Zenith 2018 UK Bottled Water Report Web Sample

Zenith Insight report

March 2018

UK bottled water report An in-depth analysis of the UK plain bottled water sector

Zenith report on UK plain bottled water March 2018 27th edition

Copyright All copyright in this document is reserved.

Liability This document contains information and may contain conclusions and recommendations. Every effort has been made to ensure that the information is accurate and that the opinions expressed are sound. However, Zenith Global Ltd cannot be made liable for any errors or omissions or for any losses or consequential losses resulting from decisions based on the information.

Important notice on distribution This report should not be quoted, referred to or transmitted to another party, in whole or in part, with out the prior written consent of Zenith Global Ltd. Should you desire to release a copy of this report to another party for information purposes, we request you and the requesting party to indemnify Zenith Global Ltd from any liability related to the report distribution. Such readers however will not be considered “users� of this report.

Zenith UK plain bottled water report 2018

introduction This is the twenty-seventh Zenith Report on the UK Bottled Water Market. As the UK bottled water market continues to grow and evolve so does our report. This year, we have produced three reports on the sector in order to provide a complete review of this dynamic market.   

The UK Plain Bottled Water Market Report The UK Water Plus Market Report The UK Bottled Water Drinks Market Report

As always, our aim is to make contact with every significant company active in the relevant sector and to produce as complete a picture as possible at a price accessible to any business with a serious commercial interest.

We are particularly grateful for the help we receive from the bottled water companies we profile. The 2018 report contains up to date profiles of the industry’s leading bottled water companies, while text, charts and tables analyse recent developments in the UK market.

The report represents exceptional coverage of the UK bottled water drinks market and we hope that you find it useful in your business planning. As our research is updated on a regular basis, we always welcome any comments or suggestions about possible improvements.

Simon Johnson Principal Consultant Zenith Global

© Zenith Global Ltd 2018

Zenith UK plain bottled water report 2018

contents brief summary------------------------------------------------------------------------------------------- 8 research overview ------------------------------------------------------------------------------------- 9 1

market overview ------------------------------------------------------------------------------ 10 1.1 economy ----------------------------------------------------------------------------------------- 11 1.2 weather ------------------------------------------------------------------------------------------ 12 1.3 media --------------------------------------------------------------------------------------------- 14

2

sector performance-------------------------------------------------------------------------- 14

3

UK plain packaged water ------------------------------------------------------------------ 18

4

UK plain bottled water packaging ----------------------------------------------------- 19

5

UK plain bottled water distribution --------------------------------------------------- 22

6

UK plain bottled water companies and brands ----------------------------------- 24

7

UK plain bottled water producers ----------------------------------------------------- 31

8

UK plain bottled water exports --------------------------------------------------------- 33

9

UK plain bottled water imports --------------------------------------------------------- 36

10

UK still and sparkling plain water consumption ---------------------------------- 40

11

UK packaged still water brands --------------------------------------------------------- 42

12

UK packaged sparkling water brands ------------------------------------------------- 44

13

retailer own label ----------------------------------------------------------------------------- 46

14

UK mineral water consumption --------------------------------------------------------- 48

15

UK spring water consumption ----------------------------------------------------------- 51

16

UK glass packaged plain bottled water ---------------------------------------------- 54

17

UK plastic packaged plain bottled water -------------------------------------------- 56

18

UK plain vs water plus ---------------------------------------------------------------------- 58

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Zenith UK plain bottled water report 2018

19

UK water coolers------------------------------------------------------------------------------ 62

20

UK plain bottled water consumer ------------------------------------------------------ 64

21

UK plain bottled water value ------------------------------------------------------------ 68

22

ongoing challenges -------------------------------------------------------------------------- 71 22.1 environmental --------------------------------------------------------------------------------- 71 22.1.1 22.1.2

key challenges ------------------------------------------------------------------------------ 71 future trends -------------------------------------------------------------------------------- 72

22.2 carbon footprint ------------------------------------------------------------------------------ 72 22.2.1 22.2.2

key challenges ------------------------------------------------------------------------------ 72 future trends -------------------------------------------------------------------------------- 72

22.3 water footprint -------------------------------------------------------------------------------- 73 22.3.1 22.3.2

key challenges ------------------------------------------------------------------------------ 73 future trends -------------------------------------------------------------------------------- 73

22.4 lightweighting --------------------------------------------------------------------------------- 73 22.4.1 22.4.2

key challenges ------------------------------------------------------------------------------ 73 future trends -------------------------------------------------------------------------------- 73

22.5 recycling ----------------------------------------------------------------------------------------- 74 22.5.1 22.5.2

key challenges ------------------------------------------------------------------------------ 74 future trends -------------------------------------------------------------------------------- 74

22.6 tap water ---------------------------------------------------------------------------------------- 74 22.6.1 22.6.2

key challenges ------------------------------------------------------------------------------ 74 future trends -------------------------------------------------------------------------------- 74

22.7 industry consolidation ---------------------------------------------------------------------- 75 22.7.1 22.7.2

key challenges ------------------------------------------------------------------------------ 75 future trends -------------------------------------------------------------------------------- 75

