mfa portfolio— Emotive

{ Selected Works of Chris Zihan Yang }

{ Selected Works of Chris Zihan Yang }

/ 'emotive]

E M OT IVE

S E LE CT E D WO R KS O F C H R I S Z I H AN YAN G

004 005 006

{ Dedicated to my mom and dad for their love and support. }

Concept › Design is emotional and vivid. A good designer can capture various feelings for different projects. Each work reflects different sentiments and influences the audience's perception in a unique way. The concept of the design always connect with emotion.

S E LE CT E D WO R KS O F C H R I S Z I H AN YAN G

/ 'content]

E M OT IVE

006 007 008

Projec t one ›

Projec t si x ›

{ Songs of a yearning heart }

{ Breathe } 134

008

Projec t t wo ›

Projec t seven ›

{ Coty }

{ Up to the sky } 042

146

Projec t t h ree ›

Projec t eig ht ›

{ Red Leaf }

{ San Francisco zoo } 066

156

Projec t fou r ›

Projec t n i ne ›

{ Finding myself }

{ Kido } 096

Projec t f ive ›

{ You are so beautiful to me } 114

166

/ 'yearning]

008 009 010

P R OJ E CT 0 1 _ F I LM F E STI VAL ›

Projec t One ›

{ Songs of a yearning heart }

Objective › Choose one well-known director and create a hypothetical film festival for the chosen director. We need to find a common thread that appears in a selection of the director’s movies, and conceptualize an aesthetic that brings it to life. Based on the idea, we come up with a developed visual identity and system that shows the director’s style through different media and deliverables, including in a catalog, a DVD collection, a soundtrack, tickets, schedule and products.

Approach › Jane Campion is the director that I chose. The common thread I found in her movies was women pursuing love and fulfillment no matter what the cost. I created a vintage visual system with watercolor to express feminine and strong feelings. The name of the film festival is “Songs of a Yearning Heart”, which means different emotions in songs from women’s hearts.

Course › Integrated Communication Instructor › Hunter Wilmer Semester › Spring 2017 Duration › 15 weeks

作品序列 01_ 简·坎皮恩的电影节

010 011 012

›

作品一 ›

{ 心中向往之歌 }

简介 › 选择为一位有声望的导演并为其准备一个电影节的策划。设计师需要找 到他／她的所有电影里那一条共同存在的“连接线”，然后将设计概念代 入到接下来的设计中。例如电影节上所需的各类主要产品，包括电影 目录，DVD收藏盒，电影入场门票，时间计划表，装载电影配乐的 USB 等等。设计师们需要通过运用不同材质的产品和媒介，去构建整体的视 觉系统，以此来展示带有导演个人风格的电影节。

方法 › 我选择的导演是简·坎皮恩。我发现在她的电影里，所有的女主角都勇 于追求属于自己的爱情，无论需要付出什么样的代价。因此为营造出符 合电影中以女性角度为出发点的独特美学视觉，我选择了用水彩和复古 的效果去呈现女性的多种情感。也是如此，我将电影节取名为了“心中 向往之歌”，因为女性丰富的内心就像是一首动听的歌，而组成它的音 符正是来自于内心深处的多种情感体验。

