influence of Chores

53% 46% 39% 4+ regular chores

1-3 regular chores

0 regular chores

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Insight 7. Overcontrolling leads to a lack of communication between children and parents A physiologist from Natalspruit East of Johannesburg says strict parenting is not always the best way to guide the children, that is tough love, children today need to be loved openly and this create good relationship between parents and children while strict parenting (tough love) can make that to drift apart, children who fear their parents, do not communicate and that makes the family to turn in to two parts when it comes to the parents and children

Strict Parents

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Communicate

Child

Constant criticism and rebuke

Are too afraid to ask their parents for help

Monitor or guide their children’s social influences

Rarely learn to think on their own

Rarely give their kids the independence to decide for themselves

Don’t think of their action

Don’t even know their children’s likes and dislikes.

Make them resent their parents when they grow up


KIDO

Why is it that children behave one way with one parent and differently with another? Because, parents behave differently and children quickly learn what “works” with one parent and not the other. Parents don’t always promote accountability, and that’s where the flaw is. Many parents either don’t hold their kids accountable or don’t follow through on the consequences once they set them. Approach Of Being Responsible: Start as early as possible Identify responsibilities and use responsible language

M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

Insight 8. Parents don’t always make their kids follow through on their chores

The Power of Example Teach and Coach Responsibility Responsibility can be associated with both rewards and consequences A Positive Discipline Tool Card

“If you say it, mean it, and if you mean it, follow through.” Kids know when you mean it and when you don’t. If you say: ”I read a story at 8:00 after pajamas are on and teeth are brushed,” and your kids aren’t ready by 8; kindly point out the time and put the kids to bed without reading. Be encouraging by saying, ”You can try again tomorrow.”

57


Insight 9. Parents don’t know how to teach their children to be independent No enough resource From my research and interview, there still are lots of parents don’t know the specific rules and approach to teach their kids how to be independent in physical and emotional way. I looked at lot of website, there are a few part of children’s Independence in websites. Also, some website who has information of independent children doesn’t look design well.

No enough awareness This information comes from my survey.

41% 41% 18% Very Important

58

Moderate Important

Slightly Important


KIDO

From the choice question and a opening question in my survey. I get the information that parents mostly focus on emotion management. Also, they care about organization skills and emergency skills.

M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

Insight 10. Most parents think it is most important for their children to manage their emotions

Which life skills do you think are important to your children? Organization skills

79%

Emotionally well adjusted

Financial management

96% 54%

Emergency skill

Navigation skill

Simple cooking skill

67% 42% 58%

59


Insight 11. Parents take over their kid’s lives, so kids are more likely to be treated for anxiety and depression There are three kinds of over-parenting: Overprotecting (putting buffers and safety rails in place) Overdirecting (managing activities, studies and grades) Hand-holding (acting as a concierge to help fill in paperwork and talking to authority figures on their behalf).

Lythcott-Haims says we are sending the message that: ‘’Kids, you actually can’t do any of this without me.’’ In a recent survey in the Journal of Family Psychology, only 16 per cent of 18- to 25-year-olds said they felt they had reached adulthood.

Only 16 per cent of 18- to 25-year-olds said they felt they had reached adulthood

16%

60


KIDO

Physiologically, the human brain consists of 2 parts, the left and the right hemisphere. The left brain is used in logical thinking and analytical processes. This is typically what is trained in school work that consists of math, reading and science. The right brain is used in emotional perception, intuition and creativity. It is the right brain that is mainly used when a person is involved in creative endeavors such as making art.. It is this part of the brain that typical school environment neglects to train.

It is shown that when gifted kids solve problems in their areas of giftedness, there is increased electrical activity in both hemispheres. It appears that for the brain to be efficient, the two hemispheres of the brains must work together. By stimulating and exercising the right hemisphere of the brain, the arts strengthen the connection between the hemispheres. Kids should be exposed to the arts as their cognitive skills mature so that their right brain will be as developed as the left, and both hemispheres work in tandem, thus achieving the full potential of the mind.

M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

Insight 12. Arts have many benefits to children’s independent development in building their brain

Think creatively, with an open mind Observe and describe, analyze and interpret Express feelings, with or without words Practices problem-solving skills, critical-thinking skills Discovers that there is more than one right answer School can be fun—playing can be learning Collaborate with other children and with adults Arts build confidence. Because every child can feel pride in his or her original artistic creations Arts build community.

61


Insight 13. Children’s independence takes various forms: physical, mental, emotional and social An Independent 6-8 Years Old Kids Can...