22.8 portfolio diversity ---------------------------------------------------------------------------- 75 22.8.1 22.8.2

key challenges ------------------------------------------------------------------------------ 75 future trends -------------------------------------------------------------------------------- 75

22.9 consumer confidence and education -------------------------------------------------- 76 22.9.1 22.9.2

22.10

retailer perception ------------------------------------------------------------------- 76

22.10.1 22.10.2

22.11

key challenges ------------------------------------------------------------------------------ 76 future trends -------------------------------------------------------------------------------- 76

stock control and supply ----------------------------------------------------------- 76

22.11.1 22.11.2

22.12

key challenges ------------------------------------------------------------------------------ 76 future trends -------------------------------------------------------------------------------- 76

key challenges ------------------------------------------------------------------------------ 76 future trends -------------------------------------------------------------------------------- 77

price pressures ------------------------------------------------------------------------- 77

22.12.1 22.12.2

key challenges ------------------------------------------------------------------------------ 77 future trends -------------------------------------------------------------------------------- 77

23

water stewardship --------------------------------------------------------------------------- 78

24

legislation --------------------------------------------------------------------------------------- 79

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Zenith UK plain bottled water report 2018

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forecast to 2022 ------------------------------------------------------------------------------ 81

appendix 1- legislation ---------------------------------------------------------------------------- 84 appendix 2 – definitions and symbols ------------------------------------------------------- 87 definitions ---------------------------------------------------------------------------------------------- 87 Natural Mineral Water ----------------------------------------------------------------------------------- 87 Spring Water-------------------------------------------------------------------------------------------------- 87 Bottled Drinking Water ---------------------------------------------------------------------------------- 87 Flavoured Water -------------------------------------------------------------------------------------------- 88 Functional Water ------------------------------------------------------------------------------------------- 88 Juicy Water ---------------------------------------------------------------------------------------------------- 88 Water Plus ----------------------------------------------------------------------------------------------------- 88 Distribution channels ------------------------------------------------------------------------------------- 88 Retail ------------------------------------------------------------------------------------------------------------- 88 Supermarkets ------------------------------------------------------------------------------------------------- 88 Independent, others --------------------------------------------------------------------------------------- 89 Door-to-door -------------------------------------------------------------------------------------------------- 89

Away From Home------------------------------------------------------------------------------------------- 89 Offices ----------------------------------------------------------------------------------------------------------- 89 Horeca, pubs and clubs ----------------------------------------------------------------------------------- 89 Others ----------------------------------------------------------------------------------------------------------- 89

symbols -------------------------------------------------------------------------------------------------- 90

appendix 3- Target Group Index (TGI) ------------------------------------------------------- 91 appendix 4- leading company profiles------------------------------------------------------- 92 AG Barr Plc ------------------------------------------------------------------------------------------------Berrington Pure Spring Water Company ------------------------------------------------------Black Mountain Mineral Water Company --------------------------------------------------- 92 Brecon Mineral Water --------------------------------------------------------------------------------Britvic Plc--------------------------------------------------------------------------------------------------Coca-Cola European Partners ---------------------------------------------------------------------Coca-Cola HBC Northern Ireland -----------------------------------------------------------------Cooleraid --------------------------------------------------------------------------------------------------Cott Beverages Ltd ------------------------------------------------------------------------------------Danone Waters (UK & Ireland) --------------------------------------------------------------------Decantae Natural Mineral Water -----------------------------------------------------------------Eden Springs UK Ltd ----------------------------------------------------------------------------------Edgar’s Water--------------------------------------------------------------------------------------------Fonthill Pure English Spring Water --------------------------------------------------------------Harrogate Water Brands Ltd -----------------------------------------------------------------------Highland Spring Group -------------------------------------------------------------------------------Hildon Ltd -------------------------------------------------------------------------------------------------Kingshill Mineral Water Ltd ------------------------------------------------------------------------Montgomery Natural Spring Water Company ------------------------------------------------

© Zenith Global Ltd 2018

Zenith UK plain bottled water report 2018

Nestlé Waters UK Ltd ---------------------------------------------------------------------------------One Water ------------------------------------------------------------------------------------------------Radnor Hills Mineral Water Company Ltd -----------------------------------------------------Roxane UK Ltd-------------------------------------------------------------------------------------------Prince’s Gate Spring Water -------------------------------------------------------------------------Princes Soft Drinks ------------------------------------------------------------------------------------Shepley Springs Ltd -----------------------------------------------------------------------------------Swithland Spring Water ------------------------------------------------------------------------------Waterlogic -------------------------------------------------------------------------------------------------

© Zenith Global Ltd 2018

Zenith UK plain bottled water report 2018

tables table 2.1 table 2.2 table 4.1 table 5.1 table 6.1 table 6.2 table 6.3 table 6.4 table 7.1 table 7.2 table 8.1 table 8.2 table 9.1 table 9.2 table 10.1 table 11.1 table 12.1 table 13.1 table 14.1 table 15.1 table 16.1 table 17.1 table 19.1 table 20.1 table 20.2 table 20.3 table 21.1 table 21.2 table 21.3 table 21.4 table 24.1

