ZR ZR Zinna Riley selected projects
1. Annual Report “A donor opened [it up] and thought it was so beautiful that it should be framed.� - Kristin Hatch, Grants Manager, HPP
January 2012, 2013
Client: The Homeless Prenatal Program (HPP) is an award-winning San Francisco Family Resource Center. For more than 23 years, HPP has provided poor and homeless families the ability to end childhood poverty. Built on a foundation of supportive, non judgmental case management, HPP empowers families, particularly mothers motivated by pregnancy and parenthood, to recognize their strengths and trust in their own capacity to transform their lives. Project: Created a 20-page annual report layout. The development team was looking for an layout that was engaging, colorful and dynamic, while communicating clean lines and a level of sophistication that exhibited their constantly evolving organization. More importantly, they wanted recipients to feel a meaningful connection to the content. HPP was so pleased with the final document and the response that they contracted me to design their 2013 annual report, requesting I use the 2011 report as a template. Though, I always feel things can be improved upon. HPP found the latest to be a definite improvement. INDESIGN
2. Booklet “I love it. If it went out exactly as it looks in the first draft without any edits, I would be over-the-moon ecstatic. Any possible edits you could make would just be icing on the cake.� - Marianna, Client
October 2012
Client: Marianna is a Federal Administrative Judge who has presided over hundreds of federal civil rights cases arising throughout the country and internationally. She works directly with trafficking survivors and is frequently invited to conduct training on human trafficking, with particular focus on providing criminal investigative training to law enforcement. Marianna has trained law enforcement agencies throughout the Bay Area how to effectively investigate human trafficking crimes, and is an instructor at the California Institute of Criminal Investigations where specially-trained criminal investigators and subject-matter experts provide advanced investigative training to vice squad departments throughout California. Project: Created an 18-page booklet layout including cover design, utilizing stock photography for distribution to criminal investigators attending a special seminar being conducted by the client. To be effective for the target audience it needed to aesthetically pleasing, easy to read, and authoritative, avoiding whimsical or gimmicky conventions. Cover: PHOTOSHOP/ILLUSTRATOR Layout: INDESIGN
Left: Email Invitation Right (top): Slider Image for Organization’s Website Right (Bottom): Postcard Design
3. Conference Invite
Client: New Footings links non profits who need legal services with organizations and professionals in the legal field who can provide the assistance on a pro bono basis. New Footings is focused on assisting those non profits who are in the early stages of organizational development and ready to build the infrastructure that will prepare it for the future. The conference was meant to be the organization’s launch into the of non profits and professionals they were hoping to pair. Project: New Footings did not have a vision for their conference materials nor did they have many preferences regarding the look and feel other than it incorporate shades of green. Operating with a minimal budget, I developed a design that mimics the weave of a fabric coming together to signify the mesh of non profits with much needed pro bono legal support.
February 2013
INDESIGN, ILLUSTRATOR
4. Gala invitation “You are a Rock Star! Thank you [for] all your help.� - Vinney Arora, APA Family Support Services
June 2012
Client: APA Family Support Services works to promote healthy Asian/Pacific Islander children and families by providing family support services to prevent child abuse and domestic violence. APA also advocates for culturally competent services for Asians and Pacific Islanders through education, community building and leadership development. Project (Rush, pro Bono): Operating with a very short turn-around time (one week), created a two-sided fundraising gala invitation layout along with reply card, utilizing stock photography (for the cover) as well as images provided by the organization.
INDESIGN
5. Love Story “I’m totally stoked. Knew you would deliver...That font is gorgeous.”
Client: Cliff Flamer, a dear friend and CEO of BrightSide Resumes, is a career counselor and resume writer by day but for a year and half he was creative writer by night. A labor of love, Told So Many Times is a memoir-style love letter to Cliff’s life partner, Molly and their child, Evaline. Project: Created a 65-page book design including cover, incorporating throughout photos by Cliff’s brother-in-law, Dylan Glockler (a professional photographer and film maker). This was a special project. I was very honored to develop a design that would encapsulate Cliff’s treasured manuscript chronicling the great love for the life that he shares with his family.
- Cliff Flamer, Client
June 2010
INDESIGN/PHOTOSHOP/ILLUSTRATOR
Left: Three Double-Sided Business Card Alternatives Right: Final Design
6. Brand & Dev Materials “Looks beautiful! I’m thrilled.” “Your contributions are invaluable.” - Tiffany Claflin, Founder of OMP
March 2012 to Current
Client: Our Mural Project (OMP) is a nonprofit that provides students in the Bay Area with the opportunity to explore their artistic talents while working together in a safe and supportive environment. They empower students to confidently express their ideas, successfully collaborate with one another, and build a strong sense of community through the shared purpose of painting a mural. Project: Consulted on business model, development materials and ultimately the organization’s brand identity. While OMP’s founder, Tiffany, is a highly qualified educator and incredible painter, she admitted that she lacked business savvy. She was happy to rely on my seven years of development experience and design expertise. After many discovery meetings, we created a plan to help her realize her organization’s vision. Initially, I created an one page informational brochure (not shown) and business cards (above). Business Card: ILLUSTRATOR
Project (continued): As OMP obtained mural projects, I was contracted to develop and design funding proposals, photograph the founder for inclusion in materials as well as photograph a number of murals in-progress and final. We continue to collaborate on mural designs and I have been contracted to develop OMP’s website. The design was developed to attract funders and school faculty alike, conveying the playfulness and brightness of the founder’s enthusiasm while maintaining her professionalism.