课程名称 视觉整合沟通设计 指导老师 亨特·维默尔 学期 2017年春季 时限 十五周

E M OT IVE

S E LE CT E D WO R KS O F C H R I S Z I H AN YAN G

Songs f or

Song

from the HEART

A

yearning

ongs

a

Songs H

of

eart

Song

of A YEARNIN

SOUL OF

G

ongs for

P R OJ E CT 0 1 _ F I LM F E STI VAL ›

Songs of a

15 15 15

E M OT IVE

S E LE CT E D WO R KS O F C H R I S Z I H AN YAN G

P R OJ E CT 0 1 _ F I LM F E STI VAL ›

17 17 17

E M OT IVE

S E LE CT E D WO R KS O F C H R I S Z I H AN YAN G

P R OJ E CT 0 1 _ F I LM F E STI VAL ›

018 019 020

E M OT IVE

S E LE CT E D WO R KS O F C H R I S Z I H AN YAN G

P R OJ E CT 0 1 _ F I LM F E STI VAL ›

020 021 022

E M OT IVE

S E LE CT E D WO R KS O F C H R I S Z I H AN YAN G

P R OJ E CT 0 1 _ F I LM F E STI VAL ›

23 23 23

E M OT IVE

S E LE CT E D WO R KS O F C H R I S Z I H AN YAN G

P R OJ E CT 0 1 _ F I LM F E STI VAL ›

024 025 026

E M OT IVE

S E LE CT E D WO R KS O F C H R I S Z I H AN YAN G

E M OT IVE

S E LE CT E D WO R KS O F C H R I S Z I H AN YAN G

028 029 030

P R OJ E CT 0 1 _ F I LM F E STI VAL ›

An Angel At My Table

Directed by Jane Campion

RUNTIME : 158 min GENRES: Drama, Bio LANGUAGE: English, Spanish

The Piano

Directed by Jane Campion

RUNTIME : 121 min GENRES: Drama, Romance LANGUAGE: English

Bright Star

Directed by Jane Campion

RUNTIME : 119 min GENRES: Bio, Romance LANGUAGE: English

Sweetie

Directed by Jane Campion

RUNTIME : 97 min GENRES: Drama, Comedy LANGUAGE: English

The Portrait Of A Lady

Directed by Jane Campion

RUNTIME : 144 min GENRES: Drama, Romance LANGUAGE: English, Italian

E M OT IVE

S E LE CT E D WO R KS O F C H R I S Z I H AN YAN G

P R OJ E CT 0 1 _ F I LM F E STI VAL ›

030 031 032

E M OT IVE

S E LE CT E D WO R KS O F C H R I S Z I H AN YAN G

P R OJ E CT 0 1 _ F I LM F E STI VAL ›

032 033 034

E M OT IVE

S E LE CT E D WO R KS O F C H R I S Z I H AN YAN G

P R OJ E CT 0 1 _ F I LM F E STI VAL ›

034 035 036

E M OT IVE

S E LE CT E D WO R KS O F C H R I S Z I H AN YAN G

P R OJ E CT 0 1 _ F I LM F E STI VAL ›

37 37 37

E M OT IVE

S E LE CT E D WO R KS O F C H R I S Z I H AN YAN G

P R OJ E CT 0 1 _ F I LM F E STI VAL ›

39 39 39

E M OT IVE

S E LE CT E D WO R KS O F C H R I S Z I H AN YAN G

P R OJ E CT 0 1 _ F I LM F E STI VAL ›

040 041 042

/ ' frĂŁgrant]

042 043 044

P R OJ E CT 02_ R E B R A N D I N G ›

Projec t t wo ›

{ Coty }

Objective › To find a dead, defunct or dying brand and give it a new life. The brand can be a well known, prosperous company that has gradually lost its core business. The designer should find the brand’s original soul and explore a new direction to carry forward their spirit. The goal is to revive the brand with a new standards guide and visual system and transform the brand to the next level.

Approach › I chose to rebrand Coty, which created fragrances in the beginning, and became one of the world’s largest beauty companies. Coty originally used scents to inspire different moods. The New Coty will go far beyond creating fragrances, cosmetics, skin and hair care.

Since Coty is an expert in creating scents, there is a potential to study scent to inspire people’s moods and let them live better. Coty will provide a chance for people to enhance their different life experiences through scent interaction.

Course › The Nature of Identity Instructor › Hunter Wimmer Semester › Fall 2017 Duration › 15 weeks

作品序列 02_ 品牌重塑

044 045 046

›

作品二 ›

{ 科蒂 }

简介 › 选择一个已经面临和破产倒闭或者偏离自己最初定位的公司，并为其 设计新的品牌策略和品牌识别系统。设计师需要通过解析品牌的历史背 景，找到该公司原始的品牌精神并设计出新的视觉走向，让公司能有更 进一步的发展。设计的目标是复兴这个公司，并为其塑造新的品牌识别 系统，进化品牌新形象。

方法 › 我选择的是一个化妆品品牌 — 科蒂，它最初是以研发香水起家，然后逐 渐成为世界上最大的化妆品公司之一。科蒂公司创立的初衷是希望能用 气味去激发人们不同的情感体验。因此，我所设想的全新的科蒂将不会 再只是简单地制造香水、美妆和洗护产品。既然科蒂本就是制造香氛的 专家，那么我们可以选择更深入地去研究 “如何利用气味去改善人们的 生活”的这个课题。新的科蒂公司会通过带来更好的嗅觉享受，来提升 人们生活品质。

课程名称 品牌识别设计 指导老师 斯坦利·哥恩卡 学期 2016年秋季 时限 三周

E M OT IVE

S E LE CT E D WO R KS O F C H R I S Z I H AN YAN G

P R OJ E CT 0 2 _ R E B R A N D I N G

›

046 047 048

E M OT IVE

S E LE CT E D WO R KS O F C H R I S Z I H AN YAN G

P R OJ E CT 0 2 _ R E B R A N D I N G ›

050 051 052

E M OT IVE

S E LE CT E D WO R KS O F C H R I S Z I H AN YAN G

P R OJ E CT 0 2 _ R E B R A N D I N G ›

054 055 056

P R OJ E CT 0 1 _ F I LM F E STI VAL ›

59 59 59

E M OT IVE

S E LE CT E D WO R KS O F C H R I S Z I H AN YAN G

P R OJ E CT 0 1 _ F I LM F E STI VAL ›

61 61 61

E M OT IVE

S E LE CT E D WO R KS O F C H R I S Z I H AN YAN G

P R OJ E CT 0 2 _ R E B R A N D I N G ›

062 063 064

E M OT IVE

S E LE CT E D WO R KS O F C H R I S Z I H AN YAN G

P R OJ E CT 0 1 _ V I S UAL I D E N TI TY ›

65 65 65

/ pro'tective]

