2019 Book

WORK SAMPLES ZINNA RILEY Z I N N A @ Z I N N A R I L E Y. C O M

DANIELE LEVIS PELUSI

Overview

ZINNA RILEY

ZINNA RILEY (SOLE PROPRIETORSHIP) GRAPHIC DESIGNER 63 0 T H O M A S L B E R K L E Y WAY, S U I T E 5 1 1 OAKLAND, CALIFORNIA 94612 510.508 .7228

Hard facts With 15+ years experience designing and producing just about all types of print collateral and presentation materials for an array of educational, health and media nonprofits (among other organizations and businesses).

My designs, while ever evolving, communicate effectively with an approachable, warm touch that will often be described as modern, clean, and elegant. They tend to feature bright attractive color palettes and charismatic typography.

Experience In 2000, I began my career writing, editing and designing countless documents and graphic diagrams (including maps and process graphics) under the rigorous tutelage of urban planners and accomplished graphic designers at an multi-disciplinary architecture and planning firm in Berkeley (MIG). This highly demanding position, required I wear vastly different professional hats including technical writer, graphic designer, project manager, to name a few, but it was in this position that I fostered a clear passion as well as demonstrated an innate talent for graphic design. Providing associate and project management level support for one of the firm's founding principals, I was able to amass an extensive graphic design portfolio while narrowing my career focus.

In 2005, I shifted to the nonprofit sector as in-house designer, working at both the micro level to produce a wide array of high-quality materials and at the macro level to help the Independent Television Service (ITVS) unify its visual identity and brand as an organization.

Specifically, I designed and produced innumerable presentations, white papers, reports, process graphics, brochures, catalogues, branding collateral (including series and event logos as well as the organization’s business cards) and other various materials necessary to assist the organization's President in institution building. I also managed and facilitated metric processes/reporting and institutional planning processes across all departments. Demonstrating multiple competencies, I realized what I enjoyed most was creating and conceptualizing remarkable design solutions to complex communication challenges, which led me to pursue a freelance graphic design career in 2010.

Since then, I have completed over 100 design projects for 30+ clients—many contracting me annually to create promotional materials for recurring events as well as branding for new initiatives.

100+ SUCCESSFUL PROJECTS

including strategic plans and annual reports, brand & identity packages, interactive slide decks, info/process graphics, five-piece invitation suites, brochures, postcards, direct mail pieces and websites.

30+ CLIENTS

such as HOMELESS PRENATAL PROGRAM, SOCIAL JUSTICE LEARNING INSTITUTE, IMPACT MEDIA PARTNERS, HEALTHY GENERATIONS PROJECT, DOUBLE HAPPINESS HEALTH, HEALTHY QI & YOU ACUPUNCTURE, HUMANIDAD THERAPY & EDUCATION SERVICES, IPG MEDIA LAB, MCKNIGHT HIGGINS CONSULTING, BRIGHTSIDE RESUMES, WHIPPER SNAPPER RESTAURANT, WORLD CHANNEL, PBS and the SANTA MONICA PUBLIC LIBRARY.

Success isn't about how mush money you make, it's about the difference you make in people's lives.

MICHELLE OBAMA

Selects from

MY PORTFOLIO Following are a few pieces chosen that illustrate a small cross-section of my experience creating event materials, layouts, and ads. I am happy to provide more work samples or an entire layout upon request.

I N V I TAT I O N S U I T E (A B OV E )

Three of five piece invitation suite for Homeless Prenatal Program's Annual Fundraising Luncheon - Print

D I G I TA L I N V I TAT I O N ( L E F T )

One of three invites from a series Open House events catering to Pacific Islander Media Makers WEB BANNERS (BELOW)

Two of six banners created and prominently featured on WORLD channel's website and social media platforms during this past Black History Month. Thumbnails below show some of the banners created for Asian Pacific American and Hispanic Heritage Month

P O S T C A R D I N V I TAT I O N (ABOVE)

Season Launch Party for KQED's Film School Shorts - Print & Digital

More selects from

MY PORTFOLIO

HPP ANNUAL REPORT SPREADS (LEFT)

Two-page spreads from the 2016-2017 Annual Report (30+ page layout) was the fifth consecutive report design created for HPP

D O U B L E H A P P I N E S S H E A LT H NEWSPAPER AD (ABOVE)

AT THE HEALTHY LIFESTYLE CENTERS, I’VE LEARNED HOW TO PREPARE FRESH AND HEALTHY MEALS FOR MY FAMILY ON A BUDGET. JOIN ME AT A HEALTHY LIFESTYLE CENTER FOR FREE NUTRITION EDUCATION, AND OBESITY PREVENTION CLASSES.

Raynice Moreland, Social Justice Learning Institute Peer Educator and Local Resident

BUS STOP AD (LEFT)

Part of an eight-piece design project (which also included branded buttons,

HEALTHY LIFESTYLE CENTERS IN LENNOX, CA: MOFFETT ELEMENTARY SCHOOL 10050 LARCH AVE TUESDAY’S 11 A.M. TO 12 P.M. EARLY RISER’S WALKING CLUB THE FORUM (CORNER OF MANCHESTER BLVD AND KAREEM CT) EVERY WEDNESDAY 9 A.M. TO 10 A.M.