Š Zenith Global Ltd 2018

UK plain bottled water market, 2012-2017 --------------------------------- 16 UK plain bottled water types, 2012-2017 ------------------------------------ 16 UK plain bottled water packaging, 2015-17 --------------------------------- 19 UK plain bottled water distribution, 2015-2017 --------------------------- 23 top 25 companies in UK bottled water market, 2016-2017 ----------- 25 next 25 companies in UK bottled water market, 2016-2017 ---------- 26 top 25 brands in UK bottled water market, 2016-2017 ----------------- 29 next 25 brands in UK bottled water market, 2016-2017 --------------- 30 top 10 UK domestic plain bottled water producers, 2016-2017 ----- 32 top 10 UK plain produced brands, 2016-2017 ------------------------------ 32 UK plain bottled water exports by country, 2012-2017 ---------------- 34 top 10 UK plain water export brands, 2012-2017 ------------------------- 34 UK plain bottled water imports by country, 2012-2017 ---------------- 37 UK plain bottled water imports by brand, 2012-2017 ------------------- 38 UK bottled water consumption by type 2012-2017 ---------------------- 41 UK top 10 plain packaged still water brands, 2016-2017--------------- 43 UK top 10 plain packaged sparkling water brands, 2016-2017 ------ 45 UK top 5 own label plain water producers, 2016-2017------------------ 46 top UK plain mineral water brands, 2016-2017 ---------------------------- 49 top UK plain spring water brands, 2016-2017 ------------------------------ 52 top UK plain water companies in glass packaging, 2016-2017 ------- 55 top UK plain water companies in plastic packaging, 2016-2017 ----- 57 top 10 UK water cooler companies, 2012-2017---------------------------- 61 GB plain bottled water consumer, 2012-2017------------------------------ 63 UK plain bottled water per capita consumption, 2012-2017 --------- 64 international plain bottled water comparison, 2012-2022f ----------- 65 UK plain bottled water value, 2015-2017 ------------------------------------ 67 UK plain bottled water value per litre by pack size, 2016-2017 ----- 68 UK plain premium vs private label value per litre, 2016-2017 -------- 68 international premium vs private label value per litre comparison, 2017---------------------------------------------------------------------------------------- 68 UK forecast plain bottled water consumption by segment, 20172022f -------------------------------------------------------------------------------------- 74

Zenith UK plain bottled water report 2018

figures figure 1.1 figure 1.2 figure 2.1 figure 4.1 figure 5.1 figure 6.1 figure 6.2 figure 6.3 figure 7.1 figure 8.1 figure 8.2 figure 9.1 figure 9.2 figure 10.1 figure 11.1 figure 12.1 figure 13.1 figure 13.2 figure 14.1 figure 14.2 figure 15.1 figure 15.2 figure 16.1 figure 17.1 figure 18.1 figure 18.2 figure 19.1 figure 20.1 figure 21.1 figure 24.1

Š Zenith Global Ltd 2018

UK mean temperature, 2012-17 ------------------------------------------------- 13 UK sunshine hours, 2015-17 ------------------------------------------------------ 13 UK plain packaged water vs coolers, 2012-2017 -------------------------- 17 UK plain bottled water packaging, 2017 ------------------------------------- 20 UK plain water distribution, 2017 ----------------------------------------------- 23 UK plain bottled water industry consolidation, 2012-2017 ----------- 27 top 5 plain bottled water companies, 2012 and 2017 ------------------- 27 top UK plain bottled water companies, 2017 ------------------------------- 28 UK bottled water producers, 2017 --------------------------------------------- 31 UK plain bottled water exports, 2012-2017 --------------------------------- 35 leading plain UK exported water brands, 2017 ---------------------------- 35 UK plain bottled water imports, 2012-2017 -------------------------------- 37 leading plain UK imported water brands, 2017 ---------------------------- 39 UK plain still water consumption share, 2012-2017 ---------------------- 40 leading UK still plain water brands, 2017 ------------------------------------ 43 leading UK sparkling plain water brands, 2017 ---------------------------- 45 UK own label plain water consumption share, 2012-2017 ------------- 47 leading UK own label plain water producers, 2017 ----------------------- 47 UK natural mineral water consumption share, 2012-2017------------- 50 leading UK plain mineral water brands, 2017 ------------------------------ 50 UK natural spring water consumption share, 2012-2017--------------- 53 leading UK plain mineral water brands, 2017 ------------------------------ 53 leading UK plain water companies in glass, 2017 ------------------------- 55 leading UK plain water companies in plastic, 2017 ----------------------- 57 UK plain vs flavoured water, 2012-2017 -------------------------------------- 59 UK still/sparkling flavoured water, 2015-2017 ----------------------------- 59 UK water cooler market, 2012-2017 ------------------------------------------- 61 GB plain bottled water consumption 2012-2017-------------------------- 63 UK packaged bottled water market value, 2012-2017 ------------------ 67 UK plain bottled water market forecast, 2012-2022f ------------------- 74

Zenith UK plain bottled water report 2018

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UK bottled water report brief summary 1. Commentary 2. Commentary 3. Commentary

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Zenith UK plain bottled water report 2018

research overview

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

In compiling its research, Zenith relies on the goodwill and co-operation of companies active in the marketplace. All information is cross-checked with other sources, such as trade associations and suppliers, to ensure as complete a picture as possible. Although we strive to provide data as accurate as possible, some figures presented are Zenith’s estimates.