066 067 068

P R OJ E CT 0 3 _ V I S UAL I D E N TI TY ›

Projec t t h ree ›

{ Red Leaf }

Objective › To identify a problem that can be solved through the graphic design process. Do research about the problem, find the target audience and how to integrate a variety of media to create awareness about the problem and help to solve it in the best possible way.

Approach › Lots of children eat or touch poisonous plants and are harmed.

I created an educational brand, Red Leaf, represented by the poisons ivy leaf. Read Leaf helps children distinguish different plants and understand details of poisonous plants. Also, it helps kids and parents to know more about poisonous plants and stay away from them. The colorful and interesting style helps kids not to be afraid of poisonous plants by really learn about them.

Course › Visual Thinking Instructor › David Hake Semester › Summer 2016 Duration › 8 weeks

E M OT IVE

S E LE CT E D WO R KS O F C H R I S Z I H AN YAN G

作品序列 03_ 视觉系统识别

068 069 070

›

作品三 ›

{ Red Leaf }

简介 › 找到社会中存在的问题，并用平面设计的方式去改善和解决。通过大量 查看和研究资料，找到问题的主要需求对象并且运用不同的媒介去整合 成一个视觉系统。通过这个视觉系统，要尽可能地帮助主要的需求对象 去解决这个问题。

方法 › 曾经报道中很多孩子因为吞噬或者触摸有毒的植物而受伤，所以我设计 了一个教育品牌 — Red Leaf，品牌的标志象征着随处可见的有毒植物: 三片叶子的毒葛。Red Leaf 可以帮助小朋友认识和了解有毒植物， 并懂得如何区分它们。同时我设计了鲜、有趣的视觉系统，让孩子们 在学习和了解有毒植物时，不会感到害怕。相信当孩子们了解和学习到 更多关于有毒植物的知识后，他们能避开这些有毒植物，健康快乐的 成长和生活。

课程名称 思维视觉化设计 指导老师 戴维·哈克 学期 2016年夏季 时限 八周

E M OT IVE

DR.

PLANT

S E LE CT E D WO R KS O F C H R I S Z I H AN YAN G

Red Leaf

Red

Leaf

RED LE AF

Dr. Plant

RED LEAF DR . PL ANT

Dr. Plant

Red Leaf

RED LE AF

072 073 074

P R OJ E CT 0 3 _ V I S UAL I D E N TI TY ›

RED LEAF

E M OT IVE

S E LE CT E D WO R KS O F C H R I S Z I H AN YAN G

074 075 076

P R OJ E CT 0 3 _ V I S UAL I D E N TI TY ›

“DON’T MISTAKE ME WITH CHERRY TOMATOES.” If eaten, HOLLY BERRIES can cause vomiting and diarrhea. Ingestion of over 20 berries may be fatal to children.

RED LEAF Go to WWW.REDLEAF.COM Find out more about poisonous plants.

E M OT IVE

S E LE CT E D WO R KS O F C H R I S Z I H AN YAN G

E M OT IVE

S E LE CT E D WO R KS O F C H R I S Z I H AN YAN G

080 081 082

P R OJ E CT 0 3 _ V I S UAL I D E N TI TY ›

LUPINES The poison is present in the foliage, but mostly it’s in the seeds. The seeds with lupines are toxic and cause discomfort, coma even death to children when ingested in a certain amount.

Smooth surface

Hairy surface

Misconception Mistaken for green bean

Location

Plump body

Dry, open and wooded areas or forest trails

Considerations

Dark yellow-green color Clear green color

• Remove the beans from the mouth • Flush the mouth throughly with fluid replacement • If eaten too much, call your local poison control center or go to hospital immediately.

Lupines varies in its toxicity, depending on growing conditions and time of year. The seeds of the lupines are small cream colored irregular circles, and are contained within a pod that is about an inch long.

TULIP BULBS Yellow sprout Light orange with yellow

If children mistake tulip bulbs for onions, consuming them or simply coming into contact with them can lead to symptoms such as minor skin irritation, vomiting, coma or death.