HEALTHY LIFESTYLE CENTERS IN INGLEWOOD, CA: ROGER’S PARK 400 W BEACH AVE WEDNESDAY’S 4:15 P.M. TO 5:15 P.M. EDWARD VINCENT JR PARK, VETERANS CENTER 700 WARREN THURSDAY’S 11 A.M. TO 12 P.M WOMEN OF COLOR BREAST CANCER SURVIVOR SUPPORT OFFICE 301 N PRARIE AVE EVERY 3RD THURSDAY SJLI OFFICE 600 CENTINELA AVE EVERY 3RD SATURDAY 9 A.M. TO 11 A.M. CLASSES ARE FREE and SNAP ELIGIBLE

pencils, brochures, etc.) for Social Justice Learning Institute's (SJLI) Learn.

Grow. Change. Community Health Initiative TENT AND POP-UP BANNER (BELOW)

Created for the aforementioned

RESIDENTS ARE ENCOURAGED TO PARTICIPATE

initiative, SJLI continues to use these

#LearnGrowChange WWW.SJLI.ORG 323.952.7363

tents and pop-up banners at numerous events and street fairs

SJLI STICKER (ABOVE)

Another piece from the SJLI Community Health Initiative project

C ADY MCCLAIN

Cady McClain has spent the past year traveling the globe, speaking to female directors of film and television and documenting their stories for her serialized documentary, SEEING IS BELIEVING: WOMEN DIRECT. Upon completion McClain enlisted my services to capitalize on her effort utilizing a bundle of materials to help her film win over festival, conference and community audiences alike.

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Seeing Is Believing: Women Direct a documentary project

BY CADY MCCLAIN

Seeing Is Believing: Women Direct is a documentary film created by Cady McClain. Inviting viewers into a unique and intimate conversation with women who are on the front lines of the film and television directing field, each program shares how these remarkable woman successfully drive through creative, cultural, and professional obstacles in order to be the best leader she can be.

Seeing Is Believing: Women Direct recently won the Audience Award for Best Feature at the SoHo International Film Festival in July 2017.

Notable directors including Lesli Linka Glatter (Homeland), Sarah Gavron (Suffragette), and Kimberly Peirce (Boys Don’t Cry), as well as good guys like Executive Producer and Director John Wells (ER, West Wing) and Michael Robin (Major Crimes, Nip/ Tuck) who share their wisdom as we hear stories about the journey of becoming a successful director from women at all stages of the profession.

McClain’s experience making the film was recently covered by Salon.com, as well as by CBS, PBS, IndieWire, Women and Hollywood, and The Alliance of Women Film Journalists.

McClain was the 2017 recipient of the International Matrix Award by the Association of Women in Communications, which she accepted at the organization’s 2017 national conference in Dallas.

Seeing Is Believing: Women Direct is currently available for special presentations to educational institutions, conferences, and other special events. The film (available in 30, 60, or 90 minute versions) can be screened in conjunction with a personal appearance by Ms. McClain, who will discuss how women can become great leaders and overcome any obstacle, whatever their career path may be.

Booking Information Book Cady and Seeing Is Believing for your next leadership conference, membership meeting, or networking event.

CO N TAC T: Kate Super sibwomendirect@gmail.com  323-304-4206

FAC E B O O K.COM/W OM E N D I R EC TO R S S E E I NG I S B E L I E V I NG W OM E NDI R EC T.COM

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01. PRODUCTION LOGO

It all started with the brand for her production company 02. FILM ONE SHEET

Then a one-sheet for investors, educators, and potential partners 03. FILM POSTER

Next, a poster for promotion 04. DVD COVER/PRINT

Making way for international distribution

TESTIMONIALS

C ADY MCCLAIN

CLIFF FLAMER

K R I S T I N H AT C H

Emmy-Winning Actress, Director Seeing Is Believing: Women Direct

Award-Winning Resume Writer Brightside Resumes

Development Director Homeless Prenatal Program

“I really enjoyed working with

“I’m totally stoked. You are

“A donor opened [the report

Zinna. She's precise and

amazing at what you do!”

up] and thought it was so

professional and wildly

beautiful that it should be

talented. You could do no

framed.”

better than to make sure of her imagination and excellence.”

SAMPLE FEE BREAKDOWN BRANDING

Logo, Business Card, Letterhead (20 hrs @ $95/hr) Branded Proposal/Invoice Template (10 hrs@ $95/hr)

$ 1 ,9 0 0 $ 95 0

P R O M O T I O N A L M AT E R I A L S

Process/Info graphics (12-16 hrs @ $95/hr)

$ 1 , 1 4 0 - $ 1 ,5 2 0

Electronic Newsletter or E Blast (3 hrs @ $95/hr)

$ 2 85

Event Poster (8 hrs @ $95/hr)

$7 6 0

O T H E R C O L L AT E R A L

Brochure or Pamplet (4 pages) (8 hrs @ $95/hr)

$7 6 0

Print/Social Media Ad (up to 3 sizes/variations) (6 hrs @$95/hr)

$570

T Shirt Design (3 hrs @ $95/hr)

$ 2 85

REFERENCES 1

DENNIS PALMIERI CoFounder Impact Media Partners 4508 Atlantic Ave, Suite 460 Long Beach, CA 90807 dennis@impactmediapartners.com (503) 774-3301 or DESIREE GUTIERREZ CoFounder Impact Media Partners 4508 Atlantic Ave, Suite 460 Long Beach, CA 90807 desiree@impactmediapartners.com (310) 753-8503

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CHRISTINE FRIEL Founder and Acupuncturist Double Happiness Health 3380 20th Street, Suite 102 San Francisco, CA 94110 ccfriel@yahoo.com (415) 260-6327

ZINNA RILEY

Oakland, CA C O N TAC T S

zinna@zinnariley.com zinnariley.com 510.508.7228 instagram.com/zinnadesigner linkedin.com/in/zinnadesigner