This is a uni project on developing a strategic brief about the local brand Market Lane Coffee. Cafes play an important role in supporting the daily life of people living in Melbourne. The COVID-19 pandemic situation requires the catering space to make a good balance between optimizing operations and ensuring the safety of both customers and staffs. After the pandemic, the catering space will play an important role in rebuilding the social connections and business recovery. In response to the COVID-19 pandemic, this strategic brief is proposed to instruct the design of a new Market Lane shop at North Melbourne. The brief will establish a guideline which can facilitate the operation of Market Lane and help them achieve the value of their brand (bring support to the community), while keep people safe during the pandemic and be actively involved in the recovery process in the post-pandemic future.