Dark red-brown

Misconception Mistaken for the onion or garlic

Location Underground, gardens or flower fairs

Considerations

Smooth and glossy surface

If skin irritations occur, wash the area with soap and cool water.

•For eye irritations, gently flush the eyes with lukewarm water for 10 to 15 minutes.

•If a poisonous bulb is eaten, call your local poison control center immediately.

Rough surface

Tulip bulbs are harvested in midsummer. The size of a tulip bulb is between 10 and 12 centimeters in girth at its broadest point.

HOLLY BERRIES

Prickly leaf

Translucent

Ingestion of over 20 berries may be fatal to children.

Holly leaves if eaten might cause diarrhea, nausea, vomiting, and stomach and intestinal problems. Holly plants might be toxic to pets and livestock.

Solid red color

Misconception Mistaken for cherry tomatoes

Red-orange color

Location On the tree or holiday decorations,

Harder body

Considerations •Remove any plant material still in the mouth.

•Give a small amount of water or milk to drink.

•If eaten too much, call your local poison control center or go to hospital immediately.

Holly berries grow on deciduous trees or shrubs from tropics to temperate zones worldwide. The small fruits of Ilex , although often referred to as berries , are technically drupes.

“Happy and fun learning experience.”

6

—Red Leaf

COMMON POISONOUS PLANTS IN CALIFORNIA

Poison Ivy

Philodendron

COLLECTION MILD

Plants, like other living organisms, compete for scarce resources in their environment and must defend themselves from predators. Sometimes children become the victims of these physical and chemical defenses.

POTENTIALLY POISONOUS PLANTS

MODERATE

SEVERE

Access key STUDY

QUIZ

Which one is

TULIP BULB ?

Three levels of poisnous plants

Amaryllis

Daffodil

Avoid the list of poisonous or potentially poisonous plants

Swipe the card

• Milky sap • Umbrella shaped flower clusters • Beans & peas • Bulbs • White & yellow berries • Approximately half of red berries are poisonous • Plants with shiny leaves should be considered to be poisonous • Food from your pack is safe, don’t eat plants you don’t know

GOOD JOB! NEXT

Unlock more poisnous plants

Coral Tree

Teaching Cards

Fun Quizzes

Nightshade

4 SIMPLE RULES • Do not eat plants, berries, fruit or mushrooms on the trail • Avoid handling plants on the trail • Do not use native plants as firewood • Wear protective clothing

HAVE FUN TO LEARN POISONOUS PLANT IN RED LEAF.

Go to WWW.REDLEAF.COM Find out more about poisonous plants.

MILD

MODERATE

SEVERE

Plant Collection

Am

ar y l l i

s

Tu lip bulb

Ol

ea n der

hi

lod e n dro

Daf

l fodi

L u pi n e s

Co

r a l Tr e e

Po

Bi

H

iso n Oa

k

t t e r s we e

ol

Ni

t

ly B e r ri e

s

iso n Iv y

P

Po

S E LE CT E D WO R KS O F C H R I S Z I H AN YAN G

n

E M OT IVE

ghtshade

P R OJ E CT 0 3 _ V I S UAL I D E N TI TY ›

084 085 086

E M OT IVE

S E LE CT E D WO R KS O F C H R I S Z I H AN YAN G

P R OJ E CT 0 3 _ V I S UAL I D E N TI TY ›

088 089 090

E M OT IVE

QUIZ

h one is the TULIP

BULB ?

S E LE CT E D WO R KS O F C H R I S Z I H AN YAN G

QUIZ

QUIZ

Which one is the TULIP BULB?

TULIP BULB

• Identification Mistaken for the onion or garlic • Symptoms Minor skin irritation, vomiting, coma or death when eat too much • Treatments Wash the skin, or flush the eyes with lukewarm water for 10 to 15 minutes.

GOOD JOB! NEXT

OOPS! TRY AGAIN. NEXT

CONTINUE

092 093 094

P R OJ E CT 0 3 _ V I S UAL I D E N TI TY ›

STUDY

STUDY

COLLECTION MILD

SEVERE

Swipe the card

NIGHTSHADE • Symptoms Eating the berries can cause drowsiness, facial flushing, fever, vomiting.

• Treatments Seek immediate medical help.

MODERATE

SEVE

E M OT IVE

S E LE CT E D WO R KS O F C H R I S Z I H AN YAN G

GAME

GAME

Drag the COLORS into the plant.

Drag the COLORS into the plant.

HELP

HELP

DAFFODILS

DAFFODILS

FINISH

FINISH

GAME

GAME

Drag the COLORS into the plant.

Drag the

COLORS into the plant.