Based on individual producer volumes for the year, market, sector and segment totals are calculated from the ‘bottom up’. At a sector and segment level, adjustments are then made for any double counting of contract and licensed bottling. Estimates for any unauthorised soft drink imports sold through the ‘grey market’ are also included. However, this is more pronounced in categories such as energy drinks rather than bottled water.



A complete picture of the UK bottled water drinks market is thus produced through Zenith’s extensive study of the largest importers and bottlers, alongside small to medium sized operators and own label specialists. The market figures presented therefore encompass all aspects of bottled water drinks including: take home, impulse and on-premise/foodservice; water cooler volumes for the office; and a small amount of home delivery water.



To this end, a considerable amount of time and effort is spent contacting industry players and striving to analyse the complexities of the UK bottled water drinks arena. We believe Zenith’s coverage of the total UK bottled water drinks market to be without equal and to have attained a consistently high level of accuracy. Zenith would like to express its sincere gratitude to the entire UK bottled water drinks industry for its continued help and assistance during the research process. Our gratitude also extends to UK industry associations for their support, including: BSDA (British Soft Drinks Association), BWCA (British Water Cooler Association), NHC (Natural Hydration Council) and BBWP (British Bottled Water Producers).

© Zenith Global Ltd 2018

Zenith UK plain bottled water report 2018

1

market overview 

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Zenith UK plain bottled water report 2018

1.1

economy 

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Zenith UK plain bottled water report 2018

1.2

weather 

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Zenith UK plain bottled water report 2018

figure 1.1

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UK mean temperature, 2012-17

5.5 5 5

degrees centigrade

4.5

5

5

5

5

5

4 3.5 3 2.5 2 1.5 1 0.5 0

figure 1.2

UK sunshine hours, 2015-17

60

sunshine hours

50 40 30 20 10 0 Jan

Feb

Mar

Apr

May

Year 1

figure 1.3

Jun

Jul

Year 2

Aug

Sep

Oct

Nov

Dec

Year 3

UK rainfall, 2015-17

60 50

rainfall

40 30 20 10 0 Jan

Feb

Mar

Apr Year 1

source: Met Office

Š Zenith Global Ltd 2018

May

Jun Year 2

Jul

Aug

Sep

Year 3

Oct

Nov

Dec

Zenith UK plain bottled water report 2018

1.3

media 

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2

sector performance 

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Zenith UK plain bottled water report 2018

table 2.1

Million litres Production Exports Imports Consumption

UK plain bottled water market, 2012-2017

2012

2013

2014

2015

2016

2017

2016

2017

Production % change Exports as % of production Imports as % consumption Consumption % change Litres per person source: Zenith Global table 2.2

Million litres Total market Sparkling Still Sparkling % share Still % share Mineral Spring Others Mineral % share Spring % share Water cooler Water cooler % share Water cooler % change Packaged Packaged % change source: Zenith Global

Š Zenith Global Ltd 2018

UK plain bottled water types, 2012-2017

2012

2013

2014

2015

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Zenith UK plain bottled water report 2018

figure 2.1

UK plain packaged water vs coolers, 2012-2017

80 70

million litres

60 50 40 30 20 10 0 Packaged source: Zenith Global

Š Zenith Global Ltd 2018

Water Cooler

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3

UK plain packaged water 

Commentary

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UK plain bottled water packaging 

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Zenith UK plain bottled water report 2018

table 4.1

UK plain bottled water packaging, 2015-17

Million litres Can/Box NR Glass PET NR PVC R Polycarb PLA NR HDPE Total market

2015

2016

2017

% share Can/Carton NR Glass PET NR PVC R Polycarb PLA NR HDPE

2015

2016

2017

source: Zenith Global

figure 4.1

UK plain bottled water packaging, 2017

25% 25.0%

PET NR Glass NR Polycarb Others 25%

25%

total consumption: X million litres

Š Zenith Global Ltd 2018

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Zenith UK plain bottled water report 2018

table 4.2

Pack type Can

Bag in a Box NR Glass

PET

NR PVC

Refillable Polycarbonate

PLA Total market source: Zenith Global

Š Zenith Global Ltd 2018

UK plain bottled water packaging, 2017

Sizes in litres Total 0.20/0.25 0.33/0.5 Total Total 0.20/0.25 0.33/0.375 0.5 0.75 1.00 1.50 Total 0.085/0.2/0.25 0.3/0.33/0.37 0.5 0.7/0.75 1.0 1.25 1.5 2.00 3.00 5.00 7.50 15 19 Total 0.5 2.00 5.0 Total 10.0/11.0/11.3/11.4/11.5/12 13.00 18.5/18.9/19.0 22.0/22.7 Total 0.70

Million litres

% share

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Zenith UK plain bottled water report 2018

5

UK plain bottled water distribution 

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Zenith UK plain bottled water report 2018

table 5.1

UK plain bottled water distribution, 2015-2017

2015 volume

Million litres

2015 % share

2016 volume

2016 % share

2017 volume

Modern retail (includes discounters) Convenience / Impulse Door to door Retail Horeca; pubs, clubs Offices Others Away from home Total market source: Zenith Global

figure 5.1

UK plain water distribution, 2017

20%

20.0%

Modern retail Convenience 20%

20%

Horeca Offices Others

20%

total consumption: X million litres

Š Zenith Global Ltd 2018

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Zenith UK plain bottled water report 2018