Physical Household basics Make bed Empty wastebaskets Hang towels after bath Sort dirty clothes by color Help fold towels Help feed pets Repair and maintenance Wash yard toys when needed Help rake the yard Sweep patio Water plants Help wipe up spills

Social Interactions with others Exhibit manners Shake hands and greet others Show respect for elders Learn to be a good listener Take turns Healthy Habits Dress self Brush teeth and wash hands Understand the value of exercise

Mental Inner Stress adjustment Knows what is stress Emotional adjusted Releases stress How to share emotion Feel confident and responsible Perceives Oneself Encourage children to express Play together Show children’s self-esteem

62

Decision-making skills Able to choose two or three selections Have basic understanding of choices and consequences Time management Adhere to a daily schedule Learn days and months Organizing and decluttering Sort like items for proper storage Pick up toys Keep school papers in order Help tidy living room Care for belongings Money management Earn payment for extra chores Know coin values


KIDO

From my survey, I found lots of parents give their children chores to do. It is good ways to help children’s physical independence. However, parents don’t pay enough attention to build children’s emotional Independence, such as reading, brain games.

Do you give your children tasks in daily life?

72%

Clean up room

60%

Wipe table

20%

Laundry

Groceries

32%

Feed pets/plants

56%

Prepare food

36%

Wash dishes

Brain games

Reading

None

M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

Insight 14. Parents don’t give their kids enough daily tasks to develop emotional independence

28% 2% 12% 8%

63


Insight 15. Overprotected children grow into overdependent adults who don’t reach financial independence According to a new survey, 59% of parents provide financial support to their adult children who are no longer in school. The online poll by Forbes Woman and the National Endowment for Financial Education (NEFE) of 1,074 US adults—non-students aged 18 to 39 and their parents—was conducted by Harris Interactive in May.

59%

59% of parents provide financial support

In fact, among the parents offering financial support 43% say they are “legitimately concerned” for their kids’ financial well-being, and 37% say they have struggled and don’t want their children to struggle too.

50%

Housing

48%

Living expense

41%

Transportation costs

35%

Insurance coverage

29%

Spending money

Credit and debt

64

9%


KIDO

I created survey question about “What do you want your children to be?“ Then, I got the most information that parents want children be health,both of physical and psychological.

What do you want your children to be?

A business owner

A successful worker

16% 12%

Higher college degree

28%

Being heath and happy

A technician

M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

Insight 16. Parents hope their children will have a better future

32% 12%

65


Insight 17. Some parents still don’t pay a lot attention to children’s independence. Roughly equal shares of working mothers and fathers report in a new Pew Research Center survey feeling stressed about juggling work and family life: 56% of working moms and 50% of working dads say they find it very or somewhat difficult to balance these responsibilities.

2011 Moms and Dads average number of hours per week spent on

7

14

10 18 37 21

Paid work Housework Children Care

66


KIDO

We’re in the thick of what one sociologist calls “the changing timetable for adulthood.” Sociologists traditionally define the “transition to adulthood” as marked by five milestones: completing school, leaving home, becoming financially independent, marrying and having a child. If children are overprotected, they grow up to be less independent. They must be as successful as independent children.

Passed all five milestones

M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

Insight 18. Overprotected children grow up to be less independent adults.

1960

77%

65%

In 1960, 77 percent of women and 65 percent of men had, by the time they reached 30, passed all five milestones. Among 30-year-olds in 2000, according to data from the United States Census Bureau , fewer than half of the women and one-third of the men had done so.

2000

36%

21%

67


3-2 Strategy Chart

68

Topic Area

Outcome

Audience

Raising self-reliant children

Reduce overparenting and help children more independent

Parents and 6- 8 years old children

1

Insight

Strategy

Deliverables

Parents don’t know how to teach children how to be independent.

Teach parents how to make their children to be more independent.

A system of children’s independence education giving parents tools to teach their children independent.

2

Insight

Strategy help parents recognize that they are overparenting their children.

Deliverables

Overparenting makes children less independent and responsible.

3

Insight

Strategy

Deliverables

One reason for overparenting is parents don’t believe their children can act by themselves.

Make parents trust their children to reduce overparenting.

Guided activities in which parents and children work together build parents’ confidence in their children’s ability to act independently.

Visual game to help parents identify if they are overparenting and understand the results of overparenting.