HELP

DAFFODILS

DAFFODILS

AWESOME! FINISH

NEXT

/ ex'ploring]

096 097 098

P R OJ E CT 0 4_ B O O K D ES I G N ›

Projec t fou r ›

{ Finding myself }

Objective › Create a 32-page book based on things that we see, hear, touch and smell as we go about our daily routines. To develop personal concepts and a central theme, the designer needs to take photos while observing their lives. The entire contents and images in the book should be created by designer. The goal is to experiment with typography and photography and have fun doing it.

Approach › The concept comes from the city, San Francisco, which is filled with chaos and noise. People are in a hurry every day and look like a lot of small ants living in the city. We don’t have enough time to stop and ask ourselves “Who am I? What am I doing? Where am I going?”

I wrote my personal story about how I started to think about my life in San Francisco, and what I found on my way. I used black and white photos in the beginning to express a lost feeling. Through the process of finding myself, I became clearer and the images turned to having color.

Course › Type Experiments Instructor › Stanley Zienka Semester › Fall 2016 Duration › 4 weeks

作品序列 04_ 书籍设计

098 099 100

›

作品四 ›

{ 寻找自己 }

目标 › 创作一本32页的书，其灵感来主要来源于设计师在日常生活中的 所见、所闻、所听和所感。为了更加完善创作理念和主题，设计师 需要观察自己的生活并用照片记录他们。此书的内容和照片都来自 于设计师自己的真实生活。本书的主旨在于练习用更加丰富有趣的 方法排列组合文字与图片。

方法 › 我的灵感来源于旧金山— 一个充满着喧嚣, 到处车水马龙的城市。 人们每天都很匆忙的赶着自己的路，就像忙碌的蚂蚁一样，没有时 间停下脚步去问问自己，“我是谁？我在做什么？我要去哪里？” 所以我写下了这个关于我如何开始寻找自己人生意义的故事。从最 开始我怀着激动心情来到旧金山，到如今为什么我失去了生活的 意义，这便是为什么我开始了在旧金山寻找自己人生意义的旅程。

课程名称 概念性排版设计 指导老师 斯坦利·哥恩卡 学期 2016年秋季 时限 四周

198 199 200

作品序列 ›

作品 一 ›

{ 一首向往心中的歌 }

目标 › 创作一本32页的书，其灵感来主要来源于设计师在日常生活中的所 见、所闻、所听和所感。为了更加完善创作理念和主题，设计师需 要观察自己的生活并用照片记录他们。此书的内容和照片都来自于 设计师自己的真实生活。本书的主旨在于练习用更加丰富有趣的方 法排列组合文字与图片。 方法 › 我的灵感来源于旧金山—一个充满着喧嚣, 到处车水马龙的城市。 人们每天都很匆忙的赶着自己的路，就像忙碌的蚂蚁一样，没有 时间停下脚步去问问自己，“我是谁？我在做什么？我要去哪里？” 所以我写下了这个关于我如何开始寻找自己人生意义的故事。从最 开始我怀着激动心情来到旧金山，到如今为什么我失去了生活的意 义，这便是为什么我开始了在旧金山寻找自己人生意义的旅程。

指导 斯坦利 哥恩卡 课程名称 字体实验 项目名称 电影节 学期 2016年 秋季

P R OJ E CT 0 1 _ F I LM F E STI VAL ›

101 101 101

E M OT IVE

S E LE CT E D WO R KS O F C H R I S Z I H AN YAN G

P R OJ E CT 0 4 _ B O O K D ES I G N ›

102 103 104

E M OT IVE

S E LE CT E D WO R KS O F C H R I S Z I H AN YAN G

P R OJ E CT 0 4 _ B O O K D ES I G N ›

104 105 106

E M OT IVE

S E LE CT E D WO R KS O F C H R I S Z I H AN YAN G

P R OJ E CT 0 4 _ B O O K D ES I G N ›

106 107 108

E M OT IVE

S E LE CT E D WO R KS O F C H R I S Z I H AN YAN G

P R OJ E CT 0 1 _ F I LM F E STI VAL ›

109 109 109

E M OT IVE

S E LE CT E D WO R KS O F C H R I S Z I H AN YAN G

P R OJ E CT 0 4 _ B O O K D ES I G N ›

110 111 112

E M OT IVE

S E LE CT E D WO R KS O F C H R I S Z I H AN YAN G

P R OJ E CT 0 4 _ B O O K D ES I G N ›

112 113 114

/ no'stalgic]

114 115 116

P R OJ E CT 05_ SYSTE M D E S I G N ›

Projec t f ive ›

{ You are so beautiful to me }

Objective › To create a book based on a selected episode of the radio show This Ameican Life by Ira Grass. The challenge is to keep basic principles and explore new innovative ways to communicate with content and images.

Approach › The episode called “You are So Beautiful to Me” impressed me a lot.