6

UK plain bottled water companies and brands 

Commentary

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Zenith UK plain bottled water report 2018

table 6.1

Million litres

Top 25 Others Total market Top 5 Top 10 source: Zenith Global

Š Zenith Global Ltd 2018

top 25 companies in UK bottled water market, 2016-2017

2016 volume

2016 % share

2017 volume

2017 % share

2017 Packaged

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Total

Zenith UK plain bottled water report 2018

table 6.2

Million litres

Top 25 Next 25 Others Total market source: Zenith Global

Š Zenith Global Ltd 2018

next 25 companies in UK bottled water market, 2016-2017

2016 volume

2016 % share

2017 volume

2017 % share

2017 Packaged

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Total

Zenith UK plain bottled water report 2018

figure 6.1

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UK plain bottled water industry consolidation, 2012-2017

25.0

20.0

20.0

20.0

20.0

20.0

20.0

20.0

% share

15.0

10.0

10.0

10.0

10.0

10.0

10.0

10.0

5.0

0.0 Top 5

Top 10

source: Zenith Global

figure 6.2

top 5 plain bottled water companies, 2012 and 2017

10.0

Company

5.0 10.0

Company

5.0 10.0

Company

5.0 10.0

Company

5.0 10.0

Company

5.0 0

2

4

6 2016

source: Zenith Global

Š Zenith Global Ltd 2018

8 2011

10

12 million litres

Zenith UK plain bottled water report 2018

figure 6.3

top UK plain bottled water companies, 2017

10%

Company 10%

50%

10%

Company Company Company

10% 10%

total consumption: X million litres

Š Zenith Global Ltd 2018

Company Others

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Zenith UK plain bottled water report 2018

table 6.3

Million litres (1)

top 25 brands in UK bottled water market, 2016-2017

2016 volume

2016 % share

2017 volume

2017 % share

Top 25 Others Total market Top 5 Top 10 (1) Branded water volumes only, including both retail and water cooler volumes source: Zenith Global

Š Zenith Global Ltd 2018

Brand rank

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Zenith UK plain bottled water report 2018

table 6.4

Million litres (1)

next 25 brands in UK bottled water market, 2016-2017

2016 volume

2016 % share

2017 volume

2017 % share

Top 25 Next 25 Others Total market (1) Branded water volumes only, including both retail and water cooler volumes source: Zenith Global

Š Zenith Global Ltd 2018

Brand rank

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Zenith UK plain bottled water report 2018

7

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UK plain bottled water producers 

Commentary

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Commentary

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figure 7.1

UK bottled water producers, 2017

10% 30%

Company 10%

Company Company

10%

Company Company

10%

Others

20% 10%

total UK bottled water production: X million litres

© Zenith Global Ltd 2018

Company

Zenith UK plain bottled water report 2018

table 7.1

top 10 UK domestic plain bottled water producers, 2016-2017

2016 volume

Million litres

2016 % share

2017 volume

2017 % share

Top 10 Others Total UK production source: Zenith Global

table 7.2

top 10 UK plain produced brands, 2016-2017

Million litres

Top 10 Others (1) Total UK sales (1) (1) Includes both retail and water cooler volumes source: Zenith Global

Š Zenith Global Ltd 2018

2016 volume

2016 % share

2017 volume

2017 % share

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Zenith UK plain bottled water report 2018

8

UK plain bottled water exports 

Commentary

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Commentary

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Zenith UK plain bottled water report 2018

table 8.1

Million litres

UK plain bottled water exports by country, 2012-2017

2012

2013

2014

2015

2016

2017

Others Total exports % change source: Global Trade Information Services

table 8.2

Million litres

top 10 UK plain water export brands, 2012-2017

2012

2013

2014

Total exports (1) Brands Others/stock adjustment Total export sales (2) (1) UK Government figures (2) Zenith export figures calculated from brand export totals by country source: Zenith Global

Š Zenith Global Ltd 2018

2015

2016

2017

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Zenith UK plain bottled water report 2018

figure 8.1

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UK plain bottled water exports, 2012-2017

12

10

10

10

10

10

10

10

million litres

8

6

4

2

0

source: Zenith Global

figure 8.2

leading plain UK exported water brands, 2017

10% 10%

50%

10%

10%

Brand

Brand

Brand

Brand

Brand

Others

10%

total UK bottled water exports: X million litres

Š Zenith Global Ltd 2018

Zenith UK plain bottled water report 2018

9

UK plain bottled water imports 

Commentary

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Commentary

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Commentary

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Zenith UK plain bottled water report 2018

table 9.1

UK plain bottled water imports by country, 2012-2017

Million litres

2012

2013

2014

2015

2016

2017

Others Total imports % change source: Global Trade Information Services

figure 9.1

UK plain bottled water imports, 2012-2017

12

10

10

10

million litres

8

6

4

2

0

source: Global Trade Information Services

Š Zenith Global Ltd 2018

10

10

10

10

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Zenith UK plain bottled water report 2018

table 9.2

UK plain bottled water imports by brand, 2012-2017

Million litres Country (1)