INDESIGN
7. Brochure
Senior Graphic Designer (in-house, Business Dept)
Client: The Independent Television Service (ITVS) funds, presents, and promotes award-winning documentaries and dramas on public television and cable, innovative new media projects on the Web, and the Emmy Awardwinning weekly series Independent Lens on PBS. ITVS International is a division of ITVS that runs the Global Perspectives Project (GPP), an international exchange of documentary films made by independent producers, bringing international voices to U.S. audiences and American stories to audiences abroad. Project: As an in-house designer, created double-side tabloid (11” x 17”) GPP informational brochure (that folded in half for a total of four 8.5” x 11” pages). This brochure was distributed to potential funders as well as TV broadcast venues abroad (specifically, Bahrain, Colombia, India, and Malawi to name a few, with the intent of grabbing attention and explaining the merits of a complicated program and its goals in an easy and at-a-glance manner.
June ‘03 to August ‘10
INDESIGN/ILLUSTRATOR
8. Year In Review Senior Graphic Designer (in-house, Business Dept)
June ‘03 to August ‘10
Client: ITVS Project: Created 36-page Year In Review layout (i.e., a annual report without financial statement) including cover for distribution to all of ITVS’s constituents. The CEO consider this document to be one of ITVS’s most important development tools. She and the organization as a whole was very pleased with outcome.
INDESIGN/ILLUSTRATOR/PHOTOSHOP
10. Program Catalogs Senior Graphic Designer (in-house, Business Dept)
June ‘03 to August ‘10
Client: ITVS, ITVS International and GPP Project: Created a 16-page catalog layout including multiple covers of ITVS International’s 90+ films for distribution to cable and television broadcast venues nationally and abroad as well as potential funders. The design needed to be practical and easy to navigate, as two to 15 new films would be added at least twice a year.
INDESIGN
11. Branding Senior Graphic Designer (in-house, Business Dept)
June ‘03 to August ‘10
Client: ITVS, Global Voices Project (RUSH): Operating with a very tight turn-around (eight hours for initial concept), created brand identity for Global Voices, an ITVS film series, for foreign television and cable distribution. Series’ brand was created primarily for the series’ introduction and later adapted for print and interactive collateral. The design needed to appeal to a very broad and multicultural audience, while also conveying the “serious” and sometime intense nature of the documentaries encompassing the series.
Logo: ILLUSTRATOR
Website Band: PHOTOSHOP
Left: Single-Sided Business Card Alternatives Right: Final Design
12. BUSINESS CARD UPDATE Senior Graphic Designer (in-house, Business Dept)
June ‘03 to August ‘10
Client: ITVS Project: Following ITVS’s brand update, which did not include a stationary or business card option, I created a number of business card solutions for the approval of ITVS’s executive team. The CFO specially requested designs avoid being “run of the mill.” The team was excited by most of the alternatives, making the final decision based on readability and ease of printing. This design continues to be the one used for all of ITVS’s 60+ person staff including executive leadership.
ILLUSTRATOR
Left: Final Design and Adapted Event Poster Right: Initial Alternatives
13. Event Logo
Senior Graphic Designer (in-house, Business Dept)
Client: ITVS in partnership with The United States Institute of Peace (USIP). USIP is the independent, nonpartisan conflict management center created by Congress to prevent and mitigate international conflict without resorting to violence. USIP works to save lives, increase the government’s ability to deal with conflicts before they escalate, reduce government costs, and enhance our national security. The summit considered specific recommendations on ways to harness the power of media for conflict prevention. Senior media makers, policymakers and powerful change agents who are key to the development of new ideas with the potential to reduce future conflict, were convened. Project: Created an event logo to brand all print and interactive collateral, such as welcome poster, table tents, labels, web banner, etc. While most of the team was pleased with the initial design, several team members felt it didn’t convey necessary level of seriousness, also the team was concerned about the message the use of red and ALL CAPs would send. The final design and color palette was thought to be a elegant solution to those issues.
June ‘03 to August ‘10
ILLUSTRATOR
13. Baby Shower Invitation
Client: Expecting parents and friends Lucy and Alexander
“The invitation is SOOOOO cute. Is that an Umbrellas of Cherbourg... So spot on!”
Project (Pro Bono): Created and hand assembled a shower invitation including a carriage hand stamp and the custom lining of the envelops (pages of W magazine--one of Lucy’s favorites). The design and color scheme were inspired by one of Lucy’s favorite movies (as explained by Alexander) coupled with the shower’s loose theme: Lucy’s love of all things French.
August 2011
INDESIGN/PHOTOSHOP, HAND STAMP, HAND ASSEMBLY
- Lucy, Expectant Mother
Photography: DIEGO’s 5th birthday party (NYC)
September 2011
Photography: Greta’s 5th Birthday Party (SF, CA)
June 2012
that’s all for now
ZR ZR Zinna RileY t: 510.508.7228 e: zinnariley@gmail.com