It has two stories about love, and what people mean when they use the word love. One concerns an unlikely woman falling in love with a pretty bird. Another is about a handsome man falling in love with an unlikely woman. I separated the two stories into different sections by different locations. The two love stories are romantic and filled with memories, so I used collage style images with watercolors to show their memories and emotions.

Course › Type Systems Instructor › Tim Carpenter Semester › Fall 2016 Duration › 15 weeks

116 117 118

作品序列 05_ 视觉系统设计 ›

作品五 ›

{ 你是如此美丽 }

简介 › 听“美国生活”广播节目，去设计一本书。设计师需要从不同类别的广播 节目中选一个自己感兴趣的节目，然后改编成一本故事书。先把一篇文 章遵循一定的基本规则分割成不同的章节，然后再在此基础上探索和开 创新的视觉方式让内容和图片联系起来。

方法 › 我选择了一个主题叫做“你是如此美丽”的广播节目。这个节目是通过 讲述两个爱情故事，来告诉人们“爱”这个词的意义。其中一个故事是一 个普通的女人爱上了一只美丽的鸟，另一个故事则是一个英俊的男人爱 上了一个不可能的女人。我选择将不同的地址作为故事书章节划分的依 据。又因为这两个故事都是有关于对故人的回忆，所以我选用了水彩和 拼贴画风格的照片去呈现他们的情感和往事。

课程名称 图文排版设计 指导老师 蒂姆·卡彭特 学期 2016年秋季 时限 十五周

E M OT IVE

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/ har'monious]

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Projec t si x ›

{ Breathe }

Objective › This project is to choose a song and create a music poster that represents the mood and atmosphere of the song. The poster is created by using projector photography, so in the beginning, designers should prepare different materials, such as colors of celluloid films, liquid, glass and other interesting items that can show the ideas and emotions of the song. After taking photos, designers use cutting and collage to create a music poster without Photoshop skill.

Approach › The song that I chose was “If You Want Me” which comes from a film— Once. The story is about two unknown music lovers who have had different experiences and lives, but create their own songs together.

I used desaturated color to show the unclear and hazy future of their love. They don’t want to be tied to each other through love, and want to follow their dreams to create good music and songs, like birds free in a musical sky.

Course › Type Experiments Instructor › Stanley Zienka Semester › Fall 2016 Duration › 3 weeks

136 137 138

作品序列 06_ 音乐海报 ›

作品 六 ›

{ 音乐海报 }

简介 › 选择一首歌，然后通过投影仪拍摄影像重叠的方式创作一张能体现歌曲 的情感和氛围的音乐海报。创作前，设计师需要准备多元的材料， 例如不同颜色的赛璐珞胶片，不同效果的液体、玻璃等这样一些有趣的 物件。完成这些不同材料的投影和摆设的排列组合的拍摄后，再用拼贴 的方式组合成一张漂亮的海报，不需要添加任何的PS特效，就可以完美 地去表达这首歌的情感。

方法 › 我所选择的歌曲来自电影《曾经》里的插曲—《If You Want Me 》。 这个电影讲述了两个平凡的音乐爱好者的爱情故事。他们虽然有着不同 的生活背景和经历，却因为音乐而结缘。但同时，他们又不想成为彼此 梦想的牵绊，都希望对方做一只小鸟，能够在音乐的世界里自由翱翔。 因此我选用了饱和度较低的颜色去展现他们朦胧的感情和渺茫的未来。

课程名称 概念性排版设计 指导老师 斯坦利·哥恩卡 学期 2016年秋季 时限 三周

P R OJ E CT 0 1 _ F I LM F E STI VAL ›

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/ ex'pansive]

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P R OJ E CT 07 _PAN E L D E S I G N ›

Projec t seven ›

{ Up to the sky }

Objective › To express our ability to interpret something we see and then design two panels based on it. Designers have to go outside to discover something visually compelling, then take photos. The two panels can be connected or separate, but typography must enhance the feeling of the original images.

Approach › I went to downtown San Francisco to discover something to catch my eye. After many days exploring, I took photos of a fire escape.

When I stood under the building and looked up to the stairs, I saw the sky with steps. At that time, I felt the fear of the unknown city.

However, if I worked hard step by step, I would overcome the fear and become braver and brighter than before.