KIDO

3-3 Materials Matrix Monthly Magazine

- Daily inspirational promo - Products promo

- News about parenting - Monthly topics - Educator articles - Sharing experiences

M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

Social Media & Ads

Application

- Examine parenting style

Website

- Personal parenting suggestions

- Four ares of education

Guided Activities

- Four different events each month - Product introductions - Brand story

Planner

- Checklist Planner - Instruction - Stickers

69


3-4 Logo Development

70


71


1

kido

ki do

kido

kido

i

i

k do

kido

ki do

kido

K1DO

kido

72

kido

i

k do

kido

ki do

kido

kido

kid

kido

ki O

ki do

O


KIDO

KI DO

KI DO

KI DO

kido

kido

kido

M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

KI DO

Ki DO kido

KIDO

kido

kido

kido

Kido

+

+

+

kido

kido Modern parenting

73


3-5 Th- Visua1 Identit2 The brand is called Kido, it comes from kid+do. The brand encourages parents to help their kids to do thing independently. It also is a slogan, kids can say: “I can do it!” I used script typeface to express children’s vivid and playful feelings.

4½X

X

74

kid!

X


KIDO M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

The “I� with the prominent colored dot identities kids themselves.

The repeated dot shows the brand is playful and consistent.

Script typeface expresses the energy and liveliness of children

75


76


KIDO M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

77


3-6 Visua1 Guide3ine% Primary color

78

C80 M0 Y50 K0

C0 M30 Y100 K0

R0 G181 B173

R253 G185 B19

C0 M75 Y30 K0

C80 M10 Y0 K0

R241 G102 B130

R0 G171 B120


KIDO M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

Secondary color 50% of primary colors

C5 M8 Y8 K0

C5 M8 Y8 K0

C5 M8 Y8 K0

C5 M8 Y8 K0

R239 G220 B235

R239 G220 B235

R239 G220 B235

R239 G220 B235

79


3-7 Typ&graph2

Kid# For headline use

ENFANTINE BABY

ABCDEFGHIJKLMNOPQR S T U V W XY Z abcdefghijk3mnopq+ 4tuvwxyz 0123456789

80


KIDO

For body text use

Berthold Akzidenz Grotesk light AB C D E FG H IJ K LM N O PQR STUVWXYZ abcdefghijklmnopqr stuvwxyz 0 1 2 3 4 5 6 78 9

“Welcome to Kido world” For subtitle text use

M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

“Welcome to Kido world”

Berthold Akzidenz Grotesk Bold ABCDEFGHIJKLMNOPQR STUVWXYZ abcdefghijklmnopqr stuvwxyz 0123 45 678 9

May 01 For number & date use

Bodoni Egyptian Pro Medium ABCDEFGHIJKLMNOPQR STUVWXYZ abcdefghijklmnopqr stuvwxyz 0123456789

81


3-8 I33ustratio" StylI used an outline with sold color style illustrations that work for both parents and children. They don’t look too childish and serious, they look interesting and friendly.

82


KIDO M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

83


3-9 Phot&graph2 StylThe photography style that conveys vivid and positive feelings with diversity people.

84


KIDO M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

85


04 86


090

4-2 Kido App

104

4-3 Kido Magazine

134

4-4 Kido Daily Planner Kit

144

M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

4-1 Kido Website

KIDO

D-velopmen$

87


4-1 Kid# WebsitEducates parents on how to teach their children to be more independent in four ways: physically, emotionally, socially and mentally.

88


89


Process of website

90


KIDO M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

91


92


93


94


95


96


KIDO M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

97


98


99


100


KIDO M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

101


4-2 Kid# Ap/

102


103


Elements Collages Typography

Possible colors

Head3inFont: Enfantine Baby

C0 M30 Y100 K0

C80 M0 Y50 K0

R253 G185 B19

R0 G180 B157

C0 M75 Y30 K0

C80 M10 Y0 K0

R241 G102 B130

R0 G171 B120

Subhead Font: Akzidenz Grotesk Regular

Kido encourages parents to help their kids to be more independent and reduces overparenting. App makes parenting more interesting and playful Parents can improve their parenting while they are playing games with their children.