Others/stock adjustment/misrecording Country (1)

Others/stock adjustment/misrecording Country (1)

Others/stock adjustment/misrecording Country (1)

Others/stock adjustment/misrecording Total imports Brands Others/stock adjustment/misrecording Total import sales (1) UK Government figures source: Zenith Global

Š Zenith Global Ltd 2018

2012

2013

2014

2015

2016

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Zenith UK plain bottled water report 2018

figure 9.2

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leading plain UK imported water brands, 2017

10% 10%

50%

10%

10%

Brand

Brand

Brand

Brand

Brand

Others

10%

total UK bottled water imports: X million litres

Š Zenith Global Ltd 2018

Zenith UK plain bottled water report 2018

10

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UK still and sparkling plain water consumption 

Commentary

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Commentary

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Commentary

figure 10.1

UK plain still water consumption share, 2012-2017

55 50 45

50.0

40

% share

35 30 25 20 15 10 5 0

source: Zenith Global

© Zenith Global Ltd 2018

50.0

50.0

50.0

50.0

50.0

Zenith UK plain bottled water report 2018

table 10.1

Million litres Total consumption Sparkling Still

UK bottled water consumption by type 2012-2017

2012

2013

2014

2015

2016

2017

2012

2013

2014

2015

2016

2017

2012

2013

2014

2015

2016

2017

Total consumption Small pack Water cooler Total small pack water Packaged sparkling Packaged still

% change Total consumption Sparkling Still Total consumption Small pack Water cooler Total small pack water Packaged sparkling Packaged still

% share Total consumption Sparkling Still Total consumption Small pack Water cooler Total small pack water Packaged sparkling Packaged still source: Zenith Global

Š Zenith Global Ltd 2018

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Zenith UK plain bottled water report 2018

11

UK packaged still water brands 

Commentary

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Zenith UK plain bottled water report 2018

table 11.1

UK top 10 plain packaged still water brands, 2016-2017

Million litres

2016 volume

2016 % share

2017 volume

2017 % share

Brand rank

Top 10 Others (1) Total still water (2) (1) Includes retailer own labels (2) Excludes water for coolers source: Zenith Global

figure 11.1

leading UK still plain water brands, 2017

10% 10%

50%

10%

10%

Brand

Brand

Brand

Brand

Brand

Others

10%

total UK packaged still water: X million litres

Š Zenith Global Ltd 2018

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Zenith UK plain bottled water report 2018

12

UK packaged sparkling water brands 

Commentary

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Zenith UK plain bottled water report 2018

table 12.1

UK top 10 plain packaged sparkling water brands, 2016-2017

2016 volume

Million litres

2016 % share

2017 volume

2017 % share

Top 10 Others (1) Total sparkling water (1) Includes retailer own labels source: Zenith Global

figure 12.1

leading UK sparkling plain water brands, 2017

10% 10%

50%

10%

10%

Brand

Brand

Brand

Brand

Brand

Others

10%

total UK packaged still water: X million litres

Š Zenith Global Ltd 2018

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Zenith UK plain bottled water report 2018

13

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retailer own label 

Commentary

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table 13.1

Million litres

Top 5 Others Total own label water source: Zenith Global

© Zenith Global Ltd 2018

UK top 5 own label plain water producers, 2016-2017

2016 volume

2016 % share

2017 volume

2017 % share

Rank

Top 50 Rank

Zenith UK plain bottled water report 2018

figure 13.1

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UK own label plain water consumption share, 2012-2017

60

50 % share of packaged water

50.0

50.0

50.0

50.0

50.0

40

30

20

10

0

source: Zenith Global

figure 13.2

leading UK own label plain water producers, 2017

10% 10%

50%

10%

10%

Company

Company

Company

Company

Company

Others

10%

total UK own label production: X million litres

Š Zenith Global Ltd 2018

50.0

Zenith UK plain bottled water report 2018

14

UK mineral water consumption 

Commentary

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© Zenith Global Ltd 2018

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table 14.1

Million litres (1)

top UK plain mineral water brands, 2016-2017

2016 volume

2016 % share

2017 volume

Top 20 Others (1) Total mineral water (1) Includes retail, water cooler and retailer own label volumes source: Zenith Global

Š Zenith Global Ltd 2018

2017 % share

Brand rank

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Zenith UK plain bottled water report 2018

figure 14.1

UK natural mineral water consumption share, 2012-2017

55 50 50.2

50.2

50.2

50.2

50.2

50.2

2011

2012

2013

2014

2015

2016

% share of bottled water

45 40 35 30 25 20 15 10 5 0

source: Zenith Global

figure 14.2

leading UK plain mineral water brands, 2017

10% 10%

50%

10%

10% 10%

total UK mineral water: X million litres

Š Zenith Global Ltd 2018

Brand

Brand

Brand

Brand

Brand

Others

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Zenith UK plain bottled water report 2018