Course › Type Experiments Instructor › Stanley Zienka Semester › Fall 2016 Duration › One week

148 149 150

作品序列 07_ 面板设计 ›

作品七 ›

{ 直上云霄 }

简介 › 设计两个大小相同，形状为正方向的面板去解释和表达我们所以看到的 东西。设计师需要走出房间来到户外去发现和寻找有视觉冲击和美感的 事物，并拍摄下来。两张面板的内容可以有关联，也可以完全独立， 但需要运用字体的设计和排列来提升原始照片的氛围。

方法 › 我走出去房门，去到了旧金山市区。希望在这里可以寻找到一些能吸引 我眼球的事物。通过几天的探寻，我选择了一个建筑的火灾逃生通道作 为拍摄素材。当我站在这个建筑物下，抬头望向天空的通道楼梯时，天 空与阶梯所呈现的构图完全吸引住了我的眼球。那个时候，我突然觉得 虽然这座城市的上空是那么遥不可及，但这些阶梯却给予了人希望，好 像我只要努力地一步一步向前走，就能战胜恐惧，变得更加的勇敢，最 终成为这座城市的万家灯火之一。

课程名称 概念性排版设计 指导老师 斯坦利·哥恩卡 学期 2016年秋季 时限 一周

E M OT IVE

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P R OJ E CT 0 1 _ F I LM F E STI VAL ›

153 153 153

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P R OJ E CT 0 1 _ F I LM F E STI VAL ›

155 155 155

/ plรกyful]

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›

Projec t eig ht ›

{ San Francisco zoo }

Objective › To choose a brand that doesn’t have an animated logo and create a 5 to 7-second logo in motion for it. The goal is to use clean storytelling to create a fluent and consecutive video. It is a introduction or advertisement for the company.

Approach › I chose The San Francisco Zoo, which is an urban oasis. It is a multi-species landscape with giraffes, zebras, kudu, ostriches, storks, and the largest outdoor lemur habitat in the country. Also, San Francisco Zoo has a special steam train and children’s program, so I used the steam train to begin my story. Then, I used silhouettes from the original logo as passengers to greet visitors taking the train. The animation and sound effects make the video more vivid and playful.

Course › Typographic In Motion Instructor › Wioleta Kaminska Semester › Spring 2017 Duration › 3 weeks

158 159 160

作品序列 08_ LOGO动画 ›

作品 八 ›

{ 旧金山动物园 }

简介 › 选择一个没有logo动画的公司，并为其设计一个5到7秒的logo动画。 设计的目标在于用清楚的故事，清晰流畅的动画视频去介绍和宣传这家 公司。在短时间吸引观看者的眼球。

方法 › 我选择做旧金山动物园的logo动画。这个动物园是一个都市绿洲，有很 多的动物在里面栖息，包括长颈鹿、斑马、捻角羚、鸵鸟、鹳等等, 它还是美国最大的狐猴户外栖息地。同时，旧金山动物园内还有一列特 有的蒸汽火车，游客可以选择乘坐火车来游览园区。所以我选用了动物 园logo上本有的动物乘坐在火车上欢迎游客的剪影作为动画的开头， 此外一些动物叫声的模拟音效的加入也让视频变得更加有趣和生动。

课程名称 字体动画 指导老师 瓦蕾塔·卡米佳 学期 2017年春季 时限 三周

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/ MFA Thesis]

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›

Projec t n i ne ›

{ Kido }

Objective › A Master’s thesis is a year-long exploration of a chosen topic that identifies a real world problem. The purpose of the thesis is to analyze the problem and solve it through a graphic design approach. From distilling information to doing research and extracting insights for strategies, the designer will develop the solutions for the intended audience across multiple deliverables.

Approach › I was an overprotected child when I was young, and I didn’t feel confident and responsible when I was doing things. Also, I found some parents were overparenting their kids in the US, so I didn’t want my experiences to happen to other kids. I created a application so parents can know if they are overparenting, then they can go to my website and subscribe to the magazine and planner kit to get more parenting information.

Course › Thesis 1, 2, 3 Instructor › Phil Hamlett, Wioleta Kaminska, John Nettleton, Carolina De Bartolo Semester › Spring 2017 — Spring 2018 Duration › One year

168 169 170

作品序列 09_ 毕业设计 ›

作品九 ›

{ Kido }

简介 › 研究生毕业设计的课题是一个长达一年的探索过程。从最初找到问题， 然后运用平面设计的知识去系统的解决问题。从分析问题存在的原因， 到提取重要的信息，然后从大量的研究中，找到有效的观点去设计解决 策略。设计师要做的便是创造出多元的产品去更好的解决潜在用户群。

方法 › 我曾经是一个被过度保护的小孩，所以过去我在面对很多事情的时候， 不是很有自信和责任感。当我来到美国，发现在美国的多父母中也存在 过度保护自己的孩子的现象，所以我研究了这个课题。希望鼓励父母 们让自己的小孩变得独立，减少过度的保护。我设计了一个名为kido的 app，父母们可以通过这个app来测试自己过度保护孩子的等级，测试完 毕后他们可以去我的网站了解到更多有关教育孩子的资讯，并且通过订 阅育儿月刊和购买日程本礼盒去了解如何帮助他们的孩子变得更独立。