Font: Akzidenz Grotesk Regular Sample text link

Possible button

Start Quiz Create Profile

104


KIDO

23

score

M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

Possible App icon

Possible Data viz

Possible illustration/ graphic elements

Possible input field

Search‌

Fill in text

Empty textfield

Error message

105


Sections of the app

Kido app wirframe

Welcome Statistics

Mini Quiz Quiz Zone

Sign In News

Dashboard Profile

Quote

106


KIDO M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

Physical Data Emotional Data

Descriptions

Social Data

Personal Tips

Mental Data

History Data

resasons of the actions

Physical Quiz Emotional Quiz

Introduction

Social Quiz

Answer Questions

Scores Up& Down

Mental Quiz News Books

Bookmark

Videos Advice Photo Profile Main Page

User Profile Kid Profile Bookmark

Location Photo Birthday Bookmark Articles

Daily Inspirational Tip

Videos

107


108


2:50 PM

2:50 PM

2:50 PM

2:50 PM

109


110

2:50 PM

2:50 PM

Next

Next


KIDO

2:50 PM

Next

Get Started

M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

2:50 PM

111


112

2:50 PM

2:50 PM

Create Profile

Save


KIDO

2:50 PM

2:50 PM

M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

2:50 M

Start Your Kido

113


Mini Test

114


KIDO M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

115


2:50 PM

116


KIDO M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

117


2:50 PM

118

2:50 PM

2:50 PM


2:50 2:50 PM PM

2:50 PM

2:50 2:50 PM PM

119


2:50 PM PM 2:50

120


KIDO

2:50 PM 2:50 PM

Start Quiz

Start Quiz

M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

2:50 PM 2:50 PM

2:50 PM 2:50 PM

2:50 PM 2:50 PM

Start Quiz

Start Quiz

121


2:50 PM 2:50 PM

2:50 PM 2:50 PM

2:50 PM 2:50 PM

Next

Next

Next

2:50 PM 2:50 PM

2:50 PM 2:50 PM

2:50 PM

Next

122

Result


KIDO

2:50 PM 2:50 PM

2:50 PM 2:50 PM

Next

Next

Next

M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

2:50 PM 2:50 PM

2:50 PM 2:50 PM

2:50 PM 2:50 PM

Next

Next

2:50 PM

123


124


KIDO M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

2:50 PM PM 2:50

125


2:50 PM

126

2:50 PM


KIDO M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

2:50 PM 2:50 PM

127


2:50 PM

128

2:50 PM


KIDO M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

2:50 2:50 PM PM 2:50 PM

129


4-3 Kid# MagazinIt conveys reliable parenting information and the lasted parenting tips. Parents can subscribe to the magazine on the website.

130


131


Process of creating magazine

132


KIDO M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

133


134


KIDO M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

135


136


138


KIDO M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

139


4-4 Kid# Ki$ It conveys reliable parenting information and the lasted parenting tips. Parents can subscribe to the magazine on the website.

140


141


Process of checklist

DAY OF THE WEEK

M!

T"

W#

T$

F%

S&

DATE

S"

make my bed

142

/

After School

Good Morning

! a Med ectio# l " o C

/

get the mail

I di' i( !

I di' i( !

I di' i( !

I di' i( !

I di' i( !

I di' i( !

I di' i( !

I di' i( !

I di' i( !

I di' i( !

I di' i( !

I di' i( !

I di' i( !

I di' i( !

I di' i( !

I di' i( !

I di' i( !

I di' i( !

I di' i( !

I di' i( !

I di' i( !

I di' i( !

I di' i( !

I di' i( !

I di' i( !

I di' i( !

I di' i( !

I di' i( !

I di' i( !

I di' i( !


KIDO M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

Stars

Morning

make my bed

get dressed

make breakfast

take backpack

brush my teeth

put shoes on

do my hair

get on Bus

After School

go home

feed the pet

hangout with friends

sweep

get the mail

wash my hands

water the plant

set the table

C H O R E PLAN name

Chores:

Mon

date

Tue

Wed

Thu

Fri

Sat

Sun

(Example: make bed)

Notes:

143


144


KIDO M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

145


146


KIDO M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

147


148


KIDO M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

149


150


151


152


KIDO M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

153


154


KIDO M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

155


156


KIDO M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

157


158


KIDO M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

159


160


KIDO M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

161


162


KIDO M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

163


Book design copyright Š 2018 by Zihan(Chris) Yang All rights reserved. Zihan/Chris Yang itschrisyang@gmail.com Published by Zihan/Chris Yang for the course GR 810: Thesis1; GR 830 Thesis 2 GR 850: Thesis 3, instructed by Phillp Hamlett, Wiloeta Kaminska, John Nettleton,Carolina de Bartolo in Fall 2017—Spring 2018 at Academy of Art University, San Francisco, CA. No portion of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means electronic, mechanical, photo-copying, recording, or otherwise without the express written permission of the publisher.

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KIDO M FA T H E S I S J O U R N E Y O F C H R I S Z I HAN YAN G

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