S T R AT E G I C P L A N Z O N E 3
G ROW TH AND RETENTION
We plan to reach 6,000 undergraduate brothers by building a stronger, more sustainable network of chapters by being more selective with our chapter launch strategy and by bolstering our support for existing chapters.
Growing with ZBT ....
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When I called my parents to tell them I had decided to accept my bid at ZBT, I could tell through the phone that my dad (Michael A. Asch, Theta (University of Pennsylvania) ’88) was excited. He and I would be bound in a way that few people could ever understand. We are father and son, but we were now going to be brothers. At the time I thought it was really cool that I was going to be in the same fraternity as my dad and that we would be able to just talk about things. But my dad had other plans. He decided, on the day before initiation, to call me and tell me he was coming to the ceremony. At first I didn’t really get why, but after going through the process and having him play a major role in my initiation, I understand just how special it really was. It is something that he and I will remember for the rest of our lives and a moment that I was glad to have shared with the guys I now call my brothers.
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DAVID R. ASCH, Colony at the University of Michigan, ’19