课程名称 毕业设计 指导老师 菲尔·哈姆雷特、瓦蕾塔· 卡米佳、约翰·内特尔顿、 卡罗琳娜·巴尔罗 学期 2017年春季 至 2018年春季 时限 一年

E M OT IVE

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P R OJ E CT 0 9 _ M FA TH E S I S ›

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P R OJ E CT 0 9_ M FA TH E S I S ›

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KI DO MODERN PARENTING MAGAZINE

WWW.KIDO.TODAY

11 2 0 1 8

Raise a Tough Cookie You can’t shield kids from all the crappy things in life, but we have seven strategies to help them face challenges with a can-do spirit.

Is Climbing Inherently Dangerous?

Psychologists Argue That It’s Good For the Kids

Stop Being the Mom in the Middle First, I had to get my own act together ISSUE NOV 2017

KI DO MODERN PARENTING MAGAZINE

WWW.KIDO.TODAY

07 2 0 1 8

Sensory Toys Have a Moment Both experts and parents have observed that these gadgets help relieve anxiety and improve focus in all kids

5 First Aid Tips to Teach Kids Kids have an incredible capacity to learn. Teach them how to react when emergencies happen

Teach Your Child to Swim Our age-by-age guide to water lessons, games, and safety

ISSUE MAY 2018

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/ thank You]

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To m y f a m i l y › Thank you to my mom and dad for always encouraging and believing in me as I walk the path o graphic design. Words are not enough to say thanks for the great opportunity you gave me and how much I love you. I will never stop learning and striving to become the daughter you are always proud of.

To a l l i n s t r u c t o r s › To all of my instructors at the Academy of Art University: Mary Scott, Phil Hamlett, Carolina De Bartolo , John Nettleton, Hunter Wimmer, Stan Zienka, Wioleta Kaminska, David Hake, Brett Wickens , Dustin Delaney, Dean Gustafson, Amy Broadbent and supporter Susan Pasley. I will always remember what you have taught me and your critiques. Thanks for always pushing and helping me to do the best work I can.

To m y f r i e n d s a n d c l a s s m a t e s › Thanks to my friends and classmates who gave me help and inspiration. I am very grateful for your patience with me and our great study time since my first year here. I appreciate every single one of you for helping me out.

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致我的家人 › 亲爱的爸爸和妈妈，感谢你们总是在我身后鼓励着我，支持我 所做的每一个决定。是你们让我有机会出国留学，去开拓自己的 视野，增加自己的人生阅历，我非常珍惜。在美国这边的学习忙碌 而充实，因此我没能有太多的时间和你们联系，但你们都非常理 解，还时不时给予我安慰，让我知道即使我们之间隔着千山万水， 有一个盏灯一直为我默默的点亮，是我随时可以依靠的港湾。 我会一直努力学习和奋斗，永远做让你们感到骄傲和自豪的女儿。 爸爸妈妈，我爱你们。

致所有老师 › 感谢AAU所有教过我的老师们。感谢Mary对我作品集的指引， 是你不断激励和鼓励我，让我尽最大可能去超越自己。感谢John 的耐心的教导，是你让我了解到如何在把握设计整体风格的同时， 又能关注到设计的微小细节。感谢Carolina教导我设计的逻辑思维 模式以及如何运用设计解决实际问题。通过这三年的学习，我了解 到设计不仅只是视觉上的美，而更重要的是去真正解决现实生活 中存在的问题。再次感谢所有的老师们对我的帮助和指导，我从中 受益匪浅。我会带着你们教导我的知识，去做设计，让设计真正的 解决和帮助到我们的生活。

致我的朋友们和同学们 › 感谢我的朋友和每一个帮助过我的同学，很幸运能遇见你们。 你们总是在身边鼓励我，在我最需要帮助的时候伸出援手，帮助我 解决我在设计上和生活上的所遇到的难题和困惑。当我感到失落和 沮丧的时候，你们也会耐心地安抚我，鼓励我，让我又重燃对生活 和设计的热情。如果没有你们对我的照顾和陪伴，也许就不能成就 今天的我。

Contact › Chris Zihan Yang Telephone › 415.741.7037 Email › itschrisyang@gmail.com Website › chirsyangdesign.com

School › Academy of Art University MFA, School of Graphic Design and Digital Media Instructor › Marry Scott

Printing › Graphic Imagery Book bindery › The Key Printing & Binding Photography › Chris Zihan Yang Title of book › Emotive Fonts › Berthold Akzidenz Grotesk, Sentinel, PingFang TC Software › Adobe Creative Suit ©2018 All rights reserved. No part of this publication can be reproduced without expressed permission from Chris Zihan Yang.