15

UK spring water consumption 

Commentary



Commentary



Commentary

© Zenith Global Ltd 2018

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Zenith UK plain bottled water report 2018

table 15.1

Million litres (1)

top UK plain spring water brands, 2016-2017

2016 volume

2016 % share

2017 volume

Top 20 Others (1) Total spring water (1) Includes retail, water cooler and retailer own label volumes source: Zenith Global

Š Zenith Global Ltd 2018

2017 % share

Brand rank

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Zenith UK plain bottled water report 2018

figure 15.1

UK natural spring water consumption share, 2012-2017

55 50 50.0

50.0

50.0

50.0

50.0

50.0

% share of bottled water

45 40 35 30 25 20 15 10 5 0

source: Zenith Global

figure 15.2

leading UK plain mineral water brands, 2017

10% 10%

50%

10%

10% 10%

total UK mineral water: X million litres

Š Zenith Global Ltd 2018

Brand

Brand

Brand

Brand

Brand

Others

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Zenith UK plain bottled water report 2018

16

UK glass packaged plain bottled water 

Commentary



Commentary



Commentary

© Zenith Global Ltd 2018

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Zenith UK plain bottled water report 2018

table 16.1

top UK plain water companies in glass packaging, 2016-2017

Million litres

2016 volume

2016 % share

2017 volume

2017 % share

Top 10 Others Total in glass source: Zenith Global

figure 16.1

leading UK plain water companies in glass, 2017

10% 10%

50%

10%

10%

Company

Company

Company

Company

Company

Others

10%

total UK packaged water in glass: X million litres

Š Zenith Global Ltd 2018

Top 50 rank

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Zenith UK plain bottled water report 2018

17

UK plastic packaged plain bottled water 

Commentary



Commentary



Commentary

© Zenith Global Ltd 2018

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Zenith UK plain bottled water report 2018

table 17.1

top UK plain water companies in plastic packaging, 2016-2017

Million litres

2016 volume

2016 % share

2017 volume

2017 % share

Top 10 Others Total in plastic (1) (1) Packaged water in PET/recycled PET only source: Zenith Global

figure 17.1

leading UK plain water companies in plastic, 2017

10% 10%

50%

10%

10%

Company

Company

Company

Company

Company

Others

10%

total UK packaged water in glass: X million litres

Š Zenith Global Ltd 2018

Top 50 rank

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Zenith UK plain bottled water report 2018

18

UK plain vs water plus 

Commentary



Commentary



Commentary

© Zenith Global Ltd 2018

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Zenith UK plain bottled water report 2018

figure 18.1

1 5 / 0 3 / 2 0 1 8

UK plain vs flavoured water, 2012-2017

12

10 10

10

10

10

10

10

million litres

8

6

4

5

5

5

5

5

5

2

0

source: Zenith Global

figure 18.2

UK still/sparkling flavoured water, 2015-2017

120

100 50

50

50

50

50

50

million litres

80

60

40

20

0 still source: Zenith Global

Š Zenith Global Ltd 2018

sparkling

Zenith UK plain bottled water report 2018

19

UK water coolers 

Commentary



Commentary



Commentary

© Zenith Global Ltd 2018

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Zenith UK plain bottled water report 2018

table 19.1

top 10 UK water cooler companies, 2012-2017

Million litres

2012

2013

2014

2015

2016

Top 10 Others Total water cooler % change source: Zenith Global

figure 19.1

UK water cooler market, 2012-2017

60

50 50.0

million litres

40

30

20

10

0

source: Zenith Global

Š Zenith Global Ltd 2018

50.0

50.0

50.0

50.0

50.0

1 5 / 0 3 / 2017 2 0 1 8

Zenith UK plain bottled water report 2018

20

UK plain bottled water consumer 

Commentary



Commentary



Commentary

© Zenith Global Ltd 2018

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Zenith UK plain bottled water report 2018

table 20.1

GB plain bottled water consumer, 2012-2017

% of GB population (1) Bottled water consumers

2012

2013

2014

2015

2016

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'Regular' bottled water consumers (consume more than once a week) % of age group who 'ever drink' 15-24 25-34 35-44 45-54 55-64 65+ Index of bottled water consumers (100 = average) Male Female (1) For fieldwork period July 2016- June 2017 source: Target Group Index (TGI)- GB adults aged 15 and above

figure 20.1

GB plain bottled water consumption 2012-2017

12

10

% of GB population

10

10

10

10

10

8

6

4

5

5

5

5

2

0

source: Target Group Index (TGI)- GB adults aged 15 and above

Š Zenith Global Ltd 2018

10

5

5

Zenith UK plain bottled water report 2018

table 20.2

UK plain bottled water per capita consumption, 2012-2017

Litres Per capita consumption Sparkling Still

2012

2013

2014

2015

2016

2017

2012

2013

2014

2015

2016

2017

Per capita consumption Small pack Water cooler Per capita small pack water Packaged sparkling Packaged still % change Per capita consumption Sparkling Still Per capita consumption Small pack Water cooler Per capita small pack water Packaged sparkling Packaged still source: Zenith Global

Š Zenith Global Ltd 2018

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Zenith UK plain bottled water report 2018

table 20.3

international plain bottled water comparison, 2012-2022f

Litres per person

2012

Global source: Zenith Global- globaldrinks.com

Š Zenith Global Ltd 2018

2017

2022f

CAGR (12-17) (17-22f)

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21

UK plain bottled water value 

Commentary



Commentary



Commentary

© Zenith Global Ltd 2018

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Zenith UK plain bottled water report 2018

table 21.1

UK plain bottled water value, 2015-2017

2015 Volume

£ VPL

2015 £m Value

Volume

2017 £m Value

£ VPL

Volume

£ VPL

1 5 / 0 3 / 2 0 £m 1 Value 8

Packaged Packaged % increase Modern retail (inc discounters) Convenience / Impulse, others Horeca; pubs, clubs Others Water cooler Water cooler % increase Total market (1) Total market % change (1) retail sales value, including restated water cooler values - numbers may vary due to rounding source: Zenith Global

figure 21.1

UK packaged bottled water market value, 2012-2017

120

6

100

5 100

100

100

100

100

80

4

60

3

40

2

20

1

0

0 market value (£ mln)

source: Zenith Global

© Zenith Global Ltd 2018

value per litre (£)

vpl £

Market value £ mln

100

Zenith UK plain bottled water report 2018

table 21.2

UK plain bottled water value per litre by pack size, 2016-2017

Pack size Spark to 2 l Still to 2 l Still 2.1- 10 l Still > 10.1 l Total

2016

2017

Growth

source: Zenith Global

table 21.3

UK plain premium vs private label value per litre, 2016-2017

2016

2017

Premium Private label Plain water total (1) (1) excludes water for coolers source: Zenith Global

table 21.4

Country

international premium vs private label value per litre comparison, 2017

Plain (1)

(1) excludes water for coolers source: Zenith Global

Š Zenith Global Ltd 2018

Premium (1)

Private label (1)

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22

ongoing challenges

22.1

environmental

22.1.1 key challenges 

Commentary

 

Commentary

22.1.2 future trends

22.2



Commentary



Commentary

carbon footprint

22.2.1 key challenges 22.2.2 future trends

22.3

water footprint

22.3.1 key challenges 22.3.2 future trends

22.4

lightweighting

22.4.1 key challenges 22.4.2 future trends

22.5

recycling

22.5.1 key challenges 22.5.2 future trends

22.6

tap water

22.6.1 key challenges 22.6.2 future trends

© Zenith Global Ltd 2018

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Zenith UK plain bottled water report 2018

22.7

industry consolidation

22.7.1 key challenges 22.7.2 future trends

22.8

portfolio diversity

22.8.1 key challenges 22.8.2 future trends

22.9

consumer confidence and education

22.9.1 key challenges 22.9.2 future trends

22.10 retailer perception 22.10.1 key challenges 22.10.2 future trends

22.11 stock control and supply 22.11.1 key challenges 22.11.2 future trends

22.12 price pressures 22.12.1 key challenges 22.12.2 future trends

Š Zenith Global Ltd 2018

1 5 / 0 3 / 2 0 1 8

Zenith UK plain bottled water report 2018

23

water stewardship 

Commentary



Commentary



Commentary

© Zenith Global Ltd 2018

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Zenith UK plain bottled water report 2018

24

legislation 

Commentary



Commentary



Commentary

© Zenith Global Ltd 2018

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Zenith UK plain bottled water report 2018

25

forecast to 2022 

Commentary



Commentary



Commentary

© Zenith Global Ltd 2018

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Zenith UK plain bottled water report 2018

figure 24.1

1 5 / 0 3 / 2 0 1 8

UK plain bottled water market forecast, 2012-2022f

120

100 100

100

100

100

100

100

100

100

100

100

100

million litres

80

60

40

20

0

source: Zenith Global

table 24.1

UK forecast plain bottled water consumption by segment, 2017-2022f

Million litres Carbonated Still Carbonated % share Still % share Water cooler Water cooler % share Water cooler % change Packaged Packaged % share Packaged % change Total market Total market % change source: Zenith Global

Š Zenith Global Ltd 2018

2017

2018f

2019f

2020f

2021f

2022f

Zenith UK plain bottled water report 2018

appendix

Š Zenith Global Ltd 2018

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COMPANY Address: Tel: Website:

Fax: Email:

Company Structure Ownership: Senior management:

Employees: Subsiduaries: Related activities:

Non-related activities:

Company Finances ÂŁ Million, year to Sales Profit before tax

Water Production Location: Source: Lines: Investment:

Advertising

Commentary

2011

2012

2013

2014

2015

2016

2017

COMPANY - Plain Water Product Range Brand name Brand A

Water type Still

Pack type

Spring

NR PET

Sizes available (litre) 0.5 0.75 (SC)

0.5 1.5

0.33

0.75

Glass

x10

Production & Sales Volume Million litres Production Exports UK Sales - still - sparkling - cooler Brand - still - sparkling - cooler

2011

2012

2013

2014

2015

2016

2017

2011

2012

2013

2014

2015

2016

2017

Cooler Analysis Unit Numbers Own POU units

Packaging Split NR GLASS 0.33 0.75 NR PET 0.5 0.75 1

10.0% 5.0% 5.0% 90.0% 50.0% 20.0% 20.0%

Channel Split (by brand / type) Brand Brand

Retail 100.0%

OOH 0.0%

HOD 0.0%

Total 100